• 한국의류학회지
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• 제33권12호
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• pp.1956-1964
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• 2009

국내 윤리적 패션 상품 소비자들의 특성을 파악하기 위하여 그들의 윤리적 상품 구매 행동에 영향을 미치는 요인을 연구하였다. 윤리적 패션은 환경을 해치지 않는 소재와 생산과정, 공정무역 등을 기반으로한 의식 있는 패션으로, 최근 들어 세계 패션계의 중요한 이슈로 부각되고 있다. 전 세계적으로 이에 대한 관심이 커지면서 관련 연구도 꾸준히 행해지고 있지만 대부분 서구 사회를 기반으로 한 것으로 한국 사회의 윤리적 패션 상품 소비 행동을 이해하는 데는 한계가 따른다. 이에 따라 본 연구에서는 윤리적 패션 상품을 한 번 이상 구매한 경험이 있는 윤리적 패션 상품 소비자와 윤리적 패션 상품 구매 경험이 없는 소비자 간의 차이를 규명하였다. 또한, 소비자 효과성 지각, 가치(Self-direction, Benevolence, Universalism), 사회적 책임감, 지각된 통제 요인, 체면 의식, 집단 동조 의식이 윤리적 패션 상품 소비자의 윤리적 상품구매 행동에 대한 태도와 향후 일반적인 윤리적 상품 구매 의도에 미치는 영향을 알아보았다. 자료수집을 위해 2009년 4월 20일부터 6월 7일까지 온라인과 오프라인을 통한 양적 조사를 실시했고, 편의표본 추출법을 사용하였다. 윤리적 소비 혹은 윤리적 상품의 개념에 대해 알고 있는 소비자를 대상으로 하였고, 총 494명의 응답이 분석에 사용되었다. 구매한 경험이 있는 윤리적 패션 아이템은 액세서리가 가장 많았고, 그 다음으로는 성인의류, 아동의류, 쥬얼리, 신발 순이었다. 윤리적 패션 상품을 구매하게 된 이유는 공정하게 거래된 제품이어서, 디자인, 기부할 수 있어서, 품질, 주변인의 권유로 등이 있었다. 독립표본 t-test를 통해 윤리적 패션 상품 소비자와 아닌 소비자 간의 차이를 알아본 결과, 윤리적 패션 상품을 구매한 경험이 있는 소비자는 아닌 소비자에 비해 윤리적 상품 구매 행동에 대한 태도와 향후 구매 의도, 체면 의식, 소비자 효과성 지각 요인, 사회적 책임감 요인이 높게 나타났다. 또한 윤리적 패션 상품 소비자는 아닌 소비자보다 self-direction, universalism 가치를 자신의 삶에 있어 보다 중요한 가치로 인식하고 있었다. 다중회귀 분석을 통해 윤리적 패션 상품 소비자의 윤리적 상품 구매 행동에 대한 태도와 향후 일반적인 윤리적 상품 구매 의도에 영향을 미치는 요인을 알아본 결과, 윤리적 패션 상품 소비자의 경우, 윤리적 상품 구매 행동에 대한 태도에 소비자 효과성 지각 요인이 가장 큰 영향을 미치고, 그 다음으로 benevolence 가치가 영향을 미치는 것으로 나타났다. 또한 윤리적 상품의 향후 구매 의도에는 사회적 책임감, benevolence, 태도 순으로 영향을 받고, 집단 동조 의의 경우 오히려 윤리적 상품 구매 의도에 부정적인 영향을 미치는 것으로 나타났다.

• 한국의류학회지
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• 제41권6호
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• pp.1071-1084
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• 2017

This study investigates ethical fashion consumption factors and corporate social responsibility (CSR) factors to segment consumer groups by ethical fashion consumption (EFC) and identify differences of EFC groups in the perception of CSR and demographics. I surveyed 390 people over age 20 in February and March, 2017. Data were analyzed with factorial analysis, cluster analysis, ANOVA, LSD, Chi-square, Cronbach's ${\alpha}$, using SPSS 20.0. The survey showed. 1) Five EFC factors (boycott/active purchase, donation/environmental protection, saving, legal consumption, and recycle) were extracted. 2) Four CSR factors (responsibility for stakeholder, ethical/environmental responsibility, social/charitable responsibility, and economic responsibility) were extracted. 3) EFC consumers were classified into four segments (low ethic, recycle, legal, and high ethic). 4) The perception of CSR factors was different among EFC groups. 5) The distribution of age level, education level, occupation, monthly purchase cost of clothing, and religion were different among EFC groups.

• 패션정보와 기술
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• 제6권
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• pp.54-62
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• 2009

• 한국의류학회지
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• 제31권1호
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• pp.141-150
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• 2007

The purpose of this study was to examine variables affecting fashion consumer ethics. 202 consumers living in Seoul and its suburb participated in this study. Data were analyzed by using descriptive statistics, factor analysis and multiple regression for this study. As the results, consumer ethics was classified into three factors such as 'Purposely illegal behavior', 'Tacitly illegal behavior' and 'Socialized illegal behavior' factors. Second, regarding ethics judgement, machiavellianism only had affected consumer ethics. Results showed that 'Tacitly illegal behavior' and 'Socialized illegal behavior' of consumer ethics affected consumer ethics on Fashion Products. Finally, results of multiple regression revealed that psychological factors such as compensatory purchasing, materialism and propensity of religion accounted for 19% of the explained variance in fashion consumer ethics. Based on these results, a fashion educational program about consumer ethics related to fashion industry would be suggested.

• 한국의류학회지
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• 제37권2호
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• pp.159-173
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• 2013

This research investigates the mechanism of ethical fashion consumption by examining the effects of benefit and risk perception on ethical fashion consumption attitudes and behavioral intention. To test the hypotheses, 300 female consumers between the ages of 20 and 49 were invited as study participants. The reliability and the validity of multi-item constructs were tested by Confirmatory Factor Analysis. The hypotheses were tested by utilizing Structural Equation Analysis and hierarchical multiple regression analysis. The benefit perception of ethical consumption was composed of three benefit types, which were altruistic benefit, social image benefit, and self-oriented benefit. Benefit perception, except social image benefit, had significant effects on consumer attitudes towards ethical fashion consumption; similarly, benefit perception had significant effects on behavioral intention (except self-oriented benefit) which had an effect on behavioral intention only when it was mediated by attitudes. Further analysis was conducted to understand the reason for the weak relationship between attitudes and behavioral intention. Financial and performance risk perceptions were tested for the moderating roles of attitudes and behavioral intention; subsequently, only financial risk interacted with attitudes and showed that the positive effects of attitudes on behavioral intention were weakened by a high financial risk perception. Performance risk had a main effect on behavioral intention independent of attitudes. Managerial implication and future study directions are also discussed.

• 복식문화연구
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• 제29권3호
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• pp.307-327
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• 2021

This study analyzed the effects of fashion consumers' moral identity and empathy propensity on ethical consumption attitude and donation behavior, and the effect of ethical consumption attitude on donation behavior. The survey was conducted on consumers over the 20s who experienced the donation of fashion products, 384 responses were used for data analysis. The result showed that the internality and symbolism of moral identity had a positive effect on ethical consumption attitudes. The all factors of empathy propensity positively affected eco-friendly oriented consumption, and cognitive empathy and social empathy positively affected boycott oriented consumption. The cognitive empathy, social empathy and relational empathy positively affected community oriented consumption and practice oriented consumption. Furthermore, social empathy and relational empathy positively affected recycling oriented consumption. The eco-friendly, boycott, community, and recycling oriented consumption positively affected temporal donation. The all factors of ethical consumption attitude positively affected emotional donation, and eco-friendly, community, recycling, and practice oriented consumption positively affected material donations. The internality and symbolism of moral identity positively affected temporal and emotional donation, and the symbolism except internality positively affected material donation. The cognitive empathy, social empathy and relational empathy positively affected the temporal donation and material donation. In addition, the all factors of empathy propensity positively affected emotional donation. The results of this study will contribute to the ethical product strategy, marketing, and sustainable development of the fashion industry.

• 한국의류산업학회지
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• 제19권4호
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• pp.421-433
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• 2017

The purpose of this study was to examine the influence of consumer's ethical consumption consciousness and lifestyle on sustainable fashion. The data was analyzed by reliability analysis, factor analysis, cluster analysis, one-way ANOVA, Duncan's multiple range test, and multiple regression. The major results of this study were as follows. First, three factors of sustainable fashion were identified: eco-friendliness, recycling, and safety. Second, three factors of ethical consumption consciousness were identified: social ethics, environmental ethics, and public ethics. Based on these factors, the subjects were categorized into three clusters (high, middle, and low ethical consumption consciousness group). Third, four factors of life style were identified: pursuit of brand, appearance, cautiousness, and information. Based on these four factors, the subjects were categorized into three clusters (brand/appearance, cautiousness/information, and unconcerned group). Fourth, three factors of ethical consumption consciousness significantly influenced eco-friendliness factor of sustainable fashion. Also, the recycling factor of sustainable fashion was influenced by social ethics, environmental ethics, pursuit of brand, and pursuit of information. The safety factor of sustainable fashion was influenced by environmental ethics, public ethics, and pursuit of information. The results of this study suggest that practical and various environmental education need to be provided to consumers, because high environmental ethical consciousness consumers evaluated sustainable fashion positively. Additionally, accurate information on eco-friendliness, recycling, and safety of clothing products would need to be provided by fashion businesses through various routes, because those with information-pursuing lifestyle were found to have deep interests in sustainable fashion.

• 한국시스템다이내믹스연구
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• 제16권4호
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• pp.103-128
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• 2015

This study investigated dynamic causal relationship between CSR implementation and consumption of environmentally friendly fashion products through systems thinking. Based on literature review and empirical research, we drew causal loop diagram for CSR implementation in environmentally friendly fashion product industry. By analyzing feedback loops, we found that companies and consumers interact in the process of CSR activities. In the process of CSR implementation, companies and consumers are closely related and affect each other as stimuli and prior condition. This study suggests that companies adopt push strategy to actively create demand by developing and promoting environmentally friendly fashion products and that companies communicate with consumers in order to be recognized and rewarded by consumers for their CSR activities. In addition, this study suggests that consumers not only support companies of CSR activities but also actively boycott anti-environmental companies by collective action.

• 한국융합학회논문지
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• 제11권1호
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• pp.109-117
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• 2020

본 연구의 목적은 최근 패션에서 사용하는 타이포그래피 표현을 개념 미술의 관점에서 분석하고 의미를 밝히는 것이다. 이를 위해 연구의 주요 개념인 타이포그래피와 개념 미술을 이론적으로 고찰하고 개념 미술의 표현 특징인 레디메이드(ready-made), 자료 형식(documentation), 개입(intervention), 언어를 분석의 틀로 패션 타이포그래피에 적용하였다. 결과 레디메이드는 타 브랜드의 시각적 정체성을 차용하거나 변형하는 방식으로 나타나며 자료 형식은 제품에 동어 반복적 혹은 모순적 텍스트를 병치하는 방식으로 활용된다. 개입은 맥락적으로 무관한 브랜드의 시각 아이덴티티를 차용할 때 더욱 복잡한 층위의 의미를 발생시키며 나타난다. 언어는 환경, 윤리적 소비, 젠더 문제 등 동시대의 사회적 이슈에 대한 발언의 도구로 사용된다. 본 연구를 통해 패션 디자인에서 타이포그래피는 효과적인 마케팅 수단이자 사회적 발언의 매체가 될 수 있으며 흥미로운 시각 표현 방식이자 새로운 의미를 발생시킬 수 있는 가능성으로 확대될 수 있음을 확인할 수 있었다.

• 패션비즈니스
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• 제21권4호
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• pp.61-72
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• 2017

The purpose of this study was to analyze the impact of climate change cognition on clothing behavior of fashion consumers to understand the impact of climate change on the fashion system. An online survey was conducted of 385 people in their 20s-50s working in the fashion industry as well as general consumers. Data collected from surveys were analyzed by factor analysis and t-test. Results are as follow: First, climate change cognition consists of four sub-dimensions, which are 'knowledge of climate change' and 'recognition of climate change in Korea'. Second, clothing behavior related with climate change consists of six sub-dimensions, which are 'environmentally-friendly fashion purchases', 'new clothes-wearing style affected by climate change', 'ethical fashion consumption', 'pursuit of functional fashion', 'pursuit of seasonless fashion', and 'clothes-wearing in response to climate change.' Last, the group with higher cognition of climate change than the group with lesser cognition had significantly higher degree of trying new styles created because of climate change, making ethical fashion purchases, pursuing functional fashion, and wearing clothes in response to climate change.