• Title/Summary/Keyword: 시간경쟁

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Study of Emotional Communication Strategy of Storytelling through Social Media - Based on the "Bear and Hare" Commercial of John lewis - (소셜미디어를 활용한 감성 커뮤니케이션 전략 연구 - 존루이스 백화점의 "Bear and Hare" 광고를 중심으로-)

  • Lee, DongKeun;Yoon, YoungDoo
    • The Journal of the Korea Contents Association
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    • v.16 no.11
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    • pp.29-37
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    • 2016
  • With the emergence of SNS, TV, newspapers and radio, which are one-way communication media, have become less important. Therefore social networking enables social networking beyond the constraints of time and space, and communication and emotional communication required for social relations have emerged as a factor in the importance of social media. Social media, which is based on rapid connectivity and scalability, is an medium of expression that is advantageous for companies and consumers to communicate more easily than traditional advertising media. Advertising can form a consensus that consumers and companies can create an atmosphere of friendly conversation because of the social media that has the efficiency of communication. This study compares two ads. One is the advertisement of 'Bear and Hare', an animation of John Lewis department store in the UK, where a new form of advertising marketing strategy is fused with emotional storytelling and social media. The second is an advertisement of LG, 'I love you LG' to be. Social media should be remembered as a warm and loving company in the heart of customers through open communication with customers, rather than companies that pursue merit profits by using social media ads as a medium of emotional transmission to consumers. It is a study on useful advertising strategy that can pursue the sales of the company at the same time.

A Delphi Study of Standardization Strategies for Disruptive Technologies (파괴적 기술 분야에 대한 표준화 전략 연구: 전문가 델파이 조사를 중심으로)

  • Eom, Doyoung;Kim, Dong-hyu;Lee, Heejin
    • Journal of Korea Technology Innovation Society
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    • v.19 no.3
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    • pp.483-510
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    • 2016
  • Disruptive technology is increasingly gaining attention by industries, standards development organizations (SDOs), academia, government and regulatory bodies due to its massive scope of impact on the incumbents and consumers. Companies that take a lead in new technologies intend to dominate the global market by making their technologies into an international standard. However, they tend to seek ways of by-passing the slow procedures of formal SDOs that often hinder prompt action in response to rapid changes in technology and market situations. In the area of disruptive technologies, there is a need to harmonize standardization efforts in formal SDOs for various companies and stakeholders to reap the benefits of technological development and diffusion of innovation. This paper examines the reasons why standardization is more active using market-based mechanisms than through formal SDOs for disruptive technologies. We conducted a Delphi study to investigate standardization strategies in the area of disruptive technologies. This research found that experts understood the core element of disruptive technologies as creating new markets and changing the competition basis in existing industries through the transformation of consumers' behavior. Based on these core characteristics, experts agreed that flexibility and speed are the most important factors for standardization. Results also show that the perception that standardization activities are not directly connected to companies' profit-making is the key barrier to links between research and companies' participation in standardization. This research provides implications for formal SDOs and policymakers.

Subtidal Zonation of the Cumacean Bodotria biplicata in the Surf Zone of Dolsando, Southern Korea (돌산도 쇄파대에 사는 쿠마류 Bodotria biplicata의 조하대 대상분포)

  • SUH Hae-Lip;KOO Young Kyung
    • Korean Journal of Fisheries and Aquatic Sciences
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    • v.30 no.1
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    • pp.39-45
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    • 1997
  • Subtidal zonation of a cumacean Bodotria biplicata was investigated in the sandy shore surf zone of Dolsando, southern Korea. Three replicate samples were taken with a sledge net at three sites, such as the surface and bottom of 1 m depth and waters edge, at hourly intervals over the neap and spring tide cycles on January 1993 (n=225). B. biplicata, the most dominant cumacean in this area, exhibited peak density at the bottom while about $0.6\%$ of total catch was collected at the surface. Mean density during the neap tide cycle was slightly higher than that during the spring tide cycle. The depth of subtidal zone influenced the total catch of B. biplicata. The changes in density were related to the depth of subtidal zone rather than day-night cycle or ebb-flood tide. The results obtained in this study suggest that the diel vertical migration is not distinct. During both neap and spring tide cycles, B. biplicata attained a density maximum at the same level of about 90 cm below lower low water (LLW). It is likely, therefore, that this species performs shore- and seaward horizontal migration fortnightly. The speed and distance of migration may be directly related to the beach slope and tide range. Ontogenetic differences in subtidal distribution were observed. Juveniles and manca larvae tended to occur lower areas than the adults. Such differences may reduce intraspecific competition for diets.

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Influence of Acetate on the Removal of Phenanthrene from Contaminated Soil using Fenton Reaction (Fenton Reaction을 이용한 Phenanthrene 오염 토양 처리에서 Acetate의 영향)

  • Seong, Jo-Seph;Park, Joo-Yang
    • Journal of Korean Society of Environmental Engineers
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    • v.31 no.5
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    • pp.352-357
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    • 2009
  • Due to rapid consumption of hydrogen peroxide, large amount of hydrogen peroxide is required when Fenton reaction is applied to the contaminated soil. In this study, acetate was employed as a ligand of $Fe^{2+}$ to enhance the efficiency of removal of phenanthrene by securing the stability of hydrogen peroxide. 0.5 ${\sim}$ 3 times of acetate (2${\sim}$12mM) was added to compare with molar concentration of $Fe^{2+}$. Low initial concentration of hydrogen peroxide was 0.7% to eliminate side effect of removal efficiency. The results showed that hydrogen peroxide lifetime was lasted up to 72 hours, or more than 50 times of normal lifetime. Phenanthrene removal efficiency was improved up to 70% due to stabilized hydrogen peroxide. Ferrous ion was oxidized to ferric ion and oxidation-reduction was repeated during the reaction. Finally ferric ion was reduced to ferrous by $HO_2$. It was confirmed that, due to the influence of hydrogen peroxide, pH was acid region and it remained at the range of 4 ${\sim}$ 5 when 8 mM or more of acetate was added. Acetate which was used as the ligand of Fe was also decomposed by Fenton reaction. The decomposition time of acetate was slower than phenanthrene. Therefore, it was able to come to the conclusion that phenanthrene was superior to acetate at the competition for decomposition. Through the results of this study, it was able to identify the possibilities to improve the efficiency of Fenton reaction in the contaminated soil and its economic feasibility, and to move to more realistic technique through research expanded to neutral pH region.

Introduction of Satellite Remote Sensing Technologies to Korea Coast Guard (해양경찰청 위성활용 방안)

  • Yang, Chan-Su;Oh, Jeong-Hwan
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2011.11a
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    • pp.154-155
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    • 2011
  • 2010년 천리안위성의 성공적인 발사에 따라 인공위성의 활용에 대한 기대가 커지고 있다. 천리안 해양관측위성(GOCI)이외에 아리랑 2호가 현재 운용중인 우리나라 위성들이다. 가까운 시기에 아리랑 5호(2011년 말), 아리랑 3호(2012년), 아리랑 3A호(2013년)가 발사될 예정이다. 즉, 해양적용을 위한 위성환경은 이제부터 준비되고 있다고 볼 수 있다. 대외적으로 보면, 인공위성 자원은 아주 많다. 문제는 이와 같은 자원을 어떻게 활용할 것인가 인데 이의 활용 기술 개발적 측면에서는 많이 소홀한 것이 사실이다. 전세계적으로 이 시스템 개발을 위한 치열한 경쟁이 진행 중에 있다. 이미 소말리아 주변 감시체계는 많은 부분을 위성에 의지하고 있다. 우리나라에서 최초로 위성활용 가능성을 보여준 사건이 허베이스피리트호 원유유출 사고이다. 이 사고는 2007년 12월7일 아침 7시6분경 서해안 만리포 북서쪽 10km 해상에서 크레인을 적재한 1만1800t급 바지선이 정박 중인 홍콩 선적 유조선 허베이 스피리트호(14만6000t급)와 부딪치면서 발생했다. 이와 같은 기름 유출 사고의 경우, 유출 범위를 정확하게 이해하는 것이 중요하다. 거의 준비된 상태가 아님에도 불구하고 12월 8일 아침 최초로 유출된 기름을 모습을 보여주는 위성이미지(광학위성)가 얻어졌다. 하지만 이와 같은 자료가 관련 전문가가 이용할 수 있기까지 많은 시간이 소용되었고, 이 정보를 전달할 수 있는 방법도 없었다. 사실 단순한 이미지가 아니라 지리정보체계를 가진 오염정보를 제공할 방법도 준비도 되어 있지 못한 상황이었다. 본 발표를 통하여, 허베이스피리트호 사고뿐만 아니라, 2011년 6월부터 수개월간 지속된 발해만 오염사고 적용 등 다양한 사례 소개를 하고, 이를 기반으로 해양경찰청에서 업무활용을 위한 방안을 제시한다. 먼저, 해경청의 주요 임무인, 경비, 수색구조, 오염대응 분야별로 현황 분석을 수행하였다. 또한 국외사례에 대한 조사를 한 후, 최종 인공위성 원격탐사기술의 해경청 도입방안에 대한 설계를 실시하였다. 국제적으로 인공위성을 이용한 해양 경비, 수색구조, 오염 모니터링기술 개발이 이루어지고 있으며, 유럽 국가는 시범도입을 진행 중에 있다. 유럽해사안전국(EMSA)은 해양경비 및 수색구조를 위한 선박통항 및 보고 서비스와 오염대비대응(Pollution Preparedness and Response, PPR) 위성 서비스를 회원국에 제공하고 있다. 해양경찰청 임무 수행뿐만 아니라, 해양영토 관리적 측면에서 첨단 위성장비 활용, 선진국형 해상경비 패러다임의 전환 필요성이 크다고 할 수 있다.

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A Customization Method for Mobile App.'s Performance Improvement (모바일 앱의 성능향상을 위한 커스터마이제이션 방안)

  • Cho, Eun-Sook;Kim, Chul-Jin
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.11
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    • pp.208-213
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    • 2016
  • In the fourth industrial revolution, customization is becoming a conversation topic in various domains. Industry 4.0 applies cyber-physical systems (CPS), the Internet of Things (IoT), and cloud computing to manufacturing businesses. One of the main phrases in Industry 4.0 is mass customization. Optimized products or services are developed and provided through customization. Therefore, the competitiveness of a product can be enhanced, and satisfaction is improved. In particular, as IoT technology spreads, customization is an essential aspect of smooth service connections between various devices or things. Customized services in mobile applications are assembled and operate in various mobile devices in the mobile environment. Therefore, this paper proposes a method for improving customized cloud server-based mobile architectures, processes, and metrics, and for measuring the performance improvement of the customized architectures operating in various mobile devices based on the Android or IOS platforms. We reduce the total time required for customization in half as a result of applying the proposed customized architectures, processes, and metrics in various devices.

An Evaluation Method for Web Contents Services (웹콘텐츠 서비스 평가)

  • Jang, Hee S.;Park, Jong T.
    • Journal of Service Research and Studies
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    • v.3 no.2
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    • pp.33-44
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    • 2013
  • As the Internet and mobile services increase, the use of wired/wireless web contents services increase and the demand for various contents explosively grows. To survive in competitive market, and to minimize the errors and warnings for web accessibility and standardization, and then to maximize the web usability, the periodical evaluation for web site should be performed with the events of web marketing and campaign. Through the web evaluation, the errors for technical programming language and contents offering can be found and diagnosed. In this paper, the quantitative and qualitative evaluation method for web site providing web contents are presented, and the analytic results for the 138 home pages in domestic are evaluated to validate the quantitative methodology. The accessibility, standardization, and usability factor are adopted for the evaluation in which accessibility is evaluated for perceivable, operable, understandable, and robust discipline with K-WAH(Korea-Web Accessibility Helper) tool, the standardization are measured for the number of errors and warnings in technical language with the W3C validator, and finally the usability factor is analyzed for the number of visits, average visit duration, and bounce rate with Google Analytics. In addition to, the quantitative analysis is also performed with the consideration of cost for construction and operation of web site. From the results, in the case of total score of 100 in conversion with relative weight, the average and standard deviation are evaluated to be 55 and 14, respectively. The correlation analysis indicates that the coefficient is estimated as 0.058, and then correlation between the quantitative results and cost is evaluated to be a little positive.

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Pb(II) Removal from Aqueous Solutions Using Pinewood and Oakwood (소나무와 참나무를 이용한 Pb(II) 제거)

  • Um, Byung-Hwan;Jo, Sung-Wook;Park, Seong-Jik
    • Journal of the Korean Wood Science and Technology
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    • v.42 no.4
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    • pp.450-459
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    • 2014
  • Crushed pinewood and oakwood were studied as an adsorbent for Pb(II) removal from aqueous solution. Batch adsorption experiments were carried out to describe the effects of contact time, initial Pb(II) concentration, pH, competing cations, and adsorbent dosage on the Pb(II) adsorption process. Kinetic studies revealed that the Pb(II) adsorption process for pinewood and oakwood followed both pseudo first and pseudo second order model. The Fruendlich model best described equilibrium adsorption data with correlation coefficients ($R^2$) of 0.956 and 0.950 for pinewood and oakwood. The maximum adsorption capacity of Pb(II) onto pinewood and oakwood was found to be 16.853 and 27.989 mg/g, respectively. The Pb(II) adsorption onto both pinewood and oakwood was increased as pH increased in the pH range 3-9. The presence of cations such as $Na^+$, $Ca^{2+}$, and $Al^{3+}$ decreased Pb(II) adsorption. The Pb(II) removal was greater in seawater than deionized water, resulting from the presence of $CO{_3}^{2-}$ and $OH^-$ ions in seawater. This study showed that pinewood and oakwood have a potential application in the remediation of Pb(II) contaminated water.

A Study on Methodology of Self-determination of HS Commodity Classification for Utilizing FTA Preferential Tariff of SMEs (중소기업의 FTA 특혜활용을 위한 HS 품목분류 자가결정 방법에 대한 연구)

  • Kim, Young-Chun;Ryu, Geun-Woo;Lee, Ju-Young
    • International Commerce and Information Review
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    • v.16 no.1
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    • pp.91-116
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    • 2014
  • This study reviews the methodology for utilizing information technology by which even non-professionalists in FTAs and commodity classification area can perform the determination of commodity classification, with ease and by themselves, by means of easy utilization of the information on commodity classification and FTAs, of importing and exporting goods. This article examines the technological elements and logics, etc. which simulate the commodity classification for utilizing FTAs. To achieve this, the author has developed the technology to support the determination of commodity classification numbers by accumulating the database of examples for classification after analyzing the classification factors by each commodity item. Utilizing this Commodity Classification Determination Supporting System, users can enjoy effects of education as well as consulting. In this regards, the advantages of this system can be enumerated as followings : Firstly, self-checking on commodity classification can be performed. Secondly, time and cost for classification can be saved. Thirdly, comprehensive competitiveness will be enhanced by allowing traders to achieve the benefit of FTA preferential tariff, for they will be able to issue the Certificate of Origins on a more accurate and precise basis of commodity classification.

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Analysis of different types of turnovers between winning and losing performances in men's NCAA basketball

  • Han, Doryung;Hawkins, Mark;Choi, HyongJun
    • Journal of the Korea Society of Computer and Information
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    • v.25 no.7
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    • pp.135-142
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    • 2020
  • Basketball is a highly complex sport, analyses offensive and defensive rebounds, free throw percentages, minutes played and an efficiency rating. These statistics can have a large bearing and provide a lot of pressure on players as their every move can be analysed. Performance analysis in sport is a vital way of being able to track a team or individuals performance and more commonly used resource for player and team development. Discovering information such as this proves the importance of these types of analysis as with post competition video analysis a coach can reach a far more accurate analysis of the game leading to the ability to coach and correct the exact requirements of the team instead of their perceptions. A significant difference was found between winning and losing performances for different types of turnovers supporting current research that states that turnovers are not a valid predictor of match outcomes and that there is no specific type of turnover which can predict the outcome of a match as briefly mentioned in Curz and Tavares (1998). Significant differences were found between winning and tied and losing and tied performance for some types of turnovers, however due to the lack of data collected in this area they cannot be considered valid. Further research could also be conducted in other areas relating to performance indicators where there is currently minimal research in some areas such as assisted baskets, stated about the performance indicators in their own study the performance indicators are inadequate for explaining the complexities of the game suggesting that one indicator will not be constant in every game an research into performance analysis areas would be more appropriate.