• Journal of the Korean Society for information Management
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• v.37 no.2
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• pp.353-379
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• 2020

This study developed a user experience factors for the evaluation of knowledge and information resource system from the user experience perspectives, which is emerging as a new analysis standard in the field of information media and information service research. Based on the analysis criteria selected through literature analysis, 'system perception factor' and 'user experience factor' were derived as factors influencing the use of information systems through an experimental study based on the user experience sampling method. As a result, the user experience factors of final knowledge and information resource system includes nine user experience factors, 55 detailed user experience factors, and 138 system perception factors. This study is significant in that the abstract concept 'user experience' was derived and presented as a practical, concrete, measurable factor through experiments. The derived user experience factors should serve as a basis for measuring user experience perceived by users of the knowledge and information resource system.

• Journal of the Korean Society for Library and Information Science
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• v.54 no.3
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• pp.209-236
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• 2020

This study describes a set of user experience indicators developed for the evaluation of knowledge and information resource systems. The user experience perspectives had emerged as a new analysis standard in the field of information media and information service research. The study included a survey conducted to verify the derived experience factors and developed them as indicators. The survey data was gathered from 158 participants in the preliminary and 480 participants in the main study. The applied analysis techniques were descriptive statistics, the exploratory factor analysis, the confirmatory factor analysis, the correlation analysis, and the path analysis. The results introduced seven user experience factors, 37 detailed user experience factors, and 105 system perception factors as the final user experience indicators. The developed and verified indicators should measure the degree of user experience perceived by users of the knowledge and information resource system and conduct effective evaluations that reflect correlation rather than a simple comparison of each experience factor.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.32 no.4
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• pp.135-159
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• 2021

This study aims to analyze communication and experiences between public libraries and to identify these factors affect user satisfaction. Customer experience management (CEM), which is currently used in various fields of management and marketing, was applied to segment and analyze user experiences. After reviewing CEM research in marketing and management to derive user experience points, set physical environment, human factors, communication, and service as independent variables, emotional pleasure as parameters, and user satisfaction as dependent variables. Based on this, questionnaire items were constructed. The survey method was conducted in two ways, online and offline (face-to-face), and statistical analysis was performed based on a total of 60 questionnaires collected. The results indicate the higher the user's experience with the physical environment and convenience, the higher the satisfaction level, but library accessibility had no significant effect. In addition, library staff attitude and problem-solving ability had a great influence on user satisfaction, and problem-solving ability had a more important influence than kindness and emotional pleasure was found to have an mediating effect.

• The Journal of the Korea Contents Association
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• v.20 no.4
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• pp.38-48
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• 2020

Focusing on the situation where there are not many actual users of VR / AR, this study, from the viewpoint of technology adoption and use, explores the adoption-and-use process of AR contents that can be easily accessed by using smartphones. As a result, the factors influencing the necessity of AR contents were 'enjoyment' and 'satisfaction', and other factors, such as 'innovativeness', 'the experience of using similar media', and 'the number of AR usage', did not have significant impact on the necessity of AR contents. In addition, as a result of verifying level differences in 'enjoyment', 'satisfaction' and 'necessity' according to the experience of using AR content, only the 'enjoyment' and 'satisfaction' showed that there are differences. In other words, it can be interpreted that the users in their 20s actively use AR content only when they expect to have fun and satisfaction. To sum up, this study can provide an important implication for understanding the tendency of early AR content users' perception and usage behavior.

• The Journal of the Korea Contents Association
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• v.22 no.8
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• pp.159-169
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• 2022

The study explored the key factors(content satisfaction factor, functional satisfaction factor, inertia factor and situational factor) that influence OTT users' continued use from the perspective of Behavioral Economics. In addition to rational factors that make OTT users feel satisfied after experiencing the contents and functions by the platform, we assumed that it would also affect habitual factors from the 'status quo bias'. To verify this, an online survey was conducted on 523 adults in 20s and 40s who have subscribed to the Top3 OTT platform(Netflix, Wavve, and Tving). As a result of regression analysis, 'content satisfaction factor', 'functional satisfaction factor' and 'inertia factor' were significant in OTT continued use. 'Inertia factor' did not affect domestic OTT users. Unlike previous studies that supposed OTT service users as beings with complete rationality, this study is meaningful to explain OTT continued use by applying 'bounded rationality'.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2013.06a
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• pp.394-397
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• 2013

본 연구는 N스크린 서비스의 이용행태(교차이용, 개인별 단말기 보유량, N스크린 이용을 위한 지불금액, N스크린 이용시간), 콘텐츠 특성(채널의 다양성, VOD의 다양성), 기능적 요인(시스템품질, 인터페이스, 결제시스템), 비용에 대한 이용자의 인식이 이용만족도와 지속이용의사에 미치는 영향을 살펴보았다. N스크린 유료 경험이 있는 이용자를 대상으로 (N=498), 웹을 통한 설문조사를 한 결과, 이용만족도에 가장 큰 영향을 미치는 요인은 기능적 요인 중 인터페이스로 나타났으며, 결제시스템, VOD의 다양성, 채널의 다양성, 비용 순으로 유의하게 나타났다. 본 연구는 이용자 차원에서 서비스 만족에 영향을 주는 요인들을 밝혀냄으로써, N스크린과 스마트TV의 활성화를 위한 기초 자료를 제공하는 데 의의가 있다.

• The Journal of the Korea Contents Association
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• v.18 no.12
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• pp.660-675
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• 2018

This study is designed to investigate how the perceived characteristics of the online video services affect the 'flow' as positive experience and satisfaction of users. For the study, we conducted a questionnaire survey on 289 people using YouTube, and then analyzed the relationships among variables using hierarchical regression analysis. As a result, it was confirmed that interactivity, newness of recommendation service, diversity of content, and entertainingness of contents all affect the lower level of flow experience. On the other hand, the accuracy of the recommendation service did not affect the flow experience, but positively affects the level of satisfaction. Finally, it is also confirmed that flow has a direct effect on user satisfaction, and mediates relationship between the characteristics of YouTube and satisfaction. The results of this study are helpful to understand user's perception and experience of online video platform service and suggest the discussion points to be considered by the industry to satisfy users.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.627-633
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• 2007

본 연구는 인터넷 비즈니스 모델 중에서 가장 성공한 비즈니스 모델이며, 고객의 참여가 가장 능동적이고 적극적이라고 할 수 있는 인터넷 경매를 대상으로 개인 특성, 정보기술 특성, 그리고 인터넷 경매 특성 차원에서 어떠한 요인들이 인터넷 경매 과정에서 플로우에 영향을 미치는지 탐색하고, 이러한 플로우가 브랜드 자산에 유의한 영향을 미치는지를 실증분석 하였다. 인터넷 경매 이용자 350명을 대상으로 온라인 설문 조사를 실시하였으며, 수집된 자료를 기초로 LlSREL 8.50을 이용한 공변량 구조 분석을 실시하였다. 연구 결과, 인터넷 경매 사이트의 브랜드 자산 구축을 위해서는 고객에게 최적의 경험을 제공하는 것이 중요하고, 이를 위해서는 사이트 이용자의 개인 특성, 정보기술 특성, 인터넷 경매 특성을 향상시켜야 함을 확인할 수 있었다. 다시 말해, 이용자 개인의 도전감, 사이트의 정보 품질과 시스템 품질, 인터넷 경매의 상호작용성을 증대시킬 수 있는 다양한 노력을 함으로써 고객에게 최적의 경험을 제공할 수 있을 것이고 이를 통해 브랜드 자산을 구축할 수 있을 것이다.

• Journal of Digital Convergence
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• v.17 no.4
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• pp.355-364
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• 2019

The purpose of this study is to present the implications of analyzing users' market segmentation and characteristics based on the tourism SNS lovemarks experience. The results are as follows. First as a result of conducting factor analysis of tourism SNS lovemarks experience, five factors explained namely, mystery, sensuality, intimacy, trust, reputation. Second, as a result of conducting cluster analysis, four cluster groups were identified (reputation/sensuality centered experience group, high lovemarks experience group, intimacy centered experience group, low lovemarks experience group) and each characteristics were profiled. Third, as a result of Chi-square analysis and correspondence analysis, there was a difference in the characteristics of tourism SNS usage by cluster. Fourth, higher tourism SNS lovemarks experience segmented groups were more likely to recognize the degree of experiential value, satisfaction, behavioral intention.

• The Journal of the Korea Contents Association
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• v.16 no.8
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• pp.717-728
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• 2016

This study examined the factors for feelings of emptiness on Facebook use, and how these feelings are related to the user's personal attributes and the addiction to Facebook usage. For analysis, the factors for feelings of emptiness on Facebook use among college students were measured and a questionnaire was developed. After analysis, 3 factors were identified: 'isolation and loneliness', 'self-regulation disorder', and 'unreality'. Then, variables influencing the feelings of emptiness were identified. Among big 5 personalities, neuroticism, agreeableness, and openness to experience were related to the factors for feelings of emptiness. The study also found that motivations such as 'self-disclosure' and 'social pressure from others' tended to enhance the feelings of emptiness. Finally, the study examined the relationship between feelings of emptiness on Facebook use and the addiction to it. Factors of 'isolation and loneliness' and 'unreality' revealed more addiction tendency on Facebook.