• 한국의류학회지
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• 제33권4호
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• pp.574-585
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• 2009

This study intended to identify regional and gender differences between high school students groups in clothing-wearing motives, casual brand preference and actual purchasing condition. Using a $2{\times}2$ sampling frame, 100 responses were collected for each regional and gender group: male students in Seoul, females in Seoul, males in Gumi, and females in Gumi. In terms of clothing-wearing motives, Gumi students and female students showed more highly extroverted motives than males and Seoul students, respectively. And three groups were determined on the basis of clothing-wearing motives: the extroversion group, the introversion group, and the least clothing-cognizing group. Concerning the brand preference factor, female students showed more dispersed brand preference than males. Adidas and Puma were preferred by all 4 groups. Polo and Guess were preferred by Seoul students, and Clide, Banila B, and TBJ were preferred by female students. The determinants of brand preference were identified as quality, reliability, affirmative image, and some brand personas such as 'neat', 'natural' and 'polished'. The students from Seoul tend to pay more money for clothing than those from Gumi, and Seoul students' main purchasing place was identified as department store while Gumi students shop more at brand chain stores.

• 한국의류학회지
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• 제34권4호
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• pp.628-641
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• 2010

This study investigates the relevance among the clothing purchase motivations, selection criteria, customer satisfaction of collaborated fashion products, and conspicuous consumption by adults located in the cities of Seoul and Incheon who have experience in collaborated fashion product shopping. The results are as follows: 1. Conspicuous consumption was identified with three factors: symbol of position, pursuit of fashion brand/quality, keeping up appearance. Customers were segmented into two subdivisions of a lowly involved group with conspicuous consumption and a highly involved group with conspicuous consumption. 2. Clothing purchase motivations with collaborated fashion products were identified with two factors of esthetical value and reasonable ostentation. Selection criteria with collaborated fashion products were identified with the two factors of extrinsic attributes and intrinsic attributes. Customer satisfaction was identified with one factor. 3. Highly involved group toward conspicuous consumptionpursued more into esthetics value, reasonable ostentation and considered more into extrinsic attributes through collaborated fashion products than the lowly involved groups. Customer satisfaction of a highly involved group toward conspicuous consumption was higher than the lowly involved group. 4. The symbol of position had a positive relationship and the keeping up appearance had a negative relationship in regards to both the relevance of conspicuous consumption and the clothing purchase motivations, selection criteria, and customer satisfaction of collaborated fashion products.

• 한국의류학회지
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• 제14권4호
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• pp.252-261
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• 1990

This study intends to provide a beneficial foundation which can aid our understanding of how a clothing consumer group can be classified according to the clothing buying motives, and what differences are there about the importances of stroe image attribute among them and how consumer's preferences to the store image are shown differently among them and ultimately, some concrete data which can be useful in establishing efficient store image strategies for clothing stores. 413 subjects were gathered through convenience sampling method and, for data analysis, cronbach'$\alpha$, frequency, percentage, mean, $x^{2}-text$, 1-test, ANOVA, Duncan Multiple Range Test, Factor Analysis, Cluster Analysis were conducted. The results are as follows; 1. Three kind of factors in the clothing buying motives were determined for analysis of consumers group and by which it was revealed as to be significant for us to classify them four subdivisions; those of fashion pursuit group, self display group, financial utilitarian group, individual group. 2. Importance on store image attribute was revealed then the middle aged women regarded quality, price, service in order as more important factors than others. 3. Store image preferences show significantly when concerned with quality, price, fashion, impression and age of store personnel, convenience for exchanging and returning goods, credit, delivery and repair, mailing of catalogue and discount coupon, exit from, brightness of store among consumer groups. From these findings, concretely store image strategies are proposed.

• 대한가정학회지
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• 제31권1호
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• pp.181-192
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• 1993

This study was undertaken to investigate the factorial structure of clothing purchase motives, and to examine the relationship between clothing purchase motives, self-concept, and post-purchase clothing satisfaction of males. Questionnaire was comprised of three sections: 25 Likert type statements of clothing purchase motive measure; post-purchase clothing satisfaction measure; and three self-concepts measure(physical, personal, and social self-concept). For the measurement of self-concepts, a portion of‘Self-Concept Scale’by Wonshik Chung was used. Samples were 312 male white collar workers in Seoul, whose age were ranged from 20 to 39. the data were analyzed using factor analysis, Cronbach's alpha reliability coefficient, Pearson's correlation coefficient, and multiple regression analysis. The results of the study were the followings: 1. Six factors of clothing purchase motives derived by factor analysis. 21 items having a factor loading of ± .40 or higher were given consideration in the interpretation of each factor: F.1‘clothing dsign’; F.2‘fashion and impulsive buying’, F.3‘clothing utility’; F.4‘others influence’: F.5‘financial margin’; F.6‘clothing’2. Male consumers perceived the purchase motive of‘clothing design’to be the most important,‘clothing deficiency’the second important, and‘others influence’the least important. 3. Physical, personal, and social self-concept had positive relations to the purchase motive of‘clothing design’and negative relations to the‘clothing deficiency’. Physical self-concept had negative relation to the motive of‘others influence’. 4. Male consumers high in physical, personal, and social self-concept had more positive attitude in the evaluation of post-purchase clothing satisfaction. 5. Post-purchase clothing satisfaction was influenced most by the purchase motive of‘clothing design’, and next by physical self-concept, and age. Age of subjects had negative relation to post-purchase clothing satisfaction. The explanatory power of the 3 variables was 19.9%.

• 한국의류학회지
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• 제25권5호
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• pp.901-912
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• 2001

The purpose of this study was 1) to find out the dimensions of consumers motive of variety seeking and variety seeking behavior toward clothing products, 2) to examine the relationship between above variables, and 3) to classify consumer group according to their motive and behavior of variety seeking, and to compare the groups characteristics in terms of the fashion interests and clothing purchase behavior. The data were obtained from 913 female university students, career women, and housewives using questionnaire. Consumers appeared to have the motive of variety seeking in clothing products, and the motive was composed of four factors. Consumers would show variety seeking behavior in clothing products. And the behavior was composed of three factors. Positive relationship existed between the motive and the behavior of variety seeking, while, the 4 factors of variety motive influenced differently on the different factors of variety seeking behavior. Subjects were classified into four groups according to their motive of variety seeking and variety seeking behavior. A significant differences were found among the 4 groups in fashion interests as well as quantity of purchase, frequency of purchase to clothing products.

• 한국의류학회지
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• 제17권1호
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• pp.3-10
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• 1993

This study intends to provide a beneficial foundation which can aid our understanding of how a clothing consumer group can be classified according to the clothing buying motives, and what differences are there about the importances store image attribute among them and how consumer's preferences to the store image are shown differently among them and ultimately, some concrete data which can be useful in establishing efficient store image strategies for clothing stores. 484 subjects were gathered through convenience sampling method and, for data analysis, cronbach' ${\alpha}$, frequency, percentage, mean, ${\chi}^2$-text, t-test, ANOVA, Duncan Multiple Range Test, Factor Analysis, Cluster Analysis were conducted. the results are as follows; 1. three kind of factors in the clothing buying motives were determined for analysis of consumers group and by which it was revealed as to be significant for us to classify them three subdivisions; those of fashion pursuit group, self display group, financial utilitarian group. 2. Importance on store image attribute was revealed that Ewha students regarded quality, price, more important factors than others. 3. Store image preferences show significantly when concerned with quality, price, fashion, impression and age of store personnel, convenience for exchanging and returning goods, credit, delivery and repair, mailing of catalogue and discount coupon, bightness of store among consumer groups.

• 한국지역사회생활과학회지
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• 제15권3호
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• pp.167-177
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• 2004

This study is designed to understand purchase motivation for garment depending on demographic factors among college students in Yanbian, China. Questionnaire was used for measurement tools to study the subject of the thesis. The main study was conducted against 450 college students from May 17 to June 5, 2001. The data for the study were analyzed using SAS PC program for frequency distribution, percentage, t -test, and one way ANOVA. The purchase motivation for garment are affected by demographic factors such as gender, average monthly household income, monthly expense for clothing. The result was showed as follows: A meaningful difference showed in 3 areas 'to try a new trend, impulsive buying at the store display, discount advertising' depending on the gender in terms of purchase motivations, and in all the three areas, male students showed a higher ranking. But in other motivation areas, no difference was noticed in terms of gender. In terms of purchase motivation based on monthly income, only one area 'impulse buying from a store display' showed a meaningful difference. Respondents with an average monthly household income above 2,000 yuan showed a higher tendency of 'impulse buying' compared to those with below 500 yuan or those with between 500-2,000yuan. Those with the average monthly household income below 500 yuan showed the lowest ranking in the impulse buying. In other areas of purchase motivation, average monthly household income was not an important element. A meaningful difference showed in 4 areas, 'to try a new trend, impulse buying from a store display, discount advertising', and 'for a change of mood' in the product motivation based on expense on clothing. Respondents with an average monthly expense for clothing above 100 yuan showed a higher ranking in all 4 areas than those with less than 100 yuan. In other areas, the average monthly clothing expense didn't give any impact.