• Title/Summary/Keyword: 이슈리더십

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Case Analysis Study of Global Femvertising Campaign for Female Empowerment (여성들의 권익신장을 위한 글로벌 펨버타이징 광고 캠페인 사례분석)

  • Um, Namhyun
    • Journal of Digital Convergence
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    • v.18 no.7
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    • pp.389-395
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    • 2020
  • Female empowerment advertising campaigns are easily observed in the United States and European countries whereas it is rarely found in Korea. Thus, this study is designed to analyze female empowerment advertising campaigns so-called femvertising through a case analysis method. The case analysis is often employed in the field of advertising and other social sciences, especially is helpful in finding current trends. Study results found that themes of global femvertising campaigns could be categorized into 'redefining women's beauty', 'gender equality', 'education', and 'leadership'. The objective of these femvertising campaigns is to change perspectives of the society on women and change men's perspective. In terms of product category by global femvertising campaign companies, it varies from consumer goods, IT & electronics, automotive, finance, toy, non-profit organization to press. In general, femvertising targets women, but some femvertising campaigns also target men. This study also provides implications in regards with media usage strategy and advertising planning strategy.

Librarians' Experiences of Facilitating Makerspace in Public Libraries (공공도서관 메이커스페이스 담당자의 운영 경험 연구)

  • Kim, Soojung;Lee, Jongwook;Oh, Sanghee
    • Journal of Korean Library and Information Science Society
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    • v.50 no.4
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    • pp.249-272
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    • 2019
  • This study aims to investigate the experiences of librarians/staff members who are responsible for facilitating makerspaces in public libraries, including their works and core competencies, their needs and experiences of training, and future plans in makerspaces. To do that, we carried out semi-structured interviews with 11 librarians/staff members and 1 library director from 7 public library makerspaces. Findings show that the participants received financial supports from the government agencies or/and relied on their library budget to run makerspaces. They identified competencies such as technology literacy, domain knowledge, teaching/programming, willingness to learn and curiosity, communication skills, leadership, and design-thinking. They have future plans for expanding spaces, purchasing equipments, program development, and so on. We believe findings could be useful for those who currently manage or plan to implement a public library makerspace by understanding practical issues and training needs in makerspaces.

Analysis of Educational Needs for Strengthening Entrepreneurial Competencies of Science and Technology Personnel (과학기술인력의 기업가역량 강화를 위한 교육요구도 분석)

  • Lee, Junghwan;Kim, Jinyong
    • The Journal of the Korea Contents Association
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    • v.18 no.10
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    • pp.289-297
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    • 2018
  • This study analyzed the Entrepreneurial Competencies of Science and Technology Personnel from the point of view of the industry's demanders. It is necessary to change institutional and policy support from quantitative support to improvement of qualitative level. Specifically, this study used the Borich's Needs Assessment Model to determine what capabilities are currently lacking and which should be supplemented. As a result of analysis, it showed that the current level was lower than expected level. Especially, expectation level was high in order of team working, problem solving ability, communication, abstract thinking, job knowledge, Autonomy, leadership, risk-taking, and commercialization are all lower than the overall average. In the analysis of educational need, the most important factor of entrepreneurial competence appeared in order of problem solving ability, teamworking, job related knowledge, abstract thinking, and communication. This means that it is necessary to logically solve the problems that are encountered in various situations in the organization by using cooperation between the teams and their own job knowledge. In addition, education should be conducted to effectively communicate the results to others.

Study on Conflicts and Coordination in Smart Grid (스마트그리드 갈등양상 및 조정방안 연구)

  • Park, Chan-Kook;Yong, Tae-Seok
    • Informatization Policy
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    • v.19 no.4
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    • pp.27-45
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    • 2012
  • Smart grid, which is a sort of convergence of numerous technologies, can be deployed only with cooperation and fair competition among various stakeholders. If the interest conflicts were not coordinated properly, related business and investment would become delayed and inactive. Therefore, this study analyzes the causes of interest conflicts and related issues in smart grid sector and suggests policy directions by issue. As the result of AHP analysis, the majority of respondents surveyed said that ambiguity of the role and authority is the key problem causing conflicts of interest in smart grid deployment process. Differences in values, communications problems, etc. are pointed as additional main reasons of the interest conflicts. To resolve interest conflicts in smart grids, the Korean government should enhance its leadership in the coordination of stakeholders' interests. Government should make efforts to coordinate the various interests in terms of the development of the smart grid market and win stakeholders' sympathy of their desirable roles in the smart grid market.

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A Road To Retain Cybersecurity Professionals: An Examination of Career Decisions Among Cybersecurity Scholars (사이버 정보보호 인력의 양성과 유지를 위한 방향: 정보보호 전공자들의 직업 선택 의도에 관한 연구)

  • Chai, Sang-Mi;Kim, Min-Kyun
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.22 no.2
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    • pp.295-316
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    • 2012
  • In the recent field, cybersecuriyt has become one of the critical areas in the information technology field, and demands for cyberseucirty professionals have been increasing tremendously. However, there is In the recent past, cybersecurity has become one of the critical areas in the Information Technology (IT) field, and demands for cybersecurity professionals have been increasing tremendously. However, there is a shortfall in the qualified cybersecurity workforce which is a factor that contributes to the vulnerability of society to various cyber threats. Our study articulates a model to explain career selection behavior in the cybersecurity field. The study explored factors that affect scholars' behavioral intention to pursue a cybersecurity career. Positive outcome expectations from a cybersecurity career as well as high self-efficacy about skills and knowledge about cybersecurity have a strong impact on the scholars' cybersecurity career decisions. Further, perceived usefulness of the cybersecurity curriculum has a positive effect on the scholars' career decisions. The results of this research have implications for retaining a qualified workforce in the computer and information security fields.

A Study for how a CEO's moral management influences on his employees' absorbing into their business in a Stock company (증권회사 CEO의 윤리경영이 조직몰입에 미치는 영향 연구)

  • Kang, Chang-Won
    • Journal of Distribution Science
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    • v.6 no.1
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    • pp.63-77
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    • 2008
  • The source of a business competition is man and the core of a business success depends on people's ability, efforts and cooperation. Therefore, modern managers are making varied efforts to perform the ethical management for the organization immersion and job satisfaction of the employees. The managers of the financial agencies including the enterprises competing in the global market, face numerous ethical issues and problems. Considering the reality that financial institutions are actively asked to perform the responsibility and duties sincerely, the tasks how the head of financial agency will accept the social study of the level of ethics and change the level of recognition, and how he will settle it as the natural feature in the institution, become an important management target. In addition, it is necessary to figure out how the ethical management of the head of the financial agency will affect the organizational immersion of the employees. Based on the objective of this study, we attempted to confirm how the ethical management will of the head of the financial institution would affect the organizational immersion, the employees' mental result variables. Through this study, it became necessary for the directors of the financial institutions to search for the methods to improve the system of management and enhance the observance will of the business ethics so that they may not cause the disposition of the violation of the business ethics owing to the enforcement to achieve the target of the results of the business or the error recognition of the norm. Further, the heads of banks will have to set a management policy focused on the democratic management and the ethical justice based on the participating methods to induce the cooperative commitment of the stock company employees not to be shifted from the globalization and the competitive society.

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East Asian Security in the Multipolar World Order: A Review on the Security Threat Assessment of the Korean Peninsula Amid the Restructuring of International Order (다극체제와 동아시아 안보: 국제질서 재편에 따른 한반도 안보 위협 논의의 재고찰)

  • Lee, Sungwon
    • Analyses & Alternatives
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    • v.6 no.2
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    • pp.37-78
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    • 2022
  • The U.S.-led international order, sustained by overwhelming national power since the end of the Cold War, is gradually being restructured from a unipolar international system to a bipolar international system or a multipolar international system, coupled with the weakening of U.S. global leadership and the rise of regional powers. Geopolitically, discussions have been constantly raised about the security instability that the reshaping of the international order will bring about, given that East Asia is a region where the national interests of the United States and regional powers sharply overlap and conflict. This study aims to critically analyze whether security discussions in Korea are based on appropriate crisis assessment and evaluation. This paper points out that the security crisis theory emerging in Korea tends to arise due to threat exaggeration and emphasizes the need for objective evaluation and conceptualization of the nature and the level of threats that the restructured international order can pose to regional security. Based on the analysis of changes in conflict patterns (frequency and intensity), occurring in East Asia during the periods divided into a bipolar system (1950-1990), a unipolar system (1991-2008), and a multipolar system (2009-current), this study shows that East Asia has not been as vulnerable to power politics as other regions. This investigation emphasizes that the complexity of Korea's diplomatic and security burden, which are aggravated by the reorganization of the international order, do not necessarily have to be interpreted as a grave security threat. This is because escalating unnecessary security issues could reduce the diplomatic strategic space of the Republic of Korea.

The Effect of Consultant Competences of SMEs CEO on Innovation Performance and Management Performance (중소기업 최고경영자의 컨설턴트 역량이 기업의 혁신성과 및 경영성과에 미치는 영향에 대한 연구)

  • Minhee, Kwon;Sangbok, Lee;Yen-yoo, You
    • Journal of Industrial Convergence
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    • v.20 no.11
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    • pp.113-126
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    • 2022
  • In Small and Medium-sized Enterprises(SMEs) compared to major, competence of CEO relatively has a large impact on management performance, so the biggest factor to strengthen the competitiveness is the competence of CEO. Meanwhile, a consultant is defined as a subject of execution that directly and indirectly participates in management by inducing objective and rational decision-making on various management issues and problems facing companies. The management expertise, problem-solving skills, communication skills, insights, and leadership that a consultant must have in order to perform his or her duties are the same as the role and capabilities that the CEO must have in enhancing the company's performance and competitiveness. Therefore, through previous studies, this study divided consultant competences of CEO into job competence, communication competence, learning competence, and innovation competence and tried to understand whether those competences affect corporate's innovation performance and management performance. The survey was conducted on SMEs and the analysis techniques were reliability and validity analysis, confirmatory factor analysis, and structural equation analysis. As a result, it was found that the CEO's job competence, communication competence, learning competence, and innovation competence had a significant effect on innovation performance of the company, and second, innovation performance had a significant effect on the management performance. Through, this study derived a common factor of consultant competences of SMEs CEO, and derived implications for the competence characteristics of the CEO necessary to improve the performance of SMEs.

Social Learning Values in the Justification Discourses for One Million-pyeong Park, Busan, South Korea (담론분석을 통한 100만평공원운동의 사회학습적 가치)

  • Lee, Sungkyung;Kim, Seung-Hwan
    • Journal of the Korean Institute of Landscape Architecture
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    • v.41 no.5
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    • pp.19-27
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    • 2013
  • This paper claims that the One Million-peyong Park(hereafter abbreviated as OMP) project is different from a typical citizen participatory park project by recognizing the exceptional leadership of the Civic Committee for the One Million-pyeong Park Construction(CCOMPC) in promoting and developing the OMP project. Since 2001 the CCOMPC has published a variety of written promotional materials to inform and educate the public about the project. In terms of approaching the promotional materials, this research focuses on the use of language on how the CCOMPC justifies the OMP project, namely the OMP justification discourse, and considers the discourse as a unique form of social document that represents the perspective of the CCOMPC in explaining the local environmental issues and values of urban parks to the public. Using a discourse analysis method, this research analyzes the justification discourses and investigates how they changed over the three main development phases of the OMP: the initiation and preliminary development phase(1999-2001.2), the development phase (2001.2-2008), and the time period after the greenbelt policy release on Dunchi Island(2008-present). In each discourse, the OMP project is rationalized as a citizen participation park project that (1) aims to enhance the quality of public green space in Busan, (2) is accompanied by various community engagement programs that emphasize the value of urban nature and environmental education to expand citizen participation, and (3) has contributed to the National Urban Park Bill. This research emphasizes the role of the discourses in helping the public gain a critical understanding about the local environment and values of urban parks. By analyzing the contents of the discourses, it explains the social learning values of the OMP expressed in the discourses.