• 통상정보연구
• /
• 제9권4호
• /
• pp.67-89
• /
• 2007

The purpose of this study is to find out current problems facing the Commodity Trust of Internet Shopping Mall and to suggest proper solutions. the Commodity Trust of Internet Shopping Mall recently emerged as ubiquitous business environment that is not this only sales promotion but the Commodity Trust. Now we should have focused on the cooperation among the organizations in the Commodity Trust of Internet Shopping Mall; need various kind of government aids; need marketing-oriented and professional skills to build and enhance the growth of trade show exhibition industry. Accordingly, the important thing is an exploratory study of assessing the Commodity Trust of Internet Shopping Mall etc.

• 통상정보연구
• /
• 제11권1호
• /
• pp.67-92
• /
• 2009

This study investigates the relationship between Culture and online trust in three cultural dimensions: individualism, collectivism and long term orientation. For this purpose, this study proposes the empirical hypothesis to test the implication of the proposed model. The results are as follows. First, the purchase intention is influenced by the online trust in statistical sense. Second, the relationship between Culture and the antecedents of online trust are statistically established in three cultural dimensions: individualism, collectivism and long term orientation. The direction of future research is to develop the more refined hypothesis to test the empirical model in the field of on line trust and culture.

• 한국정보통신학회:학술대회논문집
• /
• 한국해양정보통신학회 2010년도 추계학술대회
• /
• pp.631-633
• /
• 2010

본 논문에서 제시하는 통합 관리 지능형 에이전트 기술은 개인정보보호 사고의 원인분석을 통해 도출된 요구기능을 통합 구현하는 기술이다. 본 기술은 PC 및 인터넷 이용자들의 개인정보 침해에 따른 경제적 피해를 줄이고, 안전한 인터넷 문화를 정착하여 인터넷 이용자들의 인터넷 경제활동 활성화에 기여할 뿐만 아니라, 개인정보 노출방지 등을 통해 명의도용 등의 사고를 예방하여 실물경제활동도 촉진하는 효과가 있다. 먼저, 피싱 파밍 등의 개인정보 침해에 대응한 상황인식 기반 피싱 파밍 자동분석 기술을 적용함으로써 인터넷 사이트를 통한 경제활동의 신뢰가 확보되어 인터넷 금융, 온라인 쇼핑몰 등의 인터넷 경제활동을 촉진하게 되며, 개인정보 노출에 따른 피해를 줄임으로써 다양한 형태의 명의도용 사고를 방지할 수 있다.

• 한국정보시스템학회지:정보시스템연구
• /
• 제14권1호
• /
• pp.227-249
• /
• 2005

In this research, four antecedents of trust ad the effect of trust and perceived risk on attitude and purchase intension in internet shopping malls is investigated. In survey, data were collected from 286 male and female internet shopping mall users, and then covariance structure modeling through Amos was used to test the 10 hypotheses. The survey results as follow: First, this research shows that institution base structural assurance and situational normality and knowledge-based familiarity are important antecedents on trust in internet shopping malls. Second, trust affected attitude and purchase intension. Third, it has a negative relationship between trust and perceived risk. But perceived risk does not influence attitude and purchase intension. This study contribute to understanding on the role of trust and perceived risk in internet shopping malls.

• Asia pacific journal of information systems
• /
• 제13권3호
• /
• pp.131-149
• /
• 2003

This paper examines internet shopping mall user's customer satisfaction and their consequent attitude and customer loyalty behaviors. For this purpose, internet shopping mall user's customer satisfaction is proposed to affect trust, and commitment, and consequently to influence customer loyalty behaviors. This study, which used data from customers of internet shopping malls, showed satisfactory data-fit of the proposed model and supported five of the six research hypotheses. The empirical results indicated that customer satisfaction take significant effect on trust, and commitment, and the trust and commitment in turn have strong influence on customer's loyalty behaviors. It was confirmed that both trust and commitment variables are effective mediators linking internet shopping mall user's customer satisfaction and their loyalty behaviors.

• 한국정보시스템학회:학술대회논문집
• /
• 한국정보시스템학회 2005년도 추계학술대회 발표 논문집
• /
• pp.235-248
• /
• 2005

This paper examines internet shopping mall e-loyalty behaviors. Conceptually, the paper relied on the relatively established literature on ' traditional ' store image and technology acceptance research. And proposes an integrated model including factors on customer e-loyalty in shopping environment. For this purpose, internet shopping mall user's image is proposed to affect trust, and commitment, and consequently to influence customer loyalty behaviors. The empirical results indicated that shopping mal image take significant effect on trust and customer loyalty behaviors. And commitment variable are effective mediators linking internet shopping mall user's trust and their loyalty behaviors. The proposed model and empirical results would contribute to setting up strategy shopping mall industry, and also to future research in information systems and internet marketing.

• 한국정보시스템학회지:정보시스템연구
• /
• 제20권4호
• /
• pp.233-254
• /
• 2011

Although e-commerce is growing fast, e-commerce consumers are still under higher risk and uncertainty in the comparison of the traditional commerce's. Consumer review boards of online shopping malls are good measures to help buyer's decision making, and should be managed effectively by sellers. We formulate the research model on consumer trust formation on seller managed web review boards on the background of previous literatures on e-WOM and trust. Our data analysis with 368 samples shows seller's reputation, e-service quality, perceived reviewer's benevolence and ability have significant positive effect on the trustworthiness of the board. Product involvement shows weak negative moderation effect on the relationship between perceived reviewer's benevolence and trustworthiness of review boards.

• 한국방송∙미디어공학회:학술대회논문집
• /
• 한국방송공학회 2015년도 하계학술대회
• /
• pp.504-506
• /
• 2015

RFID란, 무선 주파수를 이용해 원거리에서 태그의 정보를 판독하거나 인식할 수 있는 객체 인식 기술 중 하나이다. 최근 바코드를 대체하여 RFID 기술을 이용하는 산업이 물류, 유통, 환경, 보안 등 다양한 분야에 걸쳐 전 세계적으로 성장세를 보이고 있는 추세이다. 특히 RFID 기술 중 위치 탐지 및 측정 기술을 이용한 사례가 많다. 본 연구에서도 이러한 기술을 이용하여 공항이나 쇼핑몰 등과 같은 넓고 개방된 공간에서 객체들을 추적하는 시스템을 구현하고자한다. 모든 객체들이 RFID를 가지고 있는 환경에서 Cluster와 센서 네트워크를 이용해 RFID를 감지하면 RFID의 데이터를 서버에 전송하고 서버는 이 데이터들을 분석하여 객체의 위치 및 동선을 추적한다. 객체 추적을 함으로써 정확하고 신뢰성이 있는 데이터를 얻는 것을 본 연구의 목적으로 한다.

• 한국의류학회지
• /
• 제33권11호
• /
• pp.1817-1827
• /
• 2009

This study analyzes how the purchase reviews of fashion merchandise influence consumer trust, satisfaction, commitment, word-of-mouth intention, and repurchase intention in internet shopping malls. The survey was conducted from October $15^{th}$ to December $5^{th}$ in 2008, and 368 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The results show that the purchase reviews factors of fashion merchandise in internet shopping malls were amusement, assentation, overstatement, genuineness, and usefulness. The assentation, genuineness, and usefulness of purchase reviews have an effect on consumer trust and satisfaction. The amusement, overstatement, and usefulness of purchase reviews have an effect on the emotional commitment of consumers, while the amusement, assentation, overstatement, genuineness, and usefulness of purchase reviews influence the reasonable commitment of consumers. Consumer trust and commitment effect word-of-mouth intention and repurchase intention in internet shopping malls.

• 한국콘텐츠학회논문지
• /
• 제2권3호
• /
• pp.59-69
• /
• 2002

본 연구는 온라인 쇼핑몰에서 구매를 할 경우 소비자가 느끼는 가격민감도에 영향을 미치는 변수에 관하여 연구하였다. 연구 결과, 가격탐색에 영향을 미치는 변수로는 웹사이트의 신뢰, 웹사이트의 상호작용성, 지각된 위험으로 나타났다. 본 연구에서 제시된 연구가설들에 대한 실증분석 결과들은 다음과 같이 정리할 수 있다. 첫째, 소비자들이 웹사이트에 대한 신뢰가 높을수록 가격탐색이 낮아지는 것으로 나타났다. 둘째, 웹사이트에 대한 상호작용성이 높을수록 가격탐색이 낮아지는 것으로 나타났다. 셋째, 웹사이트의 정보의 깊이가 깊을수록 소비자들은 가격정보를 많이 탐색하는 것으로 나타났다. 넷째, 소비자들이 온라인 구매에 있어 지각된 위험을 많이 느끼는 것으로 나타났다. 다섯째, 제품에 대한 지식이 높을수록 가격탐색이 높은 것으로 나타났다.