• Journal of Distribution Science
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• v.7 no.3
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• pp.5-24
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• 2009

In the retail management, store location has an important influence like business skills. The reason for failure to selecting location is that the market analysis model is not popular in business field. It gets worse in supermarket industry. Currently, store developers are relying on simple statistics and the sixth sense as market analysis techniques. lt proves that the market analysis model is not distributed well in the field. This market analysis model can apply to medium and small business market using an existing market analysis model, broad market model. And its study outcome can be theorized as a result. Converse's new retail model can be used as to analyze junction market. Pareto_Huff model can also be used to compute shopping probability. To do so, this study can be divided into walking distance market and driving distance market as a model market. Also it examines industry type such as SM and SSM. By taking consumer survey, condition of consumers to select store will be counted in shopping probability so that it improves the objectivity and reliability. Through this process, derived study outcome can be a new estimated revenue model for practical application of selecting store location in large and medium-sized supermarket.

• Asia Marketing Journal
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• v.12 no.3
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• pp.81-97
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• 2010

CJ O shopping performs well in the mature home shopping market as they develop differentiated product assortments, valuable program and platforms, and enhance the customer service. This case examined the reason why CJOShopping needed to change their strategy and how they implement the strategy. Specifically, this case investigated how they established their new vision, why they changed their name, how they differentiated themselves in retail mix perspective, and how good their performance were. Future challenges and suggestions are discussed at the end.

• Journal of Korean Society of Forest Science
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• v.70 no.1
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• pp.84-90
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• 1985

The objective of this study is to analyze the market structure and price formation status of imported log from overseas which has leadership of timber price decision mechanism in Korea. The results obtained are as follows; 1) The 53 percents of the total 134 log importing companies are the small scale companies which import less than ten thousand cubic meters per year, and are mainly aimed to do agent task of importing log. 2) The market structure of imported log formed high level 01 oligopolistic structure, but did not make excess profit of oligopoly because of excess import. 3) The bargaining power of Korea on the price decision process in the overseas log exporting market is very weak, because the market has the bilateral oligopoly structure, and the non-systematic importing behavior of Korean log importing companies make the bargaining power of Korea more weak. 4) It is analyzed that Korean domestic marketing system is comperatively simple, but reasonable marketing system is not established because of the disorder of the marketing behavior. From the results obtained above, it is proposed that the government has to establish the general institutional system to control the supply-demand and marketing problems of imported log, in order to establish the rational structure of market and price decision system of imported log.

• Journal of Distribution Research
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• v.15 no.5
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• pp.37-60
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• 2010

Department Stores have been in place as typical large-scale retailer in Korean retail market. After Asian financial crisis in 1997, the market share of major three department stores has been increased and they have had a dominant position in relationship with vendors or manufacturers. Thus, they are able to control sales commission. Sales commission is defined as things that department stores which contribute to products sales instead of manufacturers take some portion of price as their revenue. In other words, vendors or manufacturers pay some amount of money from their sales by contracted ratio to department stores. The problem is that vendors or manufacturers think that sales commission is high. However, department stores have a different opinion that sales commission is not high because they generate new value from gathering customers and doing marketing activity on behalf of vendors or manufacturers. Because department stores have operated with business model of renting sales space to vendors or manufacturers instead of buying goods directly from them, this situation has been taken place. The revenue of department stores depend on sales commission. Thus, they want to get a dominant power to control sales commission in relationship with vendors or manufacturers. So, they have tried to increase their size and brand power. The considered policies related in sales commission of department stores are as following: preventing monopoly or oligopoly of department store, being strength of monitoring for department stores' unfair trade, strict enforcement of law for large-scale retailer's unfair trade, and inducing win-win strategy doing voluntarily by department stores.

• Proceedings of the Korea Society of Costume Conference
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• 2001.04a
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• pp.49-49
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• 2001

SP(sales promotion)전략을 지향하는 백화점은 강 한 개성으로 다양하게 변화해 가는 소비자의 욕구충 족을 위해 대 고객차원의 편의성 및 쾌적한 쇼핑환 경을 마련하며 아이디어는 항상 특별하고 새로워야 한다. SP 전략으로서의 VMD (visual merchandi sing)는 상품의 시각화계획 등 통일된 시각(visual identity) 연 출을 통해 고객의 그룹이나 개인의 취향에 맞는 타켓 마케팅 (target marketing) 으로 백 화점 은 고객 의 중심에서 그들의 삶을 윤태하게 하며 아름답고 즐거 운 소비문화를 주도해갈 수 있는 환경을 제공해야 할 것이다. 1999년 말 IMF 이후 최근 막강한 자금력과 경쟁 력을 가진 대형 외국 할인 업체의 부상과 계속되는 장기적인 경제위축으로 백화점의 마케팅활동은 기존 고객과 관련된 단기적 욕구만을 충족시키는 점에서 벗어날 수 없었다. 이렇게 심각한 경기불안과 유통환 경의 급변으로 인해 소비자의 구매력이 약화되고 매 출이 감소하는 등 백화점의 한계성과 업태간의 경쟁 이 심화되어 갈수록 진정한 서비스개념의 합리적 목 적을 띤 VMD가 SP전략의 실질적인 형태로써 존재 되어야 한다. VMD는 이러한 불경기에 대응하는 백화점의 생존 고용식 전략으로서 좀더 강하고 적극적인 글로벌 마인드 ( (global mind)를 갖고 보다 넓은 시장에 대한 장기적 안목을 필요로 한다. 특히 대 고객 감성의 글로벌화 로 광범위한 상품의 장르와 감각적인 투자로써 신 고객창출을 도모하는 한편 고객에 대한 세심한 배려 와 구체화된 전략을 통해 불황을 극복하는 등 국내 유통문화의 선진화를 가속시켜 나갈 수 있는 것이다. "손쉬운 장사벌이"라는 무책임한 사고를 버리고 철저한 고객친화의 중심에 서서 그들에게 즐거웅을 주고 풍요로운 문화의 장(場)을 마련하는 등 지금의 무한경쟁 시대에 가장 감성적인 경쟁력으로서 고객에게는 쇼핑을 통한 즐거움과 여유로움, 풍성한 정보 와 화제성, 독특한 서비스와 볼거리 등이 지속적으로 제공되어야 하며 상품의 시각화 계획인 VMD는 세 련된 드라마처럼 감동적 연출로 그 이야기가 전개되 어야한다. 고객의 구매행동을 기초로 유통시장의 무한 자유 경쟁이란 현 시점에서 판매촉진의 전략에 대한 체계 적 접근과 합목적성을 가진 VMD의 전개 방향 및 향후 백화점업계의 차별화 방안과 전략은 단순한 행 위의 출발이 아닌 주변환경과의 밀접한 연관 속에서 지극히 창조적인 예술적 자극이 요구되며 그 과정에 따른 결과적인 "반응"을 기대한다.quot;반응"을 기대한다.기대한다.

• Journal of Distribution Research
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• v.9 no.2
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• pp.45-73
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• 2004

The goal of this study is to broaden our understanding about the antecedents for job turnover intention of salesforces. In addition to the previously studied antecedents such as job performance, satisfaction, organizational commitment, in this study we are particularly interested in the variable of alternative attractiveness which is often studied in social exchange theory, Thus, we suggest a model with a new antecedent for job turnover intention by introducing alternative attractiveness. We collected and analyzed the data from the survey on the 178 salespeople at the life insurance companies. We find the alternative attractiveness as an significant antecedent for the turnover intention. Specifically, the more attractive the alternative the greater the intention of turnover. However, we also find that the salesforces are less attracted to the alternative if they are satisfied with their works, Therefore, we believed this research can be a seminary work with the relational perspective for the studies of salesforce management.

• The Journal of the Korea Contents Association
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• v.13 no.10
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• pp.461-469
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• 2013

This research aimed to design and develop a mobile-website mixed business model and smartphone based mobile application for the purpose of mobile fashion content distribution. We have implemented a mobile interface and trading system supporting self production of content, use, share, and user's self-up. And we proposed its market access strategy for the expansion of fashion contents transactions. To do this, the existing status of research and benchmarking for mobile app of fashion contents related were studied. As a result of the study, Android, iOS-based mobile applications were developed, but there are some business problems such as low awareness, low entry barriers, and the poor fashion content compared to the size of industry. Because this system provide the fashion contents of affiliated companies to users, it needs to expand cooperation and to promote the partnership with fashion blog, cafes, and fashion magazines.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.211-220
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• 2022

This paper proposes a green closed-loop supply chain network (GCSN) for optimizing closed-loop supply chains. The GCSN focuses on the application of the recycling express box in logistics circulation, accelerates the standardization of logistics operations and the use of express packaging in e-commerce companies, and promotes the reduction and greening of recycling express box in the e-commerce industry. The GCSN is represented as a mathematical formulation and implemented using LINGO. Greening, environmental protection, and wisdom are the general trends for promoting the growth of the e-commerce industry. Meanwhile, the price of raw materials has increased owing to a shortage of resources, which emphasizes the need for e-commerce enterprises to develop green packaging. Therefore, this study considers the shared circular packaging launched by e-commerce enterprises as the research object, and integrates the problem of facility positioning and path planning in the logistics system. The conclusion summarizes the significance of this study.

• International Commerce and Information Review
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• v.1 no.2
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• pp.97-122
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• 1999

인터넷, PC통신 등과 같은 전자적인 수단에 의한 상거래가 활성화되면서 효율적인 물류업계의 대용전략이 요구되고 있다. 전자상거래하에서는 상류부문 예를 들어 상품의 주문 및 결제가 전자적으로 이루어지기 때문에 고객들은 물류서비스에서도 신속한 배송을 원하게 되었다. 또한 물류활동은 상거래 관련 당사자간의 수많은 정보가 유통되게 되기 때문에 물류부문도 이러한 정보의 흐름에 신속한 접속이 요구된다. 본 연구는 전자상거래하에서 물류의 효율적 관리를 위하여 사이버 물류시스템의 구축을 모색하는 방안을 제시하는 데 있다. 사이버 물류시스템이 구축되면 물류관련 당사자간을 인터넷을 통한 연계성이 확보됨으로써 정보의 원활한 흐름이 가능해지며 이로 인해 전체 물류시스템의 효율화가 증진될 것이며, 이로 인해 국내외 전자상거래의 활성화에 크게 기여할 것으로 예상된다.

• LOGISTICS
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• s.18
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• pp.16-20
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• 2006

최근 건설교통부, 해양수산부, 산업자원부 등 정부산하기관으로 물류업계의 권익을 대변하는 많은 협회 · 단체가 활동하고 있다. 23년의 역사와 전통을 가지고 있는 (사)한국물류협회를 비롯하여, 국제물류지원단, 한국유통물류진흥원, 한국물류관리사협회 등이라 할수 있다. 우리나라 물류산업이 급성장할 수 있었던 밑바탕에는 이들 협회 · 단체들의 노력이 있었다는 것에 누구도 이견을 가지는 사람은 없을 것이다. 이와같이 비영리 사단법인으로 공식적으로 활동해온 협회도 있지만, 단순히 연구회 모임으로 활동하는 학회나 소모임 동아리도 많다. 여러 모임 중에서도 국제물류연구회는 '한반도의 동북아시아 물류중심지화' 라는 비전의 실현을 향한 의지와 애정을 가진 산 · 학 · 연 관계자들의 토론 연구회 모임이다. 지난 2001년 9월 창립하여 매월 1회씩 정기적인 학술 세미나를 개최하면서 물류산업발전에 많은 기여를 해오고 있다. 창립 5주년을 맞이한 국제물류연구회는 현재 건설교통부 산하 사단법인으로 등록을 마치고 그 결과인 인가를 기다리고 있다. 앞으로 기존의 물류관련 학회와는 다른 연구회로 거듭나기를 기대해 보며, 국제물류연구회는 어떤 단체인지, 국내 물류연구회의 제2대 회장으로 있는 이호영 함부르크 항만청을 한국대표를 만나 보았다.