• Title/Summary/Keyword: 소비자 욕구충족성

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RFID 적용 식품 산업 PL법 대응 관리 시스템 구축 방안에 관한 연구

  • Kim, Jin-Su;Kim, Dae-Jin;Hwang, In-Ho
    • 한국경영정보학회:학술대회논문집
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    • 2007.06a
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    • pp.942-948
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    • 2007
  • 최근 국내외적으로 소고기 파동, 트랜스지방 등과 같은 사건으로, 먹거리에 대한 소비자의 관심이 증가하였고, 소비자 보호 및 기업의 제품 역량 강화를 위해 2001년에 대두된 제조물 책임법은 식품 산업에 위기이자 기회의 장을 마련하고 있다. 본 연구는 식품 산업에서 제조물 결함이 나타나는 기업 및 소비자의 손해 배상에 대한 분석을 위해 PL법 주요 내용 분석과 단계별 사례를 제시한다. 또한 기업의 PL법 대응과 소비자 욕구를 충족시키기 위한 "RFID 이력관리"의 필요성 분석과 더불어 시스템 설계 시 접근 방법과 제품흐름별 핵심관리 정보를 제시함으로서 효과적인 PL법 대응 프로세스 구축 방향을 제시하고자 한다.

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주요가축에 대한 증상 및 예방대책

  • Korea Feed Association
    • 사료
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    • s.7
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    • pp.4-28
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    • 2004
  • 태국등동남아시아국가에서 시발된가금인플루엔자가 2003년 12월국내에서처음으로발생되었다. 가금인플루엔자의발생은 비단양계산물뿐만 아니라전체축산물의소비를급감시키며 우리축산업의 생산기반을크게위축시키는결과를 가져왔다. 이는가축질병에 대한 잘못된이해와언론의 그릇된보도의 탓도있으나결국 가장큰원인은 소비자들의축산물 안전성에대한요구를수용치못한 결과이다. 향후 축산물 안전성에 대한소비자들의 욕구는 더욱증대될것이며, 이를 충족시키지못하는 경우축산물에대한소비자들의기피현상은 보다 근본적이고 장기적인 경향으로나타날 수있다. 기히수입개방되어 있는 축산업시장에칠레와의자유무역협정을시작으로 축산물에 대한 관세철폐가현실로다가온시점에서우리 축산물의시장개혁을 위해서는 외국축산물과의차별화 즉, 소비자들의가장큰관심사인 축산물안전성을제고시키는것이다. 이에 국내에서주로발생하거나재발가능성이 높은주요가축질병에 대한증상 및 예방대책등을 알아본다.

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A Study on the Presentation of Easy-Order Prototype in the Internet Shopping Mall using the Cyber Fitting Type's 3D Avatar (Cyber Fitting형 3D Avatar를 이용한 인터넷 쇼핑몰 Easy-Order Prototype 유형 제시를 위한 연구)

  • Choi, Sung-Won;Lim, Ji-Young
    • Archives of design research
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    • v.19 no.2 s.64
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    • pp.43-52
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    • 2006
  • The most important issue the online shopping mall for clothes is facing in the rapid growth of the online shopping mali is the high rate of the return of the goods alter purchase. The high rate of the return leads to the dissatisfaction md lack of trust from the consumers in the online shopping mall for clothes, which in turn leads to the bleak prospect for the online shopping mall for clothes as a result of the consumers' dissatisfaction. Although a type of online shopping mall using the cyber-fitting technology has emerged recently, it has succeeded only in provoking a visual interest, for it is also not satisfying the demand of the consumers by falling short in providing information. Thus, this research seeks for the resolutions of the problems related to the user-oriented online shopping. First of the resolutions is the development of a new prototype which the consumers can easily access; second is the visualization of the information using the 3D virtual-reality of he prototype through interface, which will help the consumers to make more accurate judgments. In other words, this study seeks to provide a type of prototype of an online shopping mall that meets the demand of the consumers using the 3D avatars, unlike the unilateral and conventional malls out there.

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Control of Chemical Residues in Edible Meats (축산식품의 환경오염물질 방지 대책)

  • 박종명
    • Journal of Environmental Health Sciences
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    • v.19 no.1
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    • pp.24-29
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    • 1993
  • I. 서론 : 식생활은 인간의 가장 원초적인 욕구이며 생존을 위한 기본조건입니다. 그러므로 식생활의 기본이 되는 식품은 사람에게 가식성, 영양성, 안전성을 충족시켜야 하며 여기에 생산자의 입장에서는 높은 생산성이 요구되고 있습니다. 이러한 식품의 구비조건은 과거 자급자족의 농경시대에는 생산자가 바로 소비자로서 커다란 문제를 제기하지 않았으나 도시화, 산업화된 현대사회에서는 생산자와 소비자가 다르며 식품은 상품으로서 판매되므로 소비자는 고품질의 안전한 식품을 요구하고 생산자는 수익성이 높은 고생산성의 식품을 상품으로서 생산하기에 이르렀습니다. 축산식품이 상품으로 생산되면서 생산자들은 더 높은 생산성을 요구하게 되었고 이러한 요구에 따라 축산분야에서는 가축 품종의 육종 개량과 함께 생산성을 저해하는 각종 질병의 예방과 치료약제 및 성장촉진과 사료효율을 개산할 수 있는 물질들을 사료첨가제로 개발하여 사용하게 되었습니다. 그러나 이러나 의도적으로 사용한 물질들은 대부분 항생제물질이나 화학적 합성품들로서 가축자체는 물론 생산물에 잔류되어 그 축산물을 이용하는 사람에게 유해작용의 우려를 갖게 하였습니다(의도적 오염). 또한 농작물의 생산성을 높이기 위하여 사용되는 농약들은 경우에 따라서는 샤료곡물에 잔류되어 사료를 통한 오염원ㅇ니이 될 수도 있고 목초지에 산포한 잔류성 농약이 목초를 오염시켜 뜻하지 않게 가축과 축산물을 오염시킬 수도 있습니다. 축산분야에서 잘 알려진 아플라톡신 같은 곰팡이 독소류는 오염된 사료원료에 의하여 가축에 피해를 일으킬 수 있으며 또 우유나 축산물을 통하여 사람에 피해를 줄 수 있습니다. 과학기술의 발달은 많은 공해요인들을 유발시켰으며 산업체에서 요구하는 고순도의 중금속류(수은, 납, 카드뮴 등)는 각종의 과학기계를 제작하는데 필수소재로써 우리의 생활을 윤택하게 하였지만 그 폐기물들은 우리의 생활주변을 오염시켜 그 환경에서 자라는 식물과 동물을 오염시키고 사람의 생활환경도 위태롭게 하고 있습니다.

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Cultural Value of Traditional Pattern in the Eyewear Design (안경디자인에 있어서 전통문양의 문화적 의미 연구)

  • Kim, Dae-Nyoun;Jang, Jun-Young;Lee, Kyoung Sook
    • Journal of Korean Ophthalmic Optics Society
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    • v.13 no.4
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    • pp.13-17
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    • 2008
  • Purpose: Study the method to attach to traditional pattern for the demands of eyeglasses' function which is becoming extended to cultural psychological and social aspects. Methods: To understand the symbolic characteristic of traditional pattern, especially through using palmette, embroidery, and practicing it on glasses' temple and cleaner. Results: Globalization stimulates crossing-consumption cultural trend rapidly. Thus, new glasses pattern involving Korean ethnic feature is a new source that could well adapt to this tendency. This report presents new aspect which corresponds to the demand of modern consumers. By modernizing Traditional pattern and method, we could discover the cultural value of glasses design. Conclusions: Glasses imply social position of users and became a measure that reveal a part of style that presents modern psychological language. Thus, the glasses design using traditional pattern makes a chance to change the beauty sense from western style to oriental one. And it achieves the desire of cultural consumption through glasses design.

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The Study on the Impact of the Large Discount Store Entry on Conventional Market and on the Methods of Revitalization of Conventional Market (대형할인점 진입에 따른 재래시장에의 영향 및 재래시장 활성화 방안에 관한 연구)

  • Park, Seong-Yong;Lee, Sang-Ho;Oh, Tae-Hyun
    • Korean Business Review
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    • v.14
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    • pp.95-128
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    • 2001
  • The entry of large discount stores such as LG-mart, E-mart into small cities such as Choonchun or Wonju have had a profound impact on the business of small-sized retailers. The impact of the entry by large discount store is too big compared to that of the entry by department store. Now, it becomes the matter of survival for small-sized retailers. Regulation and protection are not the best solutions to solve these problems. It cannot solve the fundamental problems. Consumer buy products based on their needs not retailers' problems. Without satisfying consumers' various needs and wants, retailers can not survive. Therefore, it is extremely important to understand retail competition from the perspective of consumers and investigate overall retail competition not competition between two different types of retailers. In this study, we analyze the relationship between products and purchasing places, the competitive relationship among retailers. As a result, we get big picture of retail market and discuss the revitalization of conventional retailers. In addition, we propose new solutions to conventional retailers' problems from the perspective of consumers.

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A Study on the Liquor Market Segmentation by Patterns of Choosing Liquor (주류 선택 유형에 따른 주류 소비 행태에 관한 연구)

  • Kim, Young-Ah;Kim, Dong-Jin;Byun, Gwang-In
    • Culinary science and hospitality research
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    • v.16 no.2
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    • pp.232-242
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    • 2010
  • The purpose of this study is to provide basic data for forthcoming liquor development and market diversification by finding out the consumers' characteristics related to their patterns of choosing liquor and identifying the liquor consuming patterns. For the study, a survey questionnaire was composed of 11 questions related to the considerations by the consumers in choosing liquor, 5 questions on their demographics, and 5 questions on the types of choosing liquor. The survey was conducted between October 21st and November 1st of 2007 to 400 adults over 19 years old residing in Korea, and then sorted out 377 out of 400 for the analysis. As for the analysis, frequency analysis, K-means clustering, and correspondence analysis were employed. In order to find out the choice considerations associated with the perception of liquor, consumers were divided into four equivalent groups, and liquor consuming patterns and demographics were investigated based on the empirical study.

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A Study of Utilizing Brand Touch Point of Corporate Museum : In terms of the Market-Driving Brand and Consumer Insight (기업박물관의 브랜드 접점 활용연구 : 브랜드 시장주도와 소비자 인사이트 관점에서)

  • Kim, Eun-Jeong;Chang, Dong-Ryun;Hong, Sung-Min
    • Archives of design research
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    • v.20 no.3 s.71
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    • pp.163-178
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    • 2007
  • The importance of brands as well as the consumers' emotional & cultural desire have increased. In the meantime, the companies have made efforts to create their positive brand images through the support of Mecenat using culture or social return. In addition, they made ceaseless efforts to provide consumers with a cultural space by building up brand service areas as part of their purpose. However, the rapidly increasing brand service spaces have not really appealed to consumers. In order to become a competitive and powerful brand in the severe brand market, it is necessary to enhance the brand image and to let the brand be considered as a culture and the lifestyle of consumers. In order to do so, the companies have to establish their market-driving strategies by creating new products or new market. To do so, it is important for them to figure out consumers' inner desire through the touch point with consumers. This study attempted to suggest a method of using a corporate museum as a space that could meet all of the said elements at a time. Through the route of a corporate museum, the companies would be able to study their future directions by looking back their history and they could be reborn as culture brands. Therefore, this study suggested that the corporate museum could be a space for culture and education as well as a brand space and could play a positive role in the companies; in this process, the study could grope for consumers' inner desire with its touch point where companies and consumers would meet and its utilization of brand market-driving strategy as a test marketing strategy observing consumers' responses.

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Personalization Strategies and Apparel Shopping Orientation of College Students (개인화 전략과 대학생들의 의류제품 쇼핑성향)

  • Kim, Yeon-Hee;Lee, Kyu-Hye
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.6
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    • pp.949-957
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    • 2009
  • The fashion apparel industries have demanded to be extremely consumer-oriented. Therefore, the need of personalization arises. The purpose of this study is to investigate the relationship between apparel shopping orientation and various personalization strategies provided in the apparel shopping process. A total of 422 questionnaires were used for statistical analysis. Canonical correlation and ANOVA were conducted. Results indicated that higher level of demand for "sale-promotion personalization" and "personalized customer relationship" were significantly related to high level of fashion innovativeness and price consciousness. Consumers who seek for high level of "personalized advice" and "personalized fit" were likely to be price conscious and conforming to clothing but not innovative in terms of fashion and clothing. Shopping orientation group differences were also reported in the study. In personalizing of apparel products, distinctive but relevant strategies should be implemented according to the need of the consumers.

Brand Positioning of IT Governance System -Focused on Case study of Spin-off Venture- (IT 거버넌스시스템의 브랜드 포지셔닝 전략 -스핀오프벤처기업의 사례를 중심으로-)

  • Chun, Myung-Hwan
    • Journal of Korea Society of Industrial Information Systems
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    • v.12 no.5
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    • pp.110-119
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    • 2007
  • In an extended enterprise, there is a shift to shared services, cosourcing and outsourcing, and extending out to partners, suppliers, and customers to accomplish business objectives more effectively. Along with this critical need, executives should be aware of the need to focus on optimizing the value of their information technology and reducing the related risks. So IT governance is critical, and many companies including spin-off venture are providing IT governance solution, but very little is known about brand management and marketing strategy of IT governance solution provider. The purpose of this study is to investigate brand positioning of IT governance solution company focusing on spin-off venture. The results of this study are summarized as follows. First, brand management is needed in the spin-off venture. second, IT governance solution companies including spin-off venture must provide something more than functional value. That is, they actively seek to emotional or symbolic value for their customers.

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