• Journal of the Korea Convergence Society
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• v.13 no.3
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• pp.291-299
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• 2022

This study aims to study the effect of K-beauty brand's social responsibility activities on purchase intention through value, and to conduct a comparative study using Korean and Chinese data. To To test the hypothesis, a total of 480 data were collected from Korean and Chinese and analyzed using SPSS 27 and LISREL 8.8. As a result, it was found that economic responsibility affect efficient value, and ethical responsibility positively affect social·ethnic value. Also, the effect of efficient value and social·ethnic value on purchase intention had also positive effect for both Korean and Chinese. Regarding the difference in path coefficient, it was found that the influence of social·ethnic value on purchase intention was greater for Chinese than for Korean. These research results expand the theory of K-beauty brands' social responsibility activities and provide practical applications for K-beauty brands operating in China. If a comparative study on the impact of other social responsibility activities is conducted in the future, better implications can be provided.

• Management & Information Systems Review
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• v.38 no.1
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• pp.169-180
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• 2019

The results of the present study on corporate social responsibility activities have different results for each researcher. This is considered to be the influence of the moderated variables depending on the relations among the variables. The purpose of this study is to propose anti-corporate emotion as a variable to moderate the relationship between social responsibility activities and outcome variables and to investigate its influence. The results and implications are as follows. Ethical responsibility activities and discretionary responsibility activities had effects on corporate attitude and corporate attitude affects consumers' purchase intention. This is consistent with many previous studies, which means that it is necessary to create a positive psychology for a firm or product in order to induce consumer behavior. In addition, in the group with high anti-corporate emotions, the effect is not significant even if the company has a lot of discretionary activities, but if the ethical responsibility is done, the negative attitude toward the company can be alleviated even if the anti- corporate emotion is high. This explains why many companies now have social contribution activities as an alternative to reduce the corporate crisis, but the effect is insufficient. Therefore, companies that want to carry out social responsibility activities should be interested first in the ethical management or ethical responsibility activities of companies.

• Journal of Digital Convergence
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• v.9 no.2
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• pp.101-110
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• 2011

This study has a blog usage experience with china netizen. We found the impact that blog usage motive, usage type, blog involvement and political-society disposition influence on a moral recognition with a blog activity. Results were as follows: First, A blog usage motive appeared seven, self-expressive and informational search motives were revealed that we had an influence on moral recognition of blog activity. Second, they had the difference in a blog usage motive according to a blog involvement and blog involvement reveled that we had an influence on moral recognition of blog activity. Third, the society involvement disposition of china netizen had an influence on moral recognition of blog activity, it effects on significantly social motivation of blog usage. The implication of this study is a follows. We verified the blog usage motive, type, blog involvement and society involvement disposition are important elements which understand a blog activity. Finally, we confirmed that psychological and social motive related to moral recognition of blog activity.

• Journal of Consumption Culture
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• v.15 no.4
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• pp.101-121
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• 2012

In this study we postulated that the trust plays an essential mediating role in the relationship between the corporate social responsibility activities and corporate evaluation and product evaluation. In addition, we examined the perception difference to the Korean-Chinese consumers in these relations. A model integrating four types of CSR activities(economic, legal, ethical, and philanthropic), three dimensions of trust(integrity trust, expertise trust, social benevolence trust), and the corporate evaluation, product evaluation was tested using data of 400 consumers. The results of the data analysis showed that the economic responsibility and ethical responsibility had a significant influence on the integrity trust, expertise trust and benevolence trust in the case of the Korean consumers. But, in the Chinese consumers, the economic responsibility positively influenced on the expertise trust and benevolence trust. The legal esponsibility had a significant impact on the integrity trust and benevolence trust in the case of both Korean consumers and Chinese consumers. Also, ethical responsibility positively influenced on the integrity trust and benevolence trust in the case of Chinese consumers. Finally, philanthropic responsibility had not significant influence on the expertise trust in case of both Korean consumers and Chinese consumers. The results of this study will help corporations to understand the relative importance among the four responsibilities and to make decisions in allocating their resources.

• Proceedings of the KAIS Fall Conference
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• 2009.05a
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• pp.79-82
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• 2009

본 연구에서는 연구 윤리 강화가 연구자들의 활동에 어떠한 영향을 미치는지 연구하였다. 또한 연구 결과의 개인성과 반영이 연구 활동을 활성화시키는지 분석하였다. 연구 결과는 연구 윤리 강화와 연구 결과의 개인성과 반영이 모두 연구 활동에 영향을 미치는 것으로 나타났다. 그리고 연구 윤리 규정이 강화되는 시점에서 연구자의 연구 성향을 분석하는 것은 매우 중요하다. 본 연구를 위해 152명의 교수에게 설문하였고, SPSS 12.0을 통해 상관분석 및 회귀분석을 실시하였다.

• Journal of The Korean Association For Science Education
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• v.22 no.1
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• pp.54-63
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• 2002

The purpose of this study was to investigate the effect of decision-making activities in lesson on improving decision-making ability to meet bioethical issues in everyday situation. Worksheet for decision-making was consisted of six steps: Identification of problem, searching relevant information, generation of alternatives, identification of values for selection criteria, evaluation of alternatives, review of consequence. The results of this study showed that the scores of decision-making were increased by the activities of worksheets. The scores of identification of problem, generation of alternatives, and evaluation of alternatives were increased meaningfully. However, the scores of searching relevant information, identification of values for selection criteria, and review of consequence were not increased. It seems that all steps of decision-making ability could not improve by short-term learning. Low level performance was appeared on the step of searching relevant information and evaluation of alternatives. This result indicated that students could not apply the biological knowledge to decision-making in the face of bioethical issues. In conclusion, the learning experience of decision-making is essential to foster rational decision-making ability. The activity of decision-making should be included in science class and curriculum.

• Journal of Digital Convergence
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• v.17 no.3
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• pp.93-106
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• 2019

This study examined how four domains of corporate social responsibility (CSR) affect the trust and distrust of corporations and contribute to their reputation. In particular, this study examined the mediation role of trust and distrust between CSR domains and reputation. The results showed that ethical responsibility and philanthropic responsibility had influence on trust. Legal responsibility had a significant effect on the distrust. Companies that did not fulfill legal responsibilities were more likely to be distrusted. The influence of trust on corporate reputation was significant. The results of this study indicated that trust was a mediator between ethical responsibility, philanthropic responsibility, and reputation. Economic responsibility had a direct influence on reputation. Theoretical and practical implications for strategic approach in each CSR domain are discussed.

• The Journal of the Korea Contents Association
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• v.20 no.8
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• pp.199-210
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• 2020

This study tries to understand the CSR Activities of Airline on Brand Awareness and Brand Loyalty. Within the last year, online surveys were conducted on consumers with experience in air travel. The empirical survey was conducted between Feb 11 and Feb 25, 2020, and 220 valid questionnaires were analyzed. The results of the study are as follows. First, CSR Activities of Airline was divided into Economic Responsibility, Legal Responsibility, Ethical Responsibility and Philanthropic Responsibility according to the literature review. Analysis showed that CSR Activities of Airline has effect on Brand Awareness accordingly. Second, CSR Activities of Airline has effects Brand Loyalty. Third, Brand Awareness has effects Brand Loyalty. The findings has significant implications for CSR Activities of Airline, Brand Awareness, Brand Loyalty and academic researchers. This research has several implications such as CSR Activities of Airline should be preceded in order to enhance brand Awareness and strengthen Brand Loyalty.

• Korean Journal of Cognitive Science
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• v.29 no.1
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• pp.61-84
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• 2018

This paper aims to examine the philosophical significance of neuroethics and its unique position within the cognitive paradigm, and to discuss major issues of neuroethics. Recent advances in neuroscience enable more direct access and intervention to human mind, which reduces the distinction between matter and mind and brings up new philosophical questions on human nature. Neuroethics takes interdisciplinary and integrative approach, in order to deal with the ethical issues related to new findings and technology of neuroscience that cannot be covered by the traditional legal and social systems. Some of the ethical issues of neuroscience overlap with the classical bioethics problems but majority of major issues are unique to neuroethics. These issues are mainly related to mind reading through the observation and decoding of brain activities and to cognitive enhancement through directly manipulating brain functions. Considering the current status and trends of Korean neuroscientific research, it is necessary to begin in-depth discussion of neuroethical issues with the collaboration among experts in related fields.

• 한국정보교육학회:학술대회논문집
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• 2004.08a
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• pp.351-361
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• 2004

매스컴을 통해 자주 보도되는 정보통신 윤리 관련 범죄는 정보통신 윤리 교육의 필요성이 강조되게 하고 있으며, 최근 교육학자들은 정보 윤리 교육의 실행방안에 대해 많은 연구를 하고 있다. 추병완(2001)은 가상공간의 질서 유지를 위한 네티켓은 강제적이고 억압적인 외적규제보다는 네티즌 자신의 자율성에 의존하는 내적 규제라는 점을 고려해 볼 때, 정보통신윤리 교육은 학생들의 자율성을 발달시켜 주는 방향으로 실시되어야한다고 제시한다. 정보 윤리 교육이 학생들의 자발적인 활동과 체험을 중시하는 가운데 양방향적으로 이루어질 수 있게 하기 위한 방법을 제시하고 설명형, 탐구형, 시범형, 활동형방법의 네 가지 방법을 통합적으로 활용하는 것이 바람직하다고 하였다. 정보통신윤리 교육방법을 통합적으로 활용할 수 있는 코스웨어가 필요하며 그 대안으로 GBS(Goal-Based Scenarios) 방식의 코스웨어를 제시하며 초등학생을 대상으로 하여 GBS를 기반으로 정보통신윤리교육을 위한 사례중심 프로그램을 개발하고 적용해 봄으로써 그 효과를 검증해 보고자 정보 나열형 코스웨어와 사례중심형 코스웨에의 두 가지 종류의 프로그램으로 사전검사를 통해 동질집단으로 밝혀진 두 집단을 학습시키고 사후검사를 통해 두 집단간 비교를 하였으며 각 집단의 사전 사후 대응 검정을 통하여 프로그램의 효과를 검증하였다.