• The Journal of the Convergence on Culture Technology
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• v.7 no.3
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• pp.537-543
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• 2021

Under the Chapter 1, Article 3(Protection of Rights and Interests of Viewers) of the Broadcasting Act, the viewers should be able to participate in decision-making with regard to planning, programming, or production of broadcast programs. For this, the public service broadcasting, KBS is operating two kinds of system such as 'viewer-evaluation program' and 'viewer-participation program' that televises the broadcasting programs directly produced by viewers. This study presented several improvement measures by analyzing the contents of viewer-participation programs televised through the of KBS, so KBS could work as an open public platform in which the people could freely express their own thinking, ideology, opinions, and ideas.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2016.06a
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• pp.388-391
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• 2016

TV 시청 도중 세컨드 디바이스로 멀티태스킹하는 시청패턴과 더불어 방송과 시청자가 상호작용하는 양방향 서비스 요구사항의 증대에 따라 KBS는 시청자 참여 서비스를 위한 티벗 서비스 플랫폼을 개발하였다. 티벗 서비스 플랫폼은 모바일에 특화된 시청자 방송 참여 서비스 플랫폼을 지향한다. 이러한 티벗 서비스 플랫폼 개발 결과의 핵심은 '손쉬운 시청자 참여 서비스 적용 프로그램 확대'가 가능하다는 점이다. 본 논문에서는 시청자 참여 서비스 플랫폼인 티벗이 더욱 강화된 참여 서비스를 위해 사용자와 제작자의 요구를 반영하여 개선한 기능을 제안한다. 제안한 기능은 시청자와 소통하는 최근 제작 트렌드에 맞추어 TV 프로그램 제작에의 활용성과 시청자의 편의성을 개선시켰다. 또한, 개선된 기능을 적용한 방송 프로그램 사례에 대해 살펴본다.

• The Journal of the Korea Contents Association
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• v.12 no.1
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• pp.146-153
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• 2012

This study conducted content analysis for the 266 public access programs. By doing so it aimed to suggest ideal directions for the pubic access. This study found that most programs were well meshed with variety, locality, and representation of minorities, which are goals of what public access programs are for. However, this study suggested that more diverse producers in terms of ages and occupations need to participate and also cable SOs should try to motivate viewers by covering various topics and areas in public access programs in the future. Lastly, the Korea Communications Commission also need to continuously offer more positive financial aids and public relations to support this program.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2010.05a
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• pp.335-338
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• 2010

Passage of 2000 United Broadcasting Law was included the viewer right guarantee reinforcement provision which is relation of broadcasting participation and directness of the citizen and access broadcasting introduction relation provision. It guarantees an access program time zone in representative ground green onion public management broadcasting, in order for new media broadcasting the cable TV which is the possibility of doing and to case of Direct Broadcasting by Satellite the audience will want to organize a case where audience direct production program.

• The Journal of the Korea Contents Association
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• v.18 no.7
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• pp.503-518
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• 2018

This study conducted a narrative analysis on the audition program, season2 which was the most popular in Korean in 2016, focusing on the competition and training participators. Results indicated that the narrative structure of the program had three factors; 1) the competition, 2) training, and 3) audience participation. And, season2 was a talent program employing the process of survival and elimination to develop an idol group with audience participations.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2015.07a
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• pp.332-333
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• 2015

본 논문은 하이브리드 방송서비스의 여러 유형 중 ITU-T J.301 에서 정의한 AR-STV 환경에서 시청자가 선호하는 콘텐츠 사업자의 선택에 따라 동일한 방송프로그램에 대해서 서로 다른 하이브리드 방송서비스를 소비할 수 있는 시청자 경험과 시스템에 관해 설명한다. 하이브리드 방송서비스는 방송통신융합서비스의 한 형태로서 방송망과 인터넷을 결합하여 각각의 장점을 살려 기존에 방송망에서 제공하지 못했거나 구현하기 어려웠던 서비스를 시청자에게 효과적으로 제공하는 데 목적이 있다. 이러한 목적의 일환으로 시청자 선호 기반 하이브리드 방송서비스는 시청자에게 방송프로그램 시청 도중에도 선호하는 콘텐츠 사업자를 변경할 수 있는 선택권을 제공함으로써 방송 참여에 대한 관심을 유도하고, 콘텐츠 사업자들에게는 질 높은 콘텐츠 제공 경쟁을 유도함으로써 발전된 하이브리드 방송 환경 조성에 기여할 것으로 기대된다.

• The Journal of the Korea Contents Association
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• v.17 no.6
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• pp.124-131
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• 2017

In the era of digital media era, the importance of media education has been emphasized by both scholars and audience right related organizations. However, little research has been conducted about the factors may have influence on the intention to participate media education program. Therefore, this study attempted to examine the effect of motivation on both satisfaction and intention of it. For this purpose, this study surveyed the participants from education program offered by two local media center. The results showed that the activity-oriented motivation had effect on both the satisfaction and intention to continuous participation. The results of the current study can be applied to development of the plan for encouraging the continuous learning of media.

• The Journal of the Korea Contents Association
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• v.22 no.2
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• pp.710-723
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• 2022

TV program favorability does not necessarily lead to actions related to programs such as producing videos, emotions, webtoons, and goods, participating in concerts, and fan meetings. Therefore, there might be a mediating variable between program favorability and related behaviors. This study presents relationships as a mediating variable. This study assumed that if the program favorability is high, a positive relationship can be formed with the program, the characters on the show, the groups appearing in the program, the viewers who watch it together, and viewing affordance. Those formed relations can have positive effects on the program related activities. In the conducted online survey, we found that high favorability has positive effects on intimate relationships with the program, viewing affordance, characters, and other viewers, and these relationships have positive effects on program-related offline and online activities. However, the relationship with the character group has a negative effect on program-related behavior. This may be the result of viewers feeling alienated from highly intimate relationships formed among characters appearing in the show.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2009.11a
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• pp.353-356
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• 2009

방송 콘텐츠의 소비 경로가 다양화되고 시청 습관이 개인화 되는 추세에 따라 광고주는 그들의 광고가 임의의 대중이 아닌 실제 고객이 될 가능성이 높은 시청자에게 전달되기를 원하며, 그 결과까지 알고 싶어한다. 시청자 개개인에 맞추어 최적의 광고를 선택하기 위해서는 고정된 가입자 정보의 참조에 그치지 않고 송출한 광고를 특정 시청자가 실제 시청하였는지, 추가로 제공되는 양방향 광고에 참여하였는지 여부를 매번 측정하여 스스로 보완되는 구조를 가질 필요가 있다. 본 논문은 이러한 피드백 알고리듬을 기반으로 프로그램 정보와 시청자 정보, 광고의 내용 및 송출 정보를 조합하여 광고주의 의도와 시청자 특성에 맞는 최적의 광고를 송출하는 시스템 구조를 제안한다.

• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.751-768
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• 2016

The success of the journey to the west of tvN's shows the positive prospect of web entertainment. This study highlights how viewers actively select web progrmas and how they diffuse the infomrmation of web programs to explore the possibility of success of web program and the change of viewing environment. This study revealed the attention of viewers affected the diffusion of programs via social media. The highness of the viewer's attention cause the highness of active interaction between users. The production company of web entertaninment has to focus on the high hits strategy. In the view of journalists, they covered on the appearance of the heroin rather than the content of the program. The relationship of viewing type and viral type via SNS is related with the activity of viewers. If viewers participate in viewing they express their opinion on the web entertainment actively.