• Proceedings of the Korea Contents Association Conference
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• 2007.11a
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• pp.282-285
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• 2007

The attitude of community members plays a key role for sponsorship response. Theory of identification is very important to understand the attitude of community members. Community identification can effect to behavior and attitude to sponsors of community members. This study examines antecedents of community identification and relations between community identification and sponsorship response. I found that sense of community effect to community identification and community loyalty. Satisfaction of need, membership, and emotional ties effect to community identification and community loyalty. But influence effect only to community loyalty. Community identification effect to community loyalty. And community loyalty effect to sponsorship response.

• The Journal of the Korea Contents Association
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• v.8 no.1
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• pp.93-102
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• 2008

The attitude of community member plays a key role for sponsorship response. Theory of identification is very important to understand the attitude of community members. community identification can effect to behavior and attitude to sponsors of community members. This study examines antecedents of community identification and relations between community identification and sponsorship response. I found that sense of community effect to community identification and community loyalty. Satisfaction of need, membership, and emotional ties effect to community identification and community loyalty. But influence effect only to community loyalty. community identification effect to community loyalty. And community loyalty effect to sponsorship response.

• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.224-237
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• 2020

This study is about motivations of using YouTube channels related to politics and its effects on political socialization. Information acquisition from the political channels of YouTube was analyzed from the perspective of uses and gratifications theory. Then, the effects of the variable factors which can influence the perception-attitude-action of political socializations were reviewed. To understand aforesaid aspects, online survey was conducted targeting male and female adults between 20 to 50-year-old. There were four factors observed for the motivations of using YouTube channels of politics, which were 'entertainment of political satire', 'mental stability', 'convenience of the media', and 'pursuit of information'. The impacts on political socialization were verified with path analysis. Among the various motivations of using YouTube channels, 'convenience of the media' and 'pursuit of information' were the factors that positively affected the acquirement of political knowledges. Political knowledges had meaningful influences on increasing people's interest in politics, and their sense of political efficacy. Increased interest in politics led to higher level of sensing political efficacy, then higher political efficacy positively motivated people to participate in politics. The theoretical and practical implications of the study were also discussed based on the findings.

• The Journal of Sustainable Design and Educational Environment Research
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• v.19 no.3
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• pp.11-25
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• 2020

This study was carried out to present the conceptual framework of a model as a basic study for the development of the stress control horticultural therapy model of middle school students utilizing the school garden based on the basic psychological need theory. By grasping the general characteristics and needs of middle school students, we set the purpose of the program as stress control, and by utilizing the school garden as an activity, horticultural intervention was proposed to meet the basic psychological needs that affect stress control. And also through analyzing the relevant literature, we presented a conceptual framework for the concepts and definitions, elements, processes, and operations of this model.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.3
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• pp.133-141
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• 2012

Service and manufacturing companies' efforts are increasingly focused on utilizing services to satisfy customers' needs and survive in today's competitive market environment. The value of services depends mainly on service reliability that is identified by satisfaction derived from the relationship between customer and service provider. In this paper, we extend concepts from the failure modes and effects analysis of tangible systems to services. We use an event-based process model to facilitate service design and represent the relationships between functions and failures in a service. The objective of this research is to propose a method for evaluating service reliability based on service processes using fuzzy failure mode effects analysis (FMEA) and grey theory. We define the failure mode of service as interaction ways that can be failed in a service delivery process. The fuzzy set theory is used to characterize service reliability based on linguistic terms during FMEA. Grey theory is employed to determine the degree of relation and ranking among risk factors that are represented as potential failure causes. To demonstrate implementation of the proposed method, we use a case study involving a typical automotive service operation.

• Journal of Agricultural Extension & Community Development
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• v.19 no.4
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• pp.1067-1094
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• 2012

Building of exhibit halls in rural area has been a new trend with increasing investments in rural development. Exhibit hall can be an effective way to specialize rural village with amenity resources which is now in a flood of agritourism. However, most of exhibit halls being operated by rural villages have similar display on similar themes and are poorly managed. To aggressively promote rural amenity resources in villages and make visitors satisfy through their experiences, this research reviewed experience economy theory of Pine and Gilmore(1998) and derived planning guidelines of rural theme exhibit hall applying experiential factors(Educational, Esthetic, Escapist, and Entertainment experiences). Finally, we applied these planning guidelines to a site, Igil village which is located in Cheorwon County, Gangwon-do, with a theme of a red-crowned crane for verification.

• Journal of Korean Society of Transportation
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• v.25 no.5
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• pp.209-231
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• 2007

This paper suggested an approach to characterize travel choice behaviors using the implicit price instead of the indirect utility. The choice criterion to compare the implicit prices of available trip options was developed from the utility maximization problem of a trip maker which is supposed to choose the best option from the available ones differentiated by only by the quantitative attributes such as travel cost and time but also by qualitative attributes such as comfort and safety. The utility maximization problem is constructed under household production theory, and is incorporated with a special kind of joint homogeneous production functions. The implicit price of a certain trip option is the sum of the monetary price and the multiple of travel time and the value-of-travel-time, and the value-of-travel-time refers to the portion of wage, which can be assignable to the trip-making activity. This choice criterion is statistically identifiable, and behaviorally plausible. Moreover, this criterion has the expression simpler than the indirect utility, and therefore could be an effective target of the statistical estimation for travel choice behaviors.

• Journal of Korean Society of Transportation
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• v.31 no.2
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• pp.33-44
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• 2013

The land use-transportation models typically have complicated model structure that is good for empirical execution but bad for theoretical probe. This complexity makes it very difficult to derive the first-order conditions for system optimization in tractable forms. Yu and Rhee (2011) and Rhee (2012) show how to simplify the derivative of the model's objective function with respect to policy variables in the computable general equilibrium model of land use and transportation. However, the travel demand in their model was fixed. This drawback fundamentally limits the applicability of their methodology in the planning field. We relax this restriction. Once this is done, we can employ the methodology developed in analyzing the impacts of various types of policy instruments in the models where land market is treated endogenously and transportation network is embedded.

• Informatization Policy
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• v.19 no.4
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• pp.3-26
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• 2012

The purpose of this study is to provide a systematical view point of SNS research published by scholarly journals in communications vis a meta-analysis. A total of 72 articles dealing with SNS issues from 2006 to 2012 were analysed by research theme, related sub-theme, methodology, theoretic rationale, targeted media, and characteristics. Effect research get the largest portion and then user research in terms of a developmental model of media research agenda. A major methodological trend is an online survey and theoretical background is Uses and Gratification. Twitter is the most popular medium researched and SNS is mainly characterized as information provision and seeking as well as relationship forming.

• Journal of Korean Society of Archives and Records Management
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• v.20 no.1
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• pp.159-175
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• 2020

This study aims to discuss policy alternatives for improving the curriculum of archival studies. As a theoretical study, it organized classical professional theories such as Greenwood and Good and confirmed that the archival professionals met all six criteria for professional occupations claimed by Perk. However, from the perspective that professionalism is not completed at any point in time, but is a constant pursuit, education and training of archival professionals, and the legal system that supports it, were analyzed. In addition, the case of the British ARA and the US ACA, which are implementing a professional certification system, was analyzed in the context that professionals should set their own standards for education and training to protect their authority and have norms for professional communities. In conclusion, policy alternatives centered on the academic training guidelines and the certification system were presented.