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Study on Consumer Cognition and Clothing behavior of Climate Change

기후변화에 대한 소비자의 인식과 복식행동 연구

  • Son, Mi Young (Dept. of Human Ecology, Korea National Open University)
  • 손미영 (한국방송통신대학교 생활과학과 의류패션학 전공)
  • Received : 2017.05.24
  • Accepted : 2017.08.03
  • Published : 2017.09.30

Abstract

The purpose of this study was to analyze the impact of climate change cognition on clothing behavior of fashion consumers to understand the impact of climate change on the fashion system. An online survey was conducted of 385 people in their 20s-50s working in the fashion industry as well as general consumers. Data collected from surveys were analyzed by factor analysis and t-test. Results are as follow: First, climate change cognition consists of four sub-dimensions, which are 'knowledge of climate change' and 'recognition of climate change in Korea'. Second, clothing behavior related with climate change consists of six sub-dimensions, which are 'environmentally-friendly fashion purchases', 'new clothes-wearing style affected by climate change', 'ethical fashion consumption', 'pursuit of functional fashion', 'pursuit of seasonless fashion', and 'clothes-wearing in response to climate change.' Last, the group with higher cognition of climate change than the group with lesser cognition had significantly higher degree of trying new styles created because of climate change, making ethical fashion purchases, pursuing functional fashion, and wearing clothes in response to climate change.

Keywords

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Cited by

  1. The Impact of Climate Change on Consumers’ Clothing Care Experiences vol.68, pp.8, 2018, https://doi.org/10.7233/jksc.2018.68.8.081