• Journal of Korea Entertainment Industry Association
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• v.15 no.2
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• pp.123-135
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• 2021

The data processing of this study is focused on keywords related to 'Corona 19 and professional baseball' and 'Corona 19 and professional baseball no spectators', using text mining and social network analysis of textom program to identify problems and view quality. It was used to set the variable of For quantitative analysis, a questionnaire on viewing quality was constructed, and out of 270 survey respondents, 250 questionnaires were used for the final study. As a tool for securing the validity and reliability of the questionnaire, exploratory factor analysis and reliability analysis were conducted, and IPA analysis (importance-satisfaction) was conducted based on the questionnaire that secured validity and reliability, and the results and strategies were presented. As a result of IPA analysis, factors related to the image (image composition, image coloration, image clarity, image enlargement and composition, high-quality image) were found in the first quadrant, and the second quadrant was the game situation (support team game level, support player game level, star). Player discovery, competition with rival teams), game information (match schedule information, player information check, team performance and player performance, game information), interaction (consensus with the supporting team), and some factors appeared. The factors of commentator (baseball-related knowledge, communication ability, pronunciation and voice, use of standard language, introduction of game-related information) and interaction (real-time communication with the front desk, sympathy with viewers, information exchange such as chatting) appeared.

• The Journal of the Korea Contents Association
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• v.16 no.7
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• pp.709-719
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• 2016

This study reviews the so-called 'format-export' of Korean TV entertainment programs to China, and ahalyze its effect on the spread of Hallyu in China. Format export has developed as an alternative for the export of Korean TV programs when the Chinese government restrict the broadcasting of foreign TV programs. In so doing, the study conducted surveys about the format-exported programs in Shanghai and Zhengzhou with the sample of 381 university students. The survey shows that the popularity of entertainment programs is so high as to compete with the popularity of K-pop. Respondents in Zhengzhou tend to watch format-exported programs first and then try to watch original Korean programs, while respondents in Shanghai are more likely to watch original Korean programs. This results suggest that format-export can help the spread of Hallyu in the inland local cities in China.

• Journal of Satellite, Information and Communications
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• v.8 no.4
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• pp.105-110
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• 2013

After analog broadcast changed to digital, the dynamic range of the broadcast audio became wider. As there are no regulation for digital broadcast audio level, the audio level of digital TV is gradually increasing, and this phenomenon is getting more serious. because of competition between broadcasters and programmes. To solve this problem, ITU-R legislated technical recommendations for digital TV audio level. In this paper, the audio levels of domestic TV channels are measured according to the algorithm of the ITU-R, and analyzed management method is suggested.

• Proceedings of the Korean Society of Computer Information Conference
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• 2020.07a
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• pp.157-158
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• 2020

본 논문의 목적은 비대면 교육 상황에서 왜 대학생들이 유튜브 중독에 빠지는지를 조사하는 것이다. 이를 위하여 연구모형을 개발한 후, 대학생들을 대상으로 한 설문조사를 실시하였다. 총 113부의 설문 자료로 구조 방정식 모형을 사용한 데이터 분석 결과는 다음과 같다. 첫째, 외로움 정도가 높을수록 유튜브 이용 동기는 높은 것으로 나타났다. 둘째, 시간 보내기와 즐거움 동기가 높을수록 유튜브 중독 정도가 높은 것으로 나타났다. 본 연구의 결과는 유튜브 중독의 한 원인은 시간 보내기 혹은 줄거움 동기의 유튜브 시청이며, 그 대책 중 하나는 외로움을 극복하는 것이라는 시사점이 있다.

• Journal of the Korea Convergence Society
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• v.11 no.12
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• pp.343-351
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• 2020

This study was to find out the actual state of sports activities in the COVID-19 era and ways of improving of sports activities of 697 people ranging from 10s to 60s in Seoul and Gyeonggi-do area. The data were analyzed using SPSS 12.0 program. First, as a results, it was found that 61.4% of the current COVID-19 are playing sports. Second, participants in sports are found to enjoy contactless sports such as YouTube training contents, and video PT the most. Third, the COVID-19 situation has been identified as the most influential factor in sports activities. Fourth, the opinion that it would be best to prepare a countermeasure plan for infectious diseases such as COVID-19 as an alternative to revitalize sports activities in the future was the most common. Last, It was reported that institutional and technical efforts were needed to improve sports activities.

• Journal of KIISE:Computing Practices and Letters
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• v.13 no.3
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• pp.165-178
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• 2007

The recent progress in multimedia signal processing and transmission technologies has contributed to the extensive use of multimedia devices to watch sports games with small LCD panel. However, the most of video sequences are captured for normal viewing on standard TV or HDTV, for cost reasons, merely resized and delivered without additional editing. This may give the small-display-viewers uncomfortable experiences in understanding what is happening in a scene. For instance, in a soccer video sequence taken by a long-shot camera techniques, the tiny objects (e.g., soccer ball and players) may not be clearly viewed on the small LCD panel. Moreover, it is also difficult to recognize the contents of the scorebox which contains the elapsed time and scores. This renuires intelligent display technique to provide small-display-viewers with better experience. To this end, one of the key technologies is to determine region of interest (ROI) and display the magnified ROI on the screen, where ROI is a part of the scene that viewers pay more attention to than other regions. Examples include a region surrounding a ball in long-shot and a scorebox located in the comer of each frame. In this paper, we propose a scheme for raising viewing experiences of multimedia mobile device users. Instead of taking generic approaches utilizing visually salient features for extraction of ROI in a scene, we take domain-specific approach to exploit unique attributes of the soccer video. The proposed scheme consists of two modules: ROI determination and scorebox extraction. The experimental results show that the proposed scheme offers useful tools for intelligent video display on multimedia mobile devices.

• Journal of Intelligence and Information Systems
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• v.28 no.4
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• pp.95-117
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• 2022

With the emergence of various media types due to the development of Internet technology, advertisers have difficulty choosing media suitable for corporate advertising strategies. There are challenging to effectively reflect consumer contextual information when advertising media is selected based on traditional marketing strategies. Thus, a recommender system is needed to analyze consumers' past data and provide advertisers with personalized media based on the information consumers needs. Since the traditional recommender system provides recommendation services based on quantitative preference information, there is difficult to reflect various contextual information. This study proposes a methodology that uses deep learning to recommend personalized media to advertisers using consumer contextual information such as consumers' media viewing time, residence area, age, and gender. This study builds a recommender system using media & consumer research data provided by the Korea Broadcasting Advertising Promotion Corporation. Additionally, we evaluate the recommendation performance compared with several benchmark models. As a result of the experiment, we confirmed that the recommendation model reflecting the consumer's contextual information showed higher accuracy than the benchmark model. We expect to contribute to helping advertisers make effective decisions when selecting customized media based on various contextual information of consumers.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.26 no.1D
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• pp.49-58
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• 2006

The purpose of this study is to develop transportation-sensitive land use densities in a metropolitan context. It analyses traffic impacts according to 20 different development density scenarios in the downtown Seoul, and estimates the density ceiling. The results identify that the transportation-wise sustainable density in the downtown can be extended up to the FAR level of 460% with an option of 2,000 won congestion charge levied on the downtown area. It also finds that the region-wide sustainability measured by congestion level can be improving as the level of congestion charge increases. Without the congestion charge, however, the density ceiling slides down to 430%. It is recommended that, in order to bring in higher density developments in the region, transportation demand management (TDM) measures are indispensible.

• Journal of Distribution Research
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• v.7 no.1
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• pp.21-40
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• 2002

The purposes of this study were to examine the conceptual structure of consumer characteristics and marketing elements affecting impulsive buying behavior of the CATV home-shopper on fashion products, and to compare the differences of consumer characteristics and marketing elements between impulsive buying shoppers and non-impulsive buying shoppers in CATV home-shopping. We collected data from 263 females of CATV home-shoppers in Busan. Data were analyzed by factor analysis, t- test, $\chi$2-test, and discriminant analysis. The results showed that the exploratory tendency of CATV home-shoppers was consisted of Patronage-orientation, and Product- orientation. The marketing elements perceived by CATV home-shoppers were composed of Promotion, Product and Payment method. There were differences of consumer characteristics and marketing elements between impulsive buying shoppers and non impulsive buying shoppers. Especially, impulsive tendency of shoppers and promotion factor of marketing were significant variables in the impulsive buying behavior of CATV home-shopping. The results provide information about impulsive buying behavior in CATV home-shopping, useful to consumer behavior researchers and retailers.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.13 no.7
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• pp.1247-1254
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• 2009

The purpose of the present study was to compare and analyze the differential effects of in-vehicle electronic device usage types(searching for targeted destinations in navigational purpose, watching TV in entertain purpose, and dialing a cellular-phone in phone-usage purpose) on driver's front-to-rear-end collision avoidance behavior, and to find effective collision warning format for this behavior. The result indicated that (1) the drivers showed more impaired collision avoidance performances when they were asked to search the name of targeted destination than the other task requirements, and (2) auditory warning appeared to be most effective among the other types of warning. In particular, it was suggested that the "Visual-Only" collision warning could induce most undesirable result when the drivers were engaged in both visual and auditory information processing.