Acknowledgement
Supported by : 한신대학교
References
- Suzuki, L. K., & Calzo, J. P. (2004). The search for peer advice in cyberspace: An examination of online teen bulletin boards about health and sexuality. Journal of applied developmental psychology, 25(6), 685-698. https://doi.org/10.1016/j.appdev.2004.09.002
- Lee, M. H. (2010). Viewing Pattern of IP-VOD Subscribers. Journal of Korean Society of Contents, 10(1), 181-191.
- Golan, G. J., & Zaidner, L. (2008). Creative strategies in viral advertising: An application of Taylor's six-segment message strategy wheel. Journal of Computer-Mediated Communication, 13(4), 959-972.
- Arapakis, I., Lalmas, M., Cambazoglu, B. B., Marcos, M. C., & Jose, J. M. (2014). User engagement in online news: Under the scope of sentiment, interest, affect, and gaze. Journal of the Association for Information Science and Technology, 65(10), 1988-2005. https://doi.org/10.1002/asi.23096
- Sung, K. H., & Lee, M. J. (2015). Do online comments influence the public's attitudes toward an organization? Effects of online comments based on individuals' prior attitudes. The Journal of psychology, 149(4), 325-338. https://doi.org/10.1080/00223980.2013.879847
- Ji, W. B. (2012). A Study on Advertising Criticism of Netizen: A Focus on Comments on Commercials. The Practitioners Research of Advertising & Public Relations, 5(1), 26-51.
- Choi, M. W., Kim, W. H., Kim, H. J., & Son, Y. G. (2017). A Research of Online Video Advertising and Policies. National institute of Korea Internet Development.
- Yoon, C. W. (2013). The Era of Smart Media and Ways of Improvement. Broadcasting & Media, 18(1), 10-22.
- Rideout, V. J., Foehr, U. G., & Roberts, D. F. (2010). Generation M [superscript 2]: Media in the Lives of 8-to 18-Year-Olds. Henry J. Kaiser Family Foundation.
- Mezzo Media (2016). Consumer Report of generation 20, 2016 Target Insight.
- Baek, S.K, Bong, M. S., & Park, J. A. (2008). Erotic Representation and its Meaning in the Korean Internet Advertisements: A Semiotic Approach on the "Mild-Soju" Advertisements. The Korean Research of Advertising & Public Relations. 10(3). 122-162.
- Eagly, A. H. (1978). Sex differences in influenceability. Psychological Bulletin, 85(1), 86. https://doi.org/10.1037/0033-2909.85.1.86
- Tapscott, D., & Williams, A. D. (2007). Innovation in the age of mass collaboration. Business Week, 1, 2007.
- Yoo, K. H., & Kim, J. H. (2006). Strategy of making profit of Visual UCC on UCC Sites and Its Cultural Implication. Digital Design Research, 7(3), 247-259.
- Fiske. J. (1992). The cultural economy of fandom. In Lisa A. Lewis(Ed.), The adoring audience-fan culture and popular media. London & NY: Routledge.
- Chu, S. C. (2011). Viral advertising in social media: Participation in Facebook groups and responses among college-aged users. Journal of interactive advertising, 12(1), 30-43. https://doi.org/10.1080/15252019.2011.10722189
- Yoo, J. S. (2015). A Study of Transmedia and User participation. Global Culture Contents, (21), 185-209.
- An, J. S., & Lee, W. J. (2011). Effect of Social Conformity and Individuals' Information Processing Tendencies on Trust in Rumor Messages. Journal of Communication Science, 11(4), 296-320.
- Park, K. (2008). Interactivity of UCC in terms of 'consumption': Interaction of User's Reply Messages in Text UCC and Video UCC. Journal of Cyber Communication, 25(2), 295-336.
- Seong, Y. T., Kim, Y. K., & Lee, S. Y. (2007). The Descriptive Study on Type of UCC and Reply: Focused on Pandora TV. Journal of Cyber Communication, 23, 69-112.
- Lee, T. M., & Kim, D. W. (2008). Consumers' Cognitive, Affective and Behavioral Responses to Hit Product Awards as Extrinsic Cue: The Moderating Role of Product Involvement and Product Type. Marketing Research, 23(4), 2008.12, 71-103 (33 pages)
- Lee, S. Y., & Cho, C. H. (2011). Influences of Interactive Ads' Participation Types on Advertising Effectiveness -Focusing on Perceived Interactivity of Interactive Film Ads. The Korean Research of Advertising & Public Relations, 13(4), 95-124.
- Forsyth, D. (1992). An introduction to group dynamics. Wiley Online Library.
- Ji, W. B., & Kim, H. S. (2016). A Study on the Profit Creation and Activation Plan for AD STARS by Introduction of Digital Video Division. Broadcasting & Arts Research, 11(3), 155-186.
- Cho, S. H. (2010). Developing Digital Contents Using Multimedia Technology. Journal of Digital Contents Society, 1(1), 103-110.