• Journal of Korean Society of Forest Science
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• v.89 no.3
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• pp.356-367
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• 2000

The purpose of this study was to identify the underlying dimensions of push and pull motivators for Soraksan, Kayasan, Naejangsan, and Pukhansan national parks in mountain regions. This study also examined the nature and extent of the reciprocal relationship between the push and pull factors. The result showed that four dimensions were derived from 12 push items, which were cultural and natural experience, escape and rest, health, and socialization and novelty motivators. Three dimensions also were derived from 12 pull items, which were facilities and culture, nature, and accessibility. The push and pull dimensions were correlated and regressed against each other. Given the nature of relationship between the push and pull factors, facilities and culture pull factor was affected by the cultural and natural experience motivation. Nature pull factor had strongly associated with culture and nature, escape and rest, health, and socialization and novelty motivations. Finally, accessible attraction pull factor had a positive relationship with health motivator, however, had a negative with cultural and natural experiencing motivation.

• Journal of Korean Society of Forest Science
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• v.100 no.3
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• pp.327-333
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• 2011

This study was aimed to specify health-related push and pull factors in mountain climbing and provide effective management strategy for mountain-based recreational setting through the identification of the reciprocal relationship between the push and pull factors. The results of survey by 440 mountain climbers at Mt. Dobong, Mt. Bukhan, Mt. Kwanak, and Mt. Cheonggye showed that three dimensions were respectively derived from health-related 15 push items and 11 pull items; therapeutic care, mental health, physical fitness in push factors and cultural, socio-economic, and natural environment in pull factors. According to an analysis of influence between push and pull factors, natural environment was reported to be the greatest influencing pull factor on therapeutic care and physical fitness, and socio-economic environment was on mental health.

• Korean Journal of Environment and Ecology
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• v.25 no.4
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• pp.621-630
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• 2011

This research examines the push and pull factors of temple stay in Korean national parks. 152 participants of temple stay in Woljeongsa and Guryongsa in national parks in Gangwon-do area completed a survey to access their reasons for participating in temple stay(push factors) and to evaluate how well the visiting experience performed on a selected set of attributes(push factors). Demographics of respondents were similar to the visitor characteristics of Korean national parks. The result of factor analysis identified 6 push factor domains of 'self actualization', 'health enhancement', 'nature assimilation', 'relationship elevation', 'religious experience', and 'leisure experience'. 6 pull factor domains were 'recuperative quality', 'quality of a temple stay program', 'attributes of a temple', 'user convenience', 'tourism experience' and 'accessibility and transportation'. Satisfaction level of temple stay in a national park was very high of 4.71 in a 5 Likert scale. Gangwon- Do was most preferred with the percentage of 89.2 as a suitable area for temple stay in a national park. Findings of multi-dimensional tourism motivations of temple stay in a national park that encompass nature tourism, cultural tourism and religious tourism is expected to provide useful information for the future development of a more competitive temple stay program and a marketing strategy. However, more defined successive research work is required to generalize findings of wellness oriented push and pull factors of temple stay based on nature in national parks.

• The Journal of the Korea Contents Association
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• v.8 no.10
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• pp.278-286
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• 2008

This study's purpose is to offer to basic data in each professional soccer team's spectator marketing strategy through researching the influence of spectators' life style on the appeal of professional soccer. This study's survey is target 500 spectators who were present at the professional soccer championship game in 2007 at Seongnam Stadium. Data analysis was done on 484 spectators's questionnaires using SPSS V. 12.0. To analyze materials the frequency, correlations, and regression analysis were used as statistic analysis techniques. The conclusion based on above study method and the result of material analysis are here below. First, the influence of spectator's life-style on the loyalty(action loyalty, attitude loyalty)of professional soccer. Second, the influence of spectator's life style on the appeal(field factor, game circumstance factor, spectating expense factor, promotion factor, entertainment factor, player factor)of professional soccer.

• Journal of Nutrition and Health
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• v.42 no.4
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• pp.386-396
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• 2009

The purpose of this study was to analyze the effect of push, pull and push-pull interactive factors for CFMC (Contract Foodservice Management Company)'s internationalization. The study was a quantitative study part in mixed methods (QUAL ${\rightarrow}$ quan) which was mainly qualitative study and quantitative study. Mail survey was carried out for quantitative study. For study subjects, 1,281 persons who completed 'Food Service Management Professional Program' of 'Y' University were selected as a population because the program was mainly for CFMC's workers. The analysis methods used in this study were frequency analysis, factor analysis, correlation analysis and multiple regression analysis with SPSS 17.0. Push factors had the saturation in domestic market and the manager's purpose (fac.1) and the investment for internationalization (fac.2). Pull factors had the company's external environment for internationalization (fac.3) and the global network and spread of culture (fac.4). Push-pull interactive factors had the information about foreign market (fac.5), the procedure and budget of overseas expansion (fac.6) and the national network and size of domestic market (fac.7). Internal dynamics factors had the deterrents for internationalization (fac.8) and the enablers for internationalization (fac.9). The result showed that the company's external environment in pull factors had positive effects on the deterrents for internationalization. The global network and the spread of culture had positive effects on the enablers for internationalization. The information about foreign market in push-pull interactive factors had positive effects on the deterrents and enablers for internationalization. The national network and the size of domestic market had positive effects on the enablers for internationalization. The deterrents and enablers for internationalization had positive effects on the level of internationalization, and the deterrents had more effects on the level of internationalization than the enablers did (${\beta}$= .492 > .177).

• Journal of the Korea Society of Computer and Information
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• v.29 no.1
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• pp.231-239
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• 2024

This study was conducted with the purpose of understanding the factors that influence smartphone addiction on adolescents' school adaptation. The subjects were examined with a focus on students currently attending middle schools in Gwangju Metropolitan City, and data analysis was conducted using SPSS 26.0 to examine the factors influencing school adaptation, focusing on the inducements and forced inducements that lead teenagers to fall into smartphone addiction. As a result of the analysis, it was found that anonymity and desire satisfaction among the attractive factors leading to smartphone addiction have a negative impact on school adaptation, and the forcing factors that cause adolescents to become overly dependent on smartphones include online games, online chatting, online addiction, and social interaction. It was analyzed that both action and information search had a negative impact on adolescents' school adaptation. Based on the above results, policy recommendations were presented by considering the points pointed out by the two discovered factors.

• SUVANNABHUMI
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• v.5 no.1
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• pp.59-105
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• 2013

발리는 '신들의 섬', '세계의 아침', '지상의 마지막 낙원' 등의 이름을 갖고 있는 세계적으로 유명한 관광지이다. 본 논문의 목적은 이러한 세계적으로 유명한 여행목적지인 발리 관광을 통해 한국인은 동남아에 대해 어떤 인상을 갖게 되는가를 연구하고자했다. 최근 한국과 동남아 사이에 인간의 이동이 빈번해짐에 따라 문화교류 및 교차가 발생할 것을 전제로 하여 '한국 속 동남아현상'의 원인과 경로, 결과 등을 연구하는 배경 가운데, 특히 초국가적 단기이동으로서 관광을 통해 문화교류 및 교차에 대한 이해를 높이고자 한 것이다. 우선 관광목적지로 유인하는 요인에는 사회적, 지리적, 생태환경적, 문화적, 심리적 등등 다양한 요인들이 있고, 이러한 유인요인들을 매력적인 관광상품으로 개발하여 세계인들을 더 많이 유치하는 데는 관광정책에 달려있다. 무엇보다 민주화 이후 발리관광정책은 천해의 자연 및 지리조건은 물론 발리가 보유하고 있는 독특한 힌두문화, 그리고 발리를 신, 인간, 자연의 조화와 그 속에서의 평화를 체험할 수 있는 공간으로서 그 목적을 갖고 있다. 이러한 관광전략을 '지속가능한 그리고 공동체에 기초한 발전' 전략이라고 볼 수 있다. 설문지 경험분석을 통해 한국인이 발리에 도착하기 전까지 발리를 관광지로 선택하는데 영향을 준 미디어는 TV 드라마가 제일 크고, 인터넷, 여행정보지 그리고 지인 등의 순으로 나타나고, 한국인이 발리를 관광지로 선택하는 가장 큰 요인은 뜨거운 태양과 해변, 아름다운 자연환경임을 알 수 있었다. 또한 발리에 도착하여 발리에 대한 매력으로 느끼는 요소는 첫째가 역시 자연환경에서 주는 만족도가 제일 높고, 흥미로운 특징으로 볼 수 있는 것은 두 번째 요소가 편리한 숙박시설 즉, 잘 갖춰진 호텔에 대한 만족도가 2순위, 쇼핑이 3순위 그리고 다양한 문화와 예술이 4순위이다. 그리고 마지막으로 발리에 대한 이미지도 역시 자연환경에 대한 이미지가 가장 많은 영향을 차지하고 있고, 평화로움 그리고 신비로움 등이 발리에 대한 이미지로 자리잡고 있음을 알 수 있었다. 결국 초국가적 단기이동으로 한국인 발리행 관광을 통해 동남아적 자연환경과 문화에 대한 체험은 갖게 되지만, 단기이동의 한계로서 문화교류와 교차가 실질적으로 발생하는 것은 아니라고 볼 수 있다. 그러나 발리는 초국가적 문화의 장으로서 한국인을 포함하여 세계인과 함께 문화교류 및 교차의 장으로서 기능하고 있다고 볼 수 있다.

• Journal of the Korea Society for Simulation
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• v.22 no.2
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• pp.85-91
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• 2013

Smart phones become essential goods for our life. As the technology are developing, and the market becomes saturated, it is important to understand the determinants affecting purchase of smart phones. In this paper, to understand these determinants factor analysis and binary logistics regression is used. Toward this, we first define the determinants into 3 categories: customer satisfaction, switching barrier, and switching attractiveness based on literature review. Furthermore, we develop 9 hypotheses to test with survey data using factor analysis and binary logistics regression. The results show that the six factors (data quality, price satisfaction, corporate image, the burden of new contract, attraction of devices and attraction of other competitors) are significant when customers buy smart phones.

• 한국사회정책
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• v.19 no.2
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• pp.69-97
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• 2012

This study has sought to analyze factors affecting work and work preference of older adults at national and individual level. A few theoretical hypotheses such as economic need versus job opportunity (or employability), attitude toward paid work, pull effect versus push effect were tested for citizens in eighteen OECD countries with International Social Survey dataset(2005) using multi-level analysis. Main findings are as follows. First, most older adults wanted to work regardless of the socio-economic status, which implies that non-work of older adults would be due to involuntary constraint rather than voluntary choice. Second, there existed class inequality in that the higher class tended to involve paid work more than the lower class did among 55-64 age group. Third, the push factor such as part-time employment ratio, rather than the generosity of social security, explained the work and retirement patterns better. In conclusion, at least from the comparative perspective, the main problem of older adults' work seems to be of labour demand rather than of labour supply, to be of labour market structure and work opportunity rather than of the pull factor.

• Journal of the Korea Society of Computer and Information
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• v.27 no.10
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• pp.67-80
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• 2022

In this study, I analyzed the inducing and hindering factors of online shopping malls on browsers in the process of browsing fashion products in online shopping malls. In-depth interviews were conducted by presenting browsing-related questions to women in their 20s and 50s who are interested in browsing fashion products online. Based on the answers of the interviewees, using grounded theory, we analyzed and presented six factors such as price factor, promotion factor, purchase review factor, visual information factor, product information factor, and service factor. Based on inducing and hindering factors to browsing analyzed in this study, a strategy to design a browsing environment in terms of shopping malls was suggested, which will be helpful for practical strategies and marketing in related industries. Basic data will be presented in a thesis on a new type of shopping mall browsing environment related to the rapidly developing information and communication technology. In addition, the negative emotions experienced in relation to the detrimental factors of shopping malls in the browsing process are expected to be helpful in researching fashion product browsing related to consumer psychology.