• Title/Summary/Keyword: 여행콘텐츠

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Various Applicabilities on Dance Contents through Cases of Gaga (가가(Gaga)의 사례를 통한 무용콘텐츠의 다양한 활용 가능성)

  • Kim, Eun Jung
    • The Journal of the Korea Contents Association
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    • v.16 no.1
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    • pp.578-584
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    • 2016
  • The Purpose of this study is to suggest various kinds of applicability by analyse a case of application, Gaga movement Language of Ohad Naharin. There are experiences based on participation on Gaga Workshop in Tel Aviv, 2015, Gaga People Website that Gaga Movement Ltd. have for running programs, Dance Journals and Theses for materials. As a result, Gaga was applied to performing arts, education and Tourism. It evolved movement in dance works and narrowed the distances between dancers and audiences in performing arts. Gaga/Dancers was for dance education contents for professional dancers. Gaga/people was for Dance education contents for public. Last, Gaga was applicable to tourism as it combined with regional nature of desert, in Gaga in Desert. This achievement is originated by the way of Gaga Movement Ltd. business Most of all, it was the attitude of returning their achievement of dance in art. It is considered that various kinds of application on dance contents enriches culture in society.

A Study on the Characteristics of Repeat Foreign Tourists to Korea (한국을 재방문하는 외래 관광객의 특성에 관한 연구)

  • Kim, Su-Jeong
    • The Journal of the Korea Contents Association
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    • v.18 no.10
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    • pp.507-517
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    • 2018
  • This study is focused on analyzing the characteristics of repeat foreign tourists to Korea and suggest how to increase the repeat ratio. As the result of analysis, there were significant differences in the variables of sex, age, country in the case of demographic characteristics and in the variables of travel types, the number of company, the purpose of visit, accommodations, major visiting places and visiting areas in the case of travel characteristic. And also there were significant differences in the variables of accommodation fees per person and expenses per person in their own country in the case of travel expenses and in the variables of immigration formalities, public transportations, accommodations, foods, shopping, tourist attractions and security in the case of satisfaction. Lastly there were significant differences in the variables of revisit intention within 3 years, recommendation intention, the image of Korea(before trip) and the image of Korea(after trip) in the case of behavior intention after trip and image evaluation. Therefore it should be considered the characteristics of repeat foreign tourists when we make the tourism products to increase the repeat ratio.

A Study on Effects of Tourism Service Quality on Customer Satisfaction, Repurchase (해외여행상품의 서비스품질이 고객만족, 재구매의도에 미치는 영향에 관한 연구)

  • Choi Seung-Il
    • Proceedings of the Korea Contents Association Conference
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    • 2005.11a
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    • pp.205-209
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    • 2005
  • Empirical analysis on the causality among travel service quality, customer satisfaction and repurchase intention, the objective of this study are to find out managerial implications of providing travel service quality to overcome the crisis of travel industries in Korea.

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Domestic Travel Education Game Content for child Patient : Click, I'll come back! (환아를 위한 국내여행 교육 게임 콘텐츠 : 클릭, 다녀오겠습니다!)

  • Gwak, Mi-Ju;Song, Young-Ju;Jang, Joo-Yeong
    • Proceedings of the Korea Information Processing Society Conference
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    • 2021.11a
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    • pp.1286-1289
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    • 2021
  • 본 논문에서는 초등학생을 대상으로 한 국내여행 교육 게임 콘텐츠로, 에듀테크 분야 중 하나인 게임 베이스러닝을 이용하여 지리, 해당 지역의 특색, 역사 학습을 제공한다.

Effect of Service Education and Training for Tour Conductors upon Customer Orientation and Customer Satisfaction (Tour Conductor의 서비스교육훈련이 고객지향성과 고객만족에 관한 연구)

  • Lee, Jae-Man
    • The Journal of the Korea Contents Association
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    • v.8 no.10
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    • pp.309-316
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    • 2008
  • In a study on effect of service education and training for tour conductors upon customer orientation and satisfaction it was shown that in view of insufficient service of education and training for tour conductors and increased number of population travelling by utilizing travel firms and their call for satisfying diverse demand there is need for customer oriented tour conductors to induce customer satisfaction through diverse role playing by tour conductors. It was indicated that such efforts lead to customer satisfaction and also has impact on improving image of company and on creating new customer. In view of such factors there is need for well planned, persistent education and training for service to heighten satisfaction of customer through well organized operation of service education and training program for tour conductors and through its continuous practice and experience.

A Comparative Study of Oversea Honeymoon Destination Image (해외여행지의 관광이미지 포지셔닝 비교연구: 신혼여행지를 중심으로)

  • Park, No-Hyun;Yoon, Yoo-Shik;Yang, Jong-Im
    • The Journal of the Korea Contents Association
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    • v.11 no.6
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    • pp.472-485
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    • 2011
  • The purpose of this study is to look through consumer perception and image positioning, present the thoughts over the competitive strength and make better the efficiency of long-term communication strategy. It is analyzed that consumers realized differentiated value choice on seasonal destination for honeymoon. MDS is applied to provide the marketers with the framework to develop marketing strategy for destination positioned in the mind of consumer and make products efficient to create and keep the desirable position. The data was collected from the honeymooner who have planned to travel or have experienced traveled 7 different types of honeymoon destinations(Guam/Saipan, Australia/New Zealand, China, Japan, Hawaii, Thailand and Europe). It is hoped that these results will be useful for tourism and organizer to develop marketing strategy for products.

Factors Influencing Operation of Travel Agency Services (여행업 경영에 영향을 주는 요인)

  • Oh, Soo-Kyung
    • The Journal of the Korea Contents Association
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    • v.7 no.10
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    • pp.283-292
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    • 2007
  • Recent studies on business performance in the operation of travel agency services note the importance of non-financial factors, in addition to financial factors. They also indicate that in order to enhance the business performance in travel agency services, it is necessary to emphasize the most competitive key factors based on the understanding of the circumstances with which those services are faced. The analyses of business performance in travel services and of related research Papers have showed that the major factors influencing the operation of travel agency services include the relationship with tourism-related companies the introduction of e-commerce and knowledge-based management, the services of employed workers, and brand awareness and advertising. The present study attempts to propose an approach to the efficient operation of travel agency services by reviewing and analyzing the different studies regarding these factors. To do so, this study employs the existing study reports and publications related to the operation of travel services, focusing mainly on literature review. The paper is composed of four chapters: The first is an introductory chapter; Chapter 2 provides the theoretical background; in Chapter 3 an analysis of the previous studies is attempted; and Chapter 4 presents the results of analysis and other considerable suggestions.

Impact of Education and Training of Travel Industry's Employees upon Internal Environmental Factor and Job Satisfaction (여행업 종업원 교육훈련이 내부환경요인과 직무만족에 미치는 영향)

  • Kwon, Myoung-Ran;Lee, Jae-Man
    • The Journal of the Korea Contents Association
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    • v.8 no.4
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    • pp.255-263
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    • 2008
  • The purpose of this treatise is to evaluate impact of education and training of travel industry's employees upon their job satisfaction and to seek for improving efficiency of such education and training and measures for personnel management. It is also to evaluate impact of education and training of travel industry's employees upon their job performance. Moreover it is attempted to make suggestions for emphasizing importance of developing potentiality of travel industry's employees and suggestions for enhancing job satisfaction of employees. Review on outcome of education and training of travel industry's employees revealed that improvement of their job satisfaction depends on contents of education and training and motivation for it, desire and ability for achievement. Also it depends on support from their superiors or colleagues and existence of environmental atmosphere. In future it is necessary to develop diverse education and training programs for the employees and not only travel industry but also competent government agencies should make long-term investment and support for fostering excellent employees in future.

Relationship among Role Conflict, Ambiguity, Overload and Service Delivery Level of Tour Conductor (국외여행인솔자의 역할갈등, 모호성, 과부하와 서비스 제공 수준과의 영향관계)

  • Jee, Jin-Ho;Kim, Pan-Young
    • The Journal of the Korea Contents Association
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    • v.8 no.9
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    • pp.251-258
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    • 2008
  • Many approaches exist for studying travel service quality, employee's satisfaction, and traveler' satisfaction. Although tour conductor play an important role in travel service, there is a lack of research on how to conceptualize and measure tour conductor's role, role stress and service delivery level. So this paper presents a conceptual framework and research approach for examining the role conflict, ambiguity, overload, and service delivery level of tour conductor in group package and the impacts of role stress on service delivery level. Results indicate that there are significant affection on service delivery level of TC among the role conflict, ambiguity, and overload. For the most part, the role conflict and ambiguity more impacted on responsibility and empathy with service encounter, the role overload affected on professional and tangibles. In conclusion, the studies reported here highlight the importance of individual effort as well as organizational police in reducing strain and improving service delivery level.

A Study on the Contents for Travel Destination Recommender Using Virtual Reality Technology (가상현실을 활용한 여행지 추천 콘텐츠 연구)

  • Song, Eunjee;Calvin, Chandra
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2019.05a
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    • pp.576-578
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    • 2019
  • VIRTUAL REALITY is a technology that enables users to experience environments that are difficult to experience, such as games, medical care, defense, and manufacturing industries. In this study, we propose the development of contents that can utilize the virtual reality technology to taste the destinations to travel in advance and to select the places to travel. Generally, when you decide on a destination, use the website or booklet to search for information about the destination. In recent years, applications that recommend travel destinations have also been developed and utilized. However, if information about travel destinations is implemented as a virtual reality, it will be possible to obtain more reliable and realistic information. Like Google Maps VR, you can show the globe as a whole, zoom in or out, and click on a keyword to recommend a tourist destination that matches the keyword. It uses internet browsing cookies to automatically display tourist attractions according to user's interest.

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