Journal of the Korean Society of Clothing and Textiles (한국의류학회지)
- Volume 14 Issue 4 Serial No. 36
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- Pages.252-261
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- 1990
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- 1225-1151(pISSN)
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- 2234-0793(eISSN)
A Study on Store Image Preferences which is Followed by Clothing Buying Motives -As Object of Middle Age Women-
의복구매동기에 따른 점포이미지 선호도에 관한 연구 -중상층 중년여성을 중심으로-
- Lee Joo Eun (Dept. of Clothing & textiles Graduate School, Ewha Womans University) ;
- Lim Sook Ja (Dept. of Clothing & textiles Graduate School, Ewha Womans University)
- Published : 1990.12.01
Abstract
This study intends to provide a beneficial foundation which can aid our understanding of how a clothing consumer group can be classified according to the clothing buying motives, and what differences are there about the importances of stroe image attribute among them and how consumer's preferences to the store image are shown differently among them and ultimately, some concrete data which can be useful in establishing efficient store image strategies for clothing stores. 413 subjects were gathered through convenience sampling method and, for data analysis, cronbach'
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