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The Effects of Confirmation and Perceived Benefits on Satisfaction and Continuous Usage Intention for University Online Class Systems

기대일치와 인지된 혜택이 대학의 온라인 수업의 만족도와 지속적 사용 의도에 미치는 영향

  • 김종원 (동의대학교 경영정보학과) ;
  • 김대길 (서울여자대학교 언론영상학부)
  • Received : 2020.11.30
  • Accepted : 2020.12.22
  • Published : 2020.12.31

Abstract

Purpose Many students have concerned about the quality and operation of online courses with universities offering online courses to avoid the spread of COVID-19. To deepen our understanding of university online class systems, this research aims to assess students' satisfaction with online class systems and continuous usage intention on the basis of the perceived benefits and expectation confirmation theory. Design/methodology/approach This paper empirically analyzes the impact of each perceived benefit on user satisfaction and the intention to use it continuously by dividing the perceived benefits considered in existing literature into utilitarian benefits (convenience), emotional benefits (pleasure), and symbolic benefits (personal benefits). Moreover, the perceived expectations and performance have also been assessed with its impact on satisfaction and the intention to continue use. Data collected from 241 university students were empirically tested against a research model. Findings Analysis results showed that perceived advantages (comfort, enjoyment and personalized benefit) significantly affect user satisfaction and that perceived benefits have positive effects on the intention to continue use whereas the expected confirmation do not significantly influence on the intention to continue use.

Keywords

References

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