Factors Influencing Operation of Travel Agency Services

여행업 경영에 영향을 주는 요인

Recent studies on business performance in the operation of travel agency services note the importance of non-financial factors, in addition to financial factors. They also indicate that in order to enhance the business performance in travel agency services, it is necessary to emphasize the most competitive key factors based on the understanding of the circumstances with which those services are faced. The analyses of business performance in travel services and of related research Papers have showed that the major factors influencing the operation of travel agency services include the relationship with tourism-related companies the introduction of e-commerce and knowledge-based management, the services of employed workers, and brand awareness and advertising. The present study attempts to propose an approach to the efficient operation of travel agency services by reviewing and analyzing the different studies regarding these factors. To do so, this study employs the existing study reports and publications related to the operation of travel services, focusing mainly on literature review. The paper is composed of four chapters: The first is an introductory chapter; Chapter 2 provides the theoretical background; in Chapter 3 an analysis of the previous studies is attempted; and Chapter 4 presents the results of analysis and other considerable suggestions.

최근 여행업 경영성과에 대한 연구들에서는 재무적 측면이외에 비재무적측면에 대한 중요성을 언급하고 있으며 여행업에서 경영성과를 높이기 위해서는 여행업이 당면한 상황을 파악하여 가장 경쟁력 있는 핵심적 요인을 강조하여야한다. 지금까지 여행업 경영성과 분석 및 경영과 관련된 연구 논문들을 분석한 결과 관광관련기업과의 관계, 전자상거래 및 지식경영의 도입, 종사원의 서비스, 브랜드인지도 및 광고등의 요인이 여행업경영에영향을 주는 주된 요인들로 연구되었다. 본 논문에서는 위의 요인들에 대한 연구사례를 분석하여 효율적인 여행업경영에 대한 제안을 하고자 하였다. 연구방법으로는 문헌적 연구방법으로 이루어졌으며 I장 서론, II장 이론적배경, III장 선행연구분석, IV장 분석결과 및 시사점으로 구성되었다.