• Journal of KIISE
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• v.42 no.5
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• pp.591-600
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• 2015

SLA (Service Level Agreement) is an essential factor that must be guaranteed to provide a reliable and consistent service to user in cloud computing environment. Especially, a contract between user and service provider with SLA is important in an environment using a cloud service brokerage. The cloud computing is classified into IaaS, PaaS, and SaaS according to IT resources of the various cloud service. The existing SLA is difficult to reflect the quality factors of service, because it only considers factors about the physical Network environment and have no methodological approach. In this paper, we suggested a method to specify the quality characteristics of software and proposed a mechanism and structure that can exchange SLA specification between the service provider and consumer. We defined a meta-model for the SLA specification in the SaaS level, and quality requirements of the SaaS were described by the proposed specification language. Through case studies, we verified proposed specification language that can present a variety of software quality factors. By using the UDDI-based mediation process and architecture to interchange this specification, it is stored in the repository of quality specifications and exchanged during service binding time.

• Journal of KIISE:Computing Practices and Letters
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• v.15 no.9
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• pp.661-674
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• 2009

Recently, there has been much research and many attempts to enhance converged information technology services using new technology such as ubiquitous sensor networks (USN) in medical, environmental, industrial, and logistic areas. There has also been much research and various attempts to apply this new technology to agricultural areas. However, applications to the agricultural areas should be considered differently against the same areas such as medical, environmental, industrial, and logistics. Therefore, this paper suggests that an agricultural cultivating management and traceability system. This system is a unified system that supports the processes sowing seeds through selling agricultural products to consumers. Farmers can be provided with an effective calendar for cultivation and weather information in real time as well as the monitoring of the growth of farm products on the farm in real time using this system. Farmers can also control all equipment installed on the farm directly or remotely and the equipment can be controlled automatically when the measured values such as temperature and humidity deviate from the decent criteria which are set by farmers or this system. Additionally, the reliability for and the better quality of the agricultural products can be improved because farmers can use this unified system to cover all processes from sowing seeds to selling to consumers.

• The Journal of the Korea Contents Association
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• v.19 no.7
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• pp.54-66
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• 2019

The purpose of this research is to examine and identify the factors that influence the outcome of performances in the popular music market. Therefore, this research analyzes music and concert ticket revenue charts, which serve as the most representative success quotient for singers, to delve into the elements that affect concert performance. Also, to secure reliability and validity of this research, 6 years(2012-2017) worth of data from Gaon Chart, a representative domestic music chart, and Interpark, the largest ticket purchasing site, were collected and analyzed. Research model identified how music chart ranking, genre, tv music shows, type of singer (gender and idol), and career affect concert performance rank via multiple regression analysis. The results suggest that music charts, music bands, tv music shows, and career had a significant effect on concert performance and rise in ranking; and the type of singer (gender and idol) had no significant influence. Finally, the result of this research could contribute to the understanding of the market of popular music.

• The Journal of the Korea Contents Association
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• v.18 no.12
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• pp.309-318
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• 2018

In this study, we investigated subjective perceptions of one retailer's PB products for large retailers by applying the Q methodology to examine subjective trends of consumers who purchased and experienced PB products at home. In this study, we examine how HMR-type PB products developed and released by large retailers according to the demographically changing social structure represent the meaning and subjective acceptance of PB products in a single licensee through Q methodological studies. The purpose of this paper is to propose various direction and improvement plan of food product development and release for one license of large distribution company in the future. Based on these research problems, five types of type analysis results were derived. Specifically, the first type (N = 5): Brand image trust type, the second type (N = 5): NB product preference type, the third type(N = 2): Easy cooking preference type, and fourth type (N = 2): Pursuing taste for price type and fifth type (N = 2): Quantitative pursuit for price type.

• Korean Journal of Ecology and Environment
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• v.52 no.2
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• pp.143-150
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• 2019

Although inconspicuous marsh birds are an indicator of marsh health, there is little understanding of their status and population trends due to their behavioral characteristics and lack of reliable survey methods in Korea. We applied the Standardized North American Marsh Bird Monitoring Protocols(SNAMBMP) already validated in North America for effective survey of the marsh birds. We selected 29 sites with emergent marshes, rice fields and riparian forests in Seocheon-gun, Buyeo-gun and Gunsan-si. We conducted the survey with a combination of passive 5 minute point-count and vocal survey method (30 seconds call-broadcasting+30 seconds silence) that was targeted eight species 2~7 times/site from March to July 2017. Four species, Brown-cheeked Rail(Rallus indicus), Ruddy-breasted Crake (Porzana fusca), Watercock (Gallicrex cinerea) and Greater Painted-snipe (Rostatula benghalensis), were detected at one site respectively (naïve occupancy rate=0.035). Vocal survey method with conspecific call-broadcasting provided better on Brown-cheeked Rail and Watercock than the others. We suggest a combination of passive point-count and vocal survey method like SNAMBMP to monitor inconspicuous marsh birds at nationwide scale and collection of sound files through recording of the entire process during the survey.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.5
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• pp.61-74
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• 2021

This study investigated the relationship between the social legitimacy and financial performance perceived for venture company. In particular, social legitimacy was classified into prior experiences, organizational competency, market-related, and government-related legitimacy according to the characteristics of venture businesses, and its effect on the financial and non-financial performance of venture businesses was verified. Data were collected by conducting a survey among 300 domestic venture businesses. According to the results it can be understood that social legitimacy affects the financial and non-financial performance of venture businesses. In other words, it was found that the acquisition of resources from external investors and governments which is justified by stakeholder and investors, venture business executives and employees' prior experience such as start-up experience, and retention of outstanding talent, etc., developing trust from the market and consumers through high organizational competency and differentiated product provision, have a positive effect on the financial and non-financial performance of venture companies. It can be interpreted that higher survival is possible through running the venture businesses with social legitimacy. In addition, this study is meaningful in that it presents a new standard for survival through measuring the relationship of the influence on substantial performance of venture businesses by expanding the existing sociological research to business management research.

• Knowledge Management Research
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• v.21 no.4
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• pp.211-225
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• 2020

We investigate factors affecting chatbot use intention of online shopping mall users. We identify theoretical foundations from the literature and postulate that accuracy, personalization level, intelligence, intimacy, social presence, and piracy concern should affect intention to use more or negative intention to use. Based on 300 responses from online shopping mall chatbot users in Korea, we run the statistical analysis to assure the reliability and validity of the measurements. From the multiple regression analysis, we find that personalization level, intelligence, social presence, and privacy concerns significantly affect intention to use more. In contrast, we find that accuracy and privacy concerns significantly affect negative intention to use. This work will present pragmatic implications upon the design and management of chatbot in order to not only incent customers to use more but reduce factors that may cause negative use intention. Among functional factors, personalization and intelligence increases the intention to use more while accuracy decreases negative intention to use. Among emotional factors such as intimacy and social presence, we find that only social presence significantly increases intention to use more. Privacy concerns is found to decrease intention to use and increase negative intention to use.

• Journal of the Korea Society of Computer and Information
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• v.27 no.4
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• pp.169-181
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• 2022

Currently, due to the activation of SNS live broadcasting, online services based on influencer live broadcasting are becoming a major consumption trend around the world. This study aims to verify the relationship between service quality, customer satisfaction, product characteristics, and acceptance intention for influencer broadcasting based on nfluencer broadcasting experiences in an Internet environment. This study conducted a survey of users who experienced live broadcasting on social media in Taiwan from June 29 to August 30, 2020, and a total of 253 copies were used for empirical analysis. The collected data were analyzed through SPSS 25.0. The results of the empirical analysis are summarized as follows. First, it was found that the service quality factors (reliability, tangibility, responsiveness, certainty, and empathy) of Taiwan's influencer live broadcast had a significant effect on live broadcast satisfaction. Second, it was found that the product characteristics of Taiwan's influencer live broadcasting had a significant effect on product satisfaction. Third, it was found that live broadcasting satisfaction and product satisfaction had a significant effect on the acceptance intention of new brands in Taiwan's influencer live broadcasting. This study will provide useful data for establishing efficient marketing strategies to improve live and product satisfaction and increase acceptance of new brands by identifying service quality factors and product characteristics of Taiwan's influencer Live Broadcasting.

• Journal of Korea Entertainment Industry Association
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• v.14 no.7
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• pp.79-94
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• 2020

The purpose of this study is to analyze the difference in the effect of presence for the activation of virtual reality sports on participation satisfaction, to suggest continuous screen golf exercise participation, and to provide empirical and academic data for the development of the entire virtual reality sports market. To achieve this purpose, the survey period was from March 13 to May 13, 2020, with five researchers and assistants. The purpose of this study and the questionnaire were fully explained to consumers who experienced screen golf directly, and 247 questionnaires were used as the final valid sample by making a questionnaire with self-administration method. The data processing method was the statistical program Windows SPSS 18.0. First, factor analysis and reliability analysis, second, frequency analysis mean(M) and standard deviation(SD), third, Scheffe analysis among t-test and One-way ANOVA analysis, fourth, correlation analysis between variables and multiple regression analysis were conducted. The results of this study through these methods and procedures are as follows. First, there was a significant difference in participation satisfaction of presence in gender, and participation period of general characteristics. Second, there was a high difference in social presence, social self-reliance, and Ego, which are sub-factors of Presence, in social satisfaction, psychological satisfaction, and physical satisfaction. Third, the sub-factors of Presence, Social Presence, Social Self-Reliance, and Ego, were found to have a high effect on the sub-factors of Participation Satisfaction, Social Satisfaction, and Psychological Satisfaction.

• The Journal of the Korea Contents Association
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• v.22 no.9
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• pp.1-18
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• 2022

This study critically analyzed the user experience (UX) of mobile applications, focusing on the advertising platforms of mobile applications for culture and arts content. This study aims to examine the direction for growth of the related mobile applications and propose alternative approaches to improve usability. In this study, a mobile app named 'Moviepre' was selected, and a heuristic evaluation was performed for in-depth exploration. For the selected case, the UX Honeycomb model was reconstructed to analyze useful, usable, desirable, findable, accessible, and credible elements of the case. First, since the users' preference for the price factor did not show a significant correlation with the usefulness of the content and the interface, it is necessary to make sure that the mobile application has unique values to gain a competitive advantage in the market. Second, by adopting customer path stages for analysis, the result indicated that users continuously interact with the service from the first moment they are aware of the mobile application. Third, if the user feels uncomfortable, it is likely that these factors hinder the establishment of a long-term relationship between the users and the mobile application. Finally, brand identity should be clearly established, and brand image strategy needs to be developed to satisfy users' expectations that high-quality culture and arts content will be available through the mobile application.