• Journal of the Korean Home Economics Association
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• v.40 no.12
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• pp.131-144
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• 2002

The purpose of this study was to identify the degree of experience and the consumer problem perception on its seriousness in relation to E-commerce in information society and how much consumers wanted to be provided with consumer information and education. The major findings of this study were as follows: 1. The consumers showed the highest degree of consumer information needs related to the protection of private information and the highest degree of consumer education needs related to consumerism/law/method of compensation for damages. 2. The consumers showed the highest level of anxiety at a time of e-commerce in to the total causal effect of the variables influencing consumer information needs and the variable of sex(male university students)showed the greatest total causal effect in relation to consumer education needs.

• Journal of Korean Home Economics Education Association
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• v.29 no.3
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• pp.89-104
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• 2017

Considering the advent of the Fourth Industrial Revolution, this study examines the changes and influences of intelligent information technology and the role of consumer education in the context of consumption life. The purpose of this study is to provide a theoretical foundation to effectively respond to the future consumption society as an independent consumer by enhancing the understanding of the Fourth Industrial Revolution in terms of consumption life. First, in terms of changes in the consumption paradigm in the Fourth Industrial Revolution, production and consumption are converged by being shared through a comprehensive connection platform in real time. Regarding the meaning of consumption, mental experience is being emphasized; moreover, usage and sharing, rather than ownership, are being highlighted. In terms of major changes in consumption life, the emergence of a more convenient smart consumption life and the possibility of personalized consumption optimized for individual demand are anticipated. Moreover, sustainable eco-friendly consumption is expected to increase further, and rapidly changing consumption trends will experience accelerated progress in consumer-centered changes. Next, the predicted problems in consumption life in the Fourth Industrial Revolution include unequal consumption due to intelligent information technology power center and the use and management of personal information data. Furthermore, ethical concerns related to the introduction of new technologies will become prominent, eventually resulting in issues concerning consumption satisfaction. To effectively respond to these new paradigm changes, consumer education should be value-centered. Ethical aspects of consumption should be considered, and consumption life should include trust and mutual cooperation. Furthermore, consumer education should facilitate creative convergence.

• Proceedings of the Korean Society of Community Living Science Conference
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• 2007.06a
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• pp.43-63
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• 2007

• Proceedings of KHEA Conference
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• 2003.10a
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• pp.147-147
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• 2003

• Journal of the Korea Society of Computer and Information
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• v.29 no.7
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• pp.139-148
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• 2024

In the post-pandemic era, the demand for online education platforms has surged, leading to increased consumer reliance on online reviews for decision-making. This study investigates the impact of Chinese online customer reviews on consumer purchase behavior in online education. By examining the role of trust, review sentiment, and the quantity and timeliness of reviews, the research aims to understand how these factors influence consumer decisions. By using regression model, findings reveal that negative reviews, timely feedback, and a higher volume of reviews positively affect consumer purchase decisions, while course pricing demonstrates an inverse relationship. Furthermore, cognitive and affective trust mediate the relationship between reviews and purchase behavior, highlighting a reverse U-shaped effect on consumer decision inclination. These insights provide valuable implications for online education providers, emphasizing the need to manage and leverage online reviews to foster consumer trust and improve sales performance.

• Journal of the Korean Home Economics Association
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• v.40 no.12
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• pp.63-83
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• 2002

본 연구는 미국 소비자들이 지각한 온라인 쇼핑속성에 대한 차원을 밝히고. 온라인 속성에 대한 중요성과 상품범주별 구매의도와의 관계를 밝혀 상품범주별 마케팅 전략과 인터넷 소비자 관리 및 교육 프로그램 개발에 기여하고자 하였다. 조사대상자는 가정에서 인터넷을 사용하고 있는 미국 소비자 303 명으로 구성되었으며, 질문지법에 의해 자료 수집되었다. 자료분석을 위해 탐색적 요인분석을 실행하였고, LISREL8에 의해 측정모델과 구조적 관계 모델을 동시에 검증하였다. 자료 분석결과를 요약하면 다음과 같다. 첫째, 소비자가 지각한 온라인 쇼핑에 대한 속성은 거래 및 비용, 사이트 디자인, 구매유인 프로그램, 상호 관계성의 4개 차원으로 분류되었다. 둘째, 온라인 상품은 구매의도에 따라 인지적 상품, 경험적 상품, 서비스 3개 범주로 분류되었다. 셋째, 지각된 온라인 쇼핑속성의 중요도와 각상품군 구매의도와의 구조적 관계모델을 추정한 결과,“거래 및 비용”은 3개의 상품군에 대한 구매의도에 모두 유의한 영향을 주었으며,“구매유인 프로그램”은 경험적 상품과 서비스에 대한 구매의도에 유의한 영향을 미쳤다. 따라서, 소비자들에게 중요하게 지각되는 인터넷 특정 속성 즉, 보완, 배달 및 비용을 초점으로한 상품범주별 차별화된 이점을 제시하여 효과적인 마케팅 전략을 수립해야 할 것이다. 또한, 전자 상거래와 관련 보완, 환불정책 등에 관한 소비자 교육과 보호법이 요구되고 있다.

• Journal of Food Hygiene and Safety
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• v.24 no.1
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• pp.1-11
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• 2009

Consumers are very concerned about food safety as the risk with food increased. This study was conducted to evaluate the perceptions and practices of consumers on food safety in order to collect some information for the development of consumer education program. Total 500 consumers were asked to answer for survey constituted with 6 questions of generic information, 4 of food safety perceptions and 8 of food safety practices from June to July, 2006. More than half of respondents (51.8%) were unsatisfied with the food safety management of government while the individual practices on food safety were satisfactory. Especially, most respondents (98.7%) checked the expiration date of food when they purchased and 97% of respondents were washed hands before food preparation. The higher food safety perception, the better food safety practices of consumers. These results suggest that the systematic and continuous educations on food safety hazards and the principles of sanitation management are necessary for safe food handling and perception on food safety.

• Journal of the Korean Home Economics Association
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• v.41 no.2
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• pp.13-29
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• 2003

The purpose of this study is to examine consumer characteristics according to analyze the level of consumer knowledge, skill, and consciousness through the comparison between young-elderly people and elderly people in Cheju. For the empirical analysis, the data was collected 428 consumers from May to June, 1999. The statistical methods for this study were descriptive statistics, t-test, ANOVA, correlation using SPSS Win program. The major findings of this study were as follows; 1) The level of consumer consciousness was very high, but the level of consumer knowledge and consumer skill were low. 2) Drug un, Recall system, Frozen-food management, Indication for consumer knowledge; Planning, Discontent treatment for consumer skill; Responsibility for consumer consciousness area were very low state. 3) Correlation according to Pearson's γ²were positive relationship between all of that consumer knowledge and consumer skill and consumer consciousness areas. 4) Sum of 3 findings were no great difference between young-elderly people and elderly people. From now on, some suggestions from this study how to stress on the consumer knowledge and consumer skill as well as consumer consciousness of the elderly in Cheju.

• Journal of Family Resource Management and Policy Review
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• v.12 no.1
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• pp.141-157
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• 2008

The purpose of this paper is to examine levels of financial knowledge, to identify the financial education needs of college students, and to show how financial knowledge and education needs correlate. The results of this study indicated that the level of understanding of economy was the highest among the seven categories, whereas the overall level of financial knowledge was less than 50%. The need for financial education was relatively high in various topics of financial management, especially financial planning and savings. There was no significant relationship between knowledge level and educational needs except between financial planning and investment. Students who understand financial planning better want more financial education. College students in this study were not financially independent from their parents, receiving allowance and assistance in tuition payment, so their financial experiences were limited. Students who understood financial management showed greater need of financial education and had more financial experience. The findings in this study suggested that college should provide formal financial education as an elective course, which should include content related to financial planning and various financial products.

• Journal of Food Hygiene and Safety
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• v.24 no.4
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• pp.291-298
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• 2009

This study was carried out to evaluate the consumer recognition with regard to the safety management for imported foods. In order to evaluate the effect of the prgram on consumer education, the program was practiced for 89 female college students in Seoul, Korea. The participants were given an instruction with materials on imported food safety, including the safety management of imported foods and their distribution. The results showed that the participants achieved a greater understanding of imported foods. In particular, they had firmly grasped the importance of expiration date in selecting imported foods. Before the instruction, 50.6% of total participants blamed the Korean government for the problems arising from imported foods; only 18.0% placed the blame on individuals or businesses importing from foreign countries. After the instruction, 39.3% had blamed the individuals or businesses importing from foreign countries. Furthermore, 36.0% had disapproved of the foods that are imported from China before the instruction, while 32.6% found objectionable the views on the illegally distributed foods; 29.2% criticized the junk foods that target children (after the instruction). In addition, the level of participant satisfaction via-a-vis imported foods safety supervision had improved from $2.76{\pm}1.59$(before the instruction) to $3.37{\pm}1.58$(after the instruction). The results indicate that consumers are concerned with the imported foods that contain adulterated or forbidden substances and the illegally distributed foods from foreign countries. Thus, consistent and informative educational programs on imported food safety could help consumers in choosing safer products, resulting in an improvement in the consumer confidence with respect to imported foods.