• Journal of Digital Convergence
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• v.17 no.6
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• pp.279-286
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• 2019

This study was aimed to verify the influencing factors on wellness by examining the relationships between self-efficacy for exercise, psychological need satisfaction in exercise, and wellness. The subjects of this study were self - report questionnaires collected from 88 male and female adults aged between 19 and 60 years during April 6 ~ June 8, 2017. The collected data were analyzed by SPSS/WIN 22.0 program using descriptive statistics, Pearson correlation coefficient analysis, and multiple regression analysis. As results of multiple regression analysis, the factors affecting on the wellness of adults were a relatedness of psychological need satisfaction in exercise(${\beta}=.316$, p=.012) and self-efficacy for exercise(${\beta}=.279$, p=.008). Based on the results of this study, it is necessary to implement and develop a tailored wellness program that improves the psychological need satisfaction in exercise and exercise self-efficacy for adults.

• Korean Journal of Culture and Social Issue
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• v.27 no.4
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• pp.585-607
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• 2021

In order to examine the variables affecting gambling behavior and find intervention strategies, this study examined the effects of basic psychological needs satisfaction on the severity of gambling behavior and low-level gambling behavior through the general motivation level and mattering respectively. Self-reported data of 402 adults who have participated in gambling at least once in the last 3 months were analyzed, and dual-mediator model was conducted. Basic psychological needs satisfaction significantly contributed to gambling behavior severity through general motivation and mattering. Specifically, basic psychological needs satisfaction had a significant positive effect on mattering through general motivation. and mattering through this path had a significant negative effect on gambling behavior severity. On the other hand, basic psychological needs satisfaction had a significant negative effect on low-level gambling behavior, but the dual mediating effect of general motivation and mattering was not significant in this relationship. Based on these results, the theoretical implications on the effects of the general motivation and interpersonal presence on gambling behavior were proposed, study limitations and suggestions for future research were discussed.

• Proceedings of the Korea Association of Information Systems Conference
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• 2000.05a
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• pp.41-51
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• 2000

전자상거래 기업의 장점이 고객 데이터를 이용한 원활한 데이터베이스 마케팅의 구현임에도 불구하고 아직 많은 사이버쇼핑몰들은 고객의 개별 특성이나 구매성향에 관계없이 누구에게나 동일하게 제공되는 쇼핑몰을 구축하고 있다. 본 논문에서는 갈수록 치열해지는 경쟁 환경에서 고객의 욕구를 좀 더 빠르게, 좀 더 정확하게 만족시킴으로써 고객이 다시 방문할 수 있도록 하는 방안으로 일대일 마케팅의 이론적 고찰을 통하여 맞춤형 쇼핑몰의 개념을 제시하고, NT, SQL 환경에서 ASP를 이용하여 개인화 된 맞춤형 쇼핑몰을 구축하였다. 우선 개인화 된 쇼핑몰의 구축에는 우선 개인의 프로파일, 쇼핑몰에서의 항해 기록, 실제 구매기록 등의 다양한 데이터가 이용될 수 있지만 고객의 프로파일은 항시 일정한 것이 아니라 변화하기 때문에 프로파일과 같은 정적인 정보는 다소 적절치 못할 수도 있다. 또한 고객의 욕구가 빨리 변화한다는 것을 고려한다면 고객의 정적인 정보인 프로파일을 고려하기 보다 고객의 동적인 정보를 파악, 이에 따른 개인화 된 쇼핑몰을 제공함으로써 고객의 만족도를 증진시키고 나아가 지속적인 방문을 유도하는 것이 필요하다는 것을 인식할 수 있다. 따라서 본 연구에서는 NT 환경 하에서 고객의 동적인 정보들을 분석하여 이를 바탕으로 고객의 만족을 이끌어 낼 수 있는 개인형 사이버 쇼핑몰을 시험적으로 개발하였다.

• Korea Trade Review
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• v.42 no.1
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• pp.141-163
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• 2017

The purpose of this study to analyze the relationship among three characteristics of O2O commerce and extended goal-directed behavior(EGB) model(trust, desire and intention to use). From June to July in 2015, the questionnaires were sent to Chinese customers using O2O commerce. Among 494 questionnaires gathered, 433 valid ones are analyzed using SPSS and AMOS. Among ten research hypotheses derived from prior research and the research model, eight hypotheses are tenable, while the rest hypotheses are untenable. Online features of mobility and Offline features of service quality. The Online features of mobility bring consumers convenience but also has some latent customer privacy issue. On other hand, because of the untenable hypothesis, there is inconformity between online service and offline service, and customer have distrust on the O2O commerce. To achieve continuous online consumption, offline businesses need to improve their service. The perceived quality of selling company exerts a significant effect on the customers' reliability for the brand equity of open market company and selling company, such as the brand awareness of the open market, open market image, brand awareness of selling company, and the perceived quality of selling company. Thus, selling company should improve self-brand service and quality in order to improve customers' reliability. In addition, the consumer characteristics of attitude, subjective norm, and perceived behavioral control are all tenable. These results mean that O2O commerce is a favorite way of consumption by Chinese consumers.

• The Journal of the Korea Contents Association
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• v.10 no.2
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• pp.330-341
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• 2010

The purpose of this study is to have comparative analysis on the differences between metropolis and provincial city's electronic security system users' security needs satisfaction and life satisfaction. This study sampled total 400 users with using purposeful sampling after selecting specific metropolis and provincial cities as population. It was conducted on 4 realms-bank, jewelry store, convenience store and communication industry- with two times. First one was on June, 2008, it was conducted in Seoul, 5 areas divided based on Hangang, which are Gang-dong, Gang-seo, Gang-nam, Gang-buk, and civic center. We sampled 40 electronic security system users of each area which are 200 in sum. Second one was on January, 2009, with users in Cheonan and Asan, 200 was sampled in the same way with metropolis; 100 users of each city. The reliability of the questionnaire showed Cronbach's ${\alpha}$ value over .812. The results are as follows. First, there showed difference on physical security needs satisfaction of electronic security system users with the size of city. In other word, users in metropolis have higher environmental, psychological, and informational security needs satisfaction than users in provincial city. Second, there is also difference in life satisfaction. Namely, users in metropolis have higher security needs satisfaction than users in provincial city. Third, security needs satisfaction of electronic security system users by city size effects life satisfaction. That is, in case of users in metropolis, the more physical, environmental, and informational security needs satisfaction it shows, the more life satisfaction it showed.

• Journal of Digital Convergence
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• v.14 no.2
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• pp.295-303
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• 2016

This study aimed to assess the influence of nicotine dependence with satisfaction of basic psychological needs, social support, attitude on smoking among middle school students. From Sep, 2015 to Nov, 2015, participants included 150 middle school students from D city and K province in Korea. Data for basic psychological needs, social support, attitude on smoking and nicotine dependence were collected through a self-reported questionnaire and were analyzed with independent t-test and analysis of variance, Pearson's correlation analysis, and multiple linear regression analysis. This study shows negative correlations between nicotine dependence and satisfaction of basic psychological needs(r=-.221, P=.008), competency(r=-.194, P=.021), relatedness(r=-.219, P=.009). The variables predicting nicotine dependence were satisfaction of basic psychological needs(${\beta}=.221$, p=.008). These variables accounted for 42% of the variance of nicotine dependence in smoking middle school students. Our results indicated that it is necessary to increase basic psychological needs to decrease nicotine dependence. Therefore we should develop programs in order to increase satisfaction of basic psychological needs.

• The Journal of the Korea Contents Association
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• v.9 no.9
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• pp.423-431
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• 2009

The purpose of this study was verily the structure model of yacht participants' motives for sport participation, satisfactions of basic psychological need and intentions of persistent participation. Their motives for sport participation and satisfaction of basic psychological desires are reported as variables involving so much in their intentions of persistent participation in the sport activity in which participants of Life Exercise take part. Therefore, a survey research was conducted by aiming at members of yacht foyers' groups and university yacht clubs, 267 copies of the questionnaire in total were used for the analysis. SPSS 12.0 and AMOS 7.0 were used for the processing of the data, and exploratory factor analysis, confirmatory factor analysis, reliability analysis, correlation analysis and covariance structure model analysis were also applied according to each study objective. The results of the study were as follows: Firstly, there were significant correlations among yacht participants' satisfaction of basic psychological desires, participation motives and intentions of consistent participation. Secondly, yacht participants' satisfaction of basic psychological desires was found to have significant and direct effects on their intentions of persistent participation while haying indirect effects through the medium of their motives for sport participation at the same time. Thirdly, their motives for sport participation had significant effects on their intentions of persistent participation. Fourthly, suggested by the study, the structural equation model of yacht participants' motives for sport participation, satisfaction of basic psychological desires and intentions of persistent participation was found statistically appropriate.

• Korean Journal of Culture and Social Issue
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• v.28 no.4
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• pp.577-595
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• 2022

The purposes of the study is to classify the psychological characteristics of gamblers using by latent profile analysis and to identify the consequences according toof the latent profiles. The subjects of the study are 473 adults gamblers who responded to a online survey about gambling patterns, basic psychological needs(BPNs), and mental health status(MHS) such as stress, depression, and anxiety. Using latent profile analysis known as the person-centered analysis, the results showed that psychological characteristics of gamblers were classified into three groups: 'Lower MHS-BPNs', 'Middle MHS-BPNs', and 'Upper MHS-BPNs'. Also, the as outcome variable, levels of problematic gambling(KCPGI) showed significant differences across the latent profiles such as Problem gambling(M=11.393) on 'Lower MHS-BPNs', Moderate-risk gambling(M=4.277) on 'Middle MHS-BPNs' and Low-risk gambling (M=1.718) on 'Upper MHS-BPNs'. Overcoming the limitations of variable-centered analysis in the existing studies, this study providesreveals new insights onin the psychological characteristics of gamblers and how different latent profiles of gamblers may be in theirdistinct levels of problematic gambling. Finally, limitations of the study and future directions for research on gambling problems are discussed.

• 한국정보교육학회:학술대회논문집
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• 2008.01a
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• pp.129-135
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• 2008

본 연구는 인간의 자아표현 욕구와 창조적 욕구로 인해 자신을 대체할 산물들을 끊임없이 만들어 내는 과정에서 중요하게 작용되는 자기노출라는 심리를 이용하여 아바타와 학습자의 얼굴을 합성하는 증강가상을 통하여 가상세계에서의 현실감을 부여함으로써 학습자의 몰입을 유도하여 그 교육적 효과를 증대하고자 하였다. 이를 실증하기 위하여 컴퓨터기반으로 컨텐츠를 개발한 후, 로봇 컨텐츠로써의 활용을 위해 컨버팅하고 자동 로딩을 통한 학습자의 사진을 아바타와 합성시켰다. 실험 결과 자기노출기반 컨텐츠의 효과는 모든 집단의 경우에서 학습에 대한 집중도에는 긍정적인 영향을 주었으며, 학업성취도에는 유의미하지는 않지만 긍정적 효과를 가지는 것으로 나타났다. 이는 교육용 로봇을 활용한 자기노출 개념 적용에 대하여 긍정적인 결과라고 보여지는데, 보다 유의미한 결과를 얻기 위해서는 단순히 사진을 찍어 로딩시키는 증강가상보다는 얼굴검출을 통한 실시간 증강가상과 같이 증강가상 효과의 증대가 필요하다고 하겠다.

• Proceedings of the Korean Information Science Society Conference
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• 2003.10b
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• pp.649-651
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• 2003

사람들의 욕구가 인터넷에 반영되면서 텍스트로 이루어져있는 인터넷 컨턴츠들이 이제는 멀티미디어로 이루어지고 있다. 사람들이 가장 많이 사용하고 있는 이메일 또한 이런 욕구가 반영되었다. 이젠 이메일도 멀티미디어 시대이다. 이메일의 장점을 이용해서 마케팅을 해오던 회사들도 텍스트가 아니라 멀티미디어로 사람들의 시선을 잡고자 한다. 기업의 마케팅 메일은 이메일을 사용하는 사용자 입장에서 본다면 스팸 메일이다. 많은 이메일 서비스 업체는 이런 스팸 메일을 차단하기 위해서 끈임없는 노력을 하고 있으며 많은 성과를 이뤘다. 현재는 과거의 방법으로 스팸 메일을 차단할 수 없기 때문에 새로운 방법이 모색되고 있다. 본 논문에서는 멀티미디어 스팸 메일 차단에 한 방법으로 MPEG-7를 이용한 MEMC(Multimedia E-Mail Classifictaion)을 제안한다.