• Journal of Global Scholars of Marketing Science
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• v.8
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• pp.341-373
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• 2001

Firms are confronting the age of an infinite competition. In order to respond to the rapidly changing business environment and make a success and survival in the international and domestic securities market, firms must take a consideration on the stockholders value-oriented philosophy which has greatly contributed not only to the maximization of corporate profits but also to the stability of financial markets. To pursue stockholders value-oriented philosophy, a firm should build strong relationship with investors by providing exact information of firm's state, financial statement, management policy. Stockholders value-oriented philosophy contributes to long-term growth and development of the firm as well as efficient equity financing and friendship with stockholder. IR is the key factor to attain successful implementation of company's objective. It should be equipped with the most suitable organization and qualified man-power for IR activities. The purpose of this study was to examine the relationship between IR and relationship marketing management. Strategic implications of this study are as follows: First, This study provides a new explanations of IR activities in Relationship Marketing Management. Second, IR activities were key determinants of Trust and Commitment. That means the more a firm does IR activities, the more Trust and Commitment a firm has for their investors. Third, The variables of trust and commitment are highly related to marketing and financial success. IR have a positive effect on a company total value and its cost of capital relative to that of the overall market.

• The Journal of the Korea Contents Association
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• v.10 no.7
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• pp.355-365
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• 2010

IT service is becoming a critical business operation in the age of information revolution. In providing IT services internally to other functions of the corporation and externally to other organizations, sharing of knowledge between business people and system people is known to become more and more critical for successful IT services. Purpose of this research is to examine the impact of IT service quality on knowledge sharing activities between IT service providers and users. Theoretical research model, through an extant literature review, is proposed here, consisting of IT service quality, relationship quality(satisfaction, trust and commitment), and the level of knowledge sharing activities. Survey results of 183 users indicates that IT service quality significantly influences commitment through satisfaction and trust, which in turn influences the level of knowledge sharing activities. Also, interestingly, satisfaction and trust do not directly influences the level of knowledge sharing,but indirectly, through commitment.

• Proceedings of the Korea Water Resources Association Conference
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• 2012.05a
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• pp.904-904
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• 2012

강우-유출모형중 단기 홍수 사상 모형은 주로 집중형으로 하천유량 모의에 중점을 두어 왔고, 장기유출모형은 분포형으로 기저유출 모의에 중점을 두어 왔다. 단기 홍수사상 모형은 유역 전반에 걸친 수자원의 분포특성을 파악하기 힘들다는 단점이 있고, 장기유출모형은 단기 홍수사상을 분석하기 힘들다는 단점이 있다. 이와 같은 단점은 두 모형을 함께 이용하여 보완할 수 있다. 따라서 본 연구에는 단기 홍수사상모형인 HEC-HMS모형과 장기유출모형인 SWAT모형을 연동하기 위하여 두 모형에 공통으로 적용되는 매개변수 CN값을 적절히 구해 이용하여야 한다. 두 모형에서 CN값을 얻는 방법은 첫 번째, HEC-HMS모형의 홍수기 호우사상별 최적평균 CN값을 구하는 것이고, 두 번째, SWAT모형 내에서 적용되는 일별 CN값을 구하는 것이다. 그리고 두 모형의 매개변수를 이용하여 보정 3년(2002년~2004년), 검증 2년(2005년~2006년), 적용 3년(2007년~2009년)을 모델링하여 SWAT-HMS모형의 유출분석 신뢰성을 판단하였다. 보정 3년 결과로 선행 5일강우량 기준으로 150mm 이하이면 모의가능하고, 150mm 이상이면 과소 모의되는 SWAT모형의 단점을 알 수 있었다. 검증을 실시한 2년은 SWAT-HMS모형의 중요 매개변수인 CN값을 HEC-HMS모형의 CN값과 SWAT모형의 CN값을 적용한 결과를 비교하여 상관계수 0.90과 0.95를 얻었으며, SWAT-HMS모형에 적용되는 매개변수 CN값은 SWAT모형의 CN값을 사용할 경우 더욱 신뢰할 수 있음을 알았다. 적용 3년(2007년~2009년)은 SWAT모형의 CN값을 SWAT-HMS모형에 적용하여 유출분석을 하였으며, 관측치와 모의치의 상관계수 0.95라는 신뢰할 수 있는 결과를 얻었다. 그리고 관측치와 모의치의 첨두유량은 평균적으로 5% 이내의 차이로 정확한 모의결과를 얻을 수 있었다. 따라서 본 연구는 격자분포형 유출모형인 SWAT모형과 집중형 유출모형인 HEC-HMS모형을 두 모형에 공통으로 적용되는 매개변수 CN값을 이용하여 두 모형이 가지는 단점을 해소하여 보다 정확한 유출분석 결과를 얻을 수 있는 방법을 제시 하였다.

• Journal of Distribution Research
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• v.8 no.1
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• pp.1-19
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• 2003

Given the recent trend in business markets to seek and conscientiously develop long-term relationships, it has become increasingly important to understand why such long-term relationships are developed and how they are maintained. Despite their obvious importance, the antecedent conditions and processes of long-term relationships between industrial buyers and suppliers have not been systematically studied. In this research, I report a study of the antecedents of industrial buyer-seller relationships and the relational performance. What kinds of factors contribute to the development of long-term relationships\ulcorner How do these factors influence the corporate performance in the business markets\ulcorner The primary motivation of this study was drawn from an interest in answering these research questions. Managerial implications of the study results are also discussed.

• Journal of Venture Innovation
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• v.3 no.2
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• pp.41-76
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• 2020

This study confirmed factors affecting smart factory technology acceptance through empirical analysis. It is a study on what factors have an important influence on the introduction of the smart factory, which is the core field of the 4th industry. I believe that there is academic and practical significance in the context of insufficient research on technology acceptance in the field of smart factories. This research was conducted based on the Unified Theory of Acceptance and Use of Technology (UTAUT), whose explanatory power has been proven in the study of the acceptance factors of information technology. In addition to the four independent variables of the UTAUT : Performance Expectancy, Effort Expectancy, Social Influence, and Facilitating Conditions, Government Assistance Expectancy, which is expected to be an important factor due to the characteristics of the smart factory, was added to the independent variable. And, in order to confirm the technical factors of smart factory technology acceptance, the Task Technology Fit(TTF) was added to empirically analyze the effect on Behavioral Intention. Trust is added as a parameter because the degree of trust in new technologies is expected to have a very important effect on the acceptance of technologies. Finally, empirical verification was conducted by adding Innovation Resistance to a research variable that plays a role as a moderator, based on previous studies that innovation by new information technology can inevitably cause refusal to users. For empirical analysis, an online questionnaire of random sampling method was conducted for incumbents of domestic small and medium-sized enterprises, and 309 copies of effective responses were used for empirical analysis. Amos 23.0 and Process macro 3.4 were used for statistical analysis. For accurate statistical analysis, the validity of Research Model and Measurement Variable were secured through confirmatory factor analysis. Accurate empirical analysis was conducted through appropriate statistical procedures and correct interpretation for causality verification, mediating effect verification, and moderating effect verification. Performance Expectancy, Social Influence, Government Assistance Expectancy, and Task Technology Fit had a positive (+) effect on smart factory technology acceptance. The magnitude of influence was found in the order of Government Assistance Expectancy(β=.487) > Task Technology Fit(β=.218) > Performance Expectancy(β=.205) > Social Influence(β=.204). Both the Task Characteristics and the Technology Characteristics were confirmed to have a positive (+) effect on Task Technology Fit. It was found that Task Characteristics(β=.559) had a greater effect on Task Technology Fit than Technology Characteristics(β=.328). In the mediating effect verification on Trust, a statistically significant mediating role of Trust was not identified between each of the six independent variables and the intention to introduce a smart factory. Through the verification of the moderating effect of Innovation Resistance, it was found that Innovation Resistance plays a positive (+) moderating role between Government Assistance Expectancy, and technology acceptance intention. In other words, the greater the Innovation Resistance, the greater the influence of the Government Assistance Expectancy on the intention to adopt the smart factory than the case where there is less Innovation Resistance. Based on this, academic and practical implications were presented.

• Proceedings of the Korea Water Resources Association Conference
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• 2009.05a
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• pp.1321-1326
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• 2009

강우는 수자원 확보 측면에서 근원이 되는 요소이다. 그러므로 정확한 확률강우량 산정은 미래의 가용 수자원량을 예측하는데 있어 중요한 사항중 하나이며 무엇보다 신중한 결정이 요구된다. 또한 하천의 범람에 의한 침수를 예방하는 수공구조물 등의 설계에 있어서는 신뢰할 수 있는 확률강우량 산정이 선행되어야 한다. 본 연구에서는 최근 우리나라 극치강우확률분포로서 많은 연구가 이루어지고 있는 GEV 분포(GEV-O)를 기반으로 위치 매개변수에 시간의 함수를 고려한 개선된 GEV 분포(GEV-A)를 이용하여 서울지점에 적용함으로서 GEV-O 분포에 의한 확률강우량과 GEV-A 분포로 산정된 확률강우량을 비교 검토하였다. 먼저 임의의 난수 발생을 통해 최우도추정법과 확률가중모멘트법으로 매개변수를 추정한 GEV-O 분포와 최우도추정법으로 매개변수를 추정한 GEV-A 분포의 상대평균제곱근오차 (R-RMSE)를 계산하여 비교함으로서 GEV-A 분포의 효율성을 판단하였다. 사례연구는 1961년부터 2008년까지 서울강우관측소에서 측정된 연최대 1일 강우량으로 하였으며 $X^2$-검정, PPCC-검정으로 적합도 검정을 실시하였다. 강우빈도분석 결과 GEV-A 분포가 GEV-O 분포로 산정된 결과 보다 대체로 재현기간 200년 이상일 경우, 과다 산정되는 경향을 보였다. 추후 개선된 GEV 분포를 서울 인근 지점에 적용함으로서 지역빈도해석(Regional Frequency Analysis)을 실행하기 위한 연구가 진행되어야 할 것이다. 또한 확률홍수량 산정 등에도 개선된 GEV 분포를 이용함으로서 보다 정확하고 신뢰성 있는 확률수문량을 예측하여야 할 것이다.

• Journal of Wetlands Research
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• v.14 no.4
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• pp.519-535
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• 2012

In order to establish a rainfall-runoff model, calibration of hydrological parameters for the model is very important. Especially, Curve Number(CN), estimated by NRCS method, is a main factor to apply unit hydrograph theory to calculation of peak discharge. For using NRCS method, it is needed selecting AMC because CN is strongly connected with that. In this study, we focus our concern on finding a applicable standard for selecting AMC for CN. For this, three dams which are Boryeong, Habchon, Namgang are selected as target basins to use observed data including rainfall and dam inflow. As a result of this research, it is found that CN must be included as a calibrated parameter to calculate effective rainfall for the rainfall-runoff model. Also, it is preferred to use PWRMSE of HEC-HMS program as a objective function for optimizing hydrological parameters. From the analyzing result of variation of AMC for peak discharge, it is recommended to apply AMC-III to estimation of CN for calculating effective rainfall of design hydrograph.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.4
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• pp.163-173
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• 2014

Since the 1990s, the brand has established itself as an important factor to consumers. Consumers is affected by not only the product's physical properties and functions but also the sensitivity associated with the consumption or the product itself. Thus, Many studies has been very active because of the increased interest to the brand that is recognized as one of the intangible assets that create value for the company. The purpose of this paper is to provide the result of methodical analysis about the relationship among leading variables that affect on brand loyalty. Concretely, by methodically defining the relationship among perceived brand quality, customer satisfaction and brand trust, that is leading variable which affect on brand loyalty, focused on frequently used oil companies, this paper would suggest scientific and practical implications through draw a conclusion that this relationship contributes on brand loyalty. The results of empirical test are as follows. Customer perceived brand quality based on fuel quality, positively influence on customer satisfaction and brand trust. Then, customer satisfaction and brand trust positively influence on brand loyalty. According to the results of this study in the oil market, customer cannot distinguish fuel product quality itself among oil companies. Therefore it is strongly suggested that oil companies build and maintain brand loyalty on the basis of perceived brand quality, customer satisfaction and brand trust.

• Proceedings of the KAIS Fall Conference
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• 2011.12a
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• pp.152-155
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• 2011

본 연구는 조직시민행동의 선행요인으로 조직관리 차원에서 주요하게 고려되고 있는 윤리경영 이라는 원인(외생, 독립)변수가 매개변수인 경영자 신뢰 및 조직냉소주의를 매개하여, 이들이 결과(내생, 종속)변수인 직무태도 및 행동(조직시민행동, 직무만족, 직무성과, 이직의도)과 어떠한 인과관계를 갖고 있는지 이들의 관계를 규명하는데 주력하였다. 이는 추 후 사회복지시설에서 사회복지조직 혹은 사회복지사를 대상으로 진행되는 연구의 이론적인 기반을 구축하는데 기여한 논문이라는 점에서 연구의 의의가 있다.

• Culinary science and hospitality research
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• v.20 no.6
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• pp.275-291
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• 2014

The focus of this study was to investigate the relationships of blog's reliability, perceived benefit, perceived risk and words of mouth by online readers. Data were collected by a total of 228 persons reading actively gourmet blogs. The survey was carried out from August 1 to 15, 2014. Total 228 questionnaires were used for final analysis. Frequency analysis, descriptive statistics, exploratory factor analysis, and reliability analysis were conducted through SPSS 18.0 for final analysis, and regression analysis was conducted through AMOS 18.0 for verification of hypothesis. The hypothesized relationships among the models were tested simultaneously by using a structure equation model(SEM). The study results are like below. First, The reliability of the Gourmet blog could be confirmed again very important variable in the fields of food industry like the previous studies. Second, The reliability of the Gourmet blogs affected on the positive (+)relationship to the perceived benefits, and the negative (-)relationship to the perceived risk. Third, Reliability and perceived benefits in relation to the impact on the online word-of-mouth was positive(+). However, perceived risk was found not to affect on it. Finally, perceived benefits for the reliability of the blog have been identified as the key parameters on the online word-of-mouth. The theoretical contributions of this study and the practical implications are discussed and future research directions are detailed.