• Journal of Digital Contents Society
• /
• v.19 no.7
• /
• pp.1303-1312
• /
• 2018

The study analyzed the evaluation of the advertisement effect by the score and the method of the advertisement comments in ad evaluation in online site, 'TVCF'. The results are as follows. First, Internet viral advertisement showed higher number of ad comments and higher evaluation of advertisement effect than cable broadcasting advertisement. Second, the results of analysis of the difference of advertisement evaluation according to ad types and digital user characteristics showed that women are more positive than men toward both cable broadcasting and internet viral advertisement.

• The Journal of the Korea Contents Association
• /
• v.14 no.9
• /
• pp.64-75
• /
• 2014

This study has attempted to explore the audience's visual attention about the subtitles types of CATV entertainment program. To achieve this, this research has measured the dwell time and average fixation data through the eye-tracking test and analysed the reason of particular visual attention by in-depth interview. According to the eye-tracking research findings, four types of subtitles(character metaphor, character metonymy, event metaphor, event metonymy) were measured the highest dwell time and average fixation time. Also, according to in-depth interview, visual attention was clearly turned up that event metonymy constructs the conflicts between characters and overstates the trip place romantically. This results means that staffs of intensify the reality and visual pleasure through event metonymic subtitles.

• The Journal of the Korea Contents Association
• /
• v.20 no.1
• /
• pp.60-72
• /
• 2020

The recent surge in live streaming has also changed the market for classical performing arts. Now more than just recording live performances, content specific to live streaming platforms is being produced, and live streaming is emerging as a new alternative to promoting and enjoying classical performances. Therefore, this study empirically analyzed the effect of service quality factors of the classical live streaming performance on the viewer satisfaction and the purchase intention of the on-site performance over the data collected from 198 viewers. Results suggest that, among the service quality factors of the classic live streaming performance, video content, convenience, and price, except for real-time interaction, affected the viewer satisfaction, and viewer satisfaction in turn affected the purchase intention of the on-site performance. Thus the publicity effect of live streaming for classical performing arts seemed to be proved.

• The Journal of the Korea Contents Association
• /
• v.13 no.4
• /
• pp.23-34
• /
• 2013

This study would verify the validity of two transmission technology, 'Clear QAM' and '8VSB'. 'Clear QAM' and '8VSB', the transmisson technology, have been suggested as the concrete alternatives in the situation that half of subscriber of multi channel tv service have been still out of benefit from digital convert. In this study, we have shown that the introduction of 'Clear QAM' and '8VSB' should ease economical burdens and information minority group without extra set-top box. But there is another concern that it should negatively affect on the contents industry by a devaluation of the multi channel tv service or by an infringement of copyright. In these reasons, it is still difficult to solve the related concern, though the government have to set up the politic goal for the related industry as well digital convert. This study suggested that Korea Communication Commission consider above-mentioned technology temporarily, and reconsider 'Clear QAM' around the completion of the digital convert project.

• The Journal of the Korea Contents Association
• /
• v.13 no.4
• /
• pp.104-114
• /
• 2013

The purpose of this study is to expand the access rights of audience by diversifying and specializing types of material of TV documentary produced by independent production. To achieve this, we classified according to materials of . This research suggested that almost the whole independent production produced this documentary in the way of complete posting system, especially small production. Also as the result, to analysis nine types of materials, types of current affairs and human sources have the most to produce occupied 51.9% and independent production have maximized profits through a series of works. The research value of this study is that this study analyzed the types of material selection of TV documentary produced by independent production systematically.

• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.20 no.4
• /
• pp.23-33
• /
• 2020

The purpose of this study was to find ways to co-produce ASEAN-Korea co-production in the ASEAN market, which is the market that we should strategically converge in the domestic and overseas environment of the Korean content industry. The research content to achieve the research objective was targeted at viewers of broadcasting programs from five ASEAN countries, and the survey methods were conducted for case-research analysis. First, we analyzed the current status of Korean content broadcasting in five ASEAN countries during the first half of 2018, secondly, the status of use and awareness of Korean broadcasting programs in the five ASEAN countries, fourth, use and awareness of joint broadcasting programs with Korea, and finally, international joint production cases with Korea in the five ASEAN countries. Through this ideal, it is worth suggesting that the Korea-ASEAN joint production should strategically converge under the domestic and international environments currently facing the Korean content industry.

• Korean journal of communication and information
• /
• v.46
• /
• pp.420-448
• /
• 2009

This paper aims at advancing the understanding of human communication by reflecting the role of the consciousness of time in television communication. As the past, the present and the future are not independent realities, but co-exist in the human consciousness, the 'experience' and the 'expectation' are used as two essential conceptual tools which explain the mechanism of operation of the consciousness of time. The man anticipates the future based on the experience updated in the present, and chooses a present action and feels an emotion according to the expectation. The consciousness of time is extended to the symbolic instrument of time and the dominant vision of the world in the process of the socialization. The role of the consciousness of time in television communication is analyzed in both genres of information and fiction based on the media characteristics of television. The information and the fiction genres oppose to each other according to their relationships to the reality, but it turned out that their effects of communication such as enjoyment and novelty depends in common on the way of using the televiewer's consciousness of time.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.30 no.1A
• /
• pp.91-103
• /
• 2005

In designing a video-on-demand (VoD) system, the major challenge may be how to reduce the channels concurrently used maintaining the client's waiting time. For this reason, the various architectures which integrate the multicast streams with the unicast streams were suggested in order to improve channel efficiency in recent years. In combining multicast with unicast, the ways to group the unicast channels together are important so that clients can share the multicast transmission channels. This paper proposes a hybrid video-on-demand system which gathers the unicast channels in new ways and shares multicast transmission channels efficiently by using dynamic channel allocation architecture. The numerical results demonstrate that the proposed architecture in some case achieves performance gain of $551{\%}$ compared to existing architecture. This paper presents procedure of channel release and reuse, performance analysis, and simulation results of the dynamic channel allocation architecture.

• Journal of Digital Contents Society
• /
• v.15 no.5
• /
• pp.651-661
• /
• 2014

The complexity to search a specific content over TV platform is drastically increasing. Based on previous studies from computer data management system, we propose a new method that helps users to search and select content effectively. In general, contents over computers are represented by spatial metaphor, which replicates our physical environment and value systems about space. We suggest 3D lattice structure to construct information space for TV platform. Users can infer relevance between contents via special clue in information space, so as to select content more easily. Also, they can search contents through its temporal property that also represented in space. We make full use of our natural capability that can reduce additional overload to learning new interface. The results of this study can be significant and heuristic contributions, as they can be applied to diverse service areas utilizing video contents.

• Journal of the Korea Society of Computer and Information
• /
• v.17 no.6
• /
• pp.183-190
• /
• 2012

Internet Protocol Television(IPTV) is the use of an IP broadband network to deliver television (cable TV type) services to the end user. Traditional telecommunications service providers as well as alternate service providers and Internet service providers can utilize their IP networks (and broadband consumer access) to deliver broadcast TV, Video on Demand (VOD) and other Internet services to the consumer. As digital technologies progress, illegal copy and redistribution of IPTV content become easier and simpler. Therefore it is required to protect IPTV content or service. In this paper, we analyze the security threats and requirements. We also discuss related issues and solutions for IPTV.