• Title/Summary/Keyword: 이용자 선호도 조사

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A Research on User's Awareness of Subject Guide of Korean Modern Literature (한국근대문학 주제가이드에 대한 이용자 인식 조사)

  • Hong, Hyun-Jin;Noh, Young-hee;Kang, Mi-Hee;Jeong, Dae-Keun
    • Journal of Korean Library and Information Science Society
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    • v.46 no.3
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    • pp.381-405
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    • 2015
  • This research performed on the development process of subject guide of Korean modern literature is to show subject guide and find improvements and to reflect user's requests regarding subject access too development. Survey was performed on user's awareness and the result from analyzing 307 questionnaires are as follow. Firstly, understanding and utilization experience of subject guide were very low while future intension to utilize the subject guide was very high. Secondly, not only the original materials but also derived materials showed high result regarding the importance of production type of Korean modern literature. Lastly, Regarding the establishment of materials, establishment by writer, genre, time or trend was preferred in overall but difference was shown by group.

A Study on Attitude toward In-flight Internet Usage (기내인터넷 이용자의 이용속성에 관한 연구)

  • Park, Kwang-Sik;Kim, Hyae-Yeon;Son, Won-Mog
    • Korean Business Review
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    • v.19 no.1
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    • pp.35-51
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    • 2006
  • Airline industry which is depressed owing to terror attack on September 11 and Iraq War in early 21 century through high fuel cost and continuous recession in the second half of 90's is gradually recovering from the year of 2004. So demand of airline industry is rising step by step and investment of airlines toward customer service is also going up. Recently some mega carriers in head customer service in-flight internet service. In addition, so do domestic airlines and others ant to be backward. Many Study on usage attitude toward internet have been argued continuously as a result of everyday life using internet. Although there were survey for the revenue perspective of the firm, study on the side of the consumer is so rare. This study used the model of DEA -conjoint what users of the in-flight internet service now attitude and preference important factors to use. As a result, factors chosen are method to charge, service speed of internet, quality of contents provided and ease of approach toward information. This study presents airlines supplying in-flight internet service now to differentiation strategy for each segment.

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Quantification of the Value of Freeway VMS Traffic Information (고속도로 VMS 교통정보의 가치산정에 관한 연구)

  • Yoo, Tae-Ho;Lee, Ki-Young;Lee, Sang-Soo;Oh, Young-Tae
    • International Journal of Highway Engineering
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    • v.9 no.3
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    • pp.63-74
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    • 2007
  • Traffic information provision plays an important role in increasing the efficiency of network operation and in providing convenience for roadway users. As a typical device for disseminating real-time traffic information for collective general public, VMS is a prevalent device nowadays and it is being expanded. However, the actual monetary value of traffic information is not quantified up to now. The previous studies regarding VMS traffic information are mainly focused on the behavioral aspects of road users such as departure time and route choices under traffic information provision conditions. This paper tried to estimate the monetary value of VMS traffic information using discrete choice theory and logit model through the stated preference study(SP). The methodological framework adopted in this paper can also be used in evaluating the monetary value of other traffic information providers including PDA, CNS, and mobile phone.

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A Study on the Analysis of Space Arrangement in 'Standard Korea Traditional-Houses Design' (한옥표준설계도의 평면도 공간배치 분석에 관한 연구)

  • Hwang, Yong-Woon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.6
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    • pp.579-586
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    • 2019
  • The object of this study are 32 floor plans types of "Standard Korea Traditional-Houses Design=SKTHD.". The purpose of the research was to enhance the satisfaction level of users by comparing and analyzing the characteristics of the SKTHD. Research decision : 1. It tried to accommodate modern life by including space elements of modern housing, such as the 'entrance space', in the SKTHD. 2. The SKTHD. also favored the southern layout of living rooms and entrance spaces. 3.The number of bedrooms was generally planned to be two to three and it was judged that more various space and bedroom were needed to hold various functions of rural areas. 4. It has been analyzed that the depth of space is deeper to enter the entrance space(E)' than to enter from Thet-maru(TM). And as the depth of space in the Master bedroom is related to personal privacy, it is needed that the depth of space should be sufficiently.

A Study on Information Literacy Education through the University Library Webpages (원격 정보이용교육에 관한 연구 : 대학도서관 웹페이지에 수록된 내용을 중심으로)

  • Park On-Za
    • Journal of the Korean Society for Library and Information Science
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    • v.32 no.4
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    • pp.31-52
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    • 1998
  • User Education is one of the main activities among the traditional library services. Nowadays information technology has brought drastic changes into in the libraries, especially in the types of information sources, information users' behavior and the user education programs. The users need to know new information skills to retrieve the adequate information they need, and consequently libraries should develop new instruction programs to meet the user needs according to the radical changes of information technology and daily increasing electronic Information sources including internet resources. In this paper it was researched how to use the library websites for information instruction at the university libraries in Korea, USA and Canada through literature and by visiting the websites of the university libraries. It was found that Korean university libraries focus on providing the physical access to information, while American and Canadian university libraries focus on providing the intellectual access to information as well as the physical access to information. Most Korean university libraries have the entries about library history, library services and collection, outside networked information sources on the menu of their homepages, while there are guides how to use information sources such as subject bibliographies, reference tools, network resource tools, and guides how to write a paper, and information for user instruction on the websites of the western university libraries. It is very promising to make full use of the library webpages for library user education, which nowadays provide very powerful communication interface and make the library users find appealing and accessible.

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Status and Prospect of the Elderly Living in Small and Medium-sized cities Using the Senior Citizens' Center (중소도시 지역 거주 고령자의 경로당 프로그램 이용 실태 및 활용 전망)

  • Park, Da Sol;Shin, Ga-In;Woo, Ye Shin;Lee, Hey Sig;Park, Hae Yean
    • Therapeutic Science for Rehabilitation
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    • v.10 no.1
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    • pp.95-104
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    • 2021
  • Objective : In this study, we wanted to analyzed the current status of domestic senior center programs to collect data for the development of center programs for small and medium cities. Methods : To collect data, the researchers visited small and medium cities (Gyeonggi, Gyeongsang, Chungcheong, Jeolla and Gangwon) between July and September 2019 and conducted interpersonal surveys. The study involved 183 people. Results : The users mainly used senior centers 'because they of their friends' 55% indicated that they used centers four to five times a week. 45.9% were satisfied with their center, and 20.2% indicated that 'various programs' were needed to make the centers attractive. Of the non-users, 43.5% indicated that they did not use the centers for their lack of 'enjoyable' activities, and 46.5% indicated that 'various programs' should be developed to make the centers attractive. Programs favored by both users and non-users included exercise, hobbies and entertainment and health programs. Conclusion : The study show that the general factors influencing the use of senior centers by senior citizens living in small and medium-sized cities in Korea include the purpose of use, satisfaction with the program, and improvement points and limitations. Accordingly, the limitations of the existing center programs will be identified, and the findings can be used as the basis for the development of future programs.

A Study on Value Evaluation of Mobile Traffic Information Provis Improvement - Based on Contingent Valuation Method - (조건부가치측정에 의한 Mobile 교통정보 제공 형태 가치에 관한 연구)

  • Kum, Ki-Jung;Min, Kyoung-Tae;Kim, Won-Tae;Wang, Yi-Wan;Yu, Jai-Sang
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.5 no.2 s.10
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    • pp.29-43
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    • 2006
  • Highway ARS service made several times handling of cellular phone for accept the one information. But, use the cellular phone while driving is against the law that 'Road Traffic Act' and wield influence on safety by degrade driver's attention that causes reduced section of concentration. On this study, propose a new type service that more useful and safer witch improved of existing ARS service to it served for cellular phone. For the analyze problem in existing ARS service, collect and analysis that ARS using status data and highway overall speed data, and then offer a better service type which based on improvements to that. Also, make a comparative analysis including measure of degree about easy to use and safety between two services by using the Stated Preference method, as a result of verifies the effect of new type service Finally, for measure of the effect the value of improved ARS service type that used willingness to pay in CVM method.

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Consumption Attribute Value Estimation of Digital Music Contents Service by Conjoint Analysis (컨조인트 분석을 통한 디지털 음악콘텐츠 서비스의 소비 속성별 가치 추정)

  • Shin, Dong-Myoung;Kim, Bo-Young
    • The Journal of the Korea Contents Association
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    • v.14 no.12
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    • pp.924-934
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    • 2014
  • In the last 10 years the digital music contents market has grown rapidly. However digital music contents product and services are not managed with product planning and price policy considered customer attitude and digital music contents values. This study is to define the value properties of digital music contents services based on streaming and download as genre, price, sound quality, and usage appliance, and suggest the strategic market price and service composition of digital music contents service by customer attitudes about the value properties. The research used the conjoint analysis methodology based on the hedonic price model and collected 405 questionaries by users of Korean digital music contents services to the analysis. Hence 'sound quality' in download platform, and 'appliance' in streaming platform were the elements to evaluate the customer attitude. The results present the music contents productions and companies have to provide the differentiated services and price by the value properties of user preference in the market.

Determinants of perceptual switching costs for digital game: focused on the different effects of basic psychological needs satisfaction (게임 전환 비용의 결정 요인: 모바일 게임 사용자의 기본적 심리 욕구 충족 차이를 중심으로)

  • Kim, Young-Berm;Lee, Sang-Ho
    • Journal of the Korea Convergence Society
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    • v.11 no.1
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    • pp.131-139
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    • 2020
  • Gamers switch their games to a new when get bored or encounter more attractive ones. Switching cost varies by gamers and depends on how they are satisfied with their current game. This study evaluates the satisfaction with current games as the miltiple basic psychological need in the self-determination theory and suggests 'needs-costs' causality research model that explain the variety of gamer's switching behavior. As the empirical test to domestic mobile gamers, the autonomy fulfillment to current game affect reversely with those of autonomy and relatedness. Those relationships between need satisfaction and perceptual switching cost vary according to their age and game genre preference. The results would be applied to understand gamers' switching behavior.

Why are We Enthusiastic about New-Tro Contents? : Differentiation Strategy for Media Content (왜 뉴트로 콘텐츠에 열광하는가? : 미디어 콘텐츠의 차별화 전략)

  • Park, Yuran;Song, Wonsook
    • The Journal of the Korea Contents Association
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    • v.22 no.4
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    • pp.47-57
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    • 2022
  • Newtro is gaining popularity recently as one of the media content genres. Newtro contents are not just a restoration, but are the creations that create new values by adapting to the current situation and appealing to the nostalgia for the past. A total of 254 people participated the online survey. Result showed that users prefer Newtro content that is in the 'moderate incongruity' state with moderate novelty, rather than content that is very new or too familiar. In addition, both 'personal nostalgia' from direct past experiences and 'vicarious nostalgia' from indirect experiences were found to have a positive effect on preference for Newtro content. Finally, it was confirmed that the image of Newtro contents affected the purchase intention of Newtro contents positively. But the attitude toward Newtro contents did not. Based on these results, this study suggested the implications for the differentiation strategy of Newtro contents.