• Title/Summary/Keyword: 위치 서비스

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Expression Strategy of Internet Advertising -Focused on Product Types- (인터넷광고의 표현전략 -제품유형을 중심으로-)

  • Ryoo, Cheul-Ho;Park, Seung-Whan
    • The Journal of the Korea Contents Association
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    • v.7 no.9
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    • pp.44-53
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    • 2007
  • The purpose of this study is to identify the most efficient expression method by analyzing advertising expression method by 16 types of product in internet advertising. First of all, It made inquiries about expression method and attitude of internet advertising for this study and identified a conception, characteristics, and types of internet advertising through literature reviews about internet advertising. This study offered expression the korean alphabet, hangout about banners ads, sponsorship ads, interstitial ads and pop-up ads. This study analyzed advertising expression, advertising effectiveness and advertising attitude by 16 types of product in internet advertising. In conclusion, the marketers of internet advertising have to effort to make internet advertisements that suit their advertising purpose by using the right expression method of internet advertising because they know internet advertising are quite different the expression method, advertising effectiveness, and advertising attitude. And they have to convert negative attitude or medium size attitude of internet advertising into positive attitude in the future.

Suggestion for Mobile Tourism Information Supply System' Using RTLS and 2D Barcode (RTLS와 2D 바코드를 응용한 모바일 관광정보 제공 시스템의 구현 방안)

  • Yang, Sung-Soo;Huh, Hyang-Jin;Park, Si-Sa;Jo, Tae-Joong
    • The Journal of the Korea Contents Association
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    • v.7 no.9
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    • pp.81-88
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    • 2007
  • Having been speed development of information delivery using the mobile phone, it is generalization. The Mobile has one of the importance for their information searcher as tool. It is widely recognized that tourism information can be defined as useful and reliable reference which significantly influence the traveler' decision-making. This paper presents pioneer and ongoing study of the method for the pinpionting mobile tourism information system with RTLS, 2D Barcode and mobile phone itself. And, this paper relief that benefit and influence of TCO a view on the business administration points.

Hybrid Power-Saving Mode Considering VoIP Traffic in IEEE 802.16e Systems (IEEE 802.16e 시스템에서 VoIP 트래픽을 고려한 혼합 전원 절약 모드)

  • Lee, Jung-Ryun
    • Journal of Korea Multimedia Society
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    • v.10 no.4
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    • pp.450-461
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    • 2007
  • In this paper, we propose the method to use power-saving mode (PSM) applicable to non real-time traffic and PSM applicable to real-time traffic simultaneously, for VoIP traffic with silence suppression. The proposed method uses PSC II during talk-spurt interval of parties A and/or B and uses PSC I or probabilistic sleep interval decision (PSID) method during mutual silence interval, respectively. To evaluate the performance of hybrid PSM (HPSM) based on PSC II or PSID method, we present average buffering delay, energy consumption of mobile station and VoIP packet drop probability with simulation runs. Results shows that proposed HPSM decreases energy consumption of mobile station up to 25 % while satisfying the packet drop probability within QoS requirement in case of end-to-end VoIP connection.

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The Design of Dual Phase LNB for DBS Receiving (DBS 수신을 위한 Dual Phase LNB 설계)

  • Lim, Yun-Doo;Ko, Bong-Jin
    • Journal of Advanced Navigation Technology
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    • v.6 no.3
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    • pp.188-194
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    • 2002
  • DBS is utilized as very useful media in information-oriented society because it covers wide service area and provide high quality services. But DBS needs skill that can receive DBS signal at move. In this paper, it is considered a development of a device to receive DBS and design of a low noise downconverter that use tracking antenna to receive DBS at mobiles unit and ships which navigate in Korea peninsula coast. The structure of dual phase LNB is composed of LNA, BPF, oscillator, mixer, and IF amplifier. And for the position tracking, two input-output phase performed in phase. Measured results showed good performance that with respect to input signal 11.7 GHz~12.2 GHz, noise figure is 0.87 dBmax and conversion gain 62 dB, temperature characterization ${\pm}400$ kHz in respect to - 30 to $60^{\circ}C$, and phase noise -101 dBc/Hz in respect to offset 100 kHz.

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Prediction on the Effect of Multi-Constellation SBAS by the Application of SDCM in Korea and Its Performance Evaluation (SDCM의 국내 적용 및 성능 평가를 통한 다중 위성군 SBAS의 효과 예측)

  • Lim, Cheol-soon;Seok, Hyo-jeong;Hwang, Ho-yon;Park, Byungwoon
    • Journal of Advanced Navigation Technology
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    • v.20 no.5
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    • pp.417-424
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    • 2016
  • Russia recently began broadcasting the SDCM signal in order to provide SBAS service for the civil aviation in the Russian territory using its own geostationary satellites. The service coverage of the SDCM geostationary satellite, LUCH-5A and LUCH-5B, includes Korea peninsula, where the test signal from the pseudo random number (PRN) 140 is received. This paper shows that the position accuracy at the Chulwon GNSS site is improved to 0.8749 m (horizontal) and 0.9589 mm (vertical) by applying the received SDCM message to the RINEX data. Considering that the SDCM augments both GPS and GLONASS, the performance of multi-constellation SBAS was compared to that of GPS-only SBAS, and APV-I availability was improved by decreasing the protection level about 30 %. From the results, we can expect that the mult-constellation SBAS can contribute to the performance enhancement of the future KASS.

Hypertext Model Extension and Dynamic Server Allocation for Database Gateway in Web Database Systems (웹 데이타베이스에서 하이퍼텍스트 모델 확장 및 데이타베이스 게이트웨이의 동적 서버 할당)

  • Shin, Pan-Seop;Kim, Sung-Wan;Lim, Hae-Chull
    • Journal of KIISE:Databases
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    • v.27 no.2
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    • pp.227-237
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    • 2000
  • A Web database System is a large-scaled multimedia application system that has multimedia processing facilities and cooperates with relational/Object-Oriented DBMS. Conventional hypertext modeling methods and DB gateway have limitations for Web database because of their restricted versatile presentation abilities and inefficient concurrency control caused by bottleneck in cooperation processing. Thus, we suggest a Dynamic Navigation Model & Virtual Graph Structure. The Dynamic Navigation Model supports implicit query processing and dynamic creation of navigation spaces, and introduce node-link creation rule considering navigation styles. We propose a mapping methodology between the suggested hypertext model and the relational data model, and suggest a dynamic allocation scheduling technique for query processing server based on weighted value. We show that the proposed technique enhances the retrieval performance of Web database systems in processing complex queries concurrently.

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Effective Backup and Real-Time Replication Techniques for HSS System in All-IP Mobile Networks (All-IP 이동 통신망에서 HSS 시스템의 효과적인 백업과 실시간 이중화 기법)

  • Park, Seong-Jin;Park, Hyung-Soo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.4
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    • pp.795-804
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    • 2009
  • An HSS(Home Subscriber Server) system requires a main-memory database on main-memory unit for the real-tine management of the subscriber information in the mobile communication service, in that the system controls not only basic data for handling calls of users, but also additional service data related to user authentication and operational data. Nonetheless, HSS-DBS system, requiring the reliability and stability, need more secure data store method and a back-up technique because the system have a long startup time and the big problem on the failures of main-memory. This paper proposes an efficient back-up replication technique, on the basis of enhancing the stability and performance of HSS system. The proposed shadowing back-up technique adopting the delayed recovery process, can help minimize the real-time back-up overloads by location registration, while the proposed backup replication method enables more stable system operations with replicating the data to remote server in real time.

Design and Implementation of Smart Bus Information System(SBIS) based on Smartphone Server Network (스마트폰 서버 네트워크 기반의 스마트 버스운행정보시스템)

  • Moon, Jae Young;Im, Kwang Hyuk
    • The Journal of the Korea Contents Association
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    • v.13 no.8
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    • pp.458-465
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    • 2013
  • The purpose of this research is possible to reduce cost of management and maintenance to realization of smartphone and using data server network technology instead of GPS. Former wireless bus information system was focused on supply side management structure and national spread thus it needs to establish GPS terminal, Windows CE, Window XP embedded and LCD panels which provide only one way communication of information of public traffic information. Therefore, former system management and maintenance cost are very expansive. This research is not use GPS terminal and other hardware equipment but design and realization using smartphone and data network server. This system also provides low cost of management and maintenance. It is not only service downtown area but also out of town and small and medium-sized cities. This system functionally gets a satisfying result user convenience and satisfaction using function of set-up route map, real-time display, and running statically analysis.

Change of Approval Rating of Candidates for 19th General Election affected by LBSNS Application based on Object Identification, ePosition (객체식별아이디 이포지션 기반의 LBSNS 앱이 19대 총선 후보 지지율의 변화에 미친 영향)

  • Lee, Sang-Zee;Jang, Dong-Heyok;Park, Sung-Woon;Cho, Won-Hee;Yi, Gi-Chul
    • The Journal of the Korea Contents Association
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    • v.13 no.8
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    • pp.171-179
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    • 2013
  • During 19th general election the customized LBSNS(Location Based SNS) application for some candidates of the National Assembly planned and developed based on the object identification, ePosition, comprising the candidate's name have been applied for an election campaign. The approval rating change before and after 19th election campaign period for each candidate was quantitatively studied how it would be affected by the candidate custom LBSNS application. Only 3 out of 24 candidates in 6 local electorates in the Daejon Metropolitan City have adopted the customized LBSNS application and the rest 21 candidates have not, whose approval rating change before and after an election campaign has been analyzed comparatively candidate by candidate. The approval rating for 3 candidates adopting LBSNS application went up by 12.6%, 11.4%, 11.2% respectively, but those for the rest 21 candidates all changed within 3%.

Deduction of Assessment Items about Applied Technologies in U-Eco City (U-Eco City 적용기술의 평가항목 도출)

  • Kim, Ji-Hyun;Kim, Ho-Kee
    • The Journal of the Korea Contents Association
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    • v.10 no.6
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    • pp.115-133
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    • 2010
  • For assessment of U-Eco City technologies, more concrete definition of those technologies are required. However, almost researches defined technologies as conceptually and even cannot include all of them. In this sense, the purpose of this study is to deduct assessing items for specifying applying priority of U-Eco City technologies. We performed the research by 3 steps. Firstly, we deduct assessing items of the technologies by researching their advance process. After then, we compensate the defect of those items through documentary research and made a periodic table about core technologies that can be useful for deducting long-term items. The assessing items what are deducted as a result of this study can be applied to the selection of technology, and will be useful to construct more objective and systematized U-Eco City. Furthermore, if assessment frame about technologies and services is developed from this research, it gives to us probability that standardized process of U-Eco City construction can be established.