• Title/Summary/Keyword: 웹 이용 로그 분석

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A Case study analysing the users of archives through web analytics (웹애널리틱스를 이용한 아카이브 이용자 분석 사례 연구)

  • Lee, Hyoeun;Yim, Jin Hee
    • The Korean Journal of Archival Studies
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    • no.45
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    • pp.83-120
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    • 2015
  • Record Information Services is an aggressive action of connecting documentaries focusing on the information needs of user. However, recent studies on the parliament's written information service recognize the necessity that it should segment the user's information requests, and provide personalized service, but have not discussed for specific cases or measures. While the importance of Web services written with the proliferation of information and popularization of the Web is emerging right to know but, it is not being performed properly by lack of sufficient manpower and budget along with lack of recognition in hands-on sites upon the user analysis. So, while increasing the efficiency of the hands-on workers of Record Information Services, the introduction of analytical tools that can be utilized in low budget agencies is needed. Web analytics is to analyze the behavior by analyzing Web logs which web users have left you visit the site. To estimate the behavior they want to request information of the analyzed Web user aims to provide a Web service, the Web service further continued improvement. There are several types that include among them Google Analytics offering a variety of analysis items for free and all over the world, many people are already using. This study introduces a Google Analytics web analytics focused and proposes a service improvement plan with specific web user segmentation analyzes the cases of Korea Democracy Foundation of Open Archives introduces them to the actual institutions.

Analyzing the weblog data of a shopping mall using process mining (프로세스 마이닝을 이용한 쇼핑몰 웹로그 데이터 분석)

  • Kim, Chae-Young;Yong, Hye-Ryeon;Hwang, Hyun-Seok
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.11
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    • pp.777-787
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    • 2020
  • With the development of the Internet and the spread of mobile devices, the online market is growing rapidly. As the number of customers using online shopping malls explodes, research is being conducted on the analysis of usage behavior from customer data, personalized product recommendations, and service development. Thus, this paper seeks to analyze the overall process of online shopping malls through process mining, and to identify the factors that influence users' purchases. The data used are from a large online shopping mall, and R was the analysis tool. The results show that customer activity was most prominent in categories with event elements, such as unconventional discounts and monthly giveaway events. On the other hand, searches, logins, and campaign activity were found to be less relevant than their importance. Those are very important, because they can provide clues to a customer's information and needs. Therefore, it is necessary to refine the recommendations from related search words, and to manage activity, such as coupons provided when customers log in. In addition to the previous discussion, this paper proposes various business strategies to enhance the competitiveness of online shopping malls and to increase profits.

HTTP Request - SQL Query Mapping Scheme for Malicious SQL Query Detection in Multitier Web Applications (Multitier 웹 어플리케이션 환경에서 악의적인 SQL Query 탐지를 위한 HTTP Request - SQL Query 매핑 기법)

  • Seo, Yeongung;Park, Seungyoung
    • Journal of KIISE
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    • v.44 no.1
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    • pp.1-12
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    • 2017
  • The continuously growing internet service requirements has resulted in a multitier system structure consisting of web server and database (DB) server. In this multitier structure, the existing intrusion detection system (IDS) detects known attacks by matching misused traffic patterns or signatures. However, malicious change to the contents at DB server through hypertext transfer protocol (HTTP) requests at the DB server cannot be detected by the IDS at the DB server's end, since the DB server processes structured query language (SQL) without knowing the associated HTTP, while the web server cannot identify the response associated with the attacker's SQL query. To detect these types of attacks, the malicious user is tracked using knowledge on interaction between HTTP request and SQL query. However, this is a practical challenge because system's source code analysis and its application logic needs to be understood completely. In this study, we proposed a scheme to find the HTTP request associated with a given SQL query using only system log files. We first generated an HTTP request-SQL query map from system log files alone. Subsequently, the HTTP request associated with a given SQL query was identified among a set of HTTP requests using this map. Computer simulations indicated that the proposed scheme finds the HTTP request associated with a given SQL query with 94% accuracy.

A Study on Tools for Agent System Development The Performance Comparison of Web Applications Written Using Python and Go in Google App Engine-based Cloud Environment (앱 엔진기반의 클라우드 환경에서 Python 및 Go로 작성된 웹어플리케이션의 성능 비교)

  • Kang, Min-Ji;Woo, Byul;Lee, Do-Young;Jo, Seoung-Hyun;Moon, Bong-Kyo
    • Annual Conference of KIPS
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    • 2015.04a
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    • pp.10-13
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    • 2015
  • Google App Engine(GAE)은 플랫폼 서비스 형태(Platform as a Service, PaaS)의 클라우드 인프라이며 GAE를 기반으로 웹어플리케이션을 제작할 수 있도록 다양한 개발 도구를 제공해 준다. 본 논문에서는 Python 및 Go를 이용하여 GAE 상에서 구현한 클라우드 기반의 web application들의 성능을 비교하고자 한다. 각 web application의 주요 기능은 회원가입, 로그인, 채팅 등으로 구성되어 있고 특히, 회원목록이나 채팅 데이터를 처리하기 위하여 GAE에서 제공하는 Google Datastore를 사용하였다. 성능비교를 위하여 Python2.5, Python 2.7 및 Go를 사용하여 통일한 기능의 web application을 구현하였으며 각각의 메뉴에 대하여 서버 로직의 실행과 장고 (Django) 스타일의 HTML 템플릿을 렌더링하는데 걸리는 시간을 구하고 이를 비교 분석하였다.

An Empirical Study on the relevance of Web Traffic for Valuation of Internet Companies (인터넷 기업의 웹 트래픽 정보와 기업가치의 상관관계에 관한 실증연구)

  • Yi, Sung-Wook;Hwang, Seung-June
    • Journal of Intelligence and Information Systems
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    • v.15 no.4
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    • pp.79-98
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    • 2009
  • Web traffic is becoming an important indicator to make inferences about internet companies' future prospects so that traditional firm valuation methods need to be modified to integrate the ideas of web traffic information as a major asset of internet companies. It is because web traffic is a measure of attracting visitors to firm's web site and is the basis for internet companies' marketing expenditure and customer acquisition and retention. Also the web traffic represents the internet companies' technological advances and marketability. The major purpose of this study is to show the relevance of web traffic for valuation of internet companies. For this, we test hypothesis with the firm's web traffic and financial data using the analysis model of Hand(2000a) derived from the log-linear model introduced by Ye and Finn(1999). Test results show that the web traffic, more specifically the number of unique visitors, visits, and page views are all positively related to the firm's value. This implies that the web traffic information should be considered as one of the important non-financial indicator for the internet firm valuation.

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Web-log Process Mining Analysis for Improving Utilization of University Homepage (대학 홈페이지 활용도 향상을 위한 웹 로그 프로세스마이닝 분석)

  • Lee, Yong Uook;Choi, Sang Hyun
    • Journal of Information Technology Applications and Management
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    • v.21 no.4
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    • pp.51-64
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    • 2014
  • The purpose of operating the main homepage of University is to provide the related information about University resources to site visitors. In this study, we analyze website browsing patterns and extract characteristics of users in order to improve its utilization. The access log files to main homepage were used to analyze the browsing patterns and converted to process log files adaptable to a process mining tool, ProM. Finally we provide useful information about user friendly homepage design and suggest plans for improving its utilization to website operators.

Implementation of Linux Server System Monitoring and Control Solution for Administrator (관리자를 위한 리눅스 서버 시스템 모니터링 및 제어 솔루션 구현)

  • Jang, Sung-Won;Park, Chan-Hong;Park, Sang-Ju;Seong, Hyeon-Kyeong
    • Proceedings of the Korea Contents Association Conference
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    • 2011.05a
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    • pp.43-44
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    • 2011
  • 리눅스 서버는 웹, FTP, SSH등 여러 가지 서비스를 제공한다. 이러한 서비스를 받는 사용자들이 이것을 이용하여 해킹을 시도하고 있다. 그렇기 때문에 서버 보안에 대한 대책이 필요하다. 본 논문에서는 다중의 리눅스 서버의 대한 각 종 서비스 로그를 분석하여 리눅스 기반이 아닌 윈도우즈 기반에서 다중 리눅스 서버 시스템을 모니터링 및 제어할 수 있는 솔루션을 개발하였다.

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Analysis Procedure For Customer Behavior Model Using Web-Log (웹 로그를 이용한 고객행동모델 분석방법에 관한 연구)

  • Seo, Jang-Hoon;Shim, Sang-Yong;Yoo, Woong-Jae
    • Proceedings of the Safety Management and Science Conference
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    • 2006.11a
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    • pp.299-307
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    • 2006
  • In this report, we provide the focus on suggesting a method of estimating and measurement of CBM(Customer Behavior Model). Through the use of internet, a new trend of business for e-CRM on B2C Web Site known as EC has emerged. The purpose of this study is to identify the relationship between the customers of a shopping mall and CBM characteristics. It can be used to gain a better understanding of customers. From this we can determine trends, and so refine business toward customer's needs and target new products to particular customer groups. Result shows that there is a significant relationship between the customers pattern of shopping mall and CBM, CVM(Customer Visit Model).

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Analysis Procedure For CBM Using Web-Log (웹 로그를 이용한 고객행동모델 분석방법에 관한 연구)

  • 서장훈;박명규
    • Journal of the Korea Safety Management & Science
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    • v.4 no.4
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    • pp.119-128
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    • 2002
  • In this report, we provide the focus on suggesting a method of estimating and measurement of CBM(Customer Behavior Model). Through the use of internet, a new trend of business for e-CRM on B2C Web Site known as EC has emerged. The purpose of this study is to identify the relationship between the customers of a shopping mall and CBM characteristics. It can be used to gain a better understanding of customers. from this we can determine trends, and so refine business toward customer's needs and target new products to particular customer groups. Result shows that there is a significant relationship between the customers pattern of shopping mall and CBM, CVM(Customer Visit Model).

A Study of the e-business Component Process based on Component Catalog (컴포넌트 카달로그를 기반한 e-business 컴포넌트 프로세스에 관한 연구)

  • 김행곤;최하정;한은주
    • Proceedings of the Korean Information Science Society Conference
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    • 2001.10a
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    • pp.571-573
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    • 2001
  • 정보화 시대로의 전환에 대한 요구를 충실하게 지원하고 점차적으로 인터넷을 이용한 비즈니스 거래와 분산 업무 처리 요구에 따른 e-commerce 환경으로부터 intranet과 extranet, 즉 고객 공급자 동업자 기업, 기관, 고용인등의 비즈니스에서 필요한 관계가 포함되어 통합되어진 e-busienss로의 어플리케이션이 요구되고 있다. 따라서 본 논문에서는 e-business 환경에서 사용자가 원하는 웹 애플리케이션이 정확하고 빠르게 구축될 수 있도록 e-business 컴포넌트 프로세스를 제안하며, 기존의 컴포넌트를 재사용 가능하도록 비즈니스 측면에서 컴포넌트 카테고리를 정하여 분류하고 통합을 통해 솔루션을 구축할 수 있도록 한다. 이는 e-business 컴포넌트 프로세스를 통해 이는 결국 분석된 모든 e-business 컴포넌트를 등록하고 검색 및 다운로드 할 수 있는 통합 시스템으로 제시되어진다. 기존의 컴포넌트는 분류를 통해 비지니스 측면의 컴포넌트로 재사용 가능하도륵 하며 현재의 B2B(Business to Business)를 원활히 하는데 목적을 둔다.

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