• Journal of the Korean Home Economics Association
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• v.34 no.4
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• pp.245-256
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• 1996

The purpose of this study were 1) to understand clothing involvement and body cathexis of elderly women, 2) to examine differences between store atmosphere factor on clothing involvement and body cathexis, 3) to find out its relationship with clothing involvement and body cathexis. Data were collected by questionnaire of 248 elderly women. Frequency, factor analysis, Chi-square, t-test, F-test, F-test, correlation and Duncan's multiple range test were used in data analysis. As a result, 1) clothing involvement of elderly women were classified with importance, fashion and interest, symbolism factor and there was significant differences with display, comfort, interior, convenience factor. 2) Elderly women were not satisfied with their body sufficiently and there was significant differences only display factor(store location, show window, display). 3) Clothing involvement was significant differences variables were found in relationship to body cathexis except income. 4) There was positive correlation between clothing involvement and body cathexis. The higher body cathexis, the more interest clothing.

• Fashion & Textile Research Journal
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• v.1 no.1
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• pp.18-25
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• 1999

The purpose of this study was to identify the relationship between clothing involvement and fashion leadership of early adolescents. A questionnaire was administered to 232 9th grade students living in Taegu during April of 1998. Data were analyzed by using Factor analysis, Correlation, t-tests, ANOVA, Scheffe test, and Regression analysis. Clothing involvements were factor analyzed resulting five factors such as interest, importance, fashionability, symbolism, and risk perception. Four factors except risk perception factor were used in data analysis. Four clothing involvement factors showed highly positive relations with total clothing involvement. Interest, importance, and fashionability factors showed highly positive relationship each other. Fashionability and interest factors had effect on fashion leadership. Female adolescents were more concerned about clothing interests than male. Adolescents who were high clothing-interested and fashion-oriented purchased more clothing items. Adolescents who showed high clothing involvements such as interest, importance, and fashionability paid much more on purchasing clothes.

• Fashion & Textile Research Journal
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• v.3 no.4
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• pp.323-329
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• 2001

The purpose of this study was to identify the relationship between clothing involvement and fashion leadership of fashion models and college women. For this study, 113 fashion models and 265 female college students were analyzed. Factor analysis, Correlation, t-test and Regression analysis were used in data analyses. Clothing involvement was factor analyzed resulting five factors such as interest, pleasure, fashionability, risk perception and symbolism. Three clothing involvement factors had highly positive relations with total clothing involvement. Interest, pleasure and fashionability factors were related with each other: Fashionability and interest factors had an effect on fashion opinion-leadership and fashion innovation. Significant differences were found between fashion models and female college students in regard to clothing involvement and fashion leadership. Fashion models and female college students differed significantly in clothing interest and fashionability. Fashion models and female college students differed significantly in fashion opinion-leadership and fashion innovation. Fashion models were more fashion opinion leaders and fashion innovators than female college students.

• Journal of the Korean Home Economics Association
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• v.34 no.5
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• pp.197-208
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• 1996

The study mainly focused on textile evaluation criteria and clarified the relationship between the levels of clothing involvement and demographic variables. Subjects were 459 women living in JeonJu. SPSS package was used to analyzed the data. The main findings of this research were as follows: 1. Textile evaluation criteria such as the high quality of textile, the component of fiber, the easeness of care, and the durability of fabrics were used for the jackets and the coats. As regards the blouses and the shirts, the easeness of care, the high quality of fabric, the component of fiber, and the comfort of wearing, the easeness of care and the shape for better looks influenced the decision making process of consumers. 2. The subjectives were categorized into three groups depending upon the clothing involvement level. They have shown significant differences from demographic factors such as age, marrige, education, and occupation.

• Journal of the Korean Home Economics Association
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• v.34 no.5
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• pp.223-234
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• 1996

This paper intends to examine the relationship between the consumer's enduring involvement toward clothing product, fashion innovativeness, and fashion opinion leadership. Specific purposes of the study are: 1) to identify dimensions of the enduring involvement toward clothing based on the theoretical framework; 2) to find out the effects of clothing involvement on fashion innovativeness and fashion innovativeness,m fashion opinion leadership, and demographic variables. The Likert Type questionnaires were used to measure clothing involvement, fashion innovativeness, and fashion opinion leadership. Samples of 389 women(college students, career women, housewives) living in Taegu area were analyzed by factor analysis, Pearson's correlations, t-test, and multiple regression analysis. Main results of the study are as follows: 1) Concept of the enduring involvement toward clothing is composed of five dimensions: fashion, importance, pleasure, self-expression, and perceived buying risk. 2) The clothing involvement is found to have significant influences on fashion innovativeness and fashion opinion leadership. 3) The relationships between the clothing involvement, age, educational level, and marital status are found to be statistically significant.

• The Research Journal of the Costume Culture
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• v.20 no.2
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• pp.251-262
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• 2012

This research aimed to examine an advertising location according to consumer involvement about internet search advertising and advertising effect according to advertising forms. This research carried out a questionnaire survey from May 25, 2011 for seven days with the target of men and women at the age of 20s-30s who tried search advertising in Seoul and capital area, and 519 copies were used for final analysis. For analysis of collected materials, the reliability test, factor analysis, $t$-test, regression analysis and ${\chi}^2$ test were executed by using statistical package SPSS 16.0. The results are as follows. First, it appeared that consumer's clothing involvement, advertising involvement, advertising location and advertising forms had an influence on site attitude and clicking intention. Consumers of high clothing involvement, high advertising involvement and upper end advertising appeared to have high site attitude and clicking intention. Second, all consumers of the low and high clothing involvement and upper end advertising appeared to prefer the upper end advertising. It appeared that consumers of low advertising involvement prefer lower end advertising, and consumers of high advertising involvement prefer the upper end advertising at an advertising location according to clothing involvement. Accordingly, it is important that the search advertising exposes advertising in the upper end, and that should use an advertising phrase capable of giving trust to consumers. As the text advertising had high site attitude and clicking intention in the advertising forms, consumers should pay attention to the advertising phrase.

• Journal of the Korean Society of Costume
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• v.58 no.4
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• pp.58-71
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• 2008

The demand for personalized products and service of apparel product has increased dramatically. In order to acquire a personalized apparel product, consumers may have to sacrifice more expense or time. The purpose of this study was to investigate various personalization strategies in apparel business and to identify antecedents that influence the process. Clothing involvement and two price related variables (clothing expense and willingness to pay more) were included in the study as antecedents. Four personalization strategies were included in the study: design selection, size customization, in-store service and promotion personalization. For an empirical study, a conceptual model was designed and research questionnaire was developed. A measure of personalization of apparel shopping was developed based on existing scale items of prior research and a pilot study. Data from 766 men and women in their twenties to forties were used for statistical analysis. Structural Equation Modeling was used for the data analysis. Results indicated that the conceptual model was a good fit to data. Structural paths indicated that there was significant influence of clothing involvement on design selection and sales promotion personalization strategies. Involved consumers spent more on chothing products and were likely to pay more on personalized products and services. Monthly clothing expense influenced size customization significantly. It also had negative influence on service related personalization strategies. Consumers were willing to pay more when it comes to product related personalization strategies such as design and size but not necessarily to service related strategies. This study was an attempt to provide an in-depth and synthesized approach on consumer attitudes toward personalization of apparel products.

• Korean Journal of Human Ecology
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• v.5 no.2
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• pp.131-143
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• 1996

The purpose of this study was to investigate clothing involvement and clothing behavior of women and to indentify the relationship between clothing behavior and clothing involvement. The data were analyzed using percentage, frequency, factor analysis, ANOVA, Scheffe test, t-test, and Multiple Regression. The results of the study were as follows: 1. Five dimensions of clothing involvement were derived by factor analysis such as fashion, interest pleasure, symbolism, and perceived buying risk. 2. There were significant relationships between clothing involvement dimensions and demographic characteristics such as age, educational background and family income level. Those who were younger and not married showed positive relationship among fashion, interest and pleasure of clothing involvement dimensions. Those who had higher educational background showed positive relationship with clothing involvement. Those who were empolyed showed higher clothing involvement with symbolism and perceived buying risk. 3. Age, marital status, and educational background showed important variables as factors that exert influence on clothing behavior: Those who were younger and not married attached importance to interest aesthetics, psychological dependence, and fashion. Those who were older and married attached importance to modesty and comfort. The more educated respondents were more concerned about interest aesthetics, symbolism, psychological dependence, and fashion. 4. The fashion of clothing involvement showed positive relationship in fashion, interest, symbolism, and psychological dependence of clothing behavior, and negative relationship in modesty and comfort. The interest of clothing involvement showed positive relationship in aesthetics and interest, and negative relationship in modesty and comfort of clothing behavior. The pleasure of clothing involvement showed positive relationship in psychological dependence, management, interest, and pleasure of clothing behavior. The symbolism of clothing involvement showed positive relationship in symbolism, modesty, conformity, psychological dependence, and fashion of clothing behavior. The perceived buying risk of clothing involvement showed positive relationship in management, conformity, and comfort and negative relationship in symbolism and fashion of clothing behavior.

• Proceedings of the Korean Society of Propulsion Engineers Conference
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• 2000.04a
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• pp.33-33
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• 2000

고온의 연소가스로부터 노즐 표면을 보호하기 위하여 슬롯을 통하여 냉각 유체를 분사하는 슬롯 막냉각에 대하여 연구하였다. 냉각효율 및 열전달 특성은 주유동과 2차 유동의 분사율에 따라 크게 달라지며, 형상변화 및 유동가속에 의해서도 냉각 효과의 변화를 가져오게 된다. 따라서 본 연구에서는 실험을 통하여 면적비가 16:1인 축소노즐에서 압축성 효과를 배제할 수 있는 유동속도 범위 내에서 분사율 변화(0.5 $\leq$ M $\leq$ 3.0)에 따른 슬롯 막냉각 열전달 특성을 고찰하고, 평판 슬롯 막냉각 경험식의 결과와 비교하였으며, 수치해석을 통하여 축소노즐과 원형관에서의 냉각효율 및 열전달 특성을 비교함으로서 이를 검증하였다. 축소노즐에서의 슬롯 막냉각 열전달 특성은 단열벽면조건을 형성하여 노즐 표면을 따라 설치된 열전대를 이용하여 측정하였다. 그 결과 상대적으로 낮은 분사율(M=0.5, 1.0)에서 분사율 증가에 따른 냉각효율의 증가가 크게 나타났으며, 분사율이 높아짐(M $\geq$ 2.0)에 따라 냉각효율의 증가폭이 점점 감소하고, 일정 분사율 이상에서는 냉각 효율의 증가가 크게 둔화되었다. 분사율이 낮을 경우 평판 슬롯 막냉각 경험식으로 주어진 결과보다 상류에서는 높으나 하류로 진행하면 비슷한 냉각효율을 보였고, 분사율이 높은 경우 평판보다 전 범위에서 약간 높은 냉각효율을 나타냈다. 수치해석 결과에서는 분사율이 낮을 경우 축소노즐의 냉각효율이 원형관에서의 냉각효율 보다 낮거나 비슷하게 나타났으며, 분사율이 높아짐에 따라 축소노즐에서의 냉각효율이 오히려 높아지는 것으로 나타났다.타내었다. 액체 제트의 속도는 처음에는 일정하게 유지되다가 운동량을 보존하기 위해 가스로부터 운동량을 받아 점차 가속되어지는 것으로 나타났다.본 규격은 키, 총장, 어깨길이, 등길이, 머리길이, 머리둘레, 진동둘레, 목둘레, 가슴둘레, 허리둘레, 배둘레, 엉덩이둘레, 앞품, 뒤품, drop치를 포함하고 있고, 각 규격에서 호칭간 치수 간격도 함께 제시하고 있다. 본 연구 결과에서 보듯, 현행 8규격의 무진복의 각 호칭간 적정 허용범위를 고려해 합리적인 치수체계를 정립한다면 치수에 대한 적합도가 상당히 증가할 뿐 아니라 생산비용도 상당히 감축할 것으로 생각된다.나타났다. 4) 호감적 서비스능력 차원에서 세 독립변수간에 유의한 3원 상호작용이 존재하는 것으로 나타나( $F_{2,228}$=15.62, P<.001) 20대에 적합한 의복 착용시( $F_{2,228}$=3.98, P<.05)와 60대에 적합한 의복 착용시( $F_{2,228}$=16.55, P<.001) 점포유형과 격식차림간에는 유의한 상호작용이 존재하는 것으로 나타났다. 5) 호감을 구성하는 세 요인들이 구매의도에 미치는 영향을 조사한 결과 호감적 인상차원은 29%(P<.001), 호감적 서비스능력차원은 6%(P<.001)의 구매의도를 설명해 주는 것으로 나타났다. 본 연구결과 노년 소비자에게 호감을 주는 판매원의 외모는 구매의도에 영향을 주어 실버의류산업의 이익증대와 밀접한 연관을 갖는 서비스품질의 중요한 요인으로 밝혀졌다.중요한 요인으로 밝혀졌다.로운 단백질 EPSPS가 다른 여러 식물에 이미 존재하고 있는 단백질로서 우리가 이미 이러

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.12
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• pp.1862-1872
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• 2009

This study identifies the apparel shopping value segments of Korean and Chinese college students to examine the differences in the importance of apparel store attributes. Data from 504 questionnaires filled out by college students from Seoul and Beijing were used for statistical analysis. The four segments of apparel shopping values are, hedonic shopping segment, low involvement shopping segment, high involvement shopping segment, and utilitarian shopping segment. In the high involvement shopping segment, Korean respondents considered store atmosphere, convenience, and the services of salespersons to be more important than the other segments. Chinese respondents in both the hedonic shopping segment and high involvement shopping segment considered store atmosphere more important than the other segments. Korean respondents considered store service more important than the Chinese respondents in the hedonic shopping segment, but Chinese respondents were more likely to consider store convenience to be more important than Korean respondents. In the low involvement shopping segment, Korean respondents considered store atmosphere, store services, and the selection of goods more important than Chinese respondents did. In the high involvement shopping segment, Korean respondents considered the services of salespersons to be more important than the Chinese respondents but the Chinese respondents evaluated store convenience as more important than Korean respondents. In the utilitarian shopping segment, Korean respondents were more likely to consider store service, the selection of goods, and services of salespersons more important than Chinese respondents did.