• Title/Summary/Keyword: 시청 빈도

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Effects of Anchors' Reputation and Brand Equity Evaluation of TV News Program on the Continuous Watching Intention : Focusing on KBS, JTBC, YTN TV News (TV 뉴스 프로그램의 앵커 평판과 브랜드 자산 평가가 지속적 시청 의도에 미치는 영향 : KBS, JTBC, YTN 뉴스를 중심으로)

  • Ha, Dong-Keun;Ahn, Seo-Jin
    • The Journal of the Korea Contents Association
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    • v.18 no.9
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    • pp.91-101
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    • 2018
  • This research verified the effects of anchors' reputation and brand equity evaluation of news on the continuous watching intention for general news channels such as KBS, JTBC, and YTN. Data collection was conducted on nationwide 539 adults who were watching news for each channel, and Hierarchical regression analysis was conducted to analyze the impact of the anchors' reputation and news brand equity evaluation factors. As a result, first, KBS showed continuous watching intention as viewers are men, their academic background is lower, they are more conservative, viewing frequency is higher, anchor awareness is higher, and news awareness and news preference are higher. Second, JTBC showed continuous watching intention as viewers are more advancing, viewing frequency is higher, anchor confidence, news awareness, and news preference, and evaluation on news quality are higher. Third, YTN showed continuous watching intention as their viewing frequency is higher, anchor confidence and anchor attraction are higher, news preference and evaluation on news quality are higher.

Case Study of Hana TV as TV Portal (TV 포털 미디어 사례 연구 -하나 TV의 콘텐츠 이용 실태를 중심으로-)

  • Lee, Moon-Haeng
    • The Journal of the Korea Contents Association
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    • v.7 no.10
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    • pp.135-145
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    • 2007
  • Hana TV, representative TV portal, has the similar function of internet portal media. This study will focus on the practical use of Hana TV which is increasing rapidly its subscribers. Monthly connecting rate by subscriber, frequency of program request will be analysed. For this research, the data, documents of Hana TV and its home page were taken. According to the analyse, the subscribers of Hana TV prefer to watch free TV's programs and hope to watch more free TV's library.

초등학생의 간식 구매 빈도 및 관련 식생태적 요인 분석연구

  • 강석아;이정원;구재옥
    • Proceedings of the KSCN Conference
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    • 2003.11a
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    • pp.1059-1059
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    • 2003
  • 최근 초등학생들은 간식은 물론 끼니를 위해서 스스로 식품이나 음식을 선택하고 구매하는 식생활 관리의 주체자가 되고 있다. 본 연구는 초등학생의 간식구매실태와 이에 영향을 미치는 식생태적 요인을 파악하고자, 서울과 충청남도의 대도시, 소도시 및 농촌의 4개 지역의 초등학생 4, 5, 6학년 총 431명(남 223, 여 208)과 그 학부모를 대상으로 간식섭취, PC와 TV 이용도, 학부모의 영양지식과 식태도, 간식구매빈도 등을 설문지 조사를 하였다. 조사대상 초등학생의 평균 신장과 체중은 교육부의 학생 신체검사 결과보다 약간 높거나 비슷하였으나, 조사대상의 30.6%가 저체중이고 10.8%가 비만이었다. 가정의 월 소득은 101-200만원이 가장 많았고(56.3%), 아버지는 대졸 이상이 59.7%, 어머니는 고졸 이상이 55.9%로 가장 많았으며, 어머니는 44.1%가 직업을 갖고 있었다. 학생의 월 용돈은 2,001-5,000원이 31.0%로 가장 많았으며 간식 비는 1일에 500원 미만이 46.0%로 가장 많았다. 간식섭취 빈도는 1일에 1번 섭취가 51.5%로 가장 많았고 간식 구매 시 고려사항은 맛, 가격, 영양가와 유통기한의 순 이었다. 조사대상의 46.9%가 PC통신 또는 인터넷을 사용하였고 사용시간은 1시간 미만이 53.8%로 가장 많았으며, 하루 평균 TV 시청시간은 2~4시간미만이 46.4%로 가장 많았다. 학부모의 평균 영양지식 점수는 13개 문항 중 8.16 $\pm$ 2.16으로서 평균 62.8%의 정답 율을 보였으며, 식 태도 점수는 총 50점 만점에 전체 평균이 43.22$\pm$4.04로서 비교적 양호하였다. 식품별 구매빈도를 보면 1주에 1회 이상으로 나타난 것은 우유, 과자류, 빙과류, 라면, 주스 및 껌의 순 이었고, 햄버거, 피자, 호떡은 한 달에 1회 또는 그 이하로서 가장 낮았다. 과자, 라면, 빙과류의 구매빈도는 가정수입과 아버지와 어머니의 교육수준과 음의 상관 관계를, 학생의 월 용돈, TV 시청시간 및 간식섭취 빈도가 높을수록 와는 양의 상관관계를 보였다. 라면과 탄산음료는 부모의 영양지식이나 식 태도와 음의 상관관계를 나타냈고, 햄버거 구매빈도는 가정수입과 아버지와 어머니의 교육수준이 높을수록 잦았다. 학생의 간식빈도가 높을수록 우유섭취빈도는 낮았으며, 과자, 빙과, 사탕, 닭 꼬치, 감자튀김, 돈까스, 튀김의 구매빈도가 증가하여 간식내용이 영양적으로 양호하지 않음을 알 수 있다. 또한 TV 시청시간이 길수록 간식빈도와 유사한 구매 양상을 나타냈다. PC이용시간이 길수록 과자와 빵의 구매빈도가 낮아지고 껌의 구매빈도가 높아져 흥미롭다. 결론적으로 조사대상 초등학생은 간식 구매시 영양가보다는 맛을 중요시하며, 우유를 제외하면 주로 탄수화물과 당류식품의 구매빈도가 높다. 또한 가정 소득, 부모 교육수준과 영양지식, TV시청시간, 학생의 간식 비와 간식빈도 등 환경요인들이 식품구매에 영향을 주었다. 따라서 영양사를 중심으로 간식 선택의 중요성과 식품 구매 원칙에 대한 체계적인 영양교육을 학생과 아울러 학부모에게도 실시하여 초등학생의 바른 간식 구매능력을 향상시켜야 할 것이다.

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The Current Status of Cookbang Viewing and Dietary Habit of University Students (대학생의 쿡방 시청 실태와 식습관 조사)

  • Lee, Seung-Lim;Choi, Young-Jin
    • Journal of Korean Home Economics Education Association
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    • v.34 no.4
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    • pp.131-142
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    • 2022
  • The purpose of this study was to investigate the status of viewing online audiovisual dietary-related broadcast, or Cookbang, by university students. The association between the viewing degree of Cookbang and students' dietary habits was also evaluated. Based on the degree of Cookbang viewing, we divided the participants into a frequently-watched group, a moderately-watched group, and a not-watched group. The frequently watched group showed significantly higher 'watch them for more than 4 days a week (p<.001)', and 'watch them for more than 1 hour a day (p<.01)'. The frequently watched group were significantly higher in 'got better influence on dietary life (p<.05)', 'eat alone (p<.05)', and 'cook on their own (p<.01)'. Concerning dietary habit, the group that frequently watched Cookbang had a significantly higher frequency of the following answers: 'Take vegetables other than kimchi every meal (p<.01)', 'Have fruits every day (p<.001)', 'Do not eat the processed food often (p<.05)', 'Do not eat animal fat often (p<.05)', 'Do not eat out often (p<.05)', 'Do not drink the alcohol too much (p<.05)', and 'General food habit(p<.05)'. In summary, university students who frequently-watched Cookbang showed a higher level of desirable dietary habits. Therefore, the results of this study can serve as basic data for research and education related to the dietary habits of university students.

Viewing Pattern of IPTV Subscribers (IPTV 수용자의 프로그램 시청 행태)

  • Lee, Moon-Haeng
    • The Journal of the Korea Contents Association
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    • v.8 no.10
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    • pp.95-103
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    • 2008
  • Hana TV and Mega TV have been growing rapidly with IP-VOD service. The number of subscribers of both of them were 1.4 million in April 2008. Additionally, the change of viewing patterns of IPTV subscribers was predicted. Therefore, the purpose of this paper is to see how the subscribers use IP-VOD service practically. For this research, the frequency, the time and the duration of connection by genre have been analyzed on the March of 2007 and 2008. According to the result, there was a significant change quantitatively: within a year, not only the number of subscribers has doubled, but also the frequency of monthly connection has been increased 15 times. In addition, the duration of viewing per person has quadrupled. Regarding to the contents, the subscribers still prefer to watch free TV programs. However, the viewers have their own way of consuming TV programs. It has been proved that IPTV is a complementary media of free TV with a strong possibility to change the viewing patterns in the near future.

Examining the Korean Wave Wanghong Media of China - Based on Viewing Satisfaction and Cultural Acceptance (한류 왕홍 미디어에 관한 연구 - 시청만족도와 문화 수용성을 중심으로)

  • Lin, Tang;Cho, Hee Jung;Lee, Hye Eun
    • The Journal of the Korea Contents Association
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    • v.20 no.5
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    • pp.105-117
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    • 2020
  • This study defined the Creators who produce video contents related to Korean Wave in the form of one-person media and takes an influential role in China as the 'Korean Wave(Hallyu) Wanghong Media'. This study aimed at examining the effects of viewing motivation and behavior on satisfaction and cultural acceptance. The survey was conducted on 240 respondents who have watched the contents on China's Bilibili video site. As a result, among five different motivations, the higher the level of 'cultural curiosity', 'entertainment', and 'empathy', the higher the satisfaction. Examining the effect of viewing behavior on satisfaction, 'frequency', the act of 'sharing' and 'participating' had positive effects. Furthermore, 'cultural curiosity' and 'satisfaction' were the factors of positive influence on cultural acceptance. The results of this study can enhance the understanding of Korean Wave Wanghong Media and further contribute to continuous development.

The Influence of Characters' Aesthetic Elements on Viewing Engagement and Re-viewing Intention : Focusing on the Chinese historical TV series 'The Story of Yanxi Palace' (캐릭터의 미적요소가 시청 몰입도와 재시청 의도에 미치는 영향 : 중국 사극 드라마<연희공략(延禧攻略)>를 대상으로)

  • Han, Ming;Yun, Su-Mi;Choi, Hye-Jin;Kwon, Oh-Hyeok
    • Journal of Digital Convergence
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    • v.20 no.1
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    • pp.369-378
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    • 2022
  • This study analyzed the effect of aesthetic elements of characters on viewing immersion and re-watching intentions in Chinese historical dramas. For the empirical study, frequency analysis, factor analysis, reliability analysis, correlation analysis, and regression analysis were performed using SPSS 23.0 based on the questionnaire of 330 Chinese who watched the historical drama . As a result of the study, it was found that the character aesthetic elements of Chinese historical dramas with hair and costumes had a positive effect on viewing immersion and re-watching intentions. In addition, it was found that viewing immersion had a mediating effect on the relationship between aesthetic factors and re-viewing intention. It is expected that continuous character creation can be expected through various aesthetic elements such as hair and clothes to increase the value of dramas in the future.

Examining Factors Affecting the Binge-Watching Behaviors of OTT Services (OTT(Over-the-Top) 서비스의 몰아보기 시청행위 영향 요인 탐색)

  • Hwang, Kyung-Ho;Kim, Kyung-Ae
    • Journal of the Korea Convergence Society
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    • v.11 no.3
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    • pp.181-186
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    • 2020
  • The purpose of this study is to empirically examine the factors affecting the binge-watching behaviors of OTT service users by using a multi-layer perceptron (MLP) artificial neural network. All samples (n=1,000) were collected from 'A survey on user awareness in OTT service' published by a Media Research Center of the Korea Press Foundation in 2018. Our research model includes one dependent variable which is binge-watching behaviors on OTT service and five independent variables such as gender, age, frequency of service usage, users' satisfaction with content recommendation algorithm, and content types mainly consumed. Our findings demonstrate that age, frequency of service usage, users' satisfaction with content recommendation algorithms, and certain types of contents (e.g., Korean dramas, Korean films, and foreign dramas) were found to be highly related to binge-watching behavior on OTT services.

Correlations between Old People's Watching of Television Programs and Practice of Health Behaviors (노인의 TV 건강프로그램 시청과 건강행위 실천과의 관련성)

  • Lee, Hyun-Jung;Park, Jae-Young
    • The Journal of the Korea Contents Association
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    • v.11 no.1
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    • pp.294-301
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    • 2011
  • The current study examined the influence of current TV health programs on old people's practice of health behaviors through analyzing their recognition, watching behaviors and satisfaction. The study conducted 293 old people living in Pohang City, North Gyeongsang Province from March 17, 2008 to March 28, 2008. The results of this study were as follows: 86.3% of the respondents has watching experience of TV health programs in a month while there was a meaningful difference in frequency of watching by education, obesity and a clinical history. The degree of health behavior practice, 62.1% answered high while 17.7% said low. Factors that influence the degree of health behavior practice were sex, interest in health and experience of watching. In addition, men practiced 1.78 times more than women, those with more interest in health practiced 3.3 times of those with no interest, and those with watching experience presented 6.1 times higher practice degree than those with no experience. It was found that old people's recognition for TV health programs was positive, and the more frequently they watch the programs, the higher their practice of health behaviors was. In addition, old people's popularity rate of TV health programs means that they have a lot of opportunities to be exposed to information provided in health programs. Accordingly, it is thought that TV health programs should try to provide correct health information that can meet old people's needs.

Effects of the Food Web Casting on College Student's Viewing Happiness and Attitude Towards Obesity (인터넷 개인방송 먹방 시청이 한국 대학생들의 시청행복감과 비만 인식에 미치는 영향)

  • Jin, Jiang Xue;Hwang, HaSung
    • Journal of Internet Computing and Services
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    • v.20 no.4
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    • pp.103-111
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    • 2019
  • Due tothe popularity of personal web-casting 'Food Web Casting' program, the present study aims to examine its effects on real life. The study conducted a survey with Korean college students. Results from a survey of 256 participants showed that first, the most salient reason for watching 'Food Web Casting' was gratification for killing time and gratifications for food entertainment, information, vicarious, and para social interaction are followed. Second, vicarious gratification, killing time gratification, and vicarious gourmandism gratification had a positive effect on Food Wed Casting programs viewing time, while it is not found for effects of gratifications for information and pro-social interaction. Third, it is found that Food Wed Casting programs viewing had effects on viewing happiness and negative perception of fat people. However, it did not have an effect on frequency of food delivery service. Based on these findings,implication, limitations, and topics for future research are discussed.