• Fashion & Textile Research Journal
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• v.23 no.6
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• pp.852-859
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• 2021

The purpose of this study is to investigate the clothing management behavior and the recognition of care label of college students, as well as the effects of sex and the learning experience of clothing life area on middle and high school students. A survey consisting of 61 questions was conducted on 475 college students(240 males and 235 females) enrolled in a university in Cheongju City, and 450 college students' data were finally analyzed. The results are as follows. First, the level of washing behavior(2.54) was the lowest compared to purchasing behavior(3.13) and storage behavior(3.09). Second, college students were well aware of the attachment of fiber care labels, but 64.7% of the college students did not check the care label. About 30% of them did not know why the care labels were attached, and about 57% did not know whether manufacturers were obligated to attach them. The meaning of precautions for handling in a care label was well inferred from the symbols. Third, there was the positive effect of the learning experience of clothing life area during middle or high school on the college students' clothing management behavior and the level of recognition of a care label. This study is meaningful in confirming the positive effect of clothing life education in adolescence on adult clothing life behavior.

• Journal of Service Research and Studies
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• v.14 no.3
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• pp.46-59
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• 2024

The purpose of this study is to understand how the image of a tourist destination perceived by potential tourists, who indirectly experience negative incidents through social media, affects their behavioral intentions. Based on the Theory of Planned Behavior, the relationship between image and behavioral intention is explained through attitudes toward the destination, subjective norms, and perceived behavioral control. Furthermore, the study analyzes whether the quality of the relationship with the tourist destination perceived by potential tourists moderates the relationship between the image of the destination and attitudes toward it when exposed to negative incidents. A scenario-based survey was conducted with 256 potential Chinese tourists. The results showed that the overall image of the destination had a positive effect (+) on attitudes toward the destination, subjective norms, and perceived control. In turn, attitudes toward the destination, subjective norms, and perceived control all positively (+) influenced behavioral intentions. Lastly, the moderating effect of relationship quality between overall image and attitudes toward the destination was verified. The implications of this study suggest that when negative incidents occur at a tourist destination, negative images can be perceived. Therefore, local governments should ensure thorough inspections and enforcement regarding pricing, services, and illegal operations to prevent such occurrences. Additionally, destination marketers should strive to enhance marketing management and promotion efforts, particularly working to establish positive relationship quality with tourists who have previously visited the destination.

• Journal of Service Research and Studies
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• v.8 no.4
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• pp.89-104
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• 2018

The purpose of this work is to develop a model that understands perceived service value is useful when explaining customer satisfaction and that examines the moderating effects of switching barriers on the relationship between service value and customer satisfaction. Serv-Perval scale which consists of five dimensions was adapted to measure perceived service value. Online and offline questionnaire survey was empirically conducted with respondents who experienced services in the various areas. The results show that five dimensions in Serv-Perval scale had impact on customer satisfaction respectively. And the switching barrier moderates between service value and customer satisfaction. It indicates that perceived value of service forecasts overall assessment on customer satisfaction and needs the optimal use of switching barriers in the service industry were offered.

• The Journal of the Korea Contents Association
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• v.20 no.11
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• pp.77-87
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• 2020

This study aims to suggest basic data for developing forest product in Jeongeup City by surveying and analyzing consumer awareness and purchasing behavior. A survey was conducted focusing on local tourist attractions in Jeongeup City, and the analysis was conducted on 234 people. Among the local specialty processed products that the survey participants had experience in purchasing, food was mainly tea, concentrate solution, liquor, snacks and fruit syrup/enzyme. The therapy was shown in order of soap, aroma oil, and lotion. It was found that the purchase cost was more than 10,000 won and less than 30,000 won. Major purchase uses were for direct use and gifts, and 56.8% of the customers were satisfied with the satisfaction of the products, which were found to be purchased because of their good quality, good gift, and good health functions. In the question of 11 kinds of forest products, the subjects were aware of bokbunja, balloon flower, wild flower, deodeok, bracken, durum, and mal, among which bokbunja and wild flower were recognized as the representative forest products of Jeongeup. A cluster of food and therapy product selection attributes was analyzed to find target consumers. As the group that is interested in forest products and values the safety and quality of products is highly recognized, the value of forest products should be increased in consideration of the quality and safety of forest products when developing products in the future.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.7
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• pp.448-458
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• 2017

This study reviews the literature related to the omni-channel and derived structural relationship between experiential perception of omni-channel brand and consumer-brand relational quality. A total of 250 questionnaires were distributed to university students, workers, and consumers in Busan, Korea, who had experience using SSG.com. 210 questionnaires were used for final validation of research model. The hypotheses set in this study was validated through SPSS18.0 and LISREL8.3 based on the research model. The results showed that all hypotheses were accepted, except for 2 hypotheses(Hypothesis 2-3, Hypothesis 2-4). Findings of this study suggest the following:First, the consumer's experience with the omni-channel brand was found to be an important factor influencing consumers' cognitive and emotional responses formed by the transfer effect of experiential factors through senses. Second, the relationship between consumers and the omni-channel brand was found to be an important factor in building attachment and psychological bond through experience and trust for the omni-channel brand. Thus, the results of this study provide the basis for overall understanding of the strategic experiential module (SEMs) for the omni-channel, which recently emerged as a new trend of distribution channel, as well as for managing the spatial environment. Finally, we present the theoretical and practical implications related to consumers' experience and relational perception.

• The Journal of the Korea Contents Association
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• v.10 no.2
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• pp.25-34
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• 2010

Consumer's buying loyalty for goods can be changed by exposure to new stimulus, so different with others and esthetical packaging design is necessary for drawing the eyes of consumer at this time. In this study, we made up a questionnaire and analyzed thirties who is judged as a substantial consumer for recognition of newly launched seasoning packaging design. They answered there is no specific character comparatively in existing seasoning packaging design and gave a high appraisal on symbolism of calligraphy logotype which is produced by attributes but got a low appraisal on readability. And they appraised Cheong-jeong-won Maat-seon-saeng higher than Da-si-da San-deul-e on safety, quality preservation, and exhibitivity and chose safety and preservation among those as essential element inducing to buy.

• Knowledge Management Research
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• v.25 no.3
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• pp.47-71
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• 2024

AI-driven news recommendation systems are widely used today, providing personalized news consumption experiences. However, there are significant concerns that these systems might increase users' information bias by mainly showing information from limited perspectives. This lack of diverse information access can prevent users from forming well-rounded viewpoints on specific issues, leading to social problems like Filter bubbles or Echo chambers. These issues can deepen social divides and information inequality. This study aims to explore how AI-based news recommendation services affect users' perceived information bias and to create a foundation for ethical principles in AI services. Specifically, the study looks at the impact of ethical principles like accountability, the right to explanation, the right to choose, and privacy protection on users' perceptions of information bias in AI news systems. The findings emphasize the need for AI service providers to strengthen ethical standards to improve service quality and build user trust for long-term use. By identifying which ethical principles should be prioritized in the design and implementation of AI services, this study aims to help develop corporate ethical frameworks, internal policies, and national AI ethics guidelines.

• Journal of Korean Elementary Science Education
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• v.24 no.3
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• pp.259-267
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• 2005

This study was to investigate the elementary students' preconception on the brightness of electric bulb and degree of consistency on their preconceptions. Participants were 160 students of fifth graders in Seoul area. They had already teamed about the brightness of series circuit and parallel circuit of batteries. After they solved six problems in the same context, we provided them a pair of circuit which was an anomalous situation. And then they conducted CCLT (Cognitive Conflict Level Test). Elementary school students showed various preconceptions when they explained the light of bulb of two Simple electric Circuits. Many Students Consistently Showed the Scientific misconceptions like 'the light of bulb of two simple electric circuits was that the more batteries and the fewer bulbs were brighter.' The level of consistency that students presented scientific misconceptions was grouped all of four, such as 'high, middle, low, and nothing.' Therefore the higher scientific achievement they have, the higher consistency they have. As the students had high consistency level, they revealed high cognitive conflict level significantly. This high consistency will help them to change their preconception on the brightness of electric bulb and their cognitive conflict.

• The Journal of the Korea Contents Association
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• v.20 no.3
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• pp.379-389
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• 2020

The purpose of this study is to identify the effects on brand loyalty based on consumer satisfaction and brand equity which brand recognition, brand image and perceived quality of Tsingtao Beer, the local representative brand of China. The study was surveyed Chinese consumers who had consumed Tsingtao beer in China for 14 days from October 21 to November 3, 2019. Regression analysis was performed to SPSS 25 responses. Three hypotheses have been established to verify the relationship of brand equity, consumer satisfaction and brand loyalty of Tsingtao beer. The analysis results showed that the brand equity of Tsingtao Beer were influenced by positive influence on consumer satisfaction. And brand equity has a positive influence on brand loyalty. Consumer satisfaction as the medium effect has a positive influence on brand loyalty.

• Proceedings of the Korea Technical Association of the Pulp and Paper Industry Conference
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• 2001.04a
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• pp.201-205
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• 2001

본 연구에서는 한지가공공정의 하나인 도침공정을 현대의 칼렌다링 공정과 비교 분석을 실시한다. 도침은 커다란 나무뭉치를 사용하여 반복적으로 여러 장이 겹쳐 진 한지를 두두림으로서 한지 표면을 평활하게 하며, 광택도를 높이는 효과를 볼 수 있다. 나무뭉치는 밑면이 평활해야만 할 것이다. 보통 한지 제조업자들은 경험 을 토대로 얼마만큼의 도침이 필요한지 결정하고 실시하곤 한다. 이러한 도침공정 에서 현대의 칼렌다링이 할 수 없는 중요한 공정이 존재한다면, 현대의 초지기에도 이러한 원리를 적용함으로써 효과적인 종이의 품질개선을 이룰 수 있는 여지가 충 분히 있다고 판단된다. 한지에 있어서 도침의 역할이 무었인지, 도침은 칼렌다링으 로 대치할 수 있는 지 둥을 비교 검토하였다. 도침공정 연구를 위하여 라이너지 한 종류, 백상지 한종류, 최근에 제조된 전통 한지 세 종류를 사용하였다. 라이너지와 백상지는 일반 제지공장에서 제조되는 방 식을 그대로 사용하여 기계 칼렌다를 통과한 샘플을 얻었으며 칼렌다를 통과하지 않은 라이너지와 백상지를 특별히 같은 지종에서 얻어서 실험을 실시하였다. 기계 칼렌다링을 하지않은 라이너지와 백상지 세 종류의 전통한지는 실험실 칼렌다를 통과시켰고, 또 각각에 도침을 실시하였다. 샘플들의 기본 물성과 처리조건을 표 1 에 정리하였다. 도침 공정에서 사용한 나무 뭉치의 무게는 약 64Kg 이며, 최대 높이 41cm 로 들어올려져 자유낙하에 의한 충격을 종이에 가하였고, 분당 충격횟수는 63회 였다. 라이너지는 도침 및 칼렌다에 의해 밀도가 서서히 증대되는 것을 볼 수 있었다 (그림 1). 도침은 칼렌다에 비해 밀도 증대에 효과적이지는 못하였다. 반면 백상 지에서는 도침이 기계 칼렌다나 실험실 칼렌다보다 현저히 크게 밀도를 증대시킴을 볼 수 있었다 (그림 2). 칼렌다는 종이를 높은 전단력과 압축력으로 변형시키는데 비해 도침은 단순히 압축 압력만을 종이에 가하는 것이 다르다고 볼 수 있는데, 라 이너지와 백상지가 같은 조건하에서 왜 이러한 큰 차이를 보이는 이유를 아직 알수 없다.