• Title/Summary/Keyword: 선호도 평가

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A Study on Image Preferences of Fashion Product According to Life-Style Groups -Focused on Middle-Aged Women between 35 and 59 Years Old- (라이프스타일 유형에 따른 패션 제품의 이미지 선호도(제 1보) -35$\sim$59세 중년 여성을 중심으로-)

  • Shim, Jung-Hee;Ywoun, Myeong-Heum
    • Archives of design research
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    • v.20 no.1 s.69
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    • pp.143-154
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    • 2007
  • The purpose of this study is to investigate fashion product image evaluation according to life-style groups of middle-aged women. The subject of investigation was 352 middle-aged women from 35 to 59 living in Daegu by random sampling method in April and May, 2005. The investigation was carried out by questionnaires which were composed of 3 sections: Fashion product image measure, Life style research and demographic variables(age, academic background, occupation, monthly clothing allowance, monthly income). The statistical methods to analyze the data were frequency, percentage, average, factor analysis, cluster analysis, ANOVA, Duncan's multiple range test. The results are summarized as follows: 1. As a result of factor analysis for fashion product image, the four factors including noble image, bold image, practical image, female image were extracted. 2. Middle-aged women were classified into four life-style groups including tradition oriented group, negative oriented group, activity oriented group and appearance oriented group. 3. Significant differences in fashion product image preferences according to life-style groups were found. Tradition oriented group preferred noble image and practical image. Negative oriented group tended to pursue practical image. Activity oriented group pursued a bold image. Appearance oriented group liked a noble image the best and then noble image, bold image in order.

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Interaction Between Seasons and Auditory Elements, Features and Impressions of Soundscape in Influencing Auditory Preferences (청각선호도에 미치는 청각적 경관의 요소, 특징, 인상 요인과 계절의 상호작용 효과)

  • Han, Myung-Ho;Oh, Yang-Ki
    • The Journal of the Acoustical Society of Korea
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    • v.26 no.7
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    • pp.306-316
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    • 2007
  • Based on a concept of soundscape, this study aims to investigate Koreans' preference for auditory elements, features, and impressions depending upon the season, and examine how these auditory factors of soundstape and seasons interact with each other and attempt to discover their influence on people's auditory preferences. According to an environmental psychological approach called the caption evaluation method, 45 college students examined the soundscape of Namwon City while racing the streets in four seasons. In order to analyze the interactions between seasons and such auditory factors as elements, features, and impressions, it was conducted the GLM univariate analysis and the NPAR tests for independent samples. The results of the analyses show that there are interactive effects between seasons and auditory factors like elements, features, and impressions and that the auditory factors have an effect on auditory preference. Moreover, as for seasonal preference for auditory elements, it was found that people prefer natural sound in spring, summer, and fall while they prefer social sound in winter. Concerning seasonal preference for auditory features, people place a focus on the behaviors in spring, summer, and winter while they stress the surroundings in autumn, as for seasonal preference for auditory impressions, they make much of sound characteristics in spring and winter but they value the atmosphere of streets in summer and fall. The results of this study can he utilized as useful data in determining which auditory factors among elements, features, and impressions to take into consideration in a soundscape design.

An Extended Content-based Procedure to Solve a New Item Problem (신상품 추천을 위한 확장된 내용기반 추천방법)

  • Jang, Moon-Kyoung;Kim, Hyea-Kyeong;Kim, Jae-Kyeong
    • Journal of Intelligence and Information Systems
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    • v.14 no.4
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    • pp.201-216
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    • 2008
  • Nowadays various new items are available, but limitation of searching effort makes it difficult for customers to search new items which they want to purchase. Therefore new item providers and customers need recommendation systems which recommend right items for right customers. In this research, we focus on the new item recommendation issue, and suggest preference boundary- based procedures which extend traditional content-based algorithm. We introduce the concept of preference boundary in a feature space to recommend new items. To find the preference boundary of a target customer, we suggest heuristic algorithms to find the centroid and the radius of preference boundary. To evaluate the performance of suggested procedures, we have conducted several experiments using real mobile transaction data and analyzed their results. Some discussions about our experimental results are also given with a further research area.

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A Study on the propensity to Future Residential Environment Based on the Research of Resident Preferences (거주자 선호도 조사를 통한 미래 주거 환경의 방향에 관한 연구)

  • Park, Ye-Ra
    • Journal of The Korean Digital Architecture Interior Association
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    • v.5 no.2
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    • pp.1-8
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    • 2005
  • Like other artificial architectures, the residence is also hard to be changed after once it has ever been built because its life is approximately estimated up to 20years. Furthermore, it may give big effect to residents as the life Quality. Because of these specificities, it seems to be important to forecast how demand of residential market will be changed and what kind of residential environment should be built in the future. First of all, we should consider about what is a current situation of residential environment in this country before beginning researching resident preferences. In addition, we will also research current and new residential style in other country, which should be concerned in. Finally, this study is researched by domestic male and female residents in their twenties and four ties on purpose to gain information what type of resident style they want and to suggest new ways of future residential environment.

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Consumer's Awareness and Preference on Brand Shopping Bag Design's Eco-friendly Resource (세미나 - 브랜드 쇼핑백 디자인의 친환경적 소구에 대한 수용자 인식과 선호도)

  • Yang, Cho-San
    • The monthly packaging world
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    • s.245
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    • pp.98-112
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    • 2013
  • 친환경 디자인이란 환경과 생태적 측면을 고려한 제반 디자인 활동이나 경향을 의미하며, 최근 많은 기업체에서 친환경 제품이나 서비스를 통해 일반 소비자들과 소통하는 중요한 분야로 인식되고 있다. 따라서 본 연구에서는 백화점 쇼핑백 디자인의 재활용 여부와 경험, 횟수, 관심도, 조형성 평가를 통해 주요 3개국(한국, 일본, 미국) 백화점 쇼핑백에 대한 일반소비자들의 친환경적 소구에 대한 인식과 선호도 연구결과를 조사하는데 목적이 있다. 본 연구에서는 분석을 위해 연구범위를 주요 3개국 고급백화점으로 제한하였으며, 분석 대상업체의 개수를 한국 4업체, 일본 4업체, 미국 6업체 등 최종 3개국 14업체를 분석대상으로 선정하고 통계분석(spsswin18.O)하였다. 본 고는 한국브랜드디자인학회 통권 제24호에서 발췌했다.

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남성의 재킷, 와이셔츠, 넥타이 색의 이미지 지각과 선호도 연구

  • 최유진;이명희
    • Proceedings of the Korea Society of Costume Conference
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    • 2003.05a
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    • pp.40-40
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    • 2003
  • 본 연구의 목적은 재킷, 와이셔츠, 넥타이 색과 지각자의 성별에 따른 남성 정장착용자의 이미지 지각의 차이를 밝히고, 성별 및 연령에 따른 남성 의복의 색 선호도의 차이를 조사하는 데 있었다. 연구방법은 준실험방법이며, 피험자간(between-subjects) 실험설계를 사용하였다. 2$\times$2$\times$2$\times$2의 요인설계로서 지각자의 성별(2), 재킷 색(2), 와이셔츠 색(2), 넥타이 색(2)을 독립변인으로 사용하였다. 재킷 색은 진남색과 회색을 택하였고, 와이셔츠 색은 흰색과 파란색이었으며 넥타이 색은 빨강과 파랑이었다. 이미지 지각을 측정하는 문항은 6개 차원의 7점 양극 형용사 쌍으로 구성된 의미미분척도였으며, 그 차원은 능력, 품위, 활동성, 선호평가, 남성성, 현시성이었다. 피험자는 서울 시내에 거주하는 20, 30대 남녀 각각 132명씩 총 264명이었다. 자료분석은 SPSS 프로그램을 사용하였으며, 통계 분석방법은 Cronbach의 $\alpha$-신뢰도 계수 산출, t-검증, 사원변량분석, 이원변량분석, 일원변량분석과 Duncan의 다중범위검증을 실시하였다.

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The Preference Study of Vehicle Warning Sound Considering the Sale Region and Personal Preference based on Psychoacoustics (심리음향 기반 판매 지역 및 개인별 성향을 고려한 차량 경고음의 선호도 연구)

  • Kim, Seong-Hyeon;Park, Dong-Chul
    • Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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    • 2013.04a
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    • pp.122-129
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    • 2013
  • The vehicle's waning sounds are used for the purpose of informing the specific situation to the driver. In the past, the warning sounds were developed in terms of a simple notification. With the increasing importance of the emotional quality of vehicle, the research in terms of sound quality has been actively conducted. The desired sounds are dependent upon customer expectation and usage requirements. And it based on cultural or regional difference and personal preference. In this paper, the preference study considering the sale region and personal preference is introduced. Jury test for subjective evaluation are carried out and the difference in preference is analyzed.

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The Relationship Between EEG Responses and Olfactory-related Occupations (천연향 자극에 대한 향 관련 종사자들의 EEG반응)

  • 강인형;민병찬;진승현;전광진;성은진;김철중
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2002.11a
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    • pp.128-131
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    • 2002
  • 향 관련 직업을 중심으로 한 연구에는 유기 화학적 냄새에 폭로된 종사자를 대상으로 그들의 작업환경 개선을 주된 목적으로 실시되어져왔으나 천연향 자극에 대한 연구는 전무한 상태이다. 본 연구에서는 화장품 관련 전문직과 화장품 판매직을 대상으로 100%의 basil oil, lavender oil, lemon oil, jasmine oil, ylang-ylang oil (KIMEX co. Ltd, Korea), skatole (TAKASAO co. Ltd, Japan)등 6종 향 자극에 대한 EEG, 주관평가에 대해 알아보았다. 그 결과, 전문직에서 선호도가 높은 향은 Fz와 F3에서, 선호도가 낮은 향은 P4에서 $\alpha$/$\beta$비가 증가하는 경향을 나타냈다. 상호 정보량에 대해서는 두 직업 모두 선호도가 낮은 향에 대한 상호 정보량이 선호도가 높은 향에 비해 더 많았다. 특히 화장품 관련 전문직에서는 전두엽의 상호 정보량이 증가하는 경향이 확인되었다. 이상에서 판매직과 비교하여 전문직은 천연향 자극이 감성효과가 아닌 외부자극에 대한 고차원적 기능을 담당하는 전두엽 영역과 관련된 지성효과로 작용함을 알 수 있었다.

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An exercise recommendation system using bayesian network and singular value decomposition algorithm (베이지안 네트워크와 특이값 분해 알고리즘을 이용한 운동 추천 시스템)

  • Shin, A-Young;Lim, Yujin
    • Proceedings of the Korea Information Processing Society Conference
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    • 2021.11a
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    • pp.470-473
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    • 2021
  • 본 논문에서는 코로나-19로 인해 홈 트레이닝 시장이 성장하고 있는 상황 속에서 효율적인 운동을 위해 사용자의 식습관, 신체조건, 선호도 등을 바탕으로 적합한 운동을 추천해주는 시스템을 제안한다. 먼저 K-최근접 이웃 알고리즘을 활용해 비만의 정도에 따라 사용자를 분류하고, 운동 데이터를 소모 칼로리에 따라 클러스터링 한다. 다음으로 비만의 정도와 운동 레벨에 따라 정해진 추천 점수를 통해 사전 선호도 확률을 계산하고, 베이지안 네트워크를 통해 사후 확률을 구한다. 이를 바탕으로 특이값 분해 알고리즘(SVD)를 활용하여 사용자 맞춤형 운동을 추천한다. 제안 시스템의 성능을 검증하기 위해 비교 실험을 진행하여 회귀 문제 평가 척도인 RMSE 값 측면에서 성능을 분석하였다.

Importance-Performance Analysis of School Foodservice Menu Management (메뉴속성별 중요도·수행도 분석을 통한 학교급식 메뉴운영 현황 분석)

  • Choi, Mi-Kyung;Kim, Eun-Mi
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.41 no.7
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    • pp.1020-1027
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    • 2012
  • The purpose of this study was to investigate the priority of menu management by importance-performance analysis (IPA) of school foodservice menu attributes. Questionnaires were distributed to 448 school dietitians with an official letter, and a total of 292 responses were used for analysis. From the 21 menu attributes, the factors of 'nutrition', 'educational effect', 'capability consideration', 'ease of quality management', 'efficiency', and 'preference of students' were induced from exploratory factor analysis. The levels of importance (p<0.01) and performance (p<0.05) of the 'nutrition' factor were significantly higher with nutrition teachers than school dietitians, while the importance of the 'preference of students' factor showed significantly higher score with school dietitians (p<0.05). As a result of gap analysis for IPA, only the 'efficiency' factor was located in the area where performance was higher than importance, whereas no menu attribute factors were included in the 'concentrate here' area by the usual IPA. Further analysis showed that there should be more effort to improve the performance of an 'educational effect' factor for a school foodservice menu.