• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.7
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• pp.92-101
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• 2017

The SNS website can take full advantage of the characteristics of users to conduct e-commerce. The e-commerce website's organizing ability will be greatly strengthened by SNS and creates greater value for consumers. This article examined the Chinese largest SNS (Weibo) users as research objects, and combined the development status of SNS in China. This article focuses on the influence to consumer's purchase intention in three aspects: number of comments, consumer involvement level, and consumer appealing method and examines how the interaction of the number of comments and consumer appealing method affects the purchase intention. An investigation was conducted on 400 users of SNS and using valid questionnaires to perform reliability analysis, validity analysis, independent sample t-test, and double factor variance analysis using SPSS21. The research results indicated that the number of comments and rational appealing method had significant effect on the purchase intention. The mediating or controlling the purchase involvement level will disturb the influence of the number of comments but will have no effect on the information appealing method.

• Management & Information Systems Review
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• v.37 no.1
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• pp.55-74
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• 2018

China joined the WTO in 2001, and the Chinese market are growing at a rapid pace in the M&A Market. This Research is an Empirical analysis of China's leadership that subdivides leadership style and is an study on the effects of globalization on leadership and job satisfaction in the globalization as moderation variable. The significance of this study is to Refer to the direction of Chinese investments. This paper places emphasis on the change in Chinese organizational culture as a result of globalization and explores the influence of leadership on job satisfaction and turnover intention by using data from MBA students data of Wuhan City, 178 observations. And all of the data were analyzed using both the multiple regression analysis and the moderated regression analysis as well. Results of the empirical test are suggested as follow. First, transactional, transformational and servant leadership have a positive influence on job satisfaction. But it can't find the significant relationship between leadership and turnover intention. Second, there has a significant result that globalization on leadership is partially via the influence of job satisfaction. The result of the moderated regression analysis through the globalization as moderation variable is that globalization strengthens a positive influence on between transformational, emotional leadership and job satisfaction. On the other hand, In the case of this hypothesis that globalization will have mediating effect in the pathway between leadership and turnover intention, I expect that globalization strengthens a negative influence on turnover intention as dependent variable. But The result of the moderated regression analysis through the globalization as moderation variable is that globalization strengthens a positive influence on transactional, transformational, emotional and servant leadership.

• Management & Information Systems Review
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• v.35 no.4
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• pp.229-250
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• 2016

This research was conducted to examine the effects of cognitive and emotional empathy amongst employees, and its contribution to the enhancement of the effectiveness of an organization. Further, 'job stress' was used as the moderating value. For this purpose, examination procedures were based on theoretical ground drawn from previous research papers, and an appropriate hypothesis established. Statistical methods were also employed to obtain empirical evidence. This study consisted of four variables. The independent variable is categorised into the factors of cognitive and emotional empathy. Job stress as the moderating value as well as job satisfaction and turnover intention as members of the dependent variable. A survey was carried out targeting employees of numerous firms working in teams, and a total of 324 samples were collected and processed by the software package SPSS 21 for windows as a means to verify the set study model and hypothesis. The results of the study are as follows: The two factor of cognitive and emotional empathy did not present with any significant effects. However, cognitive empathy in relation to job stress was found to inflict negative effects. The study also found the two factors to play a significant role in asserting positive effects on an individual's level of satisfaction on his/her job. While the study further explained that cognitive understanding had the tendency to impose negative effects on the turnover intention, emotional empathy did not demonstrate significant effects. Job related stress negatively effects the level of satisfaction of an individual's given task or a job and positive relation with turnover intention. It was confirmed that job stress had a degree of intermediary role upon other factors such as empathy, job satisfaction and turnover intention. The results of the study purported that empathy can raise the level of an individual's job satisfaction and kerb turnover intention. In order to accomplish depreciated levels of job related stress, it is vital that firms consistently input fervent endeavours to be subserved. It must be able to create an environment wherein employees may enjoy the improved structure of the company to empathies with each other. These transitions would allow firms to achieve maximum efficiency and improvements on the effectiveness of an organization.

• Knowledge Management Research
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• v.21 no.4
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• pp.227-241
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• 2020

In the acceptance of new technology products, not only the characteristics of the product itself, but also the consumer's psychological perception of the product has a great influence. This study analyzed the effects of psychological variables such as perceived risk, technology trust, and optimistic bias on consumers' intention to accept new technology products. This study selected nanotechnology, and we found consumers with high perceived risk showed relatively low intent to accept nanotechnology products compared to consumers with high perceived risk. However, in case of high level of technology trust, consumers with high perceived risk did not show any significant difference in the intention to accept nanotechnology products. We also found that such moderating effect of technology trust is mediated by optimistic bias. We hope that the findings of this study can give meaningful implications to nanotechnology developers, marketers, and policy makers in nanotechnology industry.

• Journal of the Korean Applied Science and Technology
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• v.41 no.3
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• pp.531-542
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• 2024

The purpose of this study was to analyze the mediating effect of beauty workers' presenteeism on job burnout in the relationship between job performance and job turnover. The participants in this study were 272 beauty workers in Seoul and Gyeonggi Province, and data were collected through a structured questionnaire. The collected data were analyzed through descriptive statistics, confirmatory factor analysis, correlation, structural equation model, and mediation effect analysis using bootstrapping method using SPSS and AMOS 26.0 statistical programs. The conclusions drawn through a series of research procedures are as follows. First, beauty workers' presenteeism was found to have a statistically significant positive (+) effect on job burnout. Second, beauty workers' presenteeism showed a statistically significant positive (+) effect on turnover intention, but no significant relationship was found with job performance. Third, job burnout among beauty workers was found to have a statistically significant effect on job performance and turnover intention. Fourth, as a result of analyzing the mediating effect of beauty workers' presenteeism on job burnout in the relationship between job performance and turnover intention, the effect of presenteeism on job performance through job burnout showed a complete mediating effect, and it was different from turnover intention. It showed a partial mediation effect.

• Journal of Digital Convergence
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• v.12 no.3
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• pp.127-140
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• 2014

This study is performed to measure a performance of IMS using Delone & McLean's Information Success Model as a practical analysis for IMS implementation and their effects. For this, I reviewed the pre-research literatures to attain the measurement factors for IMS implementation and information system success model. For inspecting the hypotheses, answered the questionaries to the IMS managers. The results are as follows: the first, to improve the user's will, they have to focus on the service quality. The second, to improve the user's satisfaction, focus on the system quality. Finally, which affect on the performance is user's will rather than satisfaction.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2017.10a
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• pp.219-222
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• 2017

This study aimed to demonstrate the effect of feedback type on users' subjective responses in a voice user interface. Feedback type is classified depend on information characteristic it involves; verification feedback and elaboration feedback. Error type is categorized as recognition error and performance error. Users' subjective assessment about system, feedback acceptance, and intention to use were measured as dependent variables. The results of experiment showed that feedback type has impacts on the subjective assessment(likeability, habitability, system response accuracy) of VUI, feedback acceptance, and intention to use. the results also demonstrated an interaction effect of feedback type and error type on the feedback acceptance. It leads to the conclusion that VUI should be designed with the elaboration feedback about error situation.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2006.11a
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• pp.25-28
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• 2006

사용자 의도 파악 (intention reading) 기술은 스마트 홈과 같은 복잡한 유비쿼터스(ubiquitous) 환경에서 사용자에게 보다 편리하고 개인화된(personalized) 서비스 제공이 가능하도록 해준다. 또한 학습 기능(learning capability)은 지식 발견(knowledge discovery)의 관점에서 의도 파악 기술의 핵심 요소 기술의 하나로 자리 매김 하고 있다. 본 논문에서는 스마트 홈 환경에서 제공 가능한 개인화된 서버스(personalized service) 중의 하나로, 개인화된 미디어 제어 방법에 대한 내용을 다룬다. 특히, 이러한 사람의 행동 패턴과 같은 데이터는 패턴 분류의 관점에서 구분해야 할 클래스(class)에 비해 입력 정보가 불충분할 경우가 많으므로 비일관적인(inconsistent) 데이터가 많으므로, 퍼지 논리(fuzzy logic)와 확률(probability)의 개념을 효과적으로 병행해야 의미 있는 지식을 추출해 낼 수 있다. 이를 위하여 반복 퍼지 지도 클러스터링 (IFCS; Iterative Fuzzy Clustering with Supervision) 알고리즘에 기반하여 주어진 데이터 패턴으로부터 확률적 퍼지 룰(probabilistic fuzzy rule)을 얻어 내는 방법에 대해 설명한다. 또한 이를 포함하는 학습 제어 시스템을 통해 개인화된 미디어 서비스를 추천해 줄 수 있는 방법에 대해서 설명하도록 한다.

• The Journal of Korean Academic Society of Nursing Education
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• v.25 no.4
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• pp.414-423
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• 2019

Purpose: This study evaluates the effect of behavioral relaxation training on distress and cancer screening intention of patients with upper gastrointestinal endoscopy. Methods: The research was conducted in a non-equivalent control group posttest design. Data were collected from endoscopy subjects in B city from October to November of 2018. Fifteen minutes of behavioral relaxation training were provided to the experimental group (n=40) and traditional relaxation therapy methods were provided to the control group (n=40). Outcome measures were distress and cancer screening intention of patients with upper gastrointestinal endoscopy. Data were analyzed with a ${\chi}^2$-test, independent t-test, Fisher's exact test with SPSS/PC version 23.0. Results: The objective discomfort (t=8.81, p<.001) of the experimental group was lower than that of the control group; there were no significant differences in the subjective discomfort (t=1.73, p=.088). The cancer screening intention (t=-5.85, p<.001) of the experimental group was significantly higher than that of the control group. Conclusion: Behavioral relaxation training was effective in heightening cancer screening intention. Therefore it can be usefully applied to increase cancer screening intention.

• Korean Public Administration Review
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• v.47 no.1
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• pp.201-237
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• 2013

본 연구는 효율적 인적자원관리의 실행과 유지에 있어서 '일과 삶 균형(WLB: Work-Life Balance)' 정책의 중요성을 이론적·실증적 접근방식으로 규명하고자 하였다. 특히 본 연구에서는 WLB 정책을 유연근무제, 친가족정책, 개인신상지원 프로그램 등 3가지 차원으로 구분하여 제시하였으며, 분석대상을 공공조직과 민간조직으로 구분하여 기존 연구와의 차별화를 도모하였다. 연구모형 개발과 가설검증을 위해 제3차 여성가족패널(KLoWF) 자료를 바탕으로 WLB 정책과 정책 부합성, 직무만족도, 이직의도 간의 관계를 분석하였으며, 설문조사를 통한 양적 분석의 한계를 보완하기 위하여 공공조직 및 민간조직 여성 근로자와의 심층 인터뷰를 통한 질적 분석을 병행하였다. 분석결과, WLB 정책과 조직 효과성 간의 관계에 있어 공공조직과 민간조직 간의 유의미한 차이가 있음을 확인할 수 있었으며 심층 인터뷰를 통해 이러한 결과가 공공조직과 민간조직의 상호 이질적인 조직 문화, 제도, 구조적 특성에 기인하고 각 영역 구성원들의 서로 다른 욕구 및 동기 유발 체계에 의한 것임을 발견할 수 있었다. 이러한 분석결과를 바탕으로 본 연구에서는 각각의 조직 특성에 맞는 수요자 친화형 WLB 정책 구축의 필요성을 제안하고, WLB 정책 시행 측면의 문제점 및 개선방안 등을 제시하였다.