• Title/Summary/Keyword: 의류소비자

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A Study on Space Consumption Behavior of Contemporary Consumers -Focusing on Analysis of Social Media Big Data- (현대 소비자의 공간소비행동에 관한 연구 -소셜미디어 데이터 분석을 중심으로-)

  • Ahn, Suh Young;Koh, Ae-Ran
    • Journal of the Korean Society of Clothing and Textiles
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    • v.44 no.5
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    • pp.1019-1035
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    • 2020
  • This study examines the millennial generation, who express themselves and share information on social media after experiencing constantly changing 'hot places' (places of interest) in contemporary cities, with the goal of analyzing space consumption behaviors. Data were collected via an Instagram crawler application developed with Python 3.4 administered to 19,262 posts using the term 'hot places' from November 1 and December 15, 2019. Issues were derived from a text mining technique using Textom 2.0; in addition, semantic network analysis using Ucinet6 and the NetDraw program were also conducted. The results are as follows. First, a frequency analysis of keywords for hot places indicated words frequently found in nouns were related to food, local names, SNS and timing. Words related to positive emotions felt in experience, and words related to behavior in hot places appeared in predicate. Based on importance, communication is the most important keyword and influenced all issues. Second, the results of visualization of semantic network analysis revealed four categories in the scope of the definition of "hot place": (1) culinary exploration, (2) atmosphere of cafés, (3) happy daily life of 'me' expressed in images, (4) emotional photos.

통합 SCM 개념을 이용한 웹기반 섬유 CALS 모델 설계에 관한 연구

  • 김종욱
    • Proceedings of the CALSEC Conference
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    • 1998.10a
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    • pp.235-246
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    • 1998
  • QR(Quick Response)란, 생산/유통 관계의 거래 당사자가 협력하여 소비자에 대하여 적절한 상품을. 적절한 장소에, 적시에, 적량을, 적당한 가격으로 제공하는 것을 목표로 정보기술을 활용하여 생산, 물류기술의 단축, 재고의 삭감, 반품 LOSS의 삭감 등 생산ㆍ유통 각 단계에서의 합리화를 실현하고, 그 성과를 생산자, 유통관계자, 소비자 사이에서 분배 할 수 있도록 하는 개념으로 어패럴 등의 의류상품을 중심으로 적용(중략)

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Clothing Management System Using the Smart Hanger Embedded RFID (RFID가 내장된 스마트 옷걸이를 이용한 의류 관리 시스템)

  • Chung, Sung Boo
    • Journal of the Institute of Electronics and Information Engineers
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    • v.51 no.8
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    • pp.185-194
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    • 2014
  • In this paper, we proposed the clothing management system using the smart hanger. Proposed system consists of smart hanger, base module, and server, and the smart hanger consists of MCU, LED, RFID reader, RF chip, ring sensor, and battery. The smart hanger reads the RFID tag attached to the clothes and wirelessly transmitted to the server. The server associated base module communicates with the smart hanger and transmits information to the server. The server manages clothing through the DB, and can display various information through the web page and the smart phone. In order to verify the usefulness of the proposed system, we did experiment with the management system for clothing store and laundry where using a lot of hangers. Performance tests of the smart hanger are applied to check the current consumption and can be predicted the battery life with the proposed low power algorithm. The clothing store management system can be increased sales and convenience of the consumer. The laundry management system can be increased the efficiency of laundry category and convenience of the consumer.

An Investigation on the Development of Healthcare Smart Clothing (건강관리 지원형 스마트 의류 제품 개발을 위한 가능성 탐색)

  • Moon Hui-Sung;Cho Hyun-Seung;Lee Joo-Hyeon;Jung Hyo-Il
    • Science of Emotion and Sensibility
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    • v.9 no.1
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    • pp.77-84
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    • 2006
  • In this study, there was emphasis in presenting a basic direction for the development of a healthcare smart clothing that could monitor diseases. It was also important that the clothing be user-friendly, for everyday life. For achieving this purpose , we studied major health indicators and essential technologies for developing healthcare smart clothing, and carried out the consumer research regarding healthcare smart clothing so it would appeal to consumers. As a result, there was a high demand for clothing that could diagnose diseases such as hypertension, diabetes and metabolic diseases, for all age groups. Thus, its marketability was predicted to be high. The results of this study will become an important index in developing future healthcare smart clothing.

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The Relationship among Golf Wear Selection Attributes, Customer Satisfaction, Brand Attitude and Repurchase Intention (골프의류 선택속성과 고객만족, 브랜드태도 및 재구매의도의 관계)

  • Kim, Jae-Hwan;Kim, Joo-Young
    • Journal of Digital Convergence
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    • v.15 no.6
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    • pp.467-479
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    • 2017
  • The purpose of this study was to identify the relationship among golf wear selection attributes, customer satisfaction, brand attitude and repurchase intention In order to achieve this purpose, 204 spectator were selected from department of golf at university and golf wear store in seoul by the convenience sampling method. The instrument for data collection was a questionnaire whose validity was evaluated by an expert group and whose reliability was judged from the cronbach's alpha values ranging from .826 to .945 The results first, it showed that aesthetics and dailiness of golf wear selection attributes had positive effect on customer satisfaction. Second, it showed that customer satisfaction had positive effect on brand attitude. Lastly, it showed that customer satisfaction had positive effect on repurchase intention. Therefore, golf wear firms should understand what consumers' Selection Attributes. And they should devise effective strategies.

The Study about Visual Environment in Fashion Store (Part I) - Focusing on the Elements of Store Visual Environment - (패션 점포의 비주얼(visual) 환경에 관한 연구 (제1보))

  • Kim Seonsook;Jin Sunmee;Hyllegard Karen
    • Journal of the Korean Society of Clothing and Textiles
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    • v.28 no.12 s.138
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    • pp.1617-1624
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    • 2004
  • The visual environment of the retail store is an important factor to attract consumers to the store, to satisfy consumers, and finally to increase retailers' profits. This study focused on store visual environment influencing consumer behavior. First, how store environment influenced time that consumers spent in a retail store was examined. Next, visual environment elements of the store that consumers perceived important were identified and the elements of store visual environment preferred by consumers characteristics were examined. Through the result of this study, retailers can realize importance of store visual environment and can also use the findings to establish a new visual merchandising policy of the store or to improve the store environment newly.

쇼핑가치유형에 따른 의류점포 서비스 품질에 관한 연구

  • 진희숙;박재옥
    • Proceedings of the Costume Culture Conference
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    • 2004.04a
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    • pp.22-24
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    • 2004
  • 유통시장의 개방과 경제 성장 등으로 우리나라의 유통업계는 많은 변화를 겪고 있다. 이러한 환경 속에서 소매점이 생존하고 성장하기 위한 전략은 소비자의 관점에 근거를 둔 서비스 품질의 향상에 있다고 할 수 있다. 다른 소매업과는 달리 의류점포는 상품과 서비스의 판매가 동시에 이루어지는 곳이며, 의류제품과 같은 패션 상품은 개인의 주관성이 많이 개입되는 제품군으로 다른 제품과는 달리 기능적 속성들의 비교평가에서 얻어지는 이점만으로는 제품의 만족이 충족되지 않는다. (중략)

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자기 이미지에 따른 착용의복이미지, 의복추구이미지 및 의복구매행동

  • 염인경;김미숙
    • Proceedings of the Costume Culture Conference
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    • 2003.09a
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    • pp.85-86
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    • 2003
  • 의복은 비언어적 상징으로서 의사를 전달하는 무언의 언어로 이용되어 사람들은 의복을 통해 자기를 나타내며 동시에 다른 사람을 지각하고 평가하게 되는데 이러한 역할은 현대사회에 와서 더욱 강조되었다. 따라서 소비자들은 이미지라는 감정적ㆍ주관적인 요소로써 의류상품을 평가, 구매하는 경우가 많다. 이에 본 연구에서는 여자 대학생을 대상으로 자신이 생각하는 자기 이미지에 따른 실제 착용하는 의복이미지, 추구하는 의복이미지와 의복구매행동을 조사하는 것을 목적으로 하며 의류산업체에서 의류상품개발을 위한 자료를 제공하고자 하였다. (중략)

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Application of Human Engineering Design Approach in Female Garments (여성의류에 있어 인간공학응용사례)

  • 이승경;윤창규
    • Journal of the Ergonomics Society of Korea
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    • v.1 no.1
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    • pp.12-16
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    • 1982
  • 한국여성의 체위에 맞는 의류를 개발하기 위하여 인체계측과 Moire 사진촬영법을 이용하여 체위와 체형조사를 실시하였으며 몸매에 대한 의식조사를 통하여 한국여성이 이상적으로 생각하는 몸매를 조사하였다. 이러한 결과를 바탕으로 연령과 체형에 따른 B.P (beautiful proportion)을 구할수 있었으며 b.P에 따른 인체모형(dummy)를 제작하여 실제생산에 사용하고 있다. 아울러 새로운 형태의 크기 (size) 표시방법을 개발함으로써 소비자가 좀더 쉽게 자기 몸에 맞는 의류를 선택 할 수있도록 하였다.

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A Study on Effectiveness of Hang-Tag Type and Preferred Method of Functional Information for Outdoor Jackets (아웃도어 재킷의 기능성표기 행택 유형에 대한 소비자의 이해도 및 선호도 연구)

  • Bang, Giseong;Yoo, Shinjung
    • Science of Emotion and Sensibility
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    • v.19 no.4
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    • pp.83-94
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    • 2016
  • The aim of this study was to investigate effective expression method of performance information of functional clothing and preferred alternatives for the categorized consumer groups according to the perception about the functional outdoor jacket. 472 males and females in their 20s-60s' were surveyed and their answers were analysed and categorized by using SPSS 21.0 statistical program. For the study, four different expression methods for waterproof & breathable fabric, 'illustration only', 'illustration+Korean text', 'illustration+foreign text', and 'chart with Korean text', were presented and asked for finding correct answers. The analysis was done for three categorized consumer groups from the former study, 'unconversant/brand & design pursuing group', 'conversant/function pursuing group' and 'high price/high function preferring group'. The results showed that regardless of groups, 'picture only' was the most preferred method and 'graph' was the least. However, the percentage of correct answers for the 'graph' was the biggest, especially for 'conversant/function pursuing group'. It implied that the effective expression method should be differentiated depending on the target consumer groups. 'Conversant/function pursuing group' more agreed on the need for additional information, such as 'after-washed performance', than other two groups.