• Title/Summary/Keyword: 유통매장

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Sales Commission of Department Store and Policy Implications (백화점의 판매수수료 현황 및 정책대응 방안)

  • Lee, Jung-Hee;Hwang, Seong-Huyk;Kim, Sung-Min
    • Journal of Distribution Research
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    • v.15 no.5
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    • pp.37-60
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    • 2010
  • Department Stores have been in place as typical large-scale retailer in Korean retail market. After Asian financial crisis in 1997, the market share of major three department stores has been increased and they have had a dominant position in relationship with vendors or manufacturers. Thus, they are able to control sales commission. Sales commission is defined as things that department stores which contribute to products sales instead of manufacturers take some portion of price as their revenue. In other words, vendors or manufacturers pay some amount of money from their sales by contracted ratio to department stores. The problem is that vendors or manufacturers think that sales commission is high. However, department stores have a different opinion that sales commission is not high because they generate new value from gathering customers and doing marketing activity on behalf of vendors or manufacturers. Because department stores have operated with business model of renting sales space to vendors or manufacturers instead of buying goods directly from them, this situation has been taken place. The revenue of department stores depend on sales commission. Thus, they want to get a dominant power to control sales commission in relationship with vendors or manufacturers. So, they have tried to increase their size and brand power. The considered policies related in sales commission of department stores are as following: preventing monopoly or oligopoly of department store, being strength of monitoring for department stores' unfair trade, strict enforcement of law for large-scale retailer's unfair trade, and inducing win-win strategy doing voluntarily by department stores.

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Analysis of Marketing Strategy in Domestic Online Luxury Fashion Platform (국내 온라인 명품 패션 플랫폼 마케팅전략 분석)

  • Min Gyung Lee;Hyeon Ju Kim
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.1
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    • pp.361-372
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    • 2023
  • In this study, three luxury fashion start-up platforms, Balaan, Trenbe, and Must-it, were selected as research subjects. The purpose of this study is to compare and analyze the marketing mix strategies of each of the three online sites. The results of our study are as follows. First of all, the product strategies of the three luxury platform companies are characterized by the composition of products from high-end brands to SPA brands, and product composition such as kids, home living, Used goods and art in addition to women's and men's wear. In addition, the pricing strategies of luxury platforms show price differences depending on the luxury platform even for the same product. It is shown as a structure that directly determines margin. Therefore, in order to secure an edge in price competitiveness, each platform provided discount coupons and savings that are not available in offline stores such as department stores, providing opportunities to purchase luxury goods at a lower price than offline stores.Lastly, the sales promotion strategies of the three luxury platform companies was used include price discount promotions such as price discounts, discount coupons, and regular sales, and value-added sales such as membership registration/review points, events, product information, delivery services, social contribution activities, and SNS utilization.

Monitoring of residual pesticides in fresh-cut produce in Gangseo, Seoul (서울 강서지역 신선편이식품 원재료 농산물의 잔류농약 모니터링)

  • Kim, Chang-Kyu;Oh, Se-A;Choi, Seong-Seon;Kim, Jeong-Gon;Lee, Jae-Kyu;Kim, Dong-Kyu;Jung, Bo-Kyung;Yuk, Dong-Hyun;Yun, Eun-Sun
    • Korean Journal of Food Science and Technology
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    • v.54 no.2
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    • pp.218-223
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    • 2022
  • This study, conducted during 2018-2021 in Gangseo, Seoul, monitored residual pesticides in 14 types of fresh-cut produce, including lettuce, tomato, and celery, in wholesale market and supermarkets. A total of 589 cases (2.9%) were inspected; 17 cases (2.9%) were detected within the criteria, and 2 cases (0.3%) exceeded the maximum residual limit (MRL). When assessing the distribution stage of the pesticide violation, there were two violations in the wholesale market (before distribution), which differed from the supermarkets (during distribution). The detected pesticides, mainly insecticides and fungicides, appeared in the order of flubendiamide, flufenoxuron, and diazinon. A violation rate of 0.3% was found for wholesale market, which is collection area dedicated to fresh-cut produce, and this was lower than that for general agricultural products (1.4-2.5%). Since fresh-cut produce are consumed immediately after simple processing, residual pesticides significantly affect the human body; therefore, continuous monitoring of pesticide residues is required.

Prevention of retrogradation for Korean rice cake (전통 떡의 상품화 및 노화억제에 의한 저장성 향상)

  • Park, Yang-Kyun
    • Proceedings of the Korean Society of Postharvest Science and Technology of Agricultural Products Conference
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    • 2005.09a
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    • pp.45-72
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    • 2005
  • 쌀을 주식으로 하는 우리의 식생활과 일치하고 전통적으로 나누어 함께 먹는 식품으로 자리 잡고 있는 떡을 현대화하기 위해서는 인식의 전환과 상품화 및 유통기간연장을 위한 연구가 이루어 져야한다. 영양학적으로 우수한 전통 떡류가 있지만 현대에 이르러서 생활양식과 식문화 등의 급격한 변화로 일반화 및 다소비 되지 못함은 소비자의 변화에 맞추지 못하기 때문이나 떡에 대한 인식은 매우 긍정적이라고 한다. 떡은 언제 어디서나 먹을 수 있는 간편한 생활 음식이며, 우수한 전통음식이라고 인식시킴으로써 떡에 대한 긍정적인 이미지를 확대해 나갈 필요가 있다. 전통의 맛을 유지하면서 기능성과 영양상의 균형을 갖춘 새로운 맛의 떡으로 소비층을 확대하여야 한다. 유통기간이 짧아 떡집에 자주 가서 구매해야 한다는 인식에 탈피 할 수 있도록 제품개발이 되어야 한다. 떡집은 영세하고, 비위생적이며 포장이 깨끗하지 못하다는 인식이 전환이 되도록 작업환경, 시설 및 제품포장을 현대화 하여야 한다. 새로운 형태의 매장을 운영하는 것도 필요하다. 새로운 형태의 카페 형 또는 베이커리형의 떡집이 선보임으로써 다양한 종류의 떡이 개발되어 편의성과 고급화되면 소비층이 점차 확대되고 있는 점은 떡의 상품화와 관련하여 매우 의미 있는 변화이다. 또한 떡 공장에서 위생적으로 생산, 소규모 포장, 급속 동결, 냉동 유통, 소비자에게 전달되는 냉동제품이 활성화 되어야 한다. 노화억제에 의한 저장성 향상은 상품화 떡의 품질향상이다. 품질과 관련된 인자는 원료 쌀의 품질, 분쇄 정도, 수분함량, 제조공정, 전분분해 효소처리, 당류, 유화제, 콜로이드 물질 등의 첨가제에 의한 연구가 지속되고 있다.학적 특성에는 영향을 미치지 않고 혈중 IGF-I 농도를 증가시켰다. 또한 이들 측정항목에서 Revalor H implant는 제한사양, 저에너지 사료, 혹은 Compudose 이상의 효과를 나타내었고, 증체를 억제하였으나 사료효율은 증진시켰으며, 후자(사양, 사료)와의 상호작용은 나타나지 않았다. 이상의 결과는 거세비육돈에서 1) androgen과 estrogen은 공히 자발적인 사료섭취와 등지방 침적을 억제하고 IGF-I 분비를 증가시키며, 2) 성선스테로이드호르몬의 이 같은 성장에 미치는 효과의 일부는 IGF-I을 통해 매개될 수도 있을을 시사한다. 약 $70 {\~} 90\%$의 phenoxyethanol이 유상에 존재하였다. 또한, 미생물에 대한 항균력도 phenoxyethanol이 수상에 많이 존재할수록 증가하는 경향을 나타내었다. 따라서, 제형 내 oil tomposition을 변화시킴으로써 phenoxyethanol의 사용량을 줄일 수 있을 뿐만 아니라, 피부 투과를 감소시켜 보다 피부 자극이 적은 저자극 방부시스템 개발이 가능하리라 보여 진다. 첨가하여 제조한 curd yoghurt는 저장성과 관능적인 면에서 우수한 상품적 가치가 인정되는 새로운 기능성 신제품의 개발에 기여할 수 있을 것으로 사료되었다. 여자의 경우 0.8이상이 되어서 심혈관계 질환의 위험 범위에 속하는 수준이었다. 삼두근의 두겹 두께는 남녀 각각 $20.2\pm8.58cm,\;22.2\pm4.40mm$으로 남녀간에 유의한 차이는 없었다. 조사대상자의 식습관 상태는 전체 대상자의 $84.4\%$가 대부분이 하루 세끼

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A Study on the Certification System for Offline Stores Selling Copyrighted Contents: Copyright OK Case (정품 콘텐츠 판매 오프라인 업체 인증제도 방안 연구: 저작권 OK 사례)

  • Gyoo Gun Lim;Jae Young Choi;Woong Hee Lee
    • Information Systems Review
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    • v.19 no.4
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    • pp.27-42
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    • 2017
  • With the rapid development in network, graphic technology, and digital technology, content industry is emerging as an important industry for new cultural development and economic development. The development in digital content technology has remarkably expanded the generation and distribution of contents, thereby creating new value and extending into a large distribution market. However, the ease of distribution and duplication, which characterizes digital technology, has increased the circulation of illegal contents due to illegal copying, theft, and alteration. The damage caused by this illegal content is severe. Currently, a copyright protection system targeting online sites is available. By contrast, no system has been established for offline companies that sell offline genuine content, which compete with online companies. The demand for content of overseas tourists is increasing due to the Korean wave craze. Nevertheless, many offline content providers have lost competitiveness due to illegal content distribution with online companies. In this study, we analyzed the case and status of similar copyright certification systems in Korea and overseas through previous research and studied a system to certify the offline genuine contents business. In addition to the case analysis, we focused on interviews obtained through in-depth interviews with the copyright stakeholders. We also developed a certification framework by establishing the certification domain, certification direction, and incentive of the certification system for offline businesses with genuine content. Selected certification direction is ethical, open, inward, store, and rigid (post evaluation). This study aimed to increase awareness among consumers about the use of genuine content and establish a transparent trading order in a healthy content market.

Application of Predictive Microbiology for Microbiological Shelf Life Estimation of Fresh-cut Salad with Short-term Temperature Abuse (PMP 모델을 활용한 시판 Salad의 Short-term Temperature Abuse 시 미생물학적 유통기한 예측에의 적용성 검토)

  • Lim, Jeong-Ho;Park, Kee-Jea;Jeong, Jin-Woong;Kim, Hyun-Soo;Hwang, Tae-Young
    • Food Science and Preservation
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    • v.19 no.5
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    • pp.633-638
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    • 2012
  • The aim of this study was to investigate the growth of aerobic bacteria in fresh-cut salad during short-term temperature abuse ($4{\sim}30^{\circ}C$temperature for 1, 2, and 3 h) for 72 h and to develop predictive models for the growth of total viable cells (TVC) based on Predictive food microbiology (PFM). The tool that was used, Pathogen Modeling program (PMP 7.0), predicts the growth of Aeromonas hydrophila (broth Culture, aerobic) at pH 5.6, NaCl 2.5%, and sodium nitrite 150 ppm for 72 h. Linear models through linear regression analysis; DMFit program were created based on the results obtained at 5, 10, 20, and $30^{\circ}C$ for 72 h ($r^2$ >0.9). Secondary models for the growth rate and lag time, as a function of storage temperature, were developed using the polynomial model. The initial contamination level of fresh-cut salad was 5.6 log CFU/mL of TVC during 72 h storage, and the growth rate of TVC was shown to be 0.020~1.083 CFU/mL/h ($r^2$ >0.9). Also, the growth tendency of TVC was similar to that of PMP (grow rate: 0.017~0.235 CFU/mL/h; $r^2=0.994{\sim}1.000$). The predicted shelf life with PMP was 24.1~626.5 h, and the estimated shelf life of the fresh-cut salads with short-term temperature abuse was 15.6~31.1 h. The predicted shelf life was more than two times the observed one. This result indicates a 'fail safe' model. It can be taken to a ludicrous extreme by adopting a model that always predicts that a pathogenic microorganism will grow even under conditions so strict as to be actually impossible.

Design and Development of a u-Market System for Traditional Market Revitalization (재래시장 활성화를 위한 u-Market 시스템 아키텍처 설계 및 시스템 개발)

  • Kim, Jae-Kyeong;Choi, Il-Young;Chae, Kyung-Hee;Kim, Hyea-Kyeong;Ji, Yong-Gu;Jung, Hye-Jung
    • Journal of Intelligence and Information Systems
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    • v.14 no.2
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    • pp.103-119
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    • 2008
  • Traditional market which is characterized by the folksy retailing market has lost its competitiveness rapidly due to the emergence of the Internet and the change of customer's purchasing behavior. The recession of the traditional market contracts the regional economy. We suggest a u-Market, a traditional market with ubiquitous computing capability, to revitalize traditional market. The suggested u-Market system applies ubiquitous computing technologies characterized by communications between customers and objects without limitations of time and location. The proposed u-Market system offers location information and specific contents of traditional market to customers. Furthermore, u-Market system recommends the store and product list that customers are likely to visit and purchase based on their contexts, so they can save their time and effort to search the products or contents.

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Design and Development of U-Commerce (U-Commerce System 설계 및 구현)

  • Kim, Jae-Pil;Kim, Young-Cheol;Lee, Dong-Cheol
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.14 no.3
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    • pp.767-773
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    • 2010
  • RFID and Kiosk has been acquiring the essential position not only for providing simple information but also as the tool for establishing Ubiquitous based society. Especially it can be said that the time for developing various Kiosks as important methods to conducting marketing and service through the differentiation and easiness on dealing information has come. Considering the present requirement, 'U-Commerce System' has been designed and developed. In the system, the RFID reader installed in 'U-Shop Kiosk System' recognizes the RFID tag on situated the specific products and detail product information and related multimedia advertisement are provided. Moreover, when the customers have the needs to purchase concerned products on the spot, they can pay and order by using credit cards. By employing the system, the amount of stock and delivery condition can be monitored in real time and the gathered information in DB can be used for dealing with stock related matters. In addition, a system can be developed to monitor and manage the remote shops in real time base. Furthermore, to overcome the limit of simple unmanned ubiquitous style Kiosk, the possibility of developing an expansion model of ubiquitous style CRM Kiosk has been suggested.

An Analysis on the Omni-Channel Strategy of Distribution Enterprise in Domestic and International (국내·외 유통업체의 옴니채널 전략 활용현황 분석)

  • Oh, Jung-Ah
    • Korean Institute of Interior Design Journal
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    • v.25 no.5
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    • pp.111-120
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    • 2016
  • Unlike the past, brick-and-mortar is no longer on the priority list for the shopping activity. Instead, it is replaced by various non-store shopping alternatives, such as Internet, TV, catalog, mobile, etc. As consumers engage digitally, they made fewer trips to stores. Especially, as mobile shopping made the price comparison possible while shopping in the store, new shopping trend of 'showrooming' came to the fore as the serious issue. In order to cope with the this crisis, many brick-and-mortar retailers utilize omni-channel strategy for their countermeasure. This research paper is to suggest the omni-channel strategy that is applicable for the brick-and-mortar retailers. The results are as follows. First, in order to set up the connected-channel shopping environment, consumers have to be exposed to the environment that can deliver the continuous brand experience under the same price policy, brand and store management, etc, as integrating the various purchasing channels into one. Especially, in-store environment needs to change for the place where consumer experience is stressed for the most as using virtual reality devices with augmented reality technology. Also, the online digital kiosk, and tablet that consumer can order the products through the online channel while shopping in-store Second, the barrier-free in-store environment should be offered in order to increase the consumer convenience. This change will allow consumer communicate with the store environment more effectively. Lastly, brick-and-mortar should extend the physical territory as utilizing the offline's advantage and disadvantage through setting up the digital interactive wall or pop-up store for increasing the opportunity of customer interaction with the store. Moreover, visiting service for the elderly, housewife with the baby, or disabled person will be one of the effective substitute.

A Review of Emerging Trends and Critical Aspects in Organic Livestock Product Consumption (유기축산물 소비동향과 해결과제)

  • Kim, D.H.;Seong, P.N.;Cho, S.H.;Kwon, D.J.
    • Journal of Animal Science and Technology
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    • v.49 no.2
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    • pp.245-256
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    • 2007
  • There are approximately 250,000 organic livestock farming in the world. The total retail value of organic food sales in the world is $ 27 billion. The organic livestock products such as milk, lamb and beef are marketed mostly in Europe and the USA. The market share of organic food is about 2% in total food marketing value of worldwide and of the organic food marketing value, organic livestock products portioned 17% in the USA. The organic livestock products are primarily marketed at Supermarket(Europe), Health and Natural Food store(USA). Concerning international trade, it is very little. But it is increasing among the developed counties of Europe. In the future, the production of organic livestock products will be rapidly increased in South America, Middle East and Oceania, but the growth rate will be limited due to its expensive price, lack of marketing-infra and different regulation system. Most of developed countries drive organic farming policy strongly as the strategic means of rural development, diversifying agriculture system and environmental improvement.