Proceedings of the Safety Management and Science Conference (대한안전경영과학회:학술대회논문집)
- 2006.11a
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- Pages.299-307
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- 2006
Analysis Procedure For Customer Behavior Model Using Web-Log
웹 로그를 이용한 고객행동모델 분석방법에 관한 연구
- Published : 2006.11.18
Abstract
In this report, we provide the focus on suggesting a method of estimating and measurement of CBM(Customer Behavior Model). Through the use of internet, a new trend of business for e-CRM on B2C Web Site known as EC has emerged. The purpose of this study is to identify the relationship between the customers of a shopping mall and CBM characteristics. It can be used to gain a better understanding of customers. From this we can determine trends, and so refine business toward customer's needs and target new products to particular customer groups. Result shows that there is a significant relationship between the customers pattern of shopping mall and CBM, CVM(Customer Visit Model).
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