• Title/Summary/Keyword: 욕구만족

Search Result 502, Processing Time 0.024 seconds

A Technical Movement of Contents Application in I-Business Shopping Mall (전자상거래 쇼핑몰의 컨텐츠 활용에 관한 기술 동향)

  • 이승렬;윤호군;정화영
    • Proceedings of the Korea Contents Association Conference
    • /
    • 2003.05a
    • /
    • pp.185-188
    • /
    • 2003
  • Entrance on the stage of electronic commerce based on internet is acting role that take away regional limitation in commercial transaction. This means that must establish common idea until now in commercial transaction newly, That is, feeler escapes in pattern that is been prior and it means that sight is been prior. We say too much may not be even if success and failure availability of electronic commerce shopping mall catches this sight. And, We Must be able to meet and attach goods purchase by construction of shopping mall through development of correct contents about in various desire of costomer. Therefore, in this paper, we recognize and studied about the efficiency of practical use for useful contents to satisfy customer'a desire in shopping mall construction.

  • PDF

Green Marketing and Attitude of Companies (그린 마케팅과 기업의 자세)

  • Cho, Hag-Rae
    • Journal of the Korea society of information convergence
    • /
    • v.1 no.1
    • /
    • pp.55-59
    • /
    • 2008
  • The purpose of this research is to find out about recent marketing environment pertaining to green marketing and corporations' countermeasures in the future. Among other changes in business environment, green marketing has brought big changes in corporations' business strategy. Unlike past business where environment was considered non-relevant to corporate business, green marketing became one of essential and indispensable strategies in modem corporate stratey. Therefore, this research will find out about change in marketing environment and the background of green marketing as well as forecast attitudes of corporations and their future in order to satisfy consumers with various desires who are flooded by information.

  • PDF

A Study of Maslow Need and Make-up Behavior of Women by Body Cathexis and Make-up Attitude (신체 만족도와 화장 태도에 따른 성인 여성의 매슬로우 욕구와 화장 행동에 관한 연구)

  • Choi Su-Koung;Kang Koung-Ja
    • The Research Journal of the Costume Culture
    • /
    • v.14 no.3 s.62
    • /
    • pp.497-513
    • /
    • 2006
  • The women selected by random sampling were classified into four groups by their body cathexis and Make-up attitude in order to investigate differences in Maslow Need and Make-up behavior. Cluster was classified into four groups: positive congruity(G1), positive incongruity(G2), negative congruity(G3), negative incongruity(G4). The result are as follows: Four groups showed meaningful difference each other between the peculiarity of need. That is, this thesis examined the strength of seven needs and found out that G1 group had the strongest needs in seven ones, comparing with four groups. Next, this thesis found out that G2 had the strongest ones in belonging need, self-respect need, and aesthetic need, and that G4 had the strongest ones in physiology need, self-realization need, and recognition need. So it showed somewhat a little difference among groups. G1>G2>G3>G4, in order, emphasized fashion, alignment, ostentation, and tool in Make-up behaviors, and customs, and G1>G2>G4>G3, in order, emphasized respective peculiarity.

  • PDF

A Study of Film Crews' Needs to Participate in Overseas Production : On the Basis of Binary Logistics Analysis and Marginal Effect Method (영화제작인력들의 해외활동 참여욕구에 관한 연구 : 이분형 로지스틱 분석 및 한계효과분석을 중심으로)

  • Lee, Hee-Jin
    • Journal of Korea Entertainment Industry Association
    • /
    • v.13 no.4
    • /
    • pp.27-37
    • /
    • 2019
  • This study empirically identified and sought implications for the degree of desire by film crews to participate in overseas production and the factors affecting them, based on the recognition that the active participation of skilled film crews in overseas production and joint ventures can be an alternative to the poor treatment of domestic film industry sites and the reduction of job losses due to problems with career barriers. In order for respondents to verify research questions, binomial logistic and marginal effects analysis using SPSS and STATA, the data obtained by surveying 402 film crews operating in various areas. The notable findings are as follow: First, about 65%(263 people) of the respondents expressed their desire to participate in overseas activity, indicating that a considerable number of film crews are looking forward to opportunities with overseas productions. Second, major factors that have a positive effect on film crews' need to participate in overseas activities have been found to be professionality, artistic identity, Korean Wave persistence, and career barriers. In other words, the higher the professionality, the more clearly the identity of the artist, the more positive expectations of the possibility of the Korean Wave continuing, and the more serious the problem of career disability, the clearer was the desire to participate in overseas production and joint-work activities.

A Study on the Directions for Development of the On-Line Shopping Mall Designs Reflecting the Progress of Personalization and Consumers' Expectations (e-쇼핑몰 디자인 개발을 위한 고객 맞춤화 전략의 실행수준과 소비자 기대수준의 현황 분석)

  • Kim Gyo-Wan;Hong Su-Jung
    • The Journal of the Korea Contents Association
    • /
    • v.6 no.9
    • /
    • pp.132-140
    • /
    • 2006
  • As a competition of the internet shopping mall is getting worse, the manager of the internet shopping mall has to know about the internet shoppers. To know about the internet shoppers is an important and difficult task. Accordingly, this paper is designed to take a look at the direction and the patterns of the development of new products as well as changes in the needs of clients in the concepts of client-satisfaction administration executed in the administration of enterprises. In order to outlive from these economic situation and struggle for existence, we are in need of detailed strategies and service for only a customer, and differential goods from other items. The purpose of this study was to review the gap between the progress of individualization and consumrirs' expectations on the Internet shopping malls centering around the apparel shopping malls - which are most obliged to satisfy the consumers who are extremely individualized - and thereupon, explore the directions for development of on-line shopping mall designs.

  • PDF

Influences of Security Oractitioners' Organizational Learning on Organizational Performances (시큐리티 종사자의 조직학습이 조직성과에 미치는 영향)

  • Kim, Pyong-Soo;Lee, Kwang-Ryeol;Lee, Young-Suk
    • Korean Security Journal
    • /
    • no.10
    • /
    • pp.79-102
    • /
    • 2005
  • This study aims to present implications to the basic directions according to organization's own objectives, roles, physiology and changes, etc for private security being activated. The change in organization can lead to foster the foundation for coping with sharp social environmental changes. The fundamental factors leading organizational changes should include intentional, planned and future-oriented activities. This is because organizational changes can be achieved by organizational learning. Besides, organizational learning is indeed important in terms of improvement in business methods and security services, but it should be also much more examined than in any other organization, since business particularity lies in getting in most sensitive contact with customers on the spot. Therefore, this study aims to propose the developmental directions of organizational learning by positively exploring the basic learning directions according to the influences of organizational learning, focusing the organizational efficientization strategies coping with environmental changes on the organizational learning.

  • PDF

Analysis on the Factors Influencing the Satisfaction Levels of Re-entry at Labor Market of Career Interrupted Woman by Social Support (사회적지지가 경력단절여성의 노동시장 재진입만족도에 미치는 영향요인 분석)

  • Shin, Yean-Ha;Lee, Dong-Myung
    • The Journal of the Korea Contents Association
    • /
    • v.18 no.7
    • /
    • pp.138-152
    • /
    • 2018
  • The purpose of this study is to investigate that effect of the social support to individual desire of reemployment and satisfaction to reemployed works of career interrupted women. We surveyed about 400 career interrupted women living in Seoul who quit their job within 3 years, analyzed collected data with empirical analysis, and applied structural equation analysis to verify the assumed model for this study. The results of this study showed that social supports influence career interrupted women's individual desire of reemployment, satisfaction to their work, and self-esteem. And the results also showed that the desire of reemployment performs a parametric role between social supports and satisfaction of reemployment. As a consequence, this study showed importance of social supports to reemployment of career interrupted women and satisfaction to their reemployment, therefore, can be helpful to build public policies to promote social manage of women resources.

A Study on Education Application of Digital Concrete Poetry through the Web Interactivity (웹 인터랙티비티를 통한 디지털 구체시의 교육적 활용에 관한 연구)

  • Park, Min-Hee;Kim, Jung-A;Yim, Sung-Yul;Choung, Yu-Jean;Kim, Dong-Ho
    • 한국HCI학회:학술대회논문집
    • /
    • 2008.02b
    • /
    • pp.97-102
    • /
    • 2008
  • In this paper, we propose an educational content which can be applied to the web interactivity. Rapidly growing digital media has been applied to various fields and made people experience multiple media. The development of digital media also influenced education. As a result, the environment of computer-based education was produced based on CD-ROM titles, video, and the web. Active communication with students is impossible using traditional educational methods. However, the students' motive for learning can be enhanced through the digital media. In this paper, we apply concrete poetry which is simple, brief, and focused on visualization to the web environment. It has made people easily and interactively access the web to learn better through participation. We also applied concrete poetry to the web based educational games for self-motivated learning.

  • PDF

A comparative study on factors of social welfare service utilization between general and low-income group (사회복지서비스 이용에 영향을 미치는 요인 - 일반계층과 저소득층의 비교연구 -)

  • Choi, Seung-ah
    • Korean Journal of Social Welfare Studies
    • /
    • v.40 no.3
    • /
    • pp.213-242
    • /
    • 2009
  • This study examined the factors affecting social welfare service utilization of general group and low-income group. The following influencing variables were selected based on the model developed by Anderson and Newman(1973): predisposing factors, enabling factors, need factors. The result shows that in both group the possibility of service utilization is high in case of having a spouse, more family members, feeling one's health ill, no chronic disease. And service use level is high in case of having no spouse, lower income in general group, higher income in low-income group, more family members, feeling one's health ill, having a chronic disease. In addition, the higher service use level is associated in low-income group with men rather than women, younger age, low education, the unemployed rather than the employed, urban residents, low life satisfaction. These findings provide implications and suggestions that each income group has various characteristics and needs, so it is necessary to provide comprehensive and appropriate services through the investigation for potential service recipients' needs.

Effect of Residential Environmental Satisfaction on Aging in Place : Analysis of Moderated Effects of Housing Characteristics (주거환경 만족도가 지역사회 계속 거주 욕구에 미치는 영향 : 주거특성의 조절효과 분석)

  • Baek, Seong-Wook;Lee, Chan-Ho
    • Journal of Industrial Convergence
    • /
    • v.20 no.8
    • /
    • pp.25-31
    • /
    • 2022
  • This study examines the impact of residential environmental satisfaction on AIP(Aging in Place), and analyzes how their relationship differs depending on housing characteristic variables (ownership type, housing type, and residential area). For this purpose, as of November to December 2020, a questionnaire analysis was conducted on 373 adult males and females residing in Busan and Gyeongnam. The results of this study are summarized in two ways as follows. First, the higher the satisfaction with the residential environment, the higher the AIP. Second, it was analyzed that the positive relationship between satisfaction with the residential environment and AIP was higher in ownership than in rental cases, and further decreased in detached houses compared to apartment houses. In addition, compared to other regions, metropolitan cities or small and medium-sized cities had a higher positive (+) relationship between satisfaction with the residential environment and AIP. This study will provide important implications for policymaking related to population and urban planning.