• Proceedings of the Korea Society of Design Studies Conference
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• 2001.05a
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• pp.40-41
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• 2001

• Broadcasting and Media Magazine
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• v.27 no.4
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• pp.35-39
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• 2022

시청 형태가 VOD를 넘어 OTT로 급속하게 변화하고 있다. 누가 어떤 콘텐츠를 얼마나 시청하고 있는가 하는 질문은 여전히 중요한 질문이다. 본방송을 넘어 VOD나 OTT까지 시청률 조사를 어떻게 할 것인가를 논하기 위해서는 시청기록 데이터 수집 방법과 시청데이터 처리 기술 방법론만을 가지고 논해서는 안된다. 반드시 시청데이터를 필요로 하고 사용하는 고객들이 연결되어 있는 광고시장 구조와 연관되어 논의되어야 한다. 지금과 같은 국내 광고시장 구조에서는 각 콘텐츠 유통 경로 모두를 총체적으로 아우르는 광고판매 주체가 없기 때문에 본방송부터 VOD와 OTT 시청을 모두 포괄하는 통합 시청자 데이터가 산출된다 하더라도 데이터 상용화가 이루어지기 어려운게 현실이다.

• Electronics and Telecommunications Trends
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• v.29 no.2
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• pp.42-48
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• 2014

최근 스마트폰을 비롯한 다양한 스마트 기기가 확산되면서 미디어 환경 및 이용행태에 변화가 일어나고 있다. 스마트미디어화에 따라 이용자 선택형 서비스가 강화되면서, 인터넷 접속이 가능한 다양한 스마트 기기 내에서의 OTT(Over-The-Top) 서비스 이용이 증가할 것으로 보인다. 지상파, 유료방송 등 전통적인 방송시청 플랫폼에서뿐만 아니라 다수의 플랫폼과 기기를 통한 방송시청이 증가하고 있는 만큼, 이에 대한 이용행태 변화를 분석하는 것이 중요하다. 본고에서는 국내 스마트미디어 이용자의 TV를 비롯한 다양한 스마트 기기 이용행태 조사결과를 분석하여 국내 미디어 시장에 대한 시사점을 도출하고자 한다.

• Proceedings of the Korea Information Processing Society Conference
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• 2006.05a
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• pp.723-726
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• 2006

2006년 본 방송을 시작한 지상파 DMB 방송은 기존의 방송과 달리 하나의 물리 채널에 다양한 비디오와 오디오 서비스가 복합적이고 비 순차적인 형태로 제공되기 때문에 기존의 TV, Radio와 같은 기기 중심의 단순한 user interface 의 사용으로는 시청취에 제약이 발생한다. 따라서 비디오와 오디오, 오디오와 데이터, 비디오와 데이터와 같이 멀티 미디어 방송을 이동 중 시청취할 수 있는 새로운 형태의 user interface에 대한 개발이 필요하다. DMB 방송의 Information architecture 설계를 위한 기본적인 방송 관련 정보를 정의하였고, DMB 방송의 특징이라 할 수 있는 video service에 대한 고찰을 통해 DMB 방송 관련 기본 정보를 고찰하였다. 또한 방송 시청과 관련된 태스크 중심의 시나리오 개발을 통해 기능을 도출하고, 사용자들의 DMB 방송의 예상 시청 행태에 대한 조사 결과를 참조하여 필수적인 기능 중심으로 사용하기 쉽고, 기존 방송과 동일한 다양한 사용자를 고려하여 직관적인 인터페이스와 인터랙션을 제공하도록 설계하였다. 세부 UI 설계 단계에서는 기기 특성에 의한 제약 사항을 확인하고 방송구조의 시각화 대안 탐구 및 신호 해석에 의한 지연에 대한 민감도를 조사하고 방송 시청을 위한 화면 설계 및 네비게이션 방법을 설계하였다.

• Industry Promotion Research
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• v.9 no.3
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• pp.193-203
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• 2024

This study analyzes user behavior on YouTube Shorts within snack culture and proposes short-form video production strategies by identifying key value factors. Prior research identified seven characteristics (playfulness, time killing, information provision, social presence, interactivity, escapism, conciseness) and criteria based on the 5W1H principles. Surveys and interviews revealed that key user values are playfulness, time killing, conciseness, and interactivity. Users engage without specific purposes, watch 10-20 consecutive pieces selectively, and use it in comfortable environments. This research provides insights for understanding user behavior and short-form video production strategies.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.18 no.4
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• pp.1000-1006
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• 2014

This study focuses on the fact that a OTT service is vigorously used for smart phones, and suggests a design of method to trace the experiences of watching television contents. For this purpose, we developed logging functions and embedded them into existing OTT service application to record flow and pattern of watching context. This paper suggests a log file format which can accurately and precisely record watching actions of users per-second methodology rather than former per-minute methodology. Moreover, this study shows that the application can trace watching attitude according to occurring events by characteristics and playing modes of realtime broadcasting, VOD, advertisement contents. In addition, based on the result of the study, this paper discusses educational, operational meaning of the method such as methodological application in mobile ethnography field or survey for total screening rate.

• The Journal of the Korea Contents Association
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• v.11 no.1
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• pp.294-301
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• 2011

The current study examined the influence of current TV health programs on old people's practice of health behaviors through analyzing their recognition, watching behaviors and satisfaction. The study conducted 293 old people living in Pohang City, North Gyeongsang Province from March 17, 2008 to March 28, 2008. The results of this study were as follows: 86.3% of the respondents has watching experience of TV health programs in a month while there was a meaningful difference in frequency of watching by education, obesity and a clinical history. The degree of health behavior practice, 62.1% answered high while 17.7% said low. Factors that influence the degree of health behavior practice were sex, interest in health and experience of watching. In addition, men practiced 1.78 times more than women, those with more interest in health practiced 3.3 times of those with no interest, and those with watching experience presented 6.1 times higher practice degree than those with no experience. It was found that old people's recognition for TV health programs was positive, and the more frequently they watch the programs, the higher their practice of health behaviors was. In addition, old people's popularity rate of TV health programs means that they have a lot of opportunities to be exposed to information provided in health programs. Accordingly, it is thought that TV health programs should try to provide correct health information that can meet old people's needs.

• Smart Media Journal
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• v.12 no.9
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• pp.142-151
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• 2023

This study is a case study on investigating students' learning behavior in the online English reading class of an on-off course. For this purpose, a survey was conducted on a total of 77 students from an English listening and reading course and phone interview with 5 students was implemented. The findings revealed that regularity of learning interval and learning sequence need to be improved through student management in order to increase the effect of online learning. In case of lecture watching, the students are good at utilizing the strengths of taped lecture, such as using pause and repeating watching. However, more research need to be done on how to develop online lecture to enhance students' understanding of the lecture. Regarding the offline review quiz that is supposed to stimulate students into their more positive watching of the lecture, it is suggested that a few of its related elements such as the online learning period and the number of quiz questions be corrected for its better effect.

• 한국노년학
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• v.30 no.3
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• pp.759-778
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• 2010

The purposes of this study were to identify living behavioral patterns in of single or couple elderly households in residential environment, to find out ubiquitous home services for the elders, and finally to suggest the ubiquitous home services according to each household's type. For this study, literature review, field works for ubiquitous home services for the elders, and in-depth interview and observation by 74 elderly participants were conducted. The major findings of the study were as follows: single or spouse elderly households were classified into 8 types according to the combination of their household types, income level, and health status. Among 8 types, 2 types were excluded for final analysis due to small sample size. Living behavioral characteristics of 6 types were analyzed and the behavioral pattern of each type was drawn. Based on this behavioral pattern of each type, ubiquitous home services which meet the needs of each type were suggested. The implications and limitations of this study were also discussed and the suggestions for further studies were recommended.

• Journal of Internet Computing and Services
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• v.18 no.6
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• pp.93-100
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• 2017

In multi-media, multi-channel era, video viewing using various digital devices via the Internet, not the existing broadcasting network, is emerging as a new broadcasting viewing behavior. OTT service is regarded as the main service of this change of viewing behavior. It is a video service that can seamlessly use any content desired by the user at any time, at any time, any device, any contents, if the Internet connection is available. The purpose of this study is to investigate the factors affecting the satisfaction of OTT service by applying the technology acceptance model (TAM). As a result of analyzing through 303 questionnaires of the early users of OTT service, social pressure, perceived popularity, perceived cost, user reputation, individual innovation, and esthetics set as external factors in this study are partially affects perceived usefulness, perceived ease of use, and perceived enjoyment. In addition, perceived usefulness, ease of use, and enjoyment are directly influencing satisfaction. Based on these results, we discuss the theoretical and practical implications and propose future research direction.