• Title/Summary/Keyword: 이미지 지가

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Domestic Tourism Revitalization Policies According to the Satisfaction of Visitation with the Image of Tourist Attraction for Experiential Tourism (체험관광 방문동기가 관광지 이미지의 방문 만족에 따른 국내 관광 활성화 정책 연구)

  • Park, Hwan-Tae;Lee, Youn-Oak
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.7
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    • pp.235-247
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    • 2021
  • The purpose of this study was to examine whether the motivation for visiting experiential tourism can be maximized by revitalization of domestic tourism according to tourist image and visit satisfaction. In order to achieve this purpose, the four factors of educational motive, experiential motive, cultural motive, and communion motive of experiential tourists who visited domestic experiential tourist destinations, as well as the image of tourist destination, and suggestions for revitalizing domestic tourism through visit satisfaction were proposed. Therefore, the implications of this study are as follows. First, theoretical significance can be found by establishing the concept of domestic experience tourists' visit motives, image of tourist destinations and results related to visit satisfaction in the COVID-19 according to this study. It suggests that it is an essential condition for promoting a new change in which tourists participate in experiential tourism motives in the era of the pandemic by providing experiential tourism programs that are tailored to the level of tourists through research on the image of tourist destinations and their satisfaction with their visit motives. are giving Second, in terms of experiential tourism programs operated by domestic experiential tourism companies, it should be possible to promote the image of a safe tourist destination utilizing the characteristics of untact services that can provide non-face-to-face services. In addition, in an environment where visits to experiential tourism activities are somewhat limited in the era of the pandemic corona, it will help to revitalize domestic tourism and the local economy by expanding the non-face-to-face service to discover and develop direct experience programs in the region.

Exploratory Study on the Effect of Brand Equity on Brand Loyalty : Focusing on the Brand of Tourism Resources in Cities and Counties Level (지자체의 관광자원 브랜드 자산이 브랜드 충성도에 미치는 영향에 대한 탐색적 연구 : 지자체의 관광자원 브랜드를 대상으로)

  • Lee, Min-Jae;Lee, Yeon-Ju;Seo, Won-Seok
    • The Journal of the Korea Contents Association
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    • v.12 no.10
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    • pp.499-509
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    • 2012
  • The purpose of this paper is to conceptualize the brand of tourism resources and examine the effects of brand equity on brand loyalty focusing on the brand of tourism resources in cities and counties level. To this end, we reviewed the literatures and analysed 410 surveys from the 8 provinces. The results show that brand awareness and brand image of tourism resources have significant effects on brand preference, and brand awareness, image and preference have effects on brand loyalty measured by revisit and recommendation intention. However the one of most important results is the brand equity(awareness, image, preference) has partially significant effects on brand loyalty under the effects of visitor's satisfaction. Additionally, the positive effect of brand awareness on brand image is examined. More specific results and implications are provided.

The Analysis on Corporate Image of Korean Game Companies (게임사의 기업 이미지에 대한 분석적 고찰)

  • Wi, Jong Hyun
    • Journal of Korea Game Society
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    • v.16 no.5
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    • pp.89-98
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    • 2016
  • The purpose of this paper is to analyze corporate image of Korean game companies. The questionnaires such as corporate image, gaming playing period, dispute with parents included The lowest score was 2.75 on Han Game which is servicing web board games. Kakao which is a game platform got the highest score. Result through the tests showed that 5 companies were categorized into 3 groups, lower group(Han Game and NEXON), middle (NCSoft and Netmarble), higher (Kakao). Correlation with gender factor showed that only NEXON is significant. NEXON Score by female is higher than that of male. In addition, longer playing period on NEXON games has negative corporate image. Correlation between conflict with parents and negative corporate image of NEXON is also significant.

Effects of the Corporate Image on Customer Value and Loyalty (기업이미지가 고객가치와 고객충성도에 미치는 영향)

  • Kim, Yi-Tae
    • The Journal of the Korea Contents Association
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    • v.8 no.1
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    • pp.75-85
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    • 2008
  • The corporate image in the modern competitive industry is one of the most important factors that invites customer's desire of purchase. The purpose of this study is to find out how the corporate image influences to the customer value and loyalty deciding customer's desire of repurchase and is to know the important factors of corporate image. The results of this study is that corporate image has an effect on customer value and satisfaction. Also customer value influences on customer satisfaction. Customer value and satisfaction have an effect on customer loyalty as the important factors. Through the results, customer's high recognition of the corporate has an influence on customer value.

A method for converting street view images to a video (스트리트 뷰 이미지를 동영상으로 변환하는 방법)

  • Woo, Byul;Park, Seong-Min;Lee, Do-Young;Jo, Seung-Hyun;Song, Yang-Eui;Lee, Yong Kyu
    • Proceedings of the Korea Information Processing Society Conference
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    • 2015.10a
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    • pp.83-86
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    • 2015
  • 기존의 스트리트 뷰 이미지들은 일일이 사용자가 검색해야 하며 이미지 파일을 하나씩 클릭해서 넘겨 봐야한다는 점과 제공되는 스트리트 뷰 이미지들이 웹페이지 형태로만 제공된다는 불편함이 있었다. 이를 개선하고자 본 논문에서는 스트리트 뷰 이미지를 동영상으로 제공하여 쉽게 길을 찾아갈 수 있는 방법을 제안한다. 본 논문에서 제안하는 어플리케이션은 사용자가 출발지와 도착지를 입력하면 Google Maps APIs를 이용해 최단경로를 받아온다. 그 후 최단경로에 해당하는 좌표값에 해당하는 이미지를 Google Maps APIs URL을 이용하여 Android 내부 DB로 받아온다. 마지막으로 DB에 저장된 이미지를 동영상으로 변환하여 제공한다.

A Study of the Determinants of Image and Loyalty on the Virtual Storefront (가상점포의 이미지결정요인과 충성도에 과한 연구)

  • 김정희
    • Journal of Distribution Research
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    • v.6 no.1
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    • pp.77-101
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    • 2001
  • Recently, the role of Internet becomes wide so that it could provide the information among users as well as the opportunity to make commercial transactions in the cyberspace. Now, the virtual storefronts are the virtual space where anyone makes a profit on Internet by selling and buying goods/services. Therefore, it is important to develop the good image for cyberconsumers so that virtual storefronts can attract many browser to buy goods. The study reported examines how combination of specific elements in the internet environment influence cyberconsumers' inferences about the virtual storefront and discusses the extent to which these inferences mediate the virtual storefront loyalty. Results show that the virtual storefront elements were posited to be antecedents of virtual storefront image rather than components of virtual storefront image. In addition, the virtual storefront image mediators the satisfaction and loyalty of cyberconsumer on virtual storefront.

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The Attitude of the Korean Television Drama in Mongolia Market Impact Korea Country Image, Corporate and Product's Image Formation (몽골 시장에서 한국 드라마에 대한 태도가 한국 국가 이미지, 기업 및 제품 이미지 형성에 미치는 영향 연구)

  • Odmandakh, Batsukh;Lee, Kee-Sung;Jin, Chang-Hyun
    • The Journal of the Korea Contents Association
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    • v.16 no.12
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    • pp.223-232
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    • 2016
  • The purpose of the study is to explore the attitude of the Korean television drama in mongolia market impact Korea country image, corporate and product's image formation. The research is conducted effects of Korean image, its company, product and belief of its product and influence of procurement of Korean products in Mongolia in terms of Mongolian has enormously watched Korean drama since latest of 1990. Korean drama can influence Korean products image. Watching Kore and rama can influence view of Mongolian in quality of Korean products, design etc. Korean dramas can affect images of Korean company. Watching Korean drama can influence opinion of Mongolian in staff, culture, level of technique of Korean company moreover, competitiveness of Korean company in international market and etc. Korean drama can influence Korean image. Watching Korean drama can reach aspect of Mongolian in Korean education level, national security, reconstruction and income of population and etc. The most effective factor in product reliability and procurement was country image but company image can not influence that. In conclusion according to survey result within Mongolian customers that Korean drama has some influence in Korean image, its company image, product image, and product reliability and procurement of Korean product.

Individual 3D facial avatar synthesis using elastic matching of facial mesh and image (얼굴 메쉬와 이미지의 동적 매칭을 이용한 개인 아바타의 3차원 얼굴 합성)

  • 강명진;김창헌
    • Proceedings of the Korean Information Science Society Conference
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    • 1998.10c
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    • pp.600-602
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    • 1998
  • 본 논문은 정면과 측면 얼굴 이미지의 특성을 살린 3차원 개인 아바타 합성에 관한 연구이다. 표준 얼굴 메쉬를 얼굴 이미지의 특징점에 맞추려는 힘을 특징점 이외의 점들까지의 거리에 대한 가우스 분포를 따라 부드럽게 전달시켜 매쉬를 탄성있게 변형하는 힘으로 작용시켜 메쉬를 얼굴 이미지의 윤곽선을 중심으로 매칭시키고, 매칭된 메쉬가 매칭 이전의 메쉬의 기하학적 특성을 유지할 수 있도록 메쉬에 동적 피부 모델을 적용한다. 이렇게 생성한 3차원 메쉬에 이미지를 텍스춰 매핑하여 개인 특성을 살린 3차원 개인 아바타를 생성한다.

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Web Image Classification using Semantically Related Tags and Image Content (의미적 연관태그와 이미지 내용정보를 이용한 웹 이미지 분류)

  • Cho, Soo-Sun
    • Journal of Internet Computing and Services
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    • v.11 no.3
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    • pp.15-24
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    • 2010
  • In this paper, we propose an image classification which combines semantic relations of tags with contents of images to improve the satisfaction of image retrieval on application domains as huge image sharing sites. To make good use of image retrieval or classification algorithms on huge image sharing sites as Flickr, they are applicable to real tagged Web images. To classify the Web images by 'bag of visual word' based image content, our algorithm includes training the category model by utilizing the preliminary retrieved images with semantically related tags as training data and classifying the test images based on PLSA. In the experimental results on the Flickr Web images, the proposed method produced the better precision and recall rates than those from the existing method using tag information.

Luis Bunuel and Naturalist Cinema (루이스 브뉴엘과 자연주의 영화)

  • Kim, Jung-Ho
    • The Journal of the Korea Contents Association
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    • v.22 no.10
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    • pp.181-194
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    • 2022
  • between the Action-image and the Affection-image, there is the Impulse-image. IF the aesthetics of the action-image and Affection-image are realism and idealism, the aesthetics of the impulse - image is naturalism. since the impulse-image has traits of action-image and affection-image, naturalism refers to four co-ordinates: originary world/derived milieu, impulses/modes of behavior. In Deleuze's view, the great directors we call naturalists are Stroheim, Bunuel, and Joseph Losey.