• Title/Summary/Keyword: 온라인 행동 정보

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Copresence-Duration Prediction Model for Energy-Efficient Collaborative Sensing (에너지 효율적 협업 센싱을 위한 그룹의 공존-지속시간 예측모델)

  • Kim, Tae-Hun;Lee, Dae-Gyu;Hyun, Soon-J.
    • Proceedings of the Korean Information Science Society Conference
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    • 2012.06d
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    • pp.13-15
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    • 2012
  • 온라인 소셜 네트워크 서비스의 확산과 다양한 센서들이 집약된 스마트 모바일 기기들의 발달로 인해 사용자들은 언제 어디서나 모바일 애플리케이션을 통해 사회적 이웃들과 온/오프라인에서 즉시적으로 정보를 공유하며 상호작용하고 있다. 그러나 여전히 모바일 기기들의 에너지 제약으로 인해 사용자들은 배터리에 대한 불안감을 늘 갖고 사용하게 되면서 센서 기반의 서비스들을 충분히 활용하지 못하는 경우가 많다. 이처럼 자원제약적인 모바일 기기들의 에너지 소비 문제를 해결하기 위해 본 논문에서는 에너지 효율적인 센싱 그룹을 형성하는 협업 센싱 메커니즘을 소개한다. 특히 사람들간의 그룹 형성에 있어 중요한 특성들을 파악하기 위해 사용자의 그룹 행동양식을 분석하고 에너지 효율적인 협업 센싱 그룹을 발견하기 위한 그룹의 공존-지속시간 예측모델을 제안한다.

A Matchmaking System Adjusting the Mate-Selection Criteria based on a User's Behaviors using the Decision Tree (고객의 암묵적 이상형을 반영하여 배우자 선택기준을 동적으로 조정하는 온라인 매칭 시스템: 의사결정나무의 활용을 중심으로)

  • Park, Yoon-Joo
    • Information Systems Review
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    • v.14 no.3
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    • pp.115-129
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    • 2012
  • A matchmaking system is a type of recommender systems that provides a set of dating partners suitable for the user by online. Many matchmaking systems, which are widely used these days, require users to specify their preferences with regards to ideal dating partners based on criteria such as age, job and salary. However, some users are not aware of their exact preferences, or are reluctant to reveal this information even if they do know. Also, users' selection standards are not fixed and can change according to circumstances. This paper suggests a new matchmaking system called Decision Tree based Matchmaking System (DTMS) that automatically adjusts the stated standards of a user by analyzing the characteristics of the people the user chose to contact. AMMS provides recommendations for new users on the basis of their explicit preferences. However, as a user's behavioral records are accumulated, it begins to analyze their hidden implicit preferences using a decision tree technique. Subsequently, DTMS reflects these implicit preferences in proportion to their predictive accuracy. The DTMS is regularly updated when a user's data size increases by a set amount. This paper suggests an architecture for the DTMS and presents the results of the implementation of a prototype.

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The Effect on the IS Role Stress on the IS Compliance Intention Through IS Self-determination: Focusing on the Moderation of Person-organization Fit (정보보안 역할 스트레스가 자기 결정성을 통해 준수 의도에 미치는 영향: 개인조직 적합성의 조절 효과)

  • Hwang, In-Ho
    • The Journal of the Korea institute of electronic communication sciences
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    • v.17 no.2
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    • pp.375-386
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    • 2022
  • As information asset protection is recognized as an important management factor for organizations, organizations are increasing their investments in information security(IS) policies and technologies. However, strict application of IS may cause non-compliance behavior through IS stress on employees of the organization. Accordingly, this study suggests a mechanism by which employee stress affects IS compliance intentions through self-determination, and a method to reinforce IS compliance intentions through person-organization fit. We conducted an online survey of employees working at companies that adopted IS policies and tested hypotheses using 475 samples. First, as a result of analyzing the main effects of applying the structural equation model, role stress affected IS compliance intention through self-determination. Second, as a result of analyzing the moderating effect of applying Process 3.1, personal organization fit strengthened the relationship between self-determination and IS compliance intention. The research suggests a direction for achieving internal IS goals by confirming the influence of IS stress and behavioral causes of employees.

The Effects of Product Involvement on Required Trust Level and the Online Merchant Choice (제품관여도가 요구 신뢰수준 및 온라인 상인의 선택에 미치는 영향)

  • Lee, Jung-Min;Cho, Hwi-Hyung;Seo, Yong-Won;Hong, Il-Yoo
    • Information Systems Review
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    • v.13 no.2
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    • pp.17-41
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    • 2011
  • A review of the related literature indicates that consumers' risk perceptions are largely affected by product involvement. This study investigates the impact of product involvement on required trust level and the online merchant choice. We developed a conceptual model that depicts the nomological relationships among product involvement, required trust level, and the online merchant choice, and formulated three hypotheses based on the conceptual model. An empirical study designed to accomplish the research objectives has been conducted using a questionnaire survey with 230 students in a university in Korea. The findings indicated that high-involvement products have higher trust level as required by consumers than low-involvement products, that consumers buying high-involvement products prefer digital storefronts, and that consumers buying low-involvement products prefer B2C e-marketplaces. The paper offers implications for academics as well as practitioners, based on the research results.

A Study on Detecting Fake Reviews Using Machine Learning: Focusing on User Behavior Analysis (머신러닝을 활용한 가짜리뷰 탐지 연구: 사용자 행동 분석을 중심으로)

  • Lee, Min Cheol;Yoon, Hyun Shik
    • Knowledge Management Research
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    • v.21 no.3
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    • pp.177-195
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    • 2020
  • The social consciousness on fake reviews has triggered researchers to suggest ways to cope with them by analyzing contents of fake reviews or finding ways to discover them by means of structural characteristics of them. This research tried to collect data from blog posts in Naver and detect habitual patterns users use unconsciously by variables extracted from blogs and blog posts by a machine learning model and wanted to use the technique in predicting fake reviews. Data analysis showed that there was a very high relationship between the number of all the posts registered in the blog of the writer of the related writing and the date when it was registered. And, it was found that, as model to detect advertising reviews, Random Forest is the most suitable. If a review is predicted to be an advertising one by the model suggested in this research, it is very likely that it is fake review, and that it violates the guidelines on investigation into markings and advertising regarding recommendation and guarantee in the Law of Marking and Advertising. The fact that, instead of using analysis of morphemes in contents of writings, this research adopts behavior analysis of the writer, and, based on such an approach, collects characteristic data of blogs and blog posts not by manual works, but by automated system, and discerns whether a certain writing is advertising or not is expected to have positive effects on improving efficiency and effectiveness in detecting fake reviews.

Strategies for Improving Electronic Question/Answering Function for the Activation of Archival Information Service of National Archives & Records Service (기록정보서비스 활성화를 위한 전자적 질의/응답 기능 개선방안 - 국가기록원을 중심으로 -)

  • Woo, Su-Young
    • Journal of Korean Society of Archives and Records Management
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    • v.6 no.1
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    • pp.113-136
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    • 2006
  • This study aims for the above mentioned. After all, through the analysis of Electronic Question/Answering Function to understand a user's demand under online circumstances, groping for the method to provide an appropriate Archival Information Service is the most important thing. For this, in this study, it researched the users interviews and the research related to users as a precedence study, and the studies having examined the state of demanding information by users through analyzing the e-mail actually. Additionally, by looking over the study of Library and Information Science that is activated in a field of Electronic Question/Answering Function rather than Archival Science, as a matter of fact, the study has come up with the standard for analyzing Electronic Question/Answering Function. And based on the precedence study, the instances for the National Archives from USA, England, Australia and Canada were analyzed, and the chance of activating Archival Information Service were tried to grope for in the study. This study might be one of methodologies in examining the users study that is not activated yet in Archival Science. Therefore, the users study can be carried out in various methods as well as Electronic Archives/Answering Service. This study might be the important information in providing far better Archival Information Services. It is desirable that based on this opportunity, the study related to the various users by examining not only Electronic Archives/Answering Function but also Question/Answering of the users and the Archivists in the filed to the larger extend will be activated for Archival Science.

Development of the Online Activity Index of K-pop Fans

  • Kwak, Young-Sik;Hong, Jae-Won;Nam, Yoon-Jung;Han, Kang-Il;Kim, Mi-Hee;Na, Byeong-Min;Wang, Xue;Song, He-Feng
    • Journal of the Korea Society of Computer and Information
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    • v.26 no.9
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    • pp.201-212
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    • 2021
  • This study aims to empirically measure K-pop fans' content and the extent of online activities. To achieve the purpose of the study, the researchers identify the statistically significant online activities that determine the intensity of fan attachment toward K-pop artists. Further, the research confirms the relative importance of various meaningful online activities. Consequently, we can develop the K-pop Online Activity Index (KOAI) model and apply it to this index model empirically for each respondent. We found that the model consists of five online activities of K-pop fans: whether joining the fan club or not, whether paying per view V live+ or not, whether watching VODs associated with artists or not, the degree of fan club writing, the degree of watching a lot on YouTube to improve the value of my artists. This study has practical significance in that it allows K-pop marketers to improve their marketing performance by providing content that will enable them to more efficiently and effectively allocate marketing resources to various online activities to get fan responses. It allows accumulating academic knowledge to understand the behavior in the field of online behavior for K-pop fans.

A study on online WOM search behavior based on shopping orientation (의복쇼핑성향에 따른 온라인 구전 정보탐색행동에 관한 연구)

  • Lee, Angie;Rhee, YoungJu
    • Journal of the Korea Fashion and Costume Design Association
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    • v.20 no.4
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    • pp.57-71
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    • 2018
  • Since consumers have become more comfortable with providing and receiving information online, 'online word of mouth' has been gaining consideration as one of the major information sources. Also, the shopping orientation of consumers has been proven to be an important determinant of consumer behavior. Therefore, the study investigated the differences in online WOM behavior based on shopping orientation. Hedonic, loyal, and syntonic styles were the types of shopping orientation considered, and the study focused on information retrieval tendencies, the motivation of online WOM search, searching online WOM sources, and the contents for the online WOM behavior. The research conducted an off-line survey targeting females in their twenties. The total number of data sets used in the empirical study was 125, and these were analyzed by SPSS 20.0: factors analysis, Cronbach's ${\alpha}$, k-means cluster, ANOVA, Duncan's multiple range test, Kruskal-Wallis, Mann-Whitney, and Bonferroni correction. The participants were divided into 3 kinds of shopping orientation groups named 'trend-pursuit', 'passive', and 'loyal'. As a result, there were significant differences in online WOM behavior discovered between the groups. Firstly, the 'trend-pursuit' group had the highest number of ongoing searches while the 'loyal' group had the highest number of pre-purchase search. Secondly, the 'trend-pursuit' and 'loyal' groups both had the motivations of online WOM search, hedonic and utility, whereas the 'passive' group had the lowest motivations for both motivations. Thirdly, the 'loyal' group frequently referred to reviews on shopping malls as online WOM sources. The research provided a better understanding of the online WOM behavior of present consumers and suggests that fashion related corporations map out marketing strategies with the understanding of these behaviors.

온라인 증권거래 서비스의 고객만족 요인에 대한 실증적 연구

  • Choe, Don-Hwang;Hong, Jae-Beom;Yang, Jeong-Sik
    • Proceedings of the Korea Association of Information Systems Conference
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    • 2005.05a
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    • pp.161-175
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    • 2005
  • 본 연구에서는 온라인 증권거래 서비스 품질과 고객만족 나아가 고객행동을 분석한 연구이다. 이를 위해 설문조사를 실시하였으며 조사원이 직접 증권사 객장을 방문하여 운라인 증권거래경험이 있는 고객을 대상으로 설문조사를 실시하였다. 이를 위해 40개 증권사, 420여개설문이 회수되었다. 분석결과, 첫째, 온라인 증권거래를 이용하는 고객층을 분석하면, 여성보다는 남성이 온라인 증권거래를 활발히 이용하고 있으며 연령별로는 40대, 50대, 30대 순으로 나타났으며 직업은 대부분 근로생활자가 많이 활용하고 있는 것으로 나타났으며 전체 50%이상이 매일 접속하고 거래하는 것으로 나타났으며 운영 규모는 1천만원이하가 다수로 나타났다. 둘째, 온라인 증권거래 서비스 품질요인으로 지각된 신뢰성, 지각된 편의성, 지각된 유형성, 지각된 응답성 순으로 고객만족에 영향을 미치는 것으로 나타났다. 지각된 신뢰성은 약속된 서비스를 정확하게 수행하는 능력에 대한 지각으로 나타내며, 지각된 편의성은 온라인증권거래를 이용하기에 얼마나 용이한 지에 대한 지각을 나타낸다. 지각된 유형성은 물적 시설, 장비, 사람, 의사소통 도구의 외형과 같은 부분에 대한 지각을 나타내는 것이다 지각된 응답성은고객을 돕고 즉각적인 서비스를 제공하려는 의지에 대한 지각을 나타낸다. 마지막으로 고객만족은 재이용이나 구전의도에 긍정적인 효과를 미치는 것으로 나타났다. 이러한 결과는 고객지향적인 온라인 증권거래 서비스 시스템 구축 및 운영이 이용확대에 중요한 요인임을 제시한다. 본 연구는 온라인 증권거래에 대한 고객만족의 탐색적인 연구로써 보다 심도 있는 연구를 위한 기초를 제공하였다는 점과 온라인 증권거래 성과측정요소로써 고객만족에 영향을 미치는 요인을 제시했다는 점에서 의미를 지닌다.에 의해 유도된 single-strand 절단을 억제하였다. 이상과 같이 간세포 일차배양에서 양파추출물은 t-BHP에 의해 유발된 간독성, 간세포 생존율 감소, 지질과산화를 농도 의존적으로 억제시켰고 또한 t-BHP에 의해 억제된 GSH-Px, GSH-Rd 및 catalase의 활성을 증가시켰다. 이와 같이 양파추출물의 간보호 및 항산화 효과는 항산화 효소, 특히 catalase의 활성 증가와 hydroxyl radical에 의해 유도된 산화억제 및 이에 따른 지질과산화 억제에 기인하는 것으로 사료된다.chno-economic paradigm)의 시각에서 제시하는 한국경제의 성장 ${\cdot}$ 고용 ${\cdot}$ 분배를 위한 정책방향은 다음과 같은 동태적발전과정으로 요약할 수 있다 : 기초과학연구능력 확충 ${\rightarrow}$ 소화 ${\cdot}$ 흡수 ${\cdot}$ 개량 ${\rightarrow}$ 토착화 능력의 배양 ${\rightarrow}$ 자체기술개발, 선진기술 도입, 산업간 및 산업내 기술확산, 국제기술협력 ${\rightarrow}$ 기술혁신의 촉진 ${\rightarrow}$ 총요소생산성과 기업경쟁력(자원 및 역량, 프로세스 경쟁력, 품질경쟁력, 시장경쟁력, 고객성과, 시장성과, 재무성과)의 제고 ${\rightarrow}$ 가격경쟁력(임금, 금리, 물류비용, 환율 등)과 비(非)가격경쟁력(디자인, 에프터서비스, 품질, 운송 등)의 제고 ${\rightarrow}$ 국가경쟁력의 제고 ${

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The Effects of CEO's Transformational Leadership on Members' Innovative Behavior and Organizational Citizenship Behavior in the ICT Industry: The Mediating Effects of Self-Efficacy (ICT 산업 CEO의 변혁적 리더십이 구성원의 혁신행동과 조직시민행동에 미치는 영향 : 자기효능감의 매개효과)

  • Hwang, Kyu-Ha;Park, Hyeon-Suk
    • Journal of Digital Convergence
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    • v.13 no.7
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    • pp.147-161
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    • 2015
  • CEO's leadership is considered most important to cope with the rapidly changing ICT industry environment. Thus, this study attempted to investigate the impacts of the CEO's transformational leadership (referred to as "TL") on the organizational members' innovative/organizational citizenship behavior("IB/OCB") in the domestic ICT businesses. For this, this study conducted an on-line survey with the employees of businesses that belonged to the ICT industry, and received 417 valid responses. The analysis results by SPSS & Amos showed that the ICT business CEO's TL had a significantly positive impact on the members' self-efficacy; the members' self-efficacy not only had a positive impact on their own IB/OCB, but also had a mediating roles in the relationship between CEO's TL and IB/OCB. The Results indicated that the TL should be a CEO's core competency to arouse the members' IB/OCB through members' self-efficacy in the ICT industry.