• Journal of the Korea Convergence Society
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• v.12 no.7
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• pp.133-142
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• 2021

This study aims to expand the effect of online education into the aspect of active exploration and sharing of class-related issues by learners. Based on theoretical discussions, Two types of motivation (personal and social) to explore issues, engagement, attitude toward issue content, and eWOM model were verified. As a result of the study, it was found that the impact of personal and social motivations that online education has on engagement on specific issues, and the positive(+) influence on attitudes toward issue content and word of mouth intentions on SNS, considering engagement as a parameter. In this study, the role of engagement in inducing the next learning by oneself was confirmed, and it can be seen that social and personal motives for issues and class content should be utilized to increase engagement.

• The Journal of the Korea Contents Association
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• v.19 no.4
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• pp.150-161
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• 2019

This study analyzed the impact of social trust and conflict perception of news users on news use. To this end, 548 adults aged 20 and under 69 were surveyed online. The analysis results are as follows. First, the level of awareness of social conflict has been shown according to people's political orientation. Second, the higher the trust in society, the greater the use of news regardless of land-based, comprehensive, and online channels. Third, the perception of social conflict was related to the use of news through JTBC, TV Chosun, Channel A and YouTube. Fourth, the age and political orientation of news users influenced the use of news by channel. Finally, the more progressive the tendency was to use news through JTBC or to watch news on portals. On the other hand, the more progressive the use of news through three terrestrial broadcasters, TV Chosun, and Channel A decreased. In conclusion, this study is meaningful in terms of the user-oriented discussion of the news environment and the impact of an individual's social perception on news use.

• The Journal of the Convergence on Culture Technology
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• v.5 no.1
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• pp.235-241
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• 2019

The purpose of this study is to investigate the characteristics of advertising section of the daily newspaper through content analysis. From April 2015 to March 2017, a total of 1,927 advertisements were analyzed by the newspaper ethics committee, and the following results were obtained. Firstly, most types of features (advertising) received more attention than warnings. Secondly, we can confirm that the amount of advertisement in section (featured) of major daily newspapers is gradually increasing, and section advertisement is appeared in major business districts. Third, there were many violations in the practice guidelines of the newspaper code of ethics as the media's responsibility and press coverage. Finally, in the case of certain companies and products, if you do not follow the principles of publication for profit and publicity, you may need to make your own efforts to protect the credibility and fairness of newspapers, and more autonomous guidelines.

• Journal of the Korea Convergence Society
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• v.12 no.8
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• pp.115-122
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• 2021

This study attempted to examine how Personalization Advertising and Customization Advertising strategies affect consumers' Aad among AI-based Programmatic Advertising strategies that have been actively conducted recently. To this end, the relationship between two advertising strategies, the transportation, the overall emotional experience that occurs when acting, and Aad was examined structurally. As a result of a survey of 110 general people, Personalization Advertising had a negative influence on consumers' transportation, and the Customization Advertising strategy had a positive influence. In addition, transportation had a positive influence on the Aad. These results suggest the needs to actively induce consumers into Customization advertising situation, rather than the company's mechanical analysis and exposure-oriented advertising strategy.

• Journal of Broadcast Engineering
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• v.25 no.6
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• pp.994-1003
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• 2020

In this paper, we investigated the current issues on the KPAS(Korean Public Alert Service) by News analysis. News articles, from May 15, 2005 to April 30, 2020, were collected with the key word of 'KPAS' through the News Big-Data System provided by the Korea Press Foundation. The results of the content analysis are as follows. First, the issues on alert presentation were categorized by alarm sound, message content, alert level, transmission frequency, delay, reception range, time of alert, and language. Issues on inability to receive KPAS messages were categorized into authority, mobile, sending standard, mobile communication infra, etc. For the last two to three years, news on the inability issues had decreased, while news on the presentation issues had increased. This tells us that the public demand for improvement in the KPAS lies in the presentation issues. The demand for societal resolutions to the presentation issues especially on message content, transmission frequency, and reception range has soared.

• The Journal of the Korea Contents Association
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• v.20 no.12
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• pp.112-122
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• 2020

This study analyzed how KBS's 'Type and Format', 'Professionalism' and 'Infectious Disease-related Issues' appear in the media news related to Corona-19 under the three periods of 'discovery', 'diffusion' and 'recovery'. According to an analysis of a total of 473 media news, In all three periods, 'Straight Report' and 'Information Delivery Frame' were high to inform the truth of the infectious disease. In addition, the 'transmission of facts' frame was more used than the emotional transmission in reporting the risk situation. However, the proportion of 'moral evaluation frames' in the second phase was relatively high, and the proportion of non-professional journalists was still overwhelmingly higher than professional journalists. Meanwhile, infectious disease-related issues had the most content on 'infection control', and relatively little information on how to deal with them. Based on the above findings, this study suggested the implications of 'Increased in-depth and professional press coverage', 'Refrain from moral evaluation frames' and 'a comprehensive presentation of various infectious disease-related information'.

• The Journal of the Korea Contents Association
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• v.21 no.5
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• pp.11-21
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• 2021

The purpose of this study is to explore and analyze how the Covid-19 pandemic has affected the reporting practices and news production of the reporters working with Korean media over the past one year. To this end, this study has conducted in-depth interviews with reporters working with daily newspapers, news agencies, and broadcasting companies. The analysis of the interviews resulted in the following generalizations. The reporters are working at home, which was never experienced before the Covid-19 pandemic, and they have difficulties in covering their reporting beats because they have little or no access to contact points. The reporters rely heavily on indirect coverage and online briefings via phones or SNS because they have difficulties in meeting news sources in person. As a result, the diversity of news contents and the media's on-site monitoring functions has been severely weakened. In addition, the reporters have no chances to both exchange ideas with fellow reporters and to transfer the know-how of collecting news items to their juniors. This paper has also discussed the disruption of practices that the ongoing Covid-19 has brought to the media ecosystem from a variety of perspectives.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.455-462
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• 2022

This study attempted to examine the problems of the expression and format of native advertisements appearing on various platforms and to prepare a plan to regulate them. To this end, in-depth interviews were conducted to those in charge of advertising practice and examined. First, as a problem with the expression and format of native advertisements, it was considered that the congestion and deception of indiscriminate native advertisements appearing on various platforms could bring negative perceptions to consumers. For the second user's interaction, it was considered that customized advertising expressions through targeting by platform should be produced. Third, regarding the regulation of native advertisements, it was suggested that regulatory measures for consumer protection should be prepared and that market autonomy should be left to it. A strategic operation plan for native advertising according to various platforms should be prepared.

• The Journal of Bigdata
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• v.7 no.2
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• pp.103-111
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• 2022

There are many institutions, organizations, and sites related to responding to infectious diseases, but as the pandemic situation such as COVID-19 continues for years, there are many changes in the initial and current aspects, and accordingly, policies and response systems are evolving. As a result, regional gaps arise, and various problems are scattered due to trust, distrust, and implementation of policies. Therefore, in the process of analyzing social data including information transmission, Twitter data, one of the major social media platforms containing inaccurate information from unknown sources, was developed to prevent facts in advance. Based on social data, which is unstructured data, an algorithm that can automatically detect infectious disease threats is developed to create an objective basis for responding to the infectious disease crisis to solidify international competitiveness in related fields.

• The Journal of the Convergence on Culture Technology
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• v.9 no.3
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• pp.655-662
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• 2023

Big data research plays a role of supplementing existing social science research methods. If the survey and experimental methods are somewhat inaccurate because they mainly rely on recall memories, big data are more accurate because they are real-time records. Social science research so far, which mainly conducts sample research for reasons such as time and cost, but big data research analyzes almost total data. However, it is not easy to repeat and reproduce social research because the social atmosphere can change and the subjects of research are not the same. While social science research has a strong triangular structure of 'theory-method-data', big data analysis shows a weak theory, which is a serious problem. Because, without the theory as a scientific explanation logic, even if the research results are obtained, they cannot be properly interpreted or fully utilized. Therefore, in order for big data research to become a methodological innovation, I proposed big thinking along with researchers' efforts to create new theories(black boxes).