Journal of Korea Technology Innovation Society (기술혁신학회지)

Korea Technology Innovation Society (한국기술혁신학회)
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A Delphi Study of Standardization Strategies for Disruptive Technologies

파괴적 기술 분야에 대한 표준화 전략 연구: 전문가 델파이 조사를 중심으로

  • 엄도영 (연세대학교 국제학대학원) ;
  • 김동휴 (연세대학교 국제학대학원) ;
  • 이희진 (연세대학교 국제학대학원)
  • Received : 2016.07.19
  • Accepted : 2016.09.20
  • Published : 2016.09.30
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Abstract

Disruptive technology is increasingly gaining attention by industries, standards development organizations (SDOs), academia, government and regulatory bodies due to its massive scope of impact on the incumbents and consumers. Companies that take a lead in new technologies intend to dominate the global market by making their technologies into an international standard. However, they tend to seek ways of by-passing the slow procedures of formal SDOs that often hinder prompt action in response to rapid changes in technology and market situations. In the area of disruptive technologies, there is a need to harmonize standardization efforts in formal SDOs for various companies and stakeholders to reap the benefits of technological development and diffusion of innovation. This paper examines the reasons why standardization is more active using market-based mechanisms than through formal SDOs for disruptive technologies. We conducted a Delphi study to investigate standardization strategies in the area of disruptive technologies. This research found that experts understood the core element of disruptive technologies as creating new markets and changing the competition basis in existing industries through the transformation of consumers' behavior. Based on these core characteristics, experts agreed that flexibility and speed are the most important factors for standardization. Results also show that the perception that standardization activities are not directly connected to companies' profit-making is the key barrier to links between research and companies' participation in standardization. This research provides implications for formal SDOs and policymakers.

파괴적 기술(disruptive technology)은 기존 산업, 타 산업 그리고 소비자에게까지 미치는 파급력으로 인해 국내외 산업계, 표준화기구, 학계, 정부 및 규제기관 등의 관심이 집중되고 있다. 새로운 기술을 주도하는 기업들은 자사의 기술을 표준, 특히 국제표준으로 만듦으로써 세계 시장을 선점하고자 하지만 국제 표준화기구 등을 통한 공식적인 표준화는 급격한 기술 및 시장 변화에 대응하는 데에 시간이 많이 소요되는 어려움이 있어 공적 표준화기구를 우회하는 방법들이 선호되고 있다. 파괴적 기술 분야에서 여러 규모의 기업들과 다양한 이해관계자들이 표준이 가져다주는 기술 개발 및 확산의 혜택을 얻기 위해서는 공적 표준화기구에서의 결집된 표준 제정의 노력이 필요하다. 따라서 본 연구는 파괴적 기술 분야의 표준화에 대해 공적 표준화기구의 역할이 시장 메커니즘에 비해 미미한 이유가 무엇인지 분석하고자 전문가 델파이 조사를 수행하였다. 이를 통해 전문가들은 파괴적 기술의 핵심적 특성을 소비자의 행동 및 습관을 변화시켜 새로운 시장을 창출하고 기존 시장의 경쟁 질서를 변화시키는 것으로 인식하고 있음을 발견하였다. 이러한 특성을 반영하여 유연하고 신속한 표준화가 핵심적이라는 점이 전문가들이 공유하는 의견으로 드러났다. 또한, 표준화 활동과 기업의 이윤창출과의 연결고리 부재에 대한 인식이 표준화 참여를 저해하는 요인으로 작용하고 있음을 발견하였다. 델파이 조사 결과를 분석하여 공적 표준화기구의 차원과 표준화 정책적 측면에서 시사점을 도출하였다.

Keywords

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