Web-log Process Mining Analysis for Improving Utilization of University Homepage

대학 홈페이지 활용도 향상을 위한 웹 로그 프로세스마이닝 분석

The purpose of operating the main homepage of University is to provide the related information about University resources to site visitors. In this study, we analyze website browsing patterns and extract characteristics of users in order to improve its utilization. The access log files to main homepage were used to analyze the browsing patterns and converted to process log files adaptable to a process mining tool, ProM. Finally we provide useful information about user friendly homepage design and suggest plans for improving its utilization to website operators.