• Korean Institute of Interior Design Journal
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• v.25 no.4
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• pp.135-146
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• 2016

The purpose of this study is to analyze the correlation between fashion brand image and store space image. To investigate this study further, one of the luxury fashion brands was selected for a case study and surveys were conducted to 200 participants. This study evaluates the factors of fashion brand images that customers associate with a brand before stepping inside the flagship store. Also it analyzes the factors of store space image after the experience of the flagship store. As a result of the correlation analysis based on quantitative statistic measures, the fashion brand image and store space image coincided highest with extraordinary, young and strong characteristics. According to the space elements of the flagship store, the relationship of the brand image with the store image was investigated. As a result of analysis, customers felt the high correlation with the facade among the architectural elements of flagship store. This resulted in that customers consider that the black box of the facade represents originality of this fashion brand as a concept of spatial elements. As a practical implication, companies should understand that the architectural design is a very crucial component in designing the flagship store, as it gives customers their first impression about a brand. The brand image is required to be integrated through the exterior design of the store. The final conclusion of this study shows that the flagship store provides a space where you can experience the corporate value and brand through the space of brand experience and share an emotional image created by the brand as well.

• Korean Institute of Interior Design Journal
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• v.13 no.3
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• pp.162-170
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• 2004

The purpose of this study is to analyze the emotional color of home office and the trendy color with special comparison of office and library colors, and to suggest the harmony of color combination of home office based on the emotional color of this analytical data. this study, the Color Syntax Program, digital tool for color analysis of images is used. The results of this study are as follows. Firstly, the main color of home office images shows three color classifications of YR-Y, Y-GY, R-YR, and with relatively high ratios of YR-Y in the color of home offices, and B-PB, GY-G in offices and libraries. Secondly, from the point of emotional aspect, the trendy color of the home office can be classified into four color image categories: 'natural', 'peaceful', 'mild', and 'noble'. Under those categories this paper proposes 10 color harmony scheme that can be applied to color of home office interior design.

• Korean Institute of Interior Design Journal
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• v.14 no.2 s.49
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• pp.217-224
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• 2005

The lack of objective decisive criteria and the absence of analyzing tools accrued from the experiments on various types developed from space design process makes it difficult to select and execute alternatives for them. As an attempt of coping with these problems, the aims of this study is to establish space analysis' models and to propose possibility of analyzing models by utilizing the technology of image process. It is now under study in the field of artificial intelligence based on the accomplishment of digital images. This study focused on establishment an analysis model based on accomplished digital images and image processing framework. It helps utilize various processing technologies that are currently in use of image processes, and problems of the study can be supplemented through further follow-up studies. Finally, analysis model can be constructed gradually huge design data in the analogue data to the digital image database and be proposed with index in design or evaluation step.

• Korean Institute of Interior Design Journal
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• v.14 no.2 s.49
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• pp.55-62
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• 2005

In modern days when architectural materials have grave impacts on overall design expression, materials for architecture, modern architecture into the service facility for business, education, religion, cultural assembly and residence, and evaluates each finishing material mainly used in exterior, lobbies and entrances of the building since the 1970's. When being applied social images into firstly selected materials, the scopes for material selection will be more narrowed down in more practical way. High tensity materials are suitable for public and active space and low tensity are for private and static area. This principle enables us to use architectural materials as one of the important elements which express the whole characteristics of the area.

• Korean Institute of Interior Design Journal
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• no.38
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• pp.217-224
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• 2003

The purpose of this study is to analyze the recent trend color of bathroom based on analysis result of digital color image processing, to analyze the emotional color of that, and to suggest the harmony color combination for the bathroom. It leads to the two final results. That is, the main color of bathroom image is recognized as three color classifications such as YR-Y, Y-GY, PB-P, 2) from the point of emotional aspect, the trend color of the bathroom can be classified into four image categories: 'modern', 'mild', 'elegant', 'natural'. Finally, under these categories, this paper propose 12 color harmony schema which can be applied to color in, especially bathroom Interior design.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2007.05a
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• pp.67-70
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• 2007

The meaning of the space planning which has from modern interior space has played important role, space composition planning itself is the concept creation tool as well as the unique expression sphere in field of interior space far away from fixed idea relevant to the existing space which was only simple division or secondary element in design. Thus, this current work expresses that the space-Function is related with space-division as well as basic designed-conceptual work process including the space is formed. Furthermore, through the side-composition with form, it activates the various space aspect perceptually, which created the visual environment in using lightning, reflection of glass and penetrated nature etc. The keyword on elevation design concept is as like various aspects, third dimension, non-materiality and symbolical meaning. In addition, it provides the color space equipped with functionality and artistry capable to arouse the diverse sensual capacity to space users on default of image language.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2004.11a
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• pp.153-156
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• 2004

As architects and interior designers work farther and farther afield, so the connection of buildings to the particular place they are constructed becomes increasingly. Also, during the past twenty years they have made a habit of asking probing and often uncomfortable questions about how architectural conventions force patterns of behavior. In place of bricks and mortar, they have mixed store, office, clinic, and residence. In this project, the buildings consist of pharmacy, store, dental clinic, oriental clinic and residence. This building was designed by architect to have panoramic views. The view of surrounding road from every wall becomes a constant point of reference, a back drop against which the whole house revolves. Now, all the words can be suitable for describing the oriental clinics. But the oriental clinics of these days may construct the unintentional common image, may be because of the clients sense about the finishing materials or colors in vogue. The Importance of identity in the design of oriental clinic becomes higher increasingly, and with the same reason, the conviction of interior designer.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2007.11a
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• pp.187-190
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• 2007

Many consumers today are increasingly buying products with brand-image, additional value. Also brands are important factor in the franchise business. According as a standard of living is improved due to the development of economy and community, our country is increasing interests in hair styles with desiring of beauty. Therefore, domestic beauty industry has been improved by the introduction of the franchise with specialization, different management system and the marketing strategy. Through a case of hair salon's franchise, a purpose of this paper is elements which form the brand-image in space investigate how it have been applied and letting fundamental data of beauty care thread space planning.

• Korean Institute of Interior Design Journal
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• no.37
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• pp.136-143
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• 2003

Users' demands on the space are changing in variety. These demands include reasonable space and form, harmonious composition with surroundings and esthetic satisfaction that could be brought by personal tastes and preferences. In addition, models that are introduced from designing process and from various forms tend to lack objective decision making standard. Accordingly it is difficult to find a clear alternative plan and process. In an effort to solve these problems, the objects of this study are; to propose an analysis model of image and space by using image process techniques that are on study in the field of artificial intelligence based on acquisition of digital image and to verify the application possibilities of such analysis model, 'Isovist' on quantitative analysis. The model can be applied with variable analysis model, as digital image process and other analysis model such as 'Isovist' It is possible that further study can complement problems from this study.

• Korean Institute of Interior Design Journal
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• v.15 no.1 s.54
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• pp.98-105
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• 2006

This study tries to find how architects interpret and express fashion brand images. First, it examines the concept of brand images and its architectural expression of them in contemporary commercial architecture. Second, it investigates the brand strategies and architectural expression strategies of world-famous fashion brand companies such as Prada and Louis Vuitton. Third, it finds out architects' expression of the brand strategies focusing on Rem Koolhaas, Herzog & do Meuron, Jun Aoki, Barthelemy-Grino, Kumiko Inui. In conclusion, architects have their own expression tools for fashion brand images but the extent of expression vanes according to each brand strategy.