• Journal of Korean Home Economics Education Association
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• v.15 no.3
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• pp.45-57
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• 2003

The purpose of this study is to examine Pro-environmental consumer educational needs in the middle school. The data for the analysis are collected by the structured questionnaires. The data for 426 middle school students living in Seoul are analyze using descriptive statistics and One-way ANOVA. The following is a summary of major findings. : 1) The needs for the middle school students for the pro-environmental consumer education are high. The content showing the highest educational need is "The purchasing behavior of pro-environmental goods and services". 2) The sex of students. the experiences of taking 'Environment class', and types of housing are the factors affecting 'The pro-environmental consumer education needs' of the middle school students.

• Science of Emotion and Sensibility
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• v.10 no.2
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• pp.177-186
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• 2007

The purposes of this study were to investigate consumer's needs for golf wear and to suggest a direction of product development and planning, based on the analysis of golfer's needs. The subjects used for the research were 150 male and female golfers who were in golf practice fields. The data were analyzed by frequency analysis, factor analysis, ANOVA, t-test and Duncan test. In summary, the results of this study were as followers; Dimensions of consumer's needs for golf wear were extracted from factor analysis as following properties; fashion/design property, textile property, hygiene property, body-shaped property. The most important consumer's need for golf wear was "wearing comfort" and second one was "moisture absorbency" Respondents evaluated that wearing comfort, stretchability, tactile, size of golf wear were very important but price, pilling, shrinkage or color-fading after laundry of golf wear were relatively less important. The evaluation of consumer's needs for golf wear according to demographic information had significant difference. The female golfers were found to consider that fiber characteristics, easy-to-laundry, wrinkle resistance, stretchability, sewing quality were relatively more important, when compared with the male golfers. Also, There were significant differences on the evaluation of consumer's needs for golf wear on fiber characteristics, stretchability, brand name between age groups.

• Journal of the Korean Home Economics Association
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• v.40 no.12
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• pp.131-144
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• 2002

The purpose of this study was to identify the degree of experience and the consumer problem perception on its seriousness in relation to E-commerce in information society and how much consumers wanted to be provided with consumer information and education. The major findings of this study were as follows: 1. The consumers showed the highest degree of consumer information needs related to the protection of private information and the highest degree of consumer education needs related to consumerism/law/method of compensation for damages. 2. The consumers showed the highest level of anxiety at a time of e-commerce in to the total causal effect of the variables influencing consumer information needs and the variable of sex(male university students)showed the greatest total causal effect in relation to consumer education needs.

• Journal of the Korean Society of Floral Art and Design
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• no.41
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• pp.25-44
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• 2019

The purpose of this study is to identify the differences between consumers and suppliers about the necessity and effectiveness of hand-tied bouquet packaging in a retail shop and consumer needs of floristry packaging for sustainable condition were surveyed and analyzed using questionnaire format. In the introduction, the understanding and sustainability of floristry design were considered. The questionnaire consisted of general purchasing type, packaging related items, and consumer and supplier profile. Consumers were middle class residents living on Mokdong apartment complex, a small number of consumers who aren't living on Mokdong and workers and suppliers were florists currently active nationwide. This study suggests an effective and strategic packaging direction that reflects consumer needs, focusing on the similarity and difference of their needs and it presents them as business models. The results of the future research are expected to be the basis for producing and distributing packaging design.

• Information Systems Review
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• v.13 no.2
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• pp.17-41
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• 2011

A review of the related literature indicates that consumers' risk perceptions are largely affected by product involvement. This study investigates the impact of product involvement on required trust level and the online merchant choice. We developed a conceptual model that depicts the nomological relationships among product involvement, required trust level, and the online merchant choice, and formulated three hypotheses based on the conceptual model. An empirical study designed to accomplish the research objectives has been conducted using a questionnaire survey with 230 students in a university in Korea. The findings indicated that high-involvement products have higher trust level as required by consumers than low-involvement products, that consumers buying high-involvement products prefer digital storefronts, and that consumers buying low-involvement products prefer B2C e-marketplaces. The paper offers implications for academics as well as practitioners, based on the research results.

• Proceedings of the Korean Society of Tobacco Science Conference
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• 2005.10a
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• pp.9-10
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• 2005

• Journal of Family Resource Management and Policy Review
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• v.12 no.1
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• pp.141-157
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• 2008

The purpose of this paper is to examine levels of financial knowledge, to identify the financial education needs of college students, and to show how financial knowledge and education needs correlate. The results of this study indicated that the level of understanding of economy was the highest among the seven categories, whereas the overall level of financial knowledge was less than 50%. The need for financial education was relatively high in various topics of financial management, especially financial planning and savings. There was no significant relationship between knowledge level and educational needs except between financial planning and investment. Students who understand financial planning better want more financial education. College students in this study were not financially independent from their parents, receiving allowance and assistance in tuition payment, so their financial experiences were limited. Students who understood financial management showed greater need of financial education and had more financial experience. The findings in this study suggested that college should provide formal financial education as an elective course, which should include content related to financial planning and various financial products.

• The Journal of the Korea Contents Association
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• v.10 no.4
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• pp.265-273
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• 2010

The aim of this paper is developing the educational program for the elder's daily life as a consumer, according as recognize the important of their consumption function and role in modern society. This paper consider the studies for elder consumption needs and activities for educational program, then present six principles and contents in four areas. The principals are empirical, socialization, interrelation, spontaneity, individualization and respect for the aged principal. The program themes are preventive education for elder consumer, advisable transaction, advisable transaction through cases and consumer's right, responsibility, duty and process of decision for purchase.

• Food Industry
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• s.183
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• pp.75-109
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• 2005

지난 2004년도는 식품 안전에 대한 사회적 이슈가 어느 해보다 뜨거웠다. 조류독감과 광유병, 불량만두소 사건 등의 식품사건이 연일 언론을 달구었고, 또 정부의 부정불량식품의 대한 규제강화 발표 등으로 식품 안전에 대한 사회적 관심이 고조되었다. 또한 이러한 식품 안전에 대한 사회적 이슈는 식품에 대한 소비자의 불신으로 이어지면서 과거에는 단순히 여기었던 식품 클레임에 대해서도 매우 민감한 반응을 보이면서 식품업계의 클레임이 예년보다 급증하였다. 뿐만 아니라 소비자의 클레임 제기 유형도 회사에 직접 제기하는 경우도 있지만 특히 포탈사이트. 언론 고발, 대형 유통 채널, 소비자단체, 정부기관 등의 다양한 채널을 이용하는 경우도 증가하고 있는 실정이다. 특히 정부의 식품위생법개정(안)의 유해식품 신고에 대한 고액의 포상금 지급이 발표되면서 악의든 선의든 소비자의 클레임에 대한 무리한 피해보상 요구도 날로 증가하고 있고, 또 이를 이용하는 식파라치와 악성소비자도 나타나게 되었다. 따라서 이러한 식품 안전에 대한 문제는 앞으로도 지속될 것이고, 또 식품의 클레임에 대해서도 더욱 강성화될 것으로 예상된다. 그러므로 이러한 사회적 환경 속에서 클레임에 대한 올바른 소비자 대응을 위한 클레임 처리 방안을 모색하지 않을 수 없다. 이에 클레임(claim)이란 무엇이며, 또 그 유형들은 어떤 것이 있는지 그리고 클레임의 대응 방법 및 Q&A를 살펴보고자 한다.

• Journal of the Korean Home Economics Association
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• v.42 no.8
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• pp.15-32
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• 2004

The purpose of this study is to develop an environmental education program for environmentally friendly consumer behaviors by analyzing factors influencing the attitude-behavior relationship, and examining consumer information needs about environmental problems. Environmental information demanded by consumers could be classified into five main areas; 'use and disposal of environmentally friendly resources', 'purchase of environmentally friendly goods', 'environmental problems and consumer sovereignty', 'environmental laws and regulations' and 'environmental values and consumer's civil consciousness'. Based on the study results, an environmental education program for consumers was developed which consisted of two main parts, basis and practice. The former aimed to strengthen consumer consciousness about environmental problems and the latter, to make regular environmentally friendly consumer behaviors. The two parts were correlated. Thus strengthening environment-related consumer consciousness by learning the part of basis could promote of environmentally friendly consumer behaviors.