• Proceedings of the Korean Society of Broadcast Engineers Conference
• /
• 2015.07a
• /
• pp.332-333
• /
• 2015

본 논문은 하이브리드 방송서비스의 여러 유형 중 ITU-T J.301 에서 정의한 AR-STV 환경에서 시청자가 선호하는 콘텐츠 사업자의 선택에 따라 동일한 방송프로그램에 대해서 서로 다른 하이브리드 방송서비스를 소비할 수 있는 시청자 경험과 시스템에 관해 설명한다. 하이브리드 방송서비스는 방송통신융합서비스의 한 형태로서 방송망과 인터넷을 결합하여 각각의 장점을 살려 기존에 방송망에서 제공하지 못했거나 구현하기 어려웠던 서비스를 시청자에게 효과적으로 제공하는 데 목적이 있다. 이러한 목적의 일환으로 시청자 선호 기반 하이브리드 방송서비스는 시청자에게 방송프로그램 시청 도중에도 선호하는 콘텐츠 사업자를 변경할 수 있는 선택권을 제공함으로써 방송 참여에 대한 관심을 유도하고, 콘텐츠 사업자들에게는 질 높은 콘텐츠 제공 경쟁을 유도함으로써 발전된 하이브리드 방송 환경 조성에 기여할 것으로 기대된다.

• The Journal of the Korea Contents Association
• /
• v.9 no.12
• /
• pp.400-409
• /
• 2009

The Broadcasting Law amended in January 2007 declared to adopt universal right to view(known more widely as Universal Access Right, UAR), the right to access broadcasting programs on such major sports or other events that are likely to catch the gaze of the public television viewers. Then its implementation rule was issued in February 2008, and under the regulations the Committee of Ensuring Universal Access Right has been established, where detailed action measures and guidelines are currently in the process of preparing. However, it is no question that an effectiveness of the implementation system of Universal Access Right presupposes sufficient amount of discussion and social consensus. At present, the major focus in this issue is on the matters including which type of events is subject to UAR and what criteria are desirable in determining which broadcasting company has priority. In this context, this study aims at identifying implications for policy by examining the precedent cases of Europe, Australia, and other countries, where UAR is enacted and implemented. Further, this study tries to draw up a specific scheme for ensuring universal right to view through conducting a survey on public television viewers. We will include specific guidelines for selecting events of public attention, criteria for selecting broadcasting companies regarding priority, and relevant operating rules regarding relayed broadcasting.

• The Journal of the Korea Contents Association
• /
• v.16 no.9
• /
• pp.40-50
• /
• 2016

This study employs model of susceptibility to imported media to examine Korean drama exposure, evaluation and viewing intention among viewers living in foreign cultural background. Analyzing data collected from 176 female viewers in the U.S., it founds knowledge about Korea and general drama exposure give direct effect on the future viewing intention. Korean drama exposure directly affects drama evaluation and viewing intention. Korean network, however, has no significant effect on the dependent variables. Result of the present study shows that cultural capital of foreign viewers has effects on Korean drama consumption. Another result that behavior of general drama consumption has contributed to Korean drama consumption gives meaningful implication for the policy of Korean television export.

• Journal of Broadcast Engineering
• /
• v.23 no.6
• /
• pp.824-835
• /
• 2018

In this study, the impact on the number of cable TV subscribers as well as the profit of cable TV has been examined, and the impact on enlarging the digital broadcast viewing rights of cable TV subscribers and viewers' welfare has also been examined. We investigated the trends in the number of analog and 8VSB subscribers and revenue of cable TV operators by region and analyzed based on changes in the number of channels provided by each operator. The results show that analog subscribers and digital subscribers are delaying their departure through 8VSB conversion, and VOD subscription fees and home shopping transmission fees have a significant impact on operating profit. Subscribers, as they switched over to 8VSB, have become able to view channels of various genres with clear picture quality for a same subscription fee, and the program providers could offer programs to more customers. The government's deregulation policy due to the changes in broadcasting environment led to the facilitation of digital conversion of Pay-TV and improvement of viewers' welfare.

• Korean journal of communication and information
• /
• v.71
• /
• pp.194-223
• /
• 2015

This study explores a value chain structure of TV program including news, drama, and comedy. The purpose of this research focused on factor analysis and the relationship among viewer's program selection motivations. This research explores correlation between personal value and viewing motivation. This study was to identify the value structure of respondent on TV program(news, drama, comedy) based on means-end chain theory. The research used structured APT laddering questions and 251 data was analysed. Through such analysis, category difference by stage and relationship difference were identified and hierarchical value map was compared. There are four different value ladders: first is attributes, functional consequences, psychological consequences, and final value. The result shows that on news program the basic function is viewers are want to visual factor and quickly acquire social news and they pursue a value of personal social relationship. Whereas, on drama program, the viewers are reflected by around person, and they selected a program based on closed related person. In addition, the viewers are influenced by program's social nomination, production's brand in drama, and performer's nomination, producer and program prominence on comedy. The program selection is highly correlated on program selection's credibility, vital energetic life, and social relationship. The results shows that there was no significant difference between low involvement group and high involvement group for main category involvement group respondents.

• Broadcasting and Media Magazine
• /
• v.17 no.2
• /
• pp.6-17
• /
• 2012

지상파방송사들의 ASO(Analog Switch-Off, 아날로그 방송 종료) 이후에 유휴대역으로 남게 되는 700MHz 대역(채널당 6MHz, 698MHz~806MHz 총 108MHz)은 4세대(4G : 4Generation) 방송과 이동통신 분야, 공공서비스 등에 활용될 수 있다. 700MHz 주파수 대역에 대해서 방송업계에서는 3D UHD방송 등 4G방송(3D UHD방송)을 위해서 주파수가 필요하다고 주장하고 있으며, 통신업계에서는 늘어나는 데이터 트래픽의 해소 및 4G 이동통신을 위해 통신분야에 배정해야 한다는 주장을 펴고 있다. 이러한 상황에서 지금까지 700MHz 대역의 활용에 관한 대부분의 연구는 이동통신 중심이었다. 그래서 700MHz 대역의 공익적 활용에 관한 본고는 주파수의 주인인 시청자의 시청권 보호 및 차세대방송 서비스의 활성화를 위해서 지상파방송의 차세대서비스(4G방송)를 위한 방송용주파수 정책마련의 필요성을 제시하였다.

• The Journal of the Korea Contents Association
• /
• v.12 no.8
• /
• pp.136-145
• /
• 2012

The purpose of this study is to examine the effect of Korean dramas selection factors for Chinese audiences on the national image of South Korea. The results of this study were as follows: First, selection factors of Korean dramas for Chinese audiences were categorized 'subject and content', 'direction and background music', and 'style of actor or actress'. Among these factors, this study was found that a factor of drama's 'subject and content' had an effect on the selection of Korean dramas for Chinese audiences. Second, 'touristic factor', 'cultural factor', and 'stylistic factor' were examined as a national image factor of South Korea for Chinese audiences. The Chinese audiences surveyed responded positively on 'cultural factor'. The images delivered through the Korean TV dramas have very much influenced the Chinese audiences to view contemporary Korean society as a country of modern and urban elegance. Furthermore, the audiences cognized South Korea is a friendly nation as South Korea and China has a similar cultural background like the Confucian culture. Third, the study found selection factors of Korean dramas for Chinese audiences had positive effects on the national image of South Korean. These positive influences were found on 'touristic factor', 'cultural factor', and 'stylistic factor' From these results, Chinese audiences watch Korean dramas focused on 'subject and content', 'direction and background music', and 'style of actor or actress'. Watching Korean dramas help to create the friendly national image of South Korea. The study shows a possibility to increase an interest and preference on the Korean pop culture.

• Proceedings of the Korean Society of Broadcast Engineers Conference
• /
• 2015.07a
• /
• pp.86-89
• /
• 2015

본 논문은 방송 프로그램과 증강 콘텐츠를 융합하여 시청자와의 상호작용 및 시청 몰입감을 향상시키고, 시청자의 증강 콘텐츠 선택권을 보장할 수 있도록 다중 CP 를 지원하는 양방향 증강방송 시스템에 대한 설계 및 구현에 관한 것이다. 구현된 증강방송 시스템은 증강 콘텐츠 제어정보 생성을 위한 증강방송 저작도구, 다중 CP 기반 증강 콘텐츠의 관리 및 다운로드 처리를 위한 증강방송 콘텐츠 서버, 방송 스트림과 증강방송 서비스 제어정보 등을 다중화기 위한 증강방송 재다중화기, 증강 콘텐츠의 다운로드 및 렌더링을 위한 증강방송 서비스 플랫폼, 이용자 상호작용 처리를 위한 증강 콘텐츠 UI 로 구성된다. 향후 구현 시스템을 활용한 실험방송 및 시범서비스 등을 통해 증강방송 서비스의 상용화 및 $3^{rd}$ party 증강 콘텐츠 사업자가 참여할 수 있는 새로운 미디어 생태계를 구축함으로써 방송 미디어 시장 활성화에 기여할 것으로 기대한다.

• Korean journal of communication and information
• /
• v.48
• /
• pp.63-89
• /
• 2009

The contents provided by the terrestrial broadcasters have governed the market based on their excellent quality in Korea. In spite of the launching of various pay TV services focusing on multi-channel, it is not yet easy to find out the substitutionary pay TV channels for the terrestrial. Therefore, the real time retransmission of the terrestrial channels brings about the crucial effects on the pay TV's competency, especially on the new media as the invisible barrier. So it is frequently proposed to change the aim of the retransmission policy from the universal access to the promotion of media industries. The retransmission can be divided into two types as the must carry and retransmission consent. In Korean situation, keeping or reducing the must carry channel would be appropriate rather than expanding them. However, periodic investigation into the public effects of the must carry is necessary, instead of it. Moreover, the rational and fair monetary compensation for the commercial channels(MBC, SBS, KBS2) is arising as the bottle neck in the retransmission agreements between the broadcasters. The conjoint analysis was carried out to estimate the welfare growth from the retransmission, based on the stated preference from the audiences' point of view. For must carry channels, it was certified as the 'win-win' strategy for both sides and audiences. For the commercial channels, it is revealed to be beneficial to the audiences. Thereafter, the standards for the rational price were suggested to promote the retransmission. This can contribute for inspiring the dynamic vitality to the media industry by reinforcing the contents competencies and for establishing the long term growth strategies.

• Journal of Digital Convergence
• /
• v.12 no.7
• /
• pp.103-112
• /
• 2014

The virtual advertising which emerged in new technology environment and new advertising environment has been executed lately. The right regulation of virtual advertising is very important to the growth of it, because virtual advertising is new form of advertising and it can change program contents easily. In addition, it's time for considering the overall supplementation of virtual advertising regulation, based on the results so far achieved. In this sense, this article examined the regulation of virtual advertising which has been executed since 2010. It first examines the characteristics of advertising in digital media convergence environment and the growth and effect of virtual advertising. Then, research problems were suggested. Based on the research problems, it examines the status of virtual advertising regulation for each country. Then, it analyzes and discusses the major issues related to today's virtual advertising regulation. The article concludes with policy recommendations.