DOI QR코드

DOI QR Code

Impact of IT Service Quality on Knowledge Sharing through Relationship Quality

IT서비스품질과 관계품질이 지식공유 활동에 미치는 영향

  • Received : 2010.06.07
  • Accepted : 2010.07.01
  • Published : 2010.07.28

Abstract

IT service is becoming a critical business operation in the age of information revolution. In providing IT services internally to other functions of the corporation and externally to other organizations, sharing of knowledge between business people and system people is known to become more and more critical for successful IT services. Purpose of this research is to examine the impact of IT service quality on knowledge sharing activities between IT service providers and users. Theoretical research model, through an extant literature review, is proposed here, consisting of IT service quality, relationship quality(satisfaction, trust and commitment), and the level of knowledge sharing activities. Survey results of 183 users indicates that IT service quality significantly influences commitment through satisfaction and trust, which in turn influences the level of knowledge sharing activities. Also, interestingly, satisfaction and trust do not directly influences the level of knowledge sharing,but indirectly, through commitment.

본 연구의 목적은 IT서비스 환경에서 서비스 제공자와 사용자 사이에 이루어지는 지식공유 활동에서 IT서비스 품질이 미치는 영향을 설명하는 데 있다. 이를 위해 독립변수로서 IT서비스 품질, 매개변수로서 만족, 신뢰, 몰입으로 구성된 관계품질, 그리고 종속 변수로서 지식공유를 제시한 연구모델을 구성하여 검증하였다. 실증적인 검증을 위해 IT프로젝트 팀의 시스템 사용률이 높은 사용자를 대상으로 설문조사를 실시하였으며, 520개의 설문 중 회수된 183개의 자료를 바탕으로 공분산 구조분석을 이용한 구조 모형 분석 방법인 AMOS를 통해 검증하였다. 또한 구성개념 신뢰도, AVE(Average Variance Extracted)분석, 확인적 요인분석을 통하여 측정도구의 내적 일관성 및 수렴 타당성, 판별 타당성을 검증하였다. 그 결과 IT서비스 품질은 만족과 신뢰에 영향을 주며, 만족과 신뢰는 몰입에 영향을 주는 것으로 나타났다. 또한 사용자가 몰입을 할수록 지식공유에 더 영향을 주는 것으로 분석되었다. 관계품질이 IT서비스품질과 지식공유 활동에서 중요한 매개역할을 함을 알 수 있었고 아울러서 관계품질 내에서 만족과 신뢰가 몰입을 선행함을 알 수 있었다.

Keywords

References

  1. 김효근, 표지현, 최인영, “IS 조직과 라인 조직간의 의사소통 및 공유지식이 IS성과에 미치는 영향에 관한 연구," 경영정보학연구, 제13권, 제1호, pp.197-211, 2003.
  2. 박윤서, 이승인, 김삼권, 양유, “모바일 인터넷 서비스 품질 측정 및 마케팅 성과에 미치는 영향 연구," 품질경영학회지, 제35권, 제2호, pp.63-83, 2007.
  3. 마은경, 김명숙, “공공기관 내 구성원간의 지식공유에 관한 연구: 사회교환이론 관점에서," Information Systems Review, 제7권, 제1호, pp.195-217, 2005.
  4. 허명숙, 천명중, “플로우(Flow)의 구성요인, 조직몰입, 지식공유와 직무만족과의 관계에 대한 실증연구," 정보시스템연구, 제16권, 제4호, pp.1-31, 2007.
  5. 김계수, AMOS 7.0 구조방정식모형 분석, 한나래, 2007.
  6. Jiang, Klein G., and Carr C.L. "Measuring Information System Service Quality: Servqual From The Other Side", MIS Quarterly, Vol.26, No.2, pp.145-167, 2002. https://doi.org/10.2307/4132324
  7. Kang, and Bradley G. “Measuring the performance of IT services: An assessment of SERVQUAL" International Journal of Accounting Information, Vol.3, pp.151-164, 2002. https://doi.org/10.1016/S1467-0895(02)00031-3
  8. Kettinger, and Lee C.C. “Pragmatic Perspectives on the Measurement of Information Systems Service Quality," MIS Quarterly, pp.223-240, 1997. https://doi.org/10.2307/249421
  9. Lin, “To share or not to share: modeling knowledge sharing using exchange ideology as a moderator," Personnel Review, Vol.36, No.3, pp.19, 2007.
  10. Gronroos "A Service Quality Model and its Marketing Implications," European Journal of Marketing, Vol.18, No.4, pp.36-45, 1984. https://doi.org/10.1108/EUM0000000004784
  11. Parasuraman, Zeithaml V.A., and Berry L.L. "SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality," Journal of Retailing, Vol.64, No.1, pp. 12-40, 1988.
  12. Kettinger, and Lee C.C. "Perceived Service Quality and User Satisfaction with the Information Services Function," Decision Sciences, Vol.25, No.5-6, pp.737-766, 1994. https://doi.org/10.1111/j.1540-5915.1994.tb01868.x
  13. Cronin, and Taylor S.A. "Measuring Service Quality: A Reexamination and Extension," Journal of Marketing, Vol.56, No.3, pp.55-68, 1992. https://doi.org/10.2307/1252296
  14. Dyke, Kappelman L.A., and Prybutok V.R. "Measuring Information Systems Service Quaiity: Concerns on the Use of the SERVQUAL Questionnaire," MIS Quarterly, Vol.21, No.2, pp.195-208, 1997. https://doi.org/10.2307/249419
  15. Crosby, Evans K.A., and Cowles D. "Relationship quality in services selling: An interpersonal influence perspective," journal of marketing, Vol.54, pp.68, 1990. https://doi.org/10.2307/1251817
  16. Morgan, and Hunt S.D. "The Commitment-Trust Theory of Relationship Marketing," Journal of Marketing, American Marketing Association, pp.20-38, 1994.
  17. Carr, "RECIPROCITY: The Golden Rule of IS-User Service Relationship Quality and Cooperation," Communication of the ACM, Vol.49, No.6, pp.77-83, 2006. https://doi.org/10.1145/1132469.1132471
  18. Oliver, "A cognitive model of the antecedents and consequences of satisfaction decisions", Journal of Marketing Research, Vol.17, No.4, pp 460-469, 1980. https://doi.org/10.2307/3150499
  19. Churchill, Jr., and Surprenant C. "An Investigation into the Determinants of Customer Satisfaction," Journal of Marketing Research, Vol.19, No.4, pp.491-504, 1982. https://doi.org/10.2307/3151722
  20. Moorman, Deshpand R., and Zaltman G. "Factors Affecting Trust in Market Research Relationships," The Journal of Marketing, Vol.57, No.1, pp.81-101, 1993. https://doi.org/10.2307/1252059
  21. Garbarino, and Johnson M.S. "The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships," The Journal of Marketing, Vol.63, No.2, pp.70-87, 1999. https://doi.org/10.2307/1251946
  22. Chakrabarty, Whitten D., and Green K., "Understanding Service Quality and Relationship Quality in IS Outsourcing: Client Orientation & Promotion, Project Management Effectiveness, and the Task-Technology-Structure Fit.", Journal of Computer Information Systems, Vol.48, No.2, pp 1-15, 2007.
  23. Schultze, and E.Leidner D., "Studying Knowledge Management in Information Systems Research: Discourses and Theoretical Assumptions," MIS Quarterly, Vol.26, No.3, pp.213-242, 2002. https://doi.org/10.2307/4132331
  24. Nahapiet and S. Ghoshal, "Soical Capital Intellectual Capital and The Organizational Advantage," Academy of Management Review, Vol.23, pp.242-266, 1998. https://doi.org/10.2307/259373
  25. Constant, S. Kiesler, and L. Sproull, "What's Mine Is Ours, or Is It? A Study of Attitudes about Information Sharing," Information Systems Research, Vol.5, No.4, pp.400-421, 1994. https://doi.org/10.1287/isre.5.4.400
  26. Renzl, "Trust in management and knowledge sharing: The mediating effects of fear and knowledge documentation," Omega, Vol.36, No.2, pp.206-220, 2008. https://doi.org/10.1016/j.omega.2006.06.005
  27. Lee and Y. G. Kim, "Effect of Partnership Quality on IS Outsourcing Success: Conceptual Framework and Empirical Validation," Journal of Management Information Sysiems, Vol.15, No.4, pp.29-62, 1999. https://doi.org/10.1080/07421222.1999.11518221
  28. Anderson and M. W. Sullivan, "The Antecedents and Consequences of Customer Satisfaction for Firms," Marketing Science, Vol.12, No.2, pp.125-143, 1993. https://doi.org/10.1287/mksc.12.2.125
  29. Zeithaml, L. L. Berry, and A. Parasuraman, "The Behavioral Consequences of Service Quality," Journal of marketing, Vol.60, p.16, 1996.
  30. Bennett and A. Barkensjo. "Relationship quality, relationship marketing, and client perceptions of the levels of service quality of charitable organisations," International Journal of Service Industry Management, Vol.16, No.1, p.26, 2004.
  31. Y. Yi, "A critical review of customer satisfaction," Review of Marketing, Vol.4, pp.68-123, 1990.
  32. Bitner, "Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses," The Journal of Marketing, Vol.54, No.2, pp.69-82, 1990. https://doi.org/10.2307/1251871
  33. Furnell and T. Karweni, "Security Implications of electronic commerce : A survey of consumer and business," Internet Research, Vol.9, No.5, pp.372-383, 1999. https://doi.org/10.1108/10662249910297778
  34. Spekman, "Strategic supplier selection:Understanding long-term buyer relationships," Business Horizons, Vol.31, No.4, pp.75-81, 1988. https://doi.org/10.1016/0007-6813(88)90072-9
  35. N. Kumar, "The Power of Trust in Manufacturer-Retailer Relationships," Harvard Business Review, Vol.74, pp.92-110, 1996. https://doi.org/10.1225/96606
  36. Nonaka, "A Dynamic Theory of Organizational Knowledge Creation," Organization Science, Vol.4, No.1, pp.14-37, 1994. https://doi.org/10.1287/orsc.5.1.14
  37. R. Mowday and R. M. Steers. Employeeorganization linkages: The psychology of commitment, absenteeism, and turnover, Academic Press, New York, 1982.
  38. Anderson and D. W. Gerbing, "Structural equation modeling in practice : a review and recommended two-step approach," Psychological bulletin, Vol.103, No.3, pp.411-423, 1988. https://doi.org/10.1037/0033-2909.103.3.411
  39. Spanos and S. Lioukas, "An Examination Into The Causal Logic of Rent Generation: Contrasting Porter's Competitive Strategy Framework And The Resource-Based Perspective," Strategic Management Journal, Vol.22, pp.907-934, 2001. https://doi.org/10.1002/smj.174
  40. Bagozzi and Y. Yi, "On the Evaluation of Structural Equation Models," Journal of the Academy of Marketing Science, Vol.16, No.1, pp.74-94, 1988. https://doi.org/10.1007/BF02723327

Cited by

  1. The Effect of Expanded Servicescape on Relationship Quality and Chinese Consumer's Repurchasing Intentions vol.13, pp.7, 2013, https://doi.org/10.5392/JKCA.2013.13.07.350