• Life and Agrochemicals
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• v.26 no.4 s.207
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• pp.22-24
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• 2005

• The Journal of Natural Sciences
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• v.9 no.1
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• pp.131-143
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• 1997

The authors studied clothing buying motive and clothing buying behavior. The date were obtained from 352 women college students living in Seoul and Taejon. As the result of factor analysis. four buying motive factors were found: fashion and individuality, economy, status, advertising and impulsive buying. Three buying behaviors(information using, clothing selection standard, and shop selection standard) were factor analyzed. Three factors were founded in information using: human, electric wave communication, advertising and observation factors. Four factors were found in clothing selection standard: utility, design, marketing, fashion and status. Two factors were found in shop selection standard: merchandise and service. Clothing buying motive and clothing buying behavior were related, and they were different according to the levels of spending money and major in college.

• Journal of Korean Home Economics Education Association
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• v.19 no.1 s.43
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• pp.35-45
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• 2007

The purpose of this study was to examine the influence of make-up attitude, self-esteem and body satisfaction on clothing behavior. The data was collected from 356 female college students in Seoul. For data analysis, reliability analysis, factor analysis, correlation analysis, stepwise multiple regression and t-test were used. The results of this study were as follows: 1) Five factors of make-up attitude were identified: pursuit of confidence, aesthetics, sociality, fashion and attractiveness. 2) Five factors of make-up attitude had Positive correlation related to clothing behavior i. e. aesthetics, exhibition, dependence and sexual attractiveness. 3) The aesthetics and dependence of clothing were influenced by pursuit of confidence, aesthetics, sociality and fashion. The exhibition of clothing was influenced by pursuit of confidence, pursuit of aesthetics and self-esteem. The sexual attractiveness of clothing was influenced by self-esteem, pursuit of aesthetics, attractiveness and fashion. 4) There was significant difference between the group of high self-esteem and low self-esteem on aesthetics and sexual attractiveness of clothing. 5) There was significant difference between the group of high body satisfaction and low body satisfaction on sexual attractiveness of clothing.

• The Journal of the Korea Contents Association
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• v.22 no.9
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• pp.308-321
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• 2022

The purpose of this study is to understand how self-esteem, shopping motivations, and shopping tendencies affect the clothing purchase behavior of the so-called "MZ generation," a cohort that includes both millenials and Generation Z and exerts significant influence in various areas. The results of this study can be summarized as follows: First, it was found that extrinsic purchase motivations (purchased made due to the influence of other people), trend-seeking shopping tendencies, and pleasure-seeking shopping tendencies had a positive and significant effect on personal needs among the sub-factors of clothing purchase behavior of the MZ generation. Second, it was found that the MZ real purchase shopping motivations, trend-seeking shopping tendencies, pleasure-seeking shopping tendencies, and convenience-seeking shopping tendencies had a positive and significant effect on actual needs among the sub-factors of clothing purchase behavior among the MZ generation. Third, it was found that social self-esteem, extrinsic purchase motivations, and convenience-seeking shopping tendencies had a positive and significant effect on clothing marketing strategies among the sub-factors of clothing purchase behavior of the MZ generation. On the other hand, personal self-esteem was found to negatively affect the marketing strategies of clothing purchase behavior. In other words, the expectation that the MZ generation would buy clothes in accordance with their individual preferences and beliefs was not supported by the findings of this study. It would appear that the beliefs and behaviors of the digitally savvy MZ generation are changed by the fashion trend-related information they readily access when purchasing clothing. From the above research results, it can be concluded that there many variables that influence the clothing purchase behavior of the MZ generation and it is thus necessary to consider this cohort a new consumer segment and establish marketing strategies accordingly.

• Journal of the Korean Society of Costume
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• v.58 no.2
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• pp.1-14
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• 2008

This study aimed to investigate the associations between clothing consumption values and the ambivalent clothing consuming behavior of young female adults. To explain the ambivalent consuming behavior prevailing in the contemporary fashion market, five dimensional consumption values proposed by Sheth(1991) were adopted as explanatory factors, and fashion leadership and spending were included as moderating factors. Data collecting using written survey instrument yielded one hundred and seventy two complete responses from female consumers aged between 20 and 39. Factor analysis on clothing consumption values resulted in five dimensional structures of consumption values for the sample: expressive, epistemic, functional, social, and fashionable values. Among these, expressive, functional, and social values significantly affected ambivalent consuming behavior. The effect of expressive value was strong regardless of fashion innovativeness, opinion-leadership, and monthly income of consumers, however, the effects of epistemic, functional, and social values were changed depending on the moderating factors.

• Journal of Korean Home Economics Education Association
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• v.21 no.3
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• pp.65-81
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• 2009

The purpose of this thesis was to analyze shopping orientations of adolescence and to understand the reasons of their dissatisfactions in purchasing garments at so-called internet malls. This study was to provide basic information helpful in clothing study by finding out dissatisfactory factors of adolescence purchasing clothes through internet malls. This survey was done among 273 students of 3 junior-high schools and 3 high schools within the boundary of Seoul and its suburb area, among which 265 of them were qualified as legitimate survey. The results were as follows. First, the youth shopping trends were divided into the 5 categories according to the basic trends. And the 5 categories were 'Convenience seeking', 'Peer-assimilating', 'Personality/trend worshipping', 'Passive and inactive', and 'Thrifty' The survey represented that girls showed higher garment assimilating rate and made better economic choices than boys did. The survey also showed that the highschool students used internet shopping mall in order to seek better prices. furthermore, the primary targets of the juvenile internet shopping were shoes and garments, which includes both upper and lower clothing. Second, The dissatisfaction factors of internet shopping were the 'Mismatch of the goods in the screen and those of the real life', 'Exchange/Refund', 'Qualify', 'Desigin and color', 'Shipping', and 'Size' in order of biggest to the smallest. The dissatisfaction rate was higher among the groups of 'Thrifty', 'Personality/Trend worshipping', 'Convenience seeking', girls and highschool goers.

• Proceedings of the ESK Conference
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• 1998.04a
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• pp.7-12
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• 1998

쾌적한 의생활을 영위하기 위해, 인간의 제반 특성에 적합한 의복 설계에 관한 연구가 활발히 전개되고 있다. 기존 연구에서는 주로 인체 인자에 근거하여 의복 원형 연구가 이루어졌으나 인간 특성에 적합한 의복의 설계를 위해 인체 인자와 함께 의복 인자를 병행한 연구의 필요성이 대두되고 있다. 특히 의복 소재의 경우, 성유과학의 발달로 다양한 의복 소재가 개발되고 있음에도 불구하고 대부분의 의복 원형 연구에서는 광목으로 제한되어 연구가 행해지고 있는데, 광목이 원형 연구시 동작에 따른 체표 변화에 대응하기 위한 여유분으로 정확히 산출할 수 있다는 특징이 있기는 하지만 이로 인하여 의복 원형의 여유 분 설정에 소재의 특성에 따른 차이에 관해서는 아직 까지 많은 연구가 진행되지 못하였다. 이에 본 연구 에서는 최근 마른 체형의 선호와 함께 유행하고 있는 신축성 소재를 이용한 슬랙스 원형에 대하여 연구 하였다. 본 연구는 소재의 신장특성과 의복 설계와의 관계에 대한 기초 자료로써 활용될 수 있을 것이며, 또한 슬랙스 원형에 대한 연구를 보다 다양한 소재로 넓힘으로써 원형의 활용도를 높힐 수 있을 것으로 기대한다.

• Journal of the Korean Society of Costume
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• v.51 no.5
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• pp.77-94
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• 2001

• Journal of the Korean Society of Costume
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• v.55 no.3 s.93
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• pp.33-46
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• 2005

The purpose of this study is to examine the mediate effect of gender on the differences of consumers grouped by the level of fashion interest. Data was collected from 280 men and women of their twentieth and analyzed using crosstab analysis, ANOVA, scheff'e test, x$^{2}$ test, and regression. The results are as follows. First, high interest groups showed little difference in the clothing shopping orientation and showed significant differences in the clothing purchasing behaviors(visiting store, time spent for shopping, and monthly clothing expenditure) between men and women. Second, low interest groups showed a lot of differences in both the clothing shopping orientation and the clothing purchasing behaviors between men and women. Third, several dimensions of clothing shopping orientation were more influenced from fashion interest level rather than the gender of consumers, and other several dimensions, visiting store, and the time spent for shopping were more influenced from gender rather than fashion interest level. These results imply that the gender of consumer has mediate effect on the behaviors of consumers grouped by the level of fashion interest, and the consumers of same fashion interest level must be approached concerning the gender of consumers.

• Journal of Global Scholars of Marketing Science
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• v.9
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• pp.1-17
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• 2002

The purposes of this study were to investigate clothing involvement and clothing information source on personality types. Personality types were applied using Myers-Briggs Type Indicator(MBTI). Clothing involvement was measured using 17 questions of 5-point scales. Clothing information source was measured using 16 items of 5-point scales. The data were collected from 275 female using questionnaire. The data analysed with frequence, factor analysis, t-test, one-way ANOVA, and Duncan test. The clothing involvement included three factors: Symbolic Expression, Pleasure and Interest, and Fashionability. The clothing information source included four factors: Printed Media, Radio Media, Professional Media and Store Search. Extroversion-introvertion and thinking-feeling index had significant difference in the dimensions of clothing involvement. Extroversion types were significantly evaluated fashionability more than introvertion types(t=2.008, p<.05). Feeling types were significantly evaluated fashionability more than thinking types (t=2.428, p<.05). Extroversion-introvertion index had significant difference in clothing information source. Extroversion types were significantly used printed media more than Introvertion types.