• The Journal of the Convergence on Culture Technology
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• v.7 no.4
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• pp.659-665
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• 2021

Short video applications (e.g., TikTok, YouTube shorts) are growing quickly in terms of active users and usage time. Of course, advertising industry is utilizing the app as AD channel. The current study, however, argues that the effectiveness of ADs in short video apps are not articulated well and that precise research for measuring the effect is required. In this context, this study measured the effects of storytelling ad types(reality, parody, creative) and message sensation value(high vs. low level) on story transportation. The notable finding is that when creative storytelling ad type which requires more cognitive resources than other two types meets high level of message sensation value, ad viewers could reach cognitive overload state which induced low effectiveness of ad. As its result, the effectiveness of AD reduced. More specific theoretical discussion and suggestions for advertising producers are described.

• Electronics and Telecommunications Trends
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• v.29 no.2
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• pp.49-59
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• 2014

모바일 트래픽 폭증으로 인한 망 과부하와 서비스 품질 저하 이슈가 부각되면서 이에 대한 해결 방안으로 스몰셀이 새롭게 부상하고 있다. 전 세계적으로 스몰셀을 도입하는 사업자 수가 빠르게 증가하고 있으며 글로벌 장비업체뿐만 아니라 다양한 제조업체들이 스몰셀 시장에 진출하였다. 2014년에도 스몰셀 수요 증대 및 인지도 향상, 대규모 서비스 전개 등이 스몰셀 시장의 성장을 이끌 것으로 예상된다. 이러한 확산 추세에 힘입어 스몰셀은 향후 우회망 역할을 넘어 다양한 유무선 융합서비스를 실현하고 새로운 수익 창출의 기회를 가져다 줄 것으로 기대된다. 본고에서는 스몰셀의 개념 및 관련 현황을 개략적으로 살펴보고, 국내외 스몰셀 업계 동향 및 시장전망을 분석하여 시사점을 제시하고자 한다.

• Electronics and Telecommunications Trends
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• v.27 no.2
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• pp.169-179
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• 2012

모바일 트래픽 폭증으로 인한 망 과부하와 서비스 품질 저하 이슈가 부각되면서 이에 대한 해결 방안으로 펨토셀이 새롭게 부상하고 있다. 전 세계적으로 펨토셀을 도입하는 사업자 수가 빠르게 증가하고 있으며 글로벌 장비업체뿐만 아니라 다양한 제조업체들이 펨토셀 시장에 진출하였다. 2012년에도 펨토셀 수요 증대 및 인지도 향상, 대규모 서비스 전개 등이 펨토셀 시장의 성장을 이끌 것으로 예상된다. 이러한 확산 추세에 힘입어 펨토셀은 향후 우회망 역할을 넘어 다양한 유무선 융합 서비스를 실현하고 새로운 수익 창출의 기회를 가져다 줄 것으로 기대된다. 본고에서는 펨토셀의 개념 및 관련 현황을 개략적으로 살펴보고, 국내외 펨토셀 업계 동향 및 시장 전망을 분석하여 시사점을 제시하고자 한다.

• 한국정보교육학회:학술대회논문집
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• 2006.08a
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• pp.148-1-148-7
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• 2006

학습에 동기부여를 위한 도전들이 있는 상황을 증진시키는데 효과적이고 도움이 되는 정보에는 어떠한 종류들이 있는지 조사되고 있다. 특히 Keller(1998)의 동기유발 요소 중에서도 학습자들의 요구나 흥미, 학습할 내용과의 관련성을 제시하는 것이 학습 동기와 학업성취를 높인다고 밝히고 있다. 그러나 이런 동기유발 요소만으로 학업성취가 높아지는 과정을 모두 설명하기는 부족하다. 웹기반 학습에서는 학습에 대한 의지를 지속시키지 않으면 학습자들이 학습에 대한 인지적 과부하와 방향상실을 경험하게 되어 오히려 학습의 효과가 떨어지게 된다. 이러한 관련성과 학습 의지적 요소에 관한 선행연구들을 바탕으로 웹 기반 학습에서 관련성과 학습 의지 요소 전략의 사용이 학습 동기 및 학업성취에 미치는 영향을 밝히고자 한다.

• Proceedings of the Korea Information Processing Society Conference
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• 2003.11c
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• pp.1803-1806
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• 2003

인터넷의 기반이라 할 수 있는 DNS에 대한 보안 필요성이 대두되면서 DNSSEC(DNS Security)이 연구되고 있다. 이는 공개키 기반의 암호화 알고리즘을 기반으로 신뢰사슬(Chain of Trust) 메카니즘을 이용하여 DNS의 근본적인 취약점인 근원지 인증과 무결성 문제점을 해결한다. DNSSEC의 핵심이라 할 수 있는 신뢰사슬 메카니즘은 시스템의 과부하(Overhead)의 감소를 목표로 하여 여러차례 개선이 이루어지고 있다. 본 논문에서는 DNSSEC의 기본 개념 및 신뢰사슬 메카니즘을 샅펴보며 앞으로 어떤 방향으로 개발이 지속될 것인지에 대해 분석한다.

• 한국HCI학회:학술대회논문집
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• 2008.02a
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• pp.372-375
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• 2008

Drivers need to process dynamic stimulus in real - time with full attention from Telematics environment. However, as the information technology revolution brings more and more data into vehicles, all of it competing for the drivers' attention, the development of automated assistance for driver information processing becomes increasingly import ant. There for e, drivers' workload is very essential factor for safety driving in Telematics environment. In this paper, we have discussed driver distraction caused by driver conversation while driving and proposed voice activity detection algorithm for measuring driver workload. Finally, we show how voice activity detection system works for measuring driver workload.

• Journal of KIISE
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• v.42 no.3
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• pp.408-412
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• 2015

In base station based networks, traffic overload at the base station is inevitable. Peer-to-peer DTN which disperses the traffic overhead to each node can relieve the traffic overload at the base station. To increase the message delivery ratio and reduce the message overhead, we present novel routing using mobility information which can be obtained from each node, unlike the existing flooding based routings. In the proposed routing scheme, the routing decision metric, which is defined based on the node mobility information, is computed by using the expected distance between each node to the destination. The message is copied to other nodes that have lower expected distance to the destination than the value for the node willing to copy the message. We conducted simulations by using both a random mobility model and a real mobility trace to compare the performance of the proposed routing scheme to the existing routing scheme that does not utilize the mobility information. The performance evaluation showed the proposed routing successfully delivers messages with 10% to 30% less copies compared to previously proposed routing schemes.

• Journal of Intelligence and Information Systems
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• v.10 no.1
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• pp.93-107
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• 2004

This study is concerned with proposing a new construct named "spatial metaphor" in the field of user interface design for web. Recently, web has been recognized as an important vehicle of delivering messages and information to customers. Since both hyperlink and multimedia technology are crucial part of web, its user interface requires a new approach to enhance user's acceptance of web. In this sense, we introduced a new concept named "spatial metaphor" instead of hierarchical menus. As a theoretical basis, Davis (1986)'s TAM(Technology Acceptance Model) was used to test the statistical validity of the proposed spatial metaphor. For test web site, we developed a prototype designed by using atomic-web system and spatial metaphor. By using the prototype, we built a web-based questionnaire system so that respondents can use it directly before answering the questionnaire. To prove its statistical validity, we collected valid questionnaires and tested with LISREL. In this way, statistical validity of our proposed approach was proven.approach was proven.

• Journal of the Korea Society of Computer and Information
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• v.27 no.7
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• pp.93-100
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• 2022

In the era of information overload on the Internet, the recommendation system, which is an indispensable function, is a service that recommends products that a user may prefer, and has been successfully provided in various commercial sites. Recently, studies to reflect the rating time of items to improve the performance of collaborative filtering, a representative recommendation technique, are active. The core idea of these studies is to generate the recommendation list by giving an exponentially lower weight to the items rated in the past. However, this has a disadvantage in that a time function is uniformly applied to all items without considering changes in users' preferences according to the characteristics of the items. In this study, we propose a time-aware collaborative filtering technique from a completely different point of view by developing a new similarity measure that integrates the change in similarity values between items over time into a weighted sum. As a result of the experiment, the prediction performance and recommendation performance of the proposed method were significantly superior to the existing representative time aware methods and traditional methods.

• Journal of Digital Convergence
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• v.14 no.6
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• pp.237-244
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• 2016

The purpose of this study examines the influence of anchoring and adjustment according to regularity of snack's shape. Especially this study choose 'choco chip' as a snack with regularity to compare with 2012's study. The results of this study are as follows. 1) The anchoring and adjustment also appears in 'choco chip' with regularity. But statistical meaning is different from the result of prior study. 2) The difference of anchoring effect reduced according to additional verbal information in 'choco chip' with regularity. but has no statistical meaning of interaction effect. However the causes of two results are different. 3) The interaction effect of cognitive load(without vs. moderate vs. high) is meaningful statistically. difference of anchoring effect reduced according to additional verbal information in 'choco chip' with regularity in 'choco chip' with regularity. This study provides strategic implication that it overcomes the limitation of the prior resuarch and may reinforce the biased judgement by cognitive overload.