• Asia Marketing Journal
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• v.4 no.3
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• pp.42-54
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• 2002

KTF는 이동전화 시장에서 후발 주자임에도 불구하고 성공적인 마케팅을 하여 성장하였다. 그 성공요인이 무엇인지를 본 사례연구는 KTF의 세분시장별 브랜드전략에서 밝혀보고자 하였다. KTF는 시장 선도자인 SKT에 대응하여 다수의 세분시장(Multi-Segments)을 주목하고 각각의 세분시장에 맞는 브랜드 전략을 추진하였다. 그 중에서도 인구통계적 관점에서 13-18세 를 중심으로 한 틈새시장에 새로운 브랜드 Bigi를 출시한 KTF의 브랜드전략을 고찰하였다.

• Proceedings of the Korea Society of Costume Conference
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• 2003.05a
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• pp.30-30
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• 2003

본 연구는 국내 캐주얼웨어의 세분시장별 활용 색채와 선호·비선호 색채의 특성을 실증적으로 규명하고, 색채기획에 효율적으로 활용할 수 있는 세분시장별 대표색과 선호·비선호의 색채 팔레트를 제안함으로써 체계적인 색채 정보를 구축하는데 목적이 있다.

• Journal of Distribution Research
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• v.10 no.3
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• pp.87-101
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• 2005

Market segmentation has been an important issue in marketing for a long time. Many models and statistical methods have been developed by many scholars. The purpose of this research provides one insight for market segmentation based on clustering technique in channel benefit sought. We proposed a sequential approach in market segmentation. A sequential approach means that we do market segmentation by multi-stage method based on the benefits sought in marketing channel. To achieve this approach, we divided the main benefits sought into subcategories. That is to say, after dividing each benefit sought into more detailed concepts, we did market segmentation sequentially.

• Journal of Global Scholars of Marketing Science
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• v.16 no.2
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• pp.77-94
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• 2006

The purpose of this study was to identify the consumers who use the level of price as the indicator of the product quality and calibrate the price response function with price-dependent quality evaluation. In order to implement the purpose of this study, Home theater market in China had been segmented by the mixture regression model, and price response function was calibrated at segment level. Based on the types of price response function, segments were allocated into one of two groups; the group using the level of price as the quality indicator or the group not using the level of price as that. Then, characteristics of both groups were compared in terms of product attributes and demographic variables.

• Journal of the Korean Association of Geographic Information Studies
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• v.15 no.1
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• pp.52-63
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• 2012

This study empirically investigated some problems with the criteria for subdividing the management zone in a rural area through a case study of Cheongsong-gun, Gyeongbuk and provided some suggestions for their improvement. To do this, the subdivision criteria in the guideline for developing urban management planning were firstly compared with those of Cheongsong-gun. Next, geographic information system(GIS) was used to do the cross-check analysis between the results from land suitability assessment and those from the subdivision in the management zone and to grasp the spatial relationships of a zone with its neighboring zones by analyzing the zoning inventory and comparing the areas. Finally, map analysis and field survey were conducted to examine the relevance to the actual situation of land use and focus interviews were done to analyze the civil complaint cases resulted from the subdivision in the management zone. This study found out three major categories of problems with the criteria for subdividing the management zone in Cheongsong-gun: the incomplete formalization of zoning, the inadequate decision criteria on the availability of land for development, and the biased consulting of the departments concerned. Some suggestions for their improvement were then provided in this study. The empirical results from this study can be used as the preliminary information for suggesting the right direction of the subdivision in the management zone within the rural areas in the near future.

• Asia Marketing Journal
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• v.1 no.4
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• pp.1-23
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• 1999

포지셔닝맵은 마케팅전략의 핵심인 STP전략을 세우는데 유용한 도구이나 포지셔닝맵을 그리기 위해서는 여러 가지 분석도구를 혼합하여 사용하여야 하였다. 본 논문에서는 완벽하지 않은 소비자 pick any/N자료와 상표의 특성자료를 이용하여, 세분시장을 모델 내에서 구분하고, 이들의 이상점을 찾아주고, 나아가서 시간의 흐름에 따라 이상점의 변화를 찾아주면서 포지셔닝맵을 그려주는 새로운 external 다차원척도모형을 제시하고 있다. 모델의 성과를 확인하기 위해서 차원의 변화, 세분시장변화, 상표구성의 변화 및 소비자표본의 변화를 임의로 만들어서 가상의 자료를 통해서 검증하였다. 실제로 사용해 보려면 저자의 홈페이지에서 프로그램을 다운 받을 수도 있다.

• KAPE Magazine
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• s.204
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• pp.21-21
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• 2013

우리나라는 세계에서 쇠고기를 가장 많은 부분으로 세분하여 먹는 나라로 유명하다. 2번째로 많이 세분하여 먹는다는 동아프리카 보디족의 51개 보다 무려 69개 더 많은 120개로 분류하여 머리부터 꼬리까지 먹는다. 이번 8월호에서는 대분할 "우둔"에서 "우둔살, 홍두깨살" 2개의 소분할 중 '홍두깨살'에 대하여 알아보자.

• Proceedings of the Korea Contents Association Conference
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• 2017.05a
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• pp.451-452
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• 2017

무용관객의 확대를 위해 문화예술교육의 제대로 된 기능과 콘텐츠 개발 그리고 공연지원 제도 정비를 통해 많은 사람들이 공연관람에 참여할 수 있도록 세분된 정책을 수립해야 할 것이다.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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• v.32 no.5
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• pp.443-450
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• 2014

To fulfill the recent increasement in the public and private demands for various spatial data, the central and local governments started to produce those data. The low-level land cover map has been produced since 2000, yet the production of high-level land covered map has started later in 2010, and recently, a few regions was completed recently. Although many studies have been carried to improve the quality of land that covered in the map, most of them have been focused on the low-level and mid-level classifications. For that reason, the study for high-level classification is still insufficient. Therefore, in this study, we suggested the automatic extraction of land readjustment for paddy land that updated in the mid-level land mapping. At the study, the RapidEye satellite images, which consider efficient to apply in the agricultural field, were used, and the high pass filtering emphasized the outline of paddy field. Also, the binary images of the paddy outlines were generated from the Otsu thresholding. The boundary information of paddy field was extracted from the image-to-map registrations and masking of paddy land cover. Lastly, the snapped edges were linked, as well as the linear features of paddy outlines were extracted by the regional Hough line extraction. The start and end points that were close to each other were linked to complete the paddy field outlines. In fact, the boundary of readjusted paddy fields was able to be extracted efficiently. We could conclude in that this study contributed to the automatic production of a high-level land cover map for paddy fields.

• Culinary science and hospitality research
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• v.16 no.1
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• pp.254-268
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• 2010

The purpose of this study is to determine the relative importance of restaurant attributes, preference in choosing a restaurant and to find out differences between segments. The web survey was conducted among 400 customers(aged from 20~39 years old) who lived in Seoul and Kyunggi, Incheon Province, from the period of August 23 to September 4, 2009. The statistical data analyses were performed using SPSS/WIN 12.0 for the conjoint analysis. The main results of this study were as follows : according to the analysis on the attributes and the levels of restaurants, the relative importance of restaurant attributes was assessed in taste (43.46%), price(27.62%), restaurant type(18.49%) and atmosphere(10.44%). Differences were found among three segments by the cluster analysis. Relative importance of restaurant attributes was assessed in price (45.96%), restaurant type(40.00%), taste(11.93%) and atmosphere(2.11%) in segment 1, taste(50.93%), price (33.37%), restaurant type(10.75%) and atmosphere(4.95%) in segment 2 and taste(56.24%), restaurant type (22.60%), price(14.06%) and atmosphere(7.10%) in segment 3. The results of the conjoint analysis indicated that customers preferred a restaurant with 'tasty food & various menu items', 'food priced 10,000~20,000 won', 'calm atmosphere' and 'the type of family restaurant'. The customers in segment 1 preferred a restaurant with 'not tasty food & simple menu', 'food priced more than 20,000 won', 'calm atmosphere' and 'the type of fine-dining restaurant'. The customers in segments 2 preferred a restaurant with 'tasty food & various menu items', 'food priced less than 10,000 won', 'exciting atmosphere' and 'the type of fine-dining restaurant' and the customers in segments 3 preferred a restaurant with 'tasty food & various menu items', 'food priced 10,000~20,000 won', 'calm atmosphere' and 'the type of family restaurant'.