• Journal of the Korean Applied Science and Technology
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• v.35 no.4
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• pp.1295-1306
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• 2018

The purpose of this study was to verify the effect of elderly sports activities participation motivation on Leisure Satisfaction The participants were from elderly who the daily sports program. A total of 250 questionnaires were distributed from Sep. 1 to Oct. 31, 2018 and, after excluding 53 questionnaires that had missed or inappropriate answers thus low reliability, 197 questionnaires were included in effective sample. The collected data were analyzed using SPSS Statistics 21 and frequency analysis, exploratory factor analysis, reliability analysis, regression analysis were performed. The results, based on them, are as follows: First, Among the motivations for participating in the elderly sports activities, internal motivation influenced psychological satisfaction, educational satisfaction, psychological satisfaction. Second. external motive influenced social satisfaction, resting satisfaction. Third. amotivation influenced psychological satisfaction, educational satisfaction, resting satisfaction, environmental satisfaction.

• Journal of the Korean Applied Science and Technology
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• v.41 no.2
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• pp.242-250
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• 2024

This study attempted to provide basic data for efficient advertising model strategies of companies and advertising agencies by verifying the effectiveness of advertising star power of retired sports athletes in Korea. Therefore, retired domestic sports athletes selected those who were aware of advertisements selected as advertising models as samples, and 206 copies of data were applied to the final analysis. Data processing used the SPSS (ver. 21.0) program to analyze frequency and verify reliability. In addition, confirmatory factor analysis, correlation analysis, and structural equation model analysis were performed with the AMOS (ver. 20.0) program, and the significance of effectiveness was verified. As a result of the study, first, star power had a positive effect on favorability. Second, favorability had a positive effect on advertisement consumption behavior. Third, star power had a positive effect on advertising consumption behavior. Finally, star power was found to have a greater direct effect on advertising consumption behavior, and favorability was verified to have a partial mediating effect.

• The Science & Technology
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• v.2 no.3 s.7
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• pp.71-82
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• 1969

1.자연과학 연구소 2.산업기술 연구소 3.암 연구소 4.스포츠 과학연구소 5.공해 연구소 6.열대 의학 연구소 7.인구 및 가족 계획

• Journal of Korea Entertainment Industry Association
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• v.13 no.8
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• pp.425-434
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• 2019

The purpose of this study is to improve the academy sports field for the establishment of advanced sports culture. This study used qualitative research. The research participants were baseball players for 11 years and have been professional baseball players. Another study participant has been a soccer player for eight years. And he has been a football coach for 13 years. The results of this study are as follows. First, the act of entertaining was the form in which parents served sports leaders meals and alcohol. Parents' student athletes had increased chances of playing in the game and were able to receive faithful guidance. Second, the student athletes whose parents did not act of entertaining to the sports leader were discriminated against. The student athletes were harassed by their leaders, their positions changed, and their chances of playing were reduced. Third, parents' student athletes who did not act of entertaining to their leaders either stopped exercising or moved to another school because of discrimination. Eventually, the entertainment culture of academy sports acted as a mechanism to induce sports de-socialization of student athletes, and made students experience a negative aspect of sports culture. As a result, the entertainment culture of academy sports caused discriminatory treatment due to economic inequality. Therefore, the negative entertainment culture of academy sports should be eradicated for the establishment of advanced sports culture.

• Korean Journal of Human Ecology
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• v.21 no.2
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• pp.315-329
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• 2012

The purpose of this study was to examine clothing purchase behavior of sports participants based on outdoor sports types and sports participation motivation. The research was conducted with the use of a self-administered questionnaire. A total of 703 respondents between the ages of 25 and 55 participated in the research through an internet survey. Motivation for participation in particular sports was comprised of four factors: impress others, mental rejuvenation, social interaction, and health maintenance/improvement. Perceived benefits of clothing choice were categorized into three factors: brand/fashion pursuit, positive image pursuit, and practicality pursuit. Outdoor sports activities was categorized into six types, climbing, jogging, cycling, fishing, golf, and others including ball games. Each sports group presented differences in demographics, sports motivation factors, and benefit factors. Four segments were identified based on sports participation motivation: active group, social group, health and revitalization group, and inactive group. The active group considered three clothing benefits and 14 evaluative criteria as being the most important among the four segments, indicating the major target market for outdoor sportswear brands. On the other hand, the members of inactive group showed passive attitudes toward clothing purchasing behaviors. This study discusses the results of this research within the context of the managerial implication for outdoor sports marketers.

• 한국체육학회지인문사회과학편
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• v.55 no.5
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• pp.291-306
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• 2016

The purpose of this study was to verify the relationship between Sports commitment and Behavioral intention of wearable device among sports participants through UTAUT model. Convenience sampling was conducted and 239 questionnaires from various sports participants were analyzed after data cleaning. SPSS ver 21 and AMOS 20.0 software were used to anayze the collected data. As a result, first, the main 4 factors of UTAUT had positive effect on Behavioral intention and Use behavior but Sports commitment was not statistically related to Behavioral intention. Second, the full mediation effect of UTAUT main factors between Sports commitment and Behavioral intention were verified.

• The Science & Technology
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• no.1 s.404
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• pp.96-97
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• 2003

• Journal of Information Management
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• v.15 no.3
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• pp.123-141
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• 1982

• Journal of Information Management
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• v.17 no.1
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• pp.132-141
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• 1984

• Journal of radiological science and technology
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• v.40 no.1
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• pp.143-153
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• 2017

As for the current state of college taekwondo athletes' sport injury, times of occurrence and major causes showed differences in weight class and career, while situations of occurrence had differences in grade, weight class, and career. As for the measures to improve their coping ability, first aid showed differences in grade, while prevention of injury had differences in grade and career. Treatment methods turned out to have no differences. For college taekwondo athletes, sport injury occurred during exercise, mostly when they fell. In addition, lack of skill was the greatest major cause of sport injury. As for the sport injury coping ability, ice massage was used as first aid and self-massage was performed. For prevention of injury, sufficient fatigue recovery was considered to be the priority of prevention of injury.